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Journal : Journal of Digital Media Communication

DIGITAL-BASED COLLABORATIVE COMMUNICATION STRATEGY IN MANAGING STAKEHOLDERS Octory, Gadis; Yananto, Yananto; Sandy, Sandy; Sabena, Sabena
Journal of Digital Media Communication Vol 4, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2025.v4i1.14727

Abstract

This study explores the dynamics of digital-based collaborative communication strategies in managing student-led events, with UMB Talks 2024 at Universitas Mercu Buana as a case study. First, background. The research is grounded in Habermas’s Theory of Communicative Action and strategic communication, emphasizing mutual understanding and stakeholder engagement in digital environments. It aims to develop a conceptual model of collaborative digital communication in academic settings. A qualitative-descriptive approach was adopted. Data were gathered through in-depth interviews, participatory observation, and document analysis involving student leaders, academic mentors, and external speakers. The study applied stakeholder mapping to identify key actors in the event’s communication process. Findings reveal that tools like WhatsApp and Google Drive enhanced coordination, documentation, and consensus building in a temporary organizational setting. Communication was structured through vertical, horizontal, and diagonal flows, reflecting deliberative practices and ethical engagement. The proposed model includes adaptive channels, flexible structures, and a crisis response system, offering theoretical and practical insights for youth event management. The study shows that digital communication is central to participatory learning and resilient collaboration in higher education. It contributes to communication theory by linking digital affordances with deliberative engagement, and offers a framework applicable to future student-led initiatives.
Co-Authors Abdul Ghani Achmad Jamil Ade Maharini Adiandari Adhy Purnama, Adhy Agustin, Andhika Permana Ahmad Badawi Ahmad Badawi, Ahmad Al-Bahri, Laksanamana Racka Al-Hanief, Albastha Azmil Qahhar Ali, Anees Janee Andi Adriansyah Andriany, Dessy Anees Janee Ali Annisa Hakim Zamzami Apollo Apollo Arief Bowo Prayoga Kasmo Atmadi, Tunjung Boma, Kukuh Dwi Buana, Mohamad Torik Langlang Budyastuti , Triyani Dafit Feriyanto Deden Tarmidi Denny Syachrudin Dewi Murtiningsih Doktoralina, Caturida Meiwanto Elly Yuliawati Erik Nugraha Erik Nugraha Erna Setiany Faishol, Adib Fardinal, Fardinal Febrina Mahliza Firman Fauzi Gadis Octory Gal, Timea Goffari Maulana Hari Setiyawati Harnovinsah Harnovinsah Hendy Yuniarto, Hendy I Gusti Ayu Arwati Ildiko, Orban Irwan Irwan Ishak, Budhi Pribadhi Jogo Boro, Brechmans Aditia Julpri Andika Lin Oktris Lucky Nugroho M Hidayat Mahroji Malima, Gabriel Clement Manuela, Vieri Leonardo Marsyaf, Marsyaf Monalisa, Dina Mor, Surender Mudita, Mudita Mustikasari, Fanie Najuah, Najuah Nandiwardhana, Aditya Pratama Noor Hazlina Ahmad, Noor Hazlina Novawiguna Kemalasari Nugraha, Erik Nurhasanah Nurlinayanti, Leni Nurlinayanti, ⁠Leni NURUL HIDAYAH Nurul Hidayah Oktaviana, Fanny Nur Pertiwi, Citra Prabantoro, Albertus Magnus Putut Prameswari, Salsabila Pratiwi, Riri Prinoti Prinoti Puji Rahayu Putriranti, Reyfira Rahayu, Muthia Ramadhan, Ali Ramadhan, Kurnia Refranisa, Refranisa Rista Bintara, Rista Riyadi, Yongki Rizki Briandana Robby Dharma Rokhanah Murkana Ronny Andesto Rr. Dharma Tintri Edi Raras Ruci Meiyanti Sabena, Sabena Sandy Sandy Sari, Apri Lynia Setiawan, Audita Sidik, Yusuf Samil sihotang, benget rotua Soeharjoto, Soeharjoto Wahyuningsih Wahyuningsih Waluyo Waluyo Waluyo Wicaksana, Wafi Wiwin Sukiati Yohanes Ferry Cahaya Zamri Ahmad Zendi Iklima