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All Journal JEM17: Jurnal Ekonomi Manajemen Media Mahardhika JURNAL MANAJEMEN Majalah Ilmiah Dian Ilmu Journal Informatic, Education and Management (JIEM) Majalah Ilmiah Pelita Ilmu International Journal of Education, Social Studies, And Management (IJESSM) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bina Bangsa Ekonomika eCo-Fin Journal of Artificial Intelligence and Digital Business Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) International Research of Multidisciplinary Analysis Journal of Economics, Business, Management, Accounting And Social Sciences Jurnal Ilmiah Ekonomi dan Manajemen PRAGMATIS Jurnal Manajemen dan Bisnis Journal of Islamic economics Perspectives (JIEP) Jihapenmas JEPENDIMAS Asian Journal of Multidisciplinary Research
Emmywati
Sekolah Tinggi Ilmu Ekonomi Mahardhika, Surabaya
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Journal : International Research of Multidisciplinary Analysis

 1 
THE TASTY OF BRAND PRODUCTS FOR MICRO, SMALL AND MEDIUM ENTERPRISES “BRANCH PURNAMA” Emmywati, Emmywati; Masyhuri, Mohammad Ali; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.50

Abstract

The word “Branch Purnama” is a word that is often read, heard and is a favorite of consumers and lovers of local roadside food in Indonesia, especially in East Java. The word has automatically become a "stamp" to convince new consumers and loyal consumers that they have culinary products and tastes that are the same and "in line" with many other micro, small and medium enterprises everywhere. Although in reality, the facts are not as expected, that is, all of their culinary products refer to a slightly different center, will not the same, for those who know (Aaker, D.A., 2004). However, all of this has aroused the curiosity of many people outside their scope, especially consumers, how come hundreds of micro, small and medium enterprises have made or pinned the same name on the front banner of their culinary establishment, namely the Purnama Branch. What is even more interesting is that these micro, small and medium enterprises mix and set the seasoning for their respective products, not based on ready-to-eat product shipments from the central "Purnama Branch" which most likely does not recognize the "branches" that have existed so far in Indonesia. many places in East Java, especially in Surabaya and its surroundings
Co-Authors A. Musyaffa Agung Dwi Nugroho, Agung Dwi Amin Sadiqin Amrina, Amrina Anastasia Cininta Puteri Panjaitan Anita Sulistiani Aprilisa, Lucia Dian ARI SUSANTO Asmirin Noor Atmajawati, Yayah Bagus Ardianto Bambang Sri Wibowo Bambang Sri Wibowo Berkey Tabitha Vahrya Anam Chamid, Abdul Cinta Dewi, Octaviona Damarsari Ratnasahara Elisabeth Diah Ayu Sanggarwati Dwinita, Friska Amelia Fareed, Abid Gita Fitri Gloria Imaniar Talahatu Hanifah Harjanti, Wulandari Hayati, Cucu Hilda Shinta Ramadani IKA WIDYAWATI ILHAM Ilham Iman Supriadi Irawan, Wahyu Purno Iwang Suwangsih Iwang Suwangsih khusnul khotimah Komariah, Fitri Kurniawan, Moch Bambang Kusmayati, Nindya Kartika Kustelen, Ferdy Arman Kusuma Adi Rahardjo Lazuardi, Sofyan Leonard Adrie Manafe Linda Ratna Fitria Cahyani Lindra Dwi Pramudya Lingga Octaviana Mahendra, Rachmad Aditya Manape, Leonard Adrie Martin Zebua Mashanim M, Wahyu Masyhuri, Mohammad Ali Miya Dewi Suprihandari Mochamad Fatchurrohman Muhammad Fhasa Ardibillah Muhammad Irvan Mukhamad Samsul Musyaffa, A. Noneng R S Noneng R S Noneng R Sukatmadiredja Noneng R Sukatmadiredja Noneng R.Sukatmadiredja Noneng R.Sukatmadiredja Noneng Rukayah Sukatmadiredja Noneng Rukayah Sukatmadiredja Nurwanti, Lathifah Aisha Nuzulul Fatimah Perdana, Rimba Fadha Sendy Putri, Faradilla Sukmawati Permata Putri, Salsabila Eka Rachmad Rizzeki Ramadhan Benni Mulyanto Rahardjo, Kusuma Adi Rismawati, Rismawati Sitepu Romadhon, Muhammad Tito Roy Sumaryono Salsabila, Shifa Sa’diyah, Halimatus Setyawan, Mochamad Ardi Shobikin, Shobikin Sri Lestari Stafrezar, Burhan Susanti, Lanny Regina Teguh Purnomo, Teguh Tri Indayani Velian Felent Inestania Clarita Wahjoedi, Tri Yayah Atmajawati Yulia Nurhidayanti, Alfin