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All Journal INFORMASI Politika: Jurnal Ilmu Politik Ilmu dan Budaya Jurnal Sosiologi Reflektif Yustisia Jurnal Antropologi: Isu-Isu Sosial budaya Komunikator Bioeksperimen: Jurnal Penelitian Biologi EDULITE: Journal of English Education, Literature and Culture ASIAN JOURNAL FOR POVERTY STUDIES (AJPS) Jurnal Komunikasi Jurnal Analisa Sosiologi Journal of Epidemiology and Public Health Journal of Health Policy and Management Journal of Health Promotion and Behavior Journal of Maternal and Child Health RESIPROKAL: Jurnal Riset Sosiologi Progresif Aktual Jurnal Kebidanan Harapan Ibu Pekalongan Journal of Sustainable Tourism and Entrepreneurship Jurnal Pengabdian Masyarakat Asia Bahtera Inovasi International Journal on Social Science, Economics and Art International Journal of Social Service and Research JURNAL ILMIAH GLOBAL EDUCATION SoCul: International Journal of Research in Social Cultural Issues Formosa Journal of Social Sciences (FJSS) The Eastasouth Journal of Social Science and Humanities Jurnal Komunikasi Indonesia Society Jurnal Ilmu-Ilmu Pertanian
Mahendra Wijaya
Fakultas Ilmu Sosial Dan Politik Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : INFORMASI

 1 
Digital economic literacy micro, small and medium enterprises (SMES) go online Yosi Erlanitasari; Andre Rahmanto; Mahendra Wijaya
Informasi Vol 49, No 2 (2019): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.913 KB) | DOI: 10.21831/informasi.v49i2.27827

Abstract

Micro, Small and Medium Enterprises (SMEs) have a very vital role in the development and economic growth. In the history of the Indonesian nation's economy, SMEs as a support of the national economy. To make SMEs rise in class, a strategy is needed where one of them is the use of digital economic literacy. Development of digital-based SMEs needs to be done digital literacy so that when SMEs are able to utilize digital technology it will increase revenues by up to 80%. At present, the number of SMEs in Indonesia reaches 62,922,617 units of which the highest number is in the Micro Scale 62,106,900 business units (98.70%) with Small Business 757,090 units (1.20%), and Medium Enterprises 58,627 units (0 , 09%). This research was aimed at toanalyze the Go Online SMEs Movement program launched by the government from 2017 until now, even for the future this program will be launched. The research was conducted with a qualitative content analysis method in which primary data online portal research through the Google search engine. Whereas secondary data were obtained from government publications about the Go Online SMEs Movement program. Research shows that only 36% of SMEs in Indonesia is still struggling with conventional marketing. Meanwhile, 37% of SMEs only have basic online marketing capacity such as computer and broadband access. The remaining 18% of SMEs have medium online capacity because they can use websites and social media. Only 9% have digital marketing capacity that can be categorized as sophisticated. The study recommended the importance of the government conducting intensive socialization of the Go Online SMEs Movement. In fact, it must also be at the level of assistance for SMEs. SMEs must be the main players in the development of the digital economy in Indonesia. Collaboration between government and e-commerce is carried out continuously to make Indonesia the Digital Energy of Asia by 2020.Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran yang sangat vital di dalam pembangunan dan pertumbuhan ekonomi. Dalam sejarah perekonomian bangsa Indonesia,  UMKM sebagai penopang perekonomian nasional. Untuk menjadikan UMKM naik kelas, dibutuhkan strategi dimana salah satunya adalah penggunaan literasi digital ekonomi. Pengembangan UMKM berbasis digital perlu dilakukan literasi digital sehingga ketika UMKM mampu memanfaatkan teknologi digital akan meningkatkan penerimaan hingga 80%. Saat ini, jumlah UMKM di Indonesia mencapai 62.922.617 unit dimana dari jumlah tersebut terbanyak di Skala Mikro 62.106.900 unit usaha (98,70%) dengan Usaha Kecil 757.090 unit (1,20%), dan Usaha Menengah 58.627 unit (0,09%). Penelitian ini bertujuan untuk menganisis program Gerakan UMKM Go Online yang diluncurkan pemerintah sejak tahun 2017 sampai dengan sekarang, bahkan untuk masa yang akan datang program ini akan terus diluncurkan. Penelitian dilaksanakan dengan metode analisis isi kualitatif dimana data primer penelitian portal online melalui mesin pencari Google. Sedangkan data sekunder didapat dari publikasi pemerintah mengenai program Gerakan UMKM Go Online. Hasil peneitian menunjukkan hanya 36% UMKM di Indonesia masih berkutat dengan pemasaran konvensional. Sedangkan, 37% UMKM hanya memiliki kapasitas pemasaran online yang bersifat mendasar seperti akses komputer dan broadband. Sisanya, sebesar 18% UMKM memiliki kapasitas online menengah karena dapat menggunakan website dan medsos. Hanya 9% saja yang memiliki kapasitas pemasaran digital yang bisa dikategorikan canggih. Penelitian merekomendasikan pentingnya pemerintah melakukan sosialisasi secara intensif mengenai Gerakan UMKM Go Online. Bahkan, juga harus pada tataran pendampingan pada pelaku UMKM. UMKM harus menjadi pemain utama dari perkembangan ekonomi digital di Indonesia. Kolaborasi antara pemerintahan dan e-commerce dilakukan secara kontinyu untuk menjadikan Indonesia sebagai Digital Energy of Asia pada 2020. 
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Rasyid Syamsuri Addin Kurnia Putri Addin Kurnia Putri, M.A. Adi, Yustia Atsanatrilova Afika Fitria Permatasari Afnan, Dikhorir Agung Wibowo Ahmad Zuber Akhmad, Khabib Alia Andre Noevi Rahmanto Andre Rahmanto Aniek Puspitosari Argyo Demartoto Argyo Demartoto, Argyo Atri Putri Khoirun Nur P Ayu Firda Anisaningtyas, Ninda Bagus haryono Bani Sudardi Bawono, Bachtiar Suryo Betty Gama Bhisma Murti Desrianty Machmud, Suci Dian Kusumawardani Didik Tamtomo, Didik Dono Indarto Drajat Tri Kartono Drajat Tri Kartono Endang Siti Rahayu Evi Gravitiani, Evi Fikriyah, Binta Ulfatul Hamidi, Surahman Hardiyanto, Dhony Haris Widita Hastuti, Dita Angelia Dwi Hemas, Lintang Nur Heriyono, Nowo I N, Albert Muhammad jatmiko suryo gumilang JOAN HESTI GITA PURWASIH Kristiani, Yunita M. Nur Khamid Mangunsong, Roy Romey Daulas Marimim Marimin Marimin Masithoh, Nuraeni Dewi Muh. Rosyid Ridlo N Rahmanto, Andre Ningrum, Sri Setiyo Nugraheni, Amalia Friska Dyah Pawito Pawito Pawito Pujihartati, Sri Hilmi Pujihartati, Sri Hilmi Purwito Zanuar Rahmadi Putu Aditya Wiguna Rahmadi, Purwito Zanuar Ratih Sakti Prastiwi Ratih Sakti Prastiwi, Ratih Sakti Ravik Karsidi Retno Setyowati, Retno Rokim, Mochammad Sakuntalawati, LV Ratna Devi Sari, Septi Ayu Arum Yuspita Satyawan, Agung Setyo Sri Raharjo Shelly Olivia Rhamdiani Sisybania, Sisybania Siti Aminah Soemanto, RB Soewignjo Soemohardjo Sri Haryanti Stephanus Gunawan Sudarsana Sudarsana Sudarsana Sudarsana Sudarsana Supriyadi Supriyadi Supriyadi Supriyadi Suryono, Anike Nurmalita Rizki Putri Suwarto Suwarto Thomas Aquinas Gutama Triana Rahmawati Trisni Utami Trisni Utami Tuhana, Veki Edizon Uki Retno Budihastuti Utari, Prahastiwi Wakit Abdullah Rais Widarini, Paramita Sari Indah Widiyanto Widiyanto Yosi Erlanitasari Zadmoko, Dwi