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All Journal Katalogis Jurnal Kreatif Tadulako Online Indonesian Journal of Pharmaceutical Science and Technology Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmu Kesehatan Bhakti Husada: Health Sciences Journal KOLOKIUM: Jurnal Pendidikan Luar Sekolah Dinasti International Journal of Management Science INTEGRITAS : Jurnal Pengabdian Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Business, Law, and Education Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis (J-Adbis) Jurnal Abdimas Kartika Wijayakusuma Journal of Economics and Regional Science Jurnal Bina Bangsa Ekonomika Maliyah : Jurnal Hukum Bisnis Islam Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ekonomi Review Gajah Putih (GPJER) Jurnal Ilmu Sosial dan Humaniora Edu Research : Jurnal Penelitian Pendidikan TAUJIHAT: Jurnal Bimbingan Konseling Islam Proceeding National Conference Business, Management, and Accounting (NCBMA) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Journal of Management and Innovation Entrepreneurship (JMIE) Growth: Jurnal Magister Ilmu Ekonomi Universitas Palangka Raya JPM Jurnal Pengabdian Masyarakat Jurnal SUTASOMA
Zahra Zahra
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Journal : Prima Abdika: Jurnal Pengabdian Masyarakat

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Meningkatkan Daya Tarik Wisata Melalui Pemasaran Digital Berkelanjutan (DAWISMAPAN) di Desa Kertarahayu Bekasi Utomo, Kurniawan Prambudi; Muhaarrom, Muhammad; Zahra, Zahra; Putri, Kesya Suciani; Maharani, Bathari
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6755

Abstract

The Community Based Ecotourism “Kampung Kita” in Kertarahayu Village, Setu, Bekasi, faces challenges in enhancing digital marketing capacity, mainly due to limited promotional skills and inadequate access to digital media. To address these issues, this community service program applied a Sustainable Digital Marketing Strategy (DAWISMAPAN) through a participatory, needs-based training approach. The activities included identifying partner needs, developing training materials, and conducting a one-day workshop focused on social media optimization, creative visual content creation, and basic digital branding. The program results show a significant improvement in the abilities of the local Tourism Awareness Group (Pokdarwis) to promote tourism. Post-training evaluation recorded no low scores; only 4.5% of participants were at score 3, while 40.9% gave a score of 4 and 54.5% gave a score of 5. Participants successfully produced promotional content and managed social media independently, indicating a capacity increase of up to 100%. These findings confirm that targeted digital transformation through structured training strengthens community-based tourism appeal and supports the implementation of smart tourism concepts in rural areas. This program has created a relevant and sustainable model for community empowerment in tourism marketing that can be replicated in similar ecotourism destinations.
Co-Authors A, Vioni Afni, Nur  Amiruddin Amiruddin Amroellah, Afif Andy Andy Anggraini, Enggita Dwi Anisa Anisa Apriani, Triana Aprillia, Aprillia Azira, Vioni Benius, Benius Boki, Emi Bulan, Yunita Embong Cep Adiwihardja, Cep Cep Adiwiharja Chodidjah Chodidjah Deassy Siska Dian Berliansyah Putra Domusor, Ahmad Edni Juliani, Nilam Eka Dyah Setyaningsih Elvira, Lela Eneng Iviq Hairo Rahayu Fara Mutia Fatimawali . Fransiska Leviana Halimatus Sakdiah Hari Sugiarto - UBSI Hastari Noorwidya Putri Hendry, Yosse Heru Purwanto Hikmah, Zahro'atul Qolbu Nur Ida Suryani Wijaya Ida Zuniarti, Ida Imansyah, Muhammad Riko Iwan Asmadi Joko Ariawan Karlina, Eulin Kurniawan Prambudi Utomo Lilik Yuliawati Maharani, Bathari Marliana, Rina Meiliyadina, Yessyka Meilyadina, Yessyka Mety Titin Herawaty Miftahur Ridho Mizan, Miftahul Moh. Faizur Rohman Muhaarrom, Muhammad Muhaimin, Muhammad Fadhil Mutiara, Shinta Nisa', Indah Khairun Nurbaeti, Ayi Nurfitriani Nurfitriani, Nurfitriani Nurul Aisyah Pebriyenni Pebriyenni Permatasari, Puji Piterson Radjawane, Erik Popon Rabia Adawia Puji Yuniarti Puspita, Tera Puspitaningtyas, Amalia Risqi Putri, Kesya Suciani Rahmat Hidayat Ratih Daniyati , Anastasia Pritahayu Ratna Nurhayati, Ratna Raysharie, Puput Iswandyah Rica Rica, Rica Riswandi Riswandi Roy, Ignatius Hapiktoran Sari R, Sari Sas, Oktafirani Al Sepditami, Yuafni Setiawan, Gustilas Ade Simanjuntak, Pranatalindo Sinta Rukiastiandari Solikhah Solikhah Sri Rusiyati Sudarmono, Naufan Mufti Suharyanto Sumarno , Dicky Syarifah Rita Zahara Syofiani, Syofiani Talla, Alend Tamayani Tjio, Sari Tamil, Yuyun Tamila, Yuyun Triana Hertiani Tulus Setiawan Ubaidillah, M Ibnu Uke, Rizki Arfandi Wani, Yesra Widyastusi, Indria Wiwin Herdwiani Yetno Yetno, Yetno Yolanda Yolanda, Yolanda Yoraeni, Ani Yuliana, Winditya Za'far, Yanuar Aditya Zainati, Rismania Zenivianda, Revaliana