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Zahra Zahra
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Journal : Dinasti International Journal of Management Science

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Impact Promotion on Awareness Product and Organizational Performance : Case Study of the Mineral Water Industry Zuniarti, Ida; Rusiyati, Sri; Karlina, Eulin; Rukiastiandari, Sinta; Ariawan, Joko; Zahra, Zahra
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2351

Abstract

Research This aim For investigate impact promotion on awareness product , goal organization , determination price products , and revenue sales in the mineral water industry on Lombok Island , with focus on PT. Narmada Drinking Water . Study use method survey with data collection via questionnaire to 121 respondents who were staff company . Research result show that promotion own significant relationship _ with all variables studied . _ First , promotion impact positive on awareness product , where changes by 1% in activity promotion can cause change of 52.7% in awareness product . This shows the importance of promotional strategies in introduce product to market and create awareness more products _ high among _ consumer . Second , promotion also has an impact significant for the purpose organization , with change by 1% in promotion can cause change of 89.6% in achievement objective organization . This confirms that promotion is tool important in reach objective organization in a way whole . Third , results study indicated that promotion influence determination price product or brand company . Companies need consider promotional strategies they in connection with price product For reach optimal and maximizing balance mark brand they . Lastly , promotion own impact positive on income sale company , which confirms that the promotional strategy is effective can help increase performance sale . Study This give outlook important about role promotion in reach various objective business . The implications is that company need designing and implementing appropriate promotional strategies _ For reach objective they . along with market and technological developments , companies must Keep going reviewing and updating promotional strategies them to stay relevant and effective in reach objective business that has set .
Co-Authors A, Vioni Afni, Nur  Amiruddin Amiruddin Amroellah, Afif Andy Andy Anggraini, Enggita Dwi Anisa Anisa Apriani, Triana Aprillia, Aprillia Azira, Vioni Benius, Benius Boki, Emi Bulan, Yunita Embong Cep Adiwihardja, Cep Cep Adiwiharja Chodidjah Chodidjah Deassy Siska Dian Berliansyah Putra Domusor, Ahmad Edni Juliani, Nilam Eka Dyah Setyaningsih Elvira, Lela Eneng Iviq Hairo Rahayu Fara Mutia Fatimawali . Fransiska Leviana Halimatus Sakdiah Hari Sugiarto - UBSI Hastari Noorwidya Putri Hendry, Yosse Heru Purwanto Hikmah, Zahro'atul Qolbu Nur Ida Suryani Wijaya Ida Zuniarti, Ida Imansyah, Muhammad Riko Iwan Asmadi Joko Ariawan Karlina, Eulin Kurniawan Prambudi Utomo Lilik Yuliawati Maharani, Bathari Marliana, Rina Meiliyadina, Yessyka Meilyadina, Yessyka Mety Titin Herawaty Miftahur Ridho Mizan, Miftahul Moh. Faizur Rohman Muhaarrom, Muhammad Muhaimin, Muhammad Fadhil Mutiara, Shinta Nisa', Indah Khairun Nurbaeti, Ayi Nurfitriani Nurfitriani, Nurfitriani Nurul Aisyah Pebriyenni Pebriyenni Permatasari, Puji Piterson Radjawane, Erik Popon Rabia Adawia Puji Yuniarti Puspita, Tera Puspitaningtyas, Amalia Risqi Putri, Kesya Suciani Rahmat Hidayat Ratih Daniyati , Anastasia Pritahayu Ratna Nurhayati, Ratna Raysharie, Puput Iswandyah Rica Rica, Rica Riswandi Riswandi Roy, Ignatius Hapiktoran Sari R, Sari Sas, Oktafirani Al Sepditami, Yuafni Setiawan, Gustilas Ade Simanjuntak, Pranatalindo Sinta Rukiastiandari Solikhah Solikhah Sri Rusiyati Sudarmono, Naufan Mufti Suharyanto Sumarno , Dicky Syarifah Rita Zahara Syofiani, Syofiani Talla, Alend Tamayani Tjio, Sari Tamil, Yuyun Tamila, Yuyun Triana Hertiani Tulus Setiawan Ubaidillah, M Ibnu Uke, Rizki Arfandi Wani, Yesra Widyastusi, Indria Wiwin Herdwiani Yetno Yetno, Yetno Yolanda Yolanda, Yolanda Yoraeni, Ani Yuliana, Winditya Za'far, Yanuar Aditya Zainati, Rismania Zenivianda, Revaliana