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All Journal Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal EMPATI Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA SINERGI: Jurnal Ilmiah Ilmu Manajemen Surya Abdimas SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi BISECER (Business Economic Entrepreneurship) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Economics and Digital Business Review Journal of Social Responsibility Projects by Higher Education Forum Implementasi Manajemen & Kewirausahaan Journal of Management and Digital Business Jurnal Indonesia Sosial Sains Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asthadarma: Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Masitha Fahmi Wardhani
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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KOMPAK: MEMBANGUNLOYALITAS KARYAWN COFFE SHOP LINGKAR MELALUI GAYA KEPEMIMPINAN,MOTIVASI KERJA DAN LINGKUNGAN KERJA ramadhan, ryan; Heri Saputra, Ian Febryan; Sukuno Putra, Febrianur Ibnu Fitroh; Purwatiningsih, Aris Puji; Wardhani, Masitha Fahmi; Aqmala, Diana; Ulfa, Adilla Kustya
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4780

Abstract

Abstrak. Tingginya tingkat turnover di Coffee Shop Lingkar mengindikasikan rendahnya loyalitas karyawan yang diduga dipengaruhi oleh gaya kepemimpinan, motivasi kerja, dan lingkungan kerja. Penelitian ini bertujuan menganalisis pengaruh ketiga faktor tersebut terhadap loyalitas karyawan menggunakan pendekatan kuantitatif melalui penyebaran kuesioner berskala Likert kepada 36 responden yang ditentukan dengan teknik sensus. Data dianalisis menggunakan regresi linear berganda melalui IBM SPSS Statistics 27. Hasil penelitian menunjukkan bahwa gaya kepemimpinan, motivasi kerja, dan lingkungan kerja berpengaruh positif dan signifikan terhadap loyalitas karyawan, di mana motivasi kerja merupakan variabel yang paling dominan. Temuan ini menegaskan perlunya peningkatan motivasi karyawan, penerapan gaya kepemimpinan partisipatif, serta penciptaan lingkungan kerja yang kondusif untuk memperkuat loyalitas karyawan di Coffee Shop Lingkar.Kata Kunci: Loyalitas Karyawan, Gaya Kepemimpinan, Motivasi Kerja, Lingkungan Kerja
Pengaruh Lokasi, Pemasaran, dan Pelayanan terhadap Kepuasan Wisatawan Lokal Curug Lawe Benowo Kalisidi Pradipta, Amrizal Eka; Amron, Amron; Wardhani, Masitha Fahmi; Purusa, Nanda Adhi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6194

Abstract

This study aims to analyze the influence of location, marketing, and service on the satisfaction of tourists at Curug Lawe Benowo Kalisidi. The data used in this study comes from the distribution of questionnaires via Google Form and obtained with a total of 118 respondents. The sampling method in this study uses a purposive sampling method with the criteria that visitors have visited at least 2 times in the last 6 months. The analysis tool for processing data uses the SPSS 25.0 testing application. The method for analyzing this study is based on quantitative primary data, the use of multiple linear research methods, then the testing stages carried out are: validity test, reliability, classical assumption test, multiple linear regression, t test, F test and coefficient of determination. The results of the study show that: (1) Location contributes positively and significantly to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (2) Marketing has a positive and significant contribution to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (3) Service contributes positively and significantly to increasing the satisfaction of tourists at Curug Lawe Benowo Kalisidi.
Dampak Hard Skill dan Soft Skill terhadap Kesiapan Kerja dengan Motivasi Kerja sebagai Variabel Intervening pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro yang Mengikuti Program Magang Putri Ernita Rahmawati; Artha Febriana; Raden Ayu Aminah Rizkia Puspita Sari; Masitha Fahmi Wardhani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 6 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i6.12302

Abstract

In order to examine how work motivation mediates the link between hard skills, soft skills, and work preparedness, this study focuses on seventh-semester management students who completed internships at Dian Nuswantoro University during the 2025-2026 academic year. The purpose of the research is to look at how different types of abilities, both hard and soft, affect job readiness and motivation. Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 4 were used for statistical analysis of the survey data. Students in their seventh semester of management programs who had completed internships were selected using a purposive sample technique. The results demonstrate that students' employment readiness is positively and significantly affected by their job motivation, which is affected by both their hard and soft skills. Mediation studies have shown that intrinsic job motivation strengthens the relationship between job readiness, hard skills, and soft skills. The R² value for work readiness is 0.751, which means that Hard Skills, Soft Skills, and Work Motivation together explain 75.1% of the variation. In contrast, the R² value for work motivation is 0.685, which suggests that Hard Skills and Soft Skills account for 68.5% of the variation. This study's findings highlight the importance of internships in enhancing management students' job motivation, technical competence, and interpersonal skills in order to better prepare them for the profession upon graduation. This study presents strong evidence that schools should focus on helping students improve their hard skills, soft skills, and motivation for the job as important strategies for preparing them for the workforce.
Peran Perceived Workplace Support dalam Pengaruh Work Motivation dan Self-efficacy terhadap Kinerja (Studi pada Pekerja Mahasiswa Paruh Waktu di Kota Semarang) Nadhifa Khairunnisa Qatrunnada; Sih Darmi Astuti; Hertiana Ikasari; Masitha Fahmi Wardhani
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 3 (2026): Mei - Juli
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i3.2457

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work motivation dan self-efficacy terhadap kinerja mahasiswa pekerja paruh waktu di Kota Semarang dengan perceived workplace support sebagai variabel mediasi. Fenomena meningkatnya mahasiswa yang bekerja paruh waktu menunjukkan adanya perubahan pola aktivitas mahasiswa yang tidak hanya fokus akademik, tetapi juga dalam dunia kerja. Kondisi tersebut menimbulkan tantangan dalam mempertahankan kualitas, kuantitas, dan ketepatan waktu kinerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kuesioner kepada mahasiswa aktif yang bekerja paruh waktu di Kota Semarang. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 101 responden. Analisis data dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui SmartPLS 4. Hasil penelitian menunjukkan bahwa work motivation berpengaruh positif dan signifikan terhadap perceived workplace support dan kinerja. Self-efficacy juga terbukti berpengaruh positif dan signifikan terhadap perceived workplace support dan kinerja. Selain itu, perceived workplace support berpengaruh positif dan signifikan terhadap kinerja. Hasil uji mediasi menunjukkan bahwa perceived workplace support mampu memediasi pengaruh work motivation dan self-efficacy terhadap kinerja mahasiswa pekerja paruh waktu. Temuan penelitian ini memperkuat teori Input-Environment-Outcome (IEO) yang menjelaskan bahwa faktor internal individu dan dukungan lingkungan kerja secara simultan berperan dalam membentuk outcome berupa kinerja. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi organisasi maupun institusi pendidikan dalam menciptakan lingkungan kerja yang mendukung mahasiswa pekerja paruh waktu.
Job Satisfaction as a Mediating of ShopeeFood Driver Performance in Semarang Noor Abthal Muqaffi; Tito Aditya Perdana; Artha Febriana; Masitha Fahmi Wardhani
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.891

Abstract

In 2024, ShopeeFood recorded a transaction value of IDR 16 trillion in Indonesia, compared to IDR 31.1 trillion for GoFood and IDR 41.8 trillion for GrabFood, indicating the necessity for enhancing driver performance to strengthen service competitiveness. This study aims to analyze the impact of work flexibility, work-life balance, and compensation on the performance of ShopeeFood drivers in Semarang City, with job satisfaction serving as a mediating variable. A quantitative approach was employed, utilizing a sample of 105 drivers selected through purposive sampling, and analyzed using SmartPLS 4. The findings reveal that work flexibility does not have a direct effect on performance; however, it positively influences job satisfaction and mediates performance improvement. Work-life balance exerts a direct positive effect on performance but does not significantly affect job satisfaction. Compensation shows a significant positive impact on both job satisfaction and performance. Furthermore, job satisfaction significantly enhances performance, thereby acting as a mediator in the relationship between work flexibility and compensation with performance. These findings offer practical implications for ShopeeFood management in designing more effective work flexibility and compensation policies to improve drivers' job satisfaction and performance. Academically, this study contributes to the literature on the role of job satisfaction as a mediating variable in enhancing driver performance within the platform-based economy.
Peran Kepuasan Kerja sebagai Mediasi antara Work Life Balance dan Burnout terhadap Kinerja Driver Generasi Z pada ShopeeFood di Kota Semarang Natasya Cantika Sifaputri; Aris Puji Purwatiningsih; Masitha Fahmi Wardhani; Raden Ayu Aminah Rizkia Puspita Sari
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7242

Abstract

The gig economy phenomenon has increased work pressure among Generation Z ShopeeFood drivers, making work-life balance and burnout important factors affecting performance. This study aims to analyze the role of job satisfaction as a mediating variable in the relationship between work-life balance, burnout, and the performance of Generation Z ShopeeFood drivers in Semarang City. A quantitative approach was employed using the Structural Equation Modeling–Partial Least Squares (SEM–PLS) method. Data were collected through a Likert-scale questionnaire from 137 respondents. The results indicate that work-life balance and burnout have a significant positive effect on both job satisfaction and performance. Job satisfaction also has a significant positive effect on performance and mediates the relationship between work-life balance, burnout, and performance. These findings suggest that the performance of Generation Z ShopeeFood drivers is influenced both directly by work-life balance and burnout and indirectly through job satisfaction. Therefore, maintaining work-life balance, managing work pressure, and improving job satisfaction are important factors in enhancing driver performance.
Peran Kualitas Produk, Kualitas Pelayanan, Dan Media Sosial Terhadap Keputusan Pembelian Esteh Indonesia Di Cabang Tlogosari Semarang Yuniarti Wahyu Wijayanti; Masitha Fahmi Wardhani; Mahmud Mahmud; Ida Farida
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8438

Abstract

Tingginya persaingan bisnis makanan dan minuman, terutama es teh di Indonesia, menjadikan keputusan pembelian konsumen krusial. Esteh Indonesia cabang Tlogosari Semarang mengalami penurunan penjualan, sehingga penelitian ini bertujuan menganalisis pengaruh kualitas produk, kualitas pelayanan, dan media sosial terhadap keputusan pembelian konsumen. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan menyebarkan kuesioner melalui Google Form kepada 100 responden yang dipilih menggunakan teknik purposive sampling. Data yang terkumpul dianalisis dengan IBM SPSS Statistics 24 melalui teknik deskriptif, uji instrumen, asumsi klasik, regresi linear berganda, uji hipotesis, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas produk, kualitas pelayanan, dan media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian di Esteh Indonesia cabang Tlogosari Semarang. Hal ini menekankan pentingnya peningkatan kualitas produk, pelayanan, dan pemanfaatan media sosial secara optimal untuk meningkatkan daya saing dan keberlanjutan perusahaan di tengah persaingan bisnis yang ketat.
Peran affective trust dalam hubungan antara platform work remuneration, fleksibilitas kerja, dan kinerja mitra pengemudi di Kota Semarang Vina Khusnul Khotimah; Nanda Adhi Purusa; Artha Febriana; Masitha Fahmi Wardhani
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2897

Abstract

The development of digital platform-based work systems increasingly emphasizes the importance of fairness in reward provision and flexibility in work arrangements for driver-partners. This study aims to analyze the effect of platform-based work rewards and work flexibility on partner performance, with affective trust as a mediating variable. This study used a quantitative approach through an explanatory survey design with 100 active driver-partners. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that platform-based work rewards and work flexibility have a positive influence on affective trust and driver-partner performance. In addition, affective trust shows a significant mediating role in explaining the relationship between the two variables and performance. These findings confirm that reward fairness and work flexibility play a significant role in building emotional trust and improving driver-partner performance in algorithm-based work systems.
Meningkatkan Keputusan Pembelian Skincare Korea Dengan Pengetahuan Produk Halal Anisa Aulia Fitri; Awanis Linati Haziroh; Mila Sartika; Masitha Fahmi Wardhani
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.985

Abstract

Penelitian ini bertujuan untuk mengetahui apakah keputusan untuk membeli produk perawatan kulit adalah legal. Penelitian ini akan menyelidiki pengaruh negara asal, citra merek, dan pengetahuan tentang produk halal pada faktor-faktor ini. Metode penelitian yang digunakan adalah metode kuantitatif untuk mengumpulkan data statistik dari 147 responden Generasi Z di Semarang yang telah menggunakan perawatan kulit Korea. Data yang dikumpulkan dianalisis menggunakan analisis regresi moderat (MRA) menggunakan perangkat lunak SPSS. Kesimpulan dari studi ini menemukan bahwa citra merek dan negara asal memiliki pengaruh positif pada keputusan konsumen untuk membeli produk perawatan kulit Korea, tetapi pengetahuan tentang produk halal tidak secara moderat mempengaruhi negara atau citra brand pilihan konsumen untuk membelinya.
Tuntutan Kerja Sebagai Faktor Dominan Mempengaruhi Loyalitas Karyawan dan Kepuasan Kerja pada Karyawan Toko Emas di Pasar Tradisional Kabupaten Grobogan Pingkan Ananda Ardiyanto; Masitha Fahmi Wardhani; Artha Febriana; Ana Kadarningsih
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10313

Abstract

This study aims to analyze the influence of work integrity and job demands on employee loyalty, with job satisfaction as a mediating variable on gold shop employees in traditional markets in nine sub-districts in Grobogan Regency. The method used is explanatory quantitative research with PLS-SEM analysis using SmartPLS version 4.1.1.6, involving 154 respondents selected through purposive sampling technique. The results of the study indicate that work integrity does not significantly influence job satisfaction or employee loyalty. In contrast, job demands have a significant positive effect on job satisfaction and loyalty, although the direction of the influence is different from the initial hypothesis. In addition, job satisfaction has a significant positive effect on employee loyalty, and is proven to mediate the relationship between job demands and loyalty, but does not mediate the relationship between work integrity and loyalty. These findings confirm that employee loyalty is more influenced by perceptions of job demands and levels of job satisfaction than by work integrity. Practically, the results of the study recommend the importance of proportional management of job demands and increasing aspects of job satisfaction to strengthen employee loyalty in gold shops.
Co-Authors Abdus Salam, Abdus Adilla Kustya Ulfa Afia Zahra Afzalurrizqi AGUNG SEDAYU Alan Maulana Fatony Amalia Nur Chasanah Amron Amron, Amron Ana Kadarningsih Kadarningsih Anisa Aulia Fitri Aris Puji Purwatiningsih Artha Febriana Awanis Linati Haziroh Azmi Hanif Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Puspitasari Dini Ratri D. Febrianur Ibnu Fitroh Sukono Putra Foza Hadyu Hasanatina Hadyu Hasanatina, Foza Hanif, Azmi Heri Saputra, Ian Febryan Hertiana Ikasari Ida Farida Ida Farida Mahmud Mahmud Mahmud Mahmud Mila Sartika Mila Sartika, Mila Muhammad Abid Humam Abyan Mujib, Miftachul Nadhifa Khairunnisa Qatrunnada Nanda Adhi Purusa Natasya Cantika Sifaputri Noor Abthal Muqaffi Oktoriza, Linda Ayu Pamungkas, Angga Riyan Piji Pakarti Pingkan Ananda Ardiyanto Pradipta, Amrizal Eka Puji Purwatiningsih, Aris Purusa, Nanda Adhi Putri Ernita Rahmawati Raden Ayu Aminah Rizkia Puspita Sari Rahadian, Risnaldi Ramadhan, Ryan Ratna Herawati Ratna Herawati Risanda Alirastra Budiantoro Risnaldi Rahadian Rudi Kurniawan Ruslani, Ruslani Sih Darmi Astuti Simarmata, Okta Naomilyanika Suhita Whini Setyahuni Suryawijaya, Tito Wira Eka Syamsul Arifin Tegar Aji Aimar Tito Aditya Perdana Tito Wira Eka Suryawijaya Ulhaq, Rahael Zadda Vina Khusnul Khotimah Widya, Aanisah Wijayanti, Yuniarti Wahyu Yohan Wismantoro Yuniarti Wahyu Wijayanti Zora Calista Susilo