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All Journal Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Teori dan Terapan Journal of Information Systems Engineering and Business Intelligence Management and Economics Journal (MEC-J) Sketsa Bisnis JURNAL MANAJEMEN BISNIS JURNAL CRANKSHAFT Maker: Jurnal Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Sprocket : Journal of Mechanical Engineering Journal of Digital Marketing and Halal Industry BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Surakarta Management Journal Automotive Experiences
Edy Yulianto
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : Wacana, Jurnal Sosial dan Humaniora

 1 
Dimensions and Outcome of Experience Quality in Outdoor Dining Casual : The Case of Outdoor Cafe in Indonesia Karisma Sri Rahayu; Edy Yulianto; Andriani Kusumawati
Wacana Journal of Social and Humanity Studies Vol. 22 No. 1 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

This study to determine  the effect of experience  quality on customer  satisfaction  and customer  loyalty.  the relationship between  experience  quality  and customer  loyalty  indirectly  through  customer  satisfaction  is explained  in this study.  A total of 168 questionnaires were distributed  to respondents who already  had experience  visiting  and enjoying  food in natural outdoor  cafes in Malang,  Indonesia.  Data was collected  by direct survey to respondents and analyzed  using the Structural   Equation   Modeling   (SEM)   equation   and  then  analyzed   with  three   stages   of  inferential   statistics.   The demographics  of  the  respondents  were  also  described   in  this  study.  The  findings   of  this  study  indicate   that  the emergence of millennial  generations has made changes  in lifestyle  today. The results of hypothesis  testing of this study prove  that  experience  quality  has a positive  and significant  influence  on customer  satisfaction  and customer  loyalty. Customer  satisfaction  plays a partial mediating  role between experience  quality variables and customer  loyalty.
The Influence of Entrepreneurial Characteristics, Entrepreneurship Orientation, Entrepreneurship Competence on Organizational Capability and Business Performance (Survey of Micro Small and Medium Enterprises in Bajawa District, Ngada Regency, East Nusa Tenggara) Wis Kurniawati Sene; Edy Yulianto; Mohammad Iqbal
Wacana Journal of Social and Humanity Studies Vol. 22 No. 2 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

This research is based on background by the influence of entrepreneurial characteristics, entrepreneurial orientation, entrepreneurial competence on organizational capability and business performance in Bajawa District, Ngada Regency, East Nusa Tenggara. Data collection in this study uses a questionnaire method distributed to 122 respondents, using a simple random method with Proportional Random Sampling allocation. While the analysis technique is done using Partial Least Square. The results showed that Entrepreneurial characteristics had a positive influence on Organizational Capability with a path coefficient of 0.2143. Entrepreneurship Orientation has a positive influence on Organizational Capability with a path coefficient of 0.2534. Entrepreneurship Competence has a positive influence on Organizational Capability with a path coefficient of 0.4117. Entrepreneurial characteristics have a positive influence on Business Performance with a path coefficient of 0.2087. Entrepreneurship Orientation has a positive influence on Business Performance with a path coefficient of 0.203. Entrepreneurship competencies have a positive influence on Business Performance with a path coefficient of 0.2061. Organizational capability has an influence on Business Performance with a path coefficient of 0.2932. These results indicate that entrepreneurial characteristics, entrepreneurial orientation, entrepreneurial competencies possessed by MSMEs owners in Bajawa Subdistrict can improve the organizational capabilities and performance ofMSMEs.
The Infuence of City Branding Towards City Image: The Case Study of Tourism Destinations in Yogyakarta City, Special Region of Yogyakarta, Indonesia Endhar Widjaya Putra; Edy Yulianto; Andriani Kusumawati
Wacana Journal of Social and Humanity Studies Vol. 22 No. 1 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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The main purpose of this study is to understand the influence of city branding toward city image and its impact on the intention to visit and decision to visit. The samples used in this study were 280 domestic visitors there is a tourism desti-nation in Yogyakarta City and they aware of “Jogja istimewa” as a brand of Yogyakarta City. It is the destination tourism that located on seven destinations consist of Keraton Yogyakarta, Pagelaran Keraton, Malioboro, Museum Benteng Vredeburg, Taman Sari, Taman Pintar, and Gembira Loka Zoo. Structural Equation Model (SEM) base on Partial Least Square (PLS) is used to analyze and measure the degree between the independent variable and dependent variable. The findings revealed that city branding has a significant effect toward city image and intention to visit, however city brand-ing also influenced on decision to visit incidentally. Moreover, it indicates that city image has a significant effect on intention to visit and decision to visit. Last but not least, the intention to visit has a significant effect on decision to visit.
An Analysis on the Infleunce of Relational Benefits on Satisfaction, Commitment and Loyalty (A Survey Done to Gojek Online Transportation Customers) Rizqy Aziz Basuki; Edy Yulianto; Edriana Pangestuti
Wacana Journal of Social and Humanity Studies Vol. 22 No. 3 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

This research examined the influence of relational benefits on customer satisfaction, commitment, and loyalty. This research was conducted using a survey design, which samples were selected using a purposive sampling technique. The samples of this research were 357 Gojek Indonesia customers from 10 big cities in Indonesia. Structural Equation Model (SEM) based on Partial Least Square (PLS) was employed as the data analysis tool. The results of this research showed that relational benefits significantly influenced customer satisfaction, commitment and loyalty.  Customer satisfaction and commitment were also confirmed to abridge the relationship between relational benefit and customer loyalty. Furthermore, customer satisfaction and commitment significantly influenced customers’ loyalty.
The Influence of Job Satisfaction and Organizational Commitment on Organizational Citizenship Behavior (OCB) And Its Impact on Employee Performance Saraswati, Wahyulia; Yulianto, Edy; Noerman, Teuku
Wacana Journal of Social and Humanity Studies Vol. 27 No. 4 (2024)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2024.027.04.01

Abstract

This correlational research will be carried out on employees at the Secretariat General of the Ministry of Religion. The study should determine the influence between job satisfaction, organizational commitment, OCB, and employee performance. This study employed explanatory research and used a simple random sampling method. The population of this study consisted of employees at the Secretariat General of the Ministry of Religion, with certain criteria, totaling 386 people. The sample used was 197. The analysis method used was SEM-PLS, which employed both outer and inner model analysis. Data testing will be carried out using the Smart PLS software version 3. The final findings from research on job satisfaction factors and organizational commitment to organizational citizenship behavior and their impact on employee performance show five direct and two significant indirect influence channels in shaping job satisfaction—and organizational commitment to OCB so that it can impact employee performance.Keywords: employee performance, organizational behavior, OCB
The Influence of Social Media Marketing Activities on Purchase Intention Through Brand Trust and Brand Image Abdullah B, Muhammad; Yulianto, Edy; Nugruho, Agung
Wacana Journal of Social and Humanity Studies Vol. 28 No. 1 (2025)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.01.06

Abstract

The rapid growth of social media platforms has transformed marketing strategies, especially within Indonesia's fast-moving consumer goods (FMCG) sector. Social media marketing activities (SMMA) have become vital for influencing consumer behavior, particularly on Instagram. This research aims to investigate the effect of SMMA on purchase intention, with a specific focus on the mediating roles of brand trust and brand image. A quantitative explanatory research design was employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. Data were collected from 175 active followers of Fore Coffee’s Instagram account, ensuring the sample represented engaged consumers within the FMCG sector. The results reveal that SMMA positively impacts purchase intention both directly and indirectly. The mediating variables, brand trust, and brand image, significantly strengthened the relationship between SMMA and purchase intention. These findings underscore the importance of well-crafted social media marketing strategies in enhancing consumer purchase intention, building stronger brand trust, and fostering a favorable brand image. The study concludes that businesses within competitive industries, such as the FMCG sector, should prioritize effective social media marketing to drive consumer engagement and establish lasting customer relationships.Keywords: social media marketing, purchase intention, brand trust, brand image, fast-moving consumer goods
Co-Authors . Ratnasari . Suharyono . Sunarti . Wilopo Abdullah B, Muhammad ACHMAD FAUZI Achmad Fauzi DH Achmad Fauzi DH Achmad Salim Adi Prawiranata Agita Kristian Yudhanto Akbar, Muhammad Hafidz Alanna Alia Hannantyas Alfredo Slamet Saputro Alifta Prajna Suyoso Andriani Kusumawati Andy Kurniawan, Andy Angel Ani Lestari Aniesa Samira Bafadhal Anik Mei Darwati Anni Rahimah Arief Budiman Astira, Ameylia Ayu Azmy Maulida Kurniawati Beyhaki Beyhaki Bimo Taufan Perwira Bony Yosua Setyaleksana Choirul Umamy Cindy Mei Alfionita Cory Caroline R.M Dahlan Fanani Della Andini Deni Dwi Prasetyo Dermawan, Totok Dian Wulan Fitriani Diandono Kuntjoro Yoga Dicky Pratama Diestutiace Lucky Puspita Dimas Fauzie Dina Setio Charity Dya Ana Pamartha Eka Intan Kumala Putri Eka Wulansari Elzagi, Verliana Endang Siti Astuti Endhar Widjaya Putra Ermawan Galih Prasetya Eviyani, Estin Rose Fadhila Madevi Fahmi Agus Fahruddin Fahrudi, Agung Nugroho Luthfi Imam Febe Yustina Setyningrum Febiana, Anjela Rini Feisal Abidin Gabriella Claudia Garit Suhendra Gery Gantara Hasesda, Sri Wulan Sari Adi Pandur Heda, Bonita Septiani Hendra, Joni Hendri Apriyandani Hendro Eko Yulianto Hermawant, Romy Husein Azis Rifai Ivana Kubrowati Januarisya Respati Jason, Jason Jesty, Jesty Jihan Khalida Kadarisman Hidayat Kansa Khairunissa Karisma Sri Rahayu Lie, Deviana Lily Purwianti Luthfi Imam Fahrudi, Agung Nugroho M. Fatkhul In’am M. Kholid Mawardi Maharanie, Regina Putri Marina Intan Pertiwi Ma’rifatul Jamilah Melissa Melissa Merry Bella Febriana Miftah Khoirudin Mitha Febriana Moch. Zulkifli Machmud Mochammad Al Musadieq Mohammad Iqbal Muhamad Bima Herstyana Putra Muhammad Fauzy Syarifuddin Muhammad Saifi Muhammad Syarifudin Muhtadan Muhtadan Muhаmmаd Erlаndy Hаekаl Mukhammad Kholid Mawardi Mukhammad Kholid Mawardi Nadiah Yusfita Nadiastika Hayyuna Zahra Naimah, Mutiara Kamilatu Nina Wachyu Ningsih Noerman, Teuku Novia Dessy Kartikasari Nugroho L.I.F, Agung Nugruho, Agung Nuri Luluk Khusnaeni Nurul Khayatin Pangestuti, Edriana Premi Wahyu Widyaningrum Puspa Ratnaningrum Suwarduki Radito Ibam Suseno Rahman Utami, Siti Yolanda Renandho Raditya Abdullah Reyhan Sinatrya Feiz Rezza Aulia Putra Riska Prinadi Risvi, Hellena Rizqy Aziz Basuki Rosyid Nurrohman Saraswati, Wahyulia SATRIYAS ILYAS Sella Widya Prafajarika Sentanu, I Gede Eko Sri Setiawan, Afif Mahardika Solly Aryza Srikandi Kumadji Stephen Intyaswono Sudjatno, Agus Suharyono Suharyono Suhendro, Budi Sunarti Sunarti Sunarti Supriono Supriono Suroso Suroso Swasta Priambada Tadya Aulia Utami Tri Аtmаdi Nugroho Tyas Purwitasari Usman Wibowo, Didik Vega Camelia Mohani Wahyu Prasetyo Wilopo Wilopo Wilopo Wilopo Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wirgiyanto, Ign Agus Purbhadi Wis Kurniawati Sene Wisnu Yuwono Yeronica, Fernanda Yogi Wahyu Prasetyo Yuni Arta Brilliani Yuni Eko Sevianingsih Yusri Abdillah Yustinus Purwamargapratala zainu Arifin ZAINUL ARIFIN Zulfida Zulfіda