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All Journal AGRICOLA Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Penelitian Pendidikan IPA (JPPIPA) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Biologi Tropis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Magister Pendidikan IPA Jurnal Abdi Insani Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Agribisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Mandala Pengabdian Masyarakat Agrimansion: Agribusiness Management & Extension Jurnal SIAR ILMUWAN TANI Agroteksos International Journal of Multidisciplinary Approach Research and Science Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Agrifo: Jurnal Agribisnis Universitas Malikussaleh Sasambo: Jurnal Abdimas (Journal of Community Service)
Idiatul Fitri Danasari
Program Studi Agribisnis, Fakultas Pertanian, Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : AGRICOLA

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Formulation of business development strategies using BMC, SWOT and QSPM Methods (Case study on KWT Nine Seru in Lantan Village) Mulyawati, Sri; Danasari, Idiatul Fitri
AGRICOLA Vol 15 No 1 (2025): AGRICOLA
Publisher : Universitas Musamus, Merauke, Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/ag.v15i1.6622

Abstract

Most Indonesian society relies on micro, small, and medium enterprises (MSMEs), as they are able to create and absorb up to 97% of the workforce. Some small businesses have not been able to grow significantly but still try to survive in the face of business competition. The Nine Seru Women Farmers Group (KWT) is one of the microbusiness groups that has survived COVID-19 until now. The unstable condition of KWT, both internally and externally, is an obstacle that is being faced. KWT needs a strategy relevant to its business's current condition. This research aims to formulate a business development strategy for KWT Nine Seru in Lantan Village. The methods used are BMC analysis to provide an overview of KWT Nine Seru's business model using nine key elements, SWOT analysis to formulate alternative business development strategies, and QSPM analysis to determine priority strategies. From the BMC analysis results, several business model improvements are offered to KWT Nine Seru, namely on key partnership elements, value proposition, channel, and cost structure. From the results of the SWOT analysis, eight combination strategies of SO, ST, WO, and WT were obtained. All alternative strategies were further analyzed using QSPM so that a priority strategy was obtained, namely keeping product prices competitive with market prices. The results of this study are important because they contribute to the fulfillment of the Sustainable Development Goals (SDGs), especially the first and second SDGs, namely no poverty and zero hunger. Through the strategies produced in this research, the KWT Nine Seru microbusiness group can survive the competition and develop its business so that it can avoid poverty and hunger due to not having a source of income.
Co-Authors A. Faroby Falatehan Abdul Majid Azzuandi Abdullah Usman Akbar, Zulfikar Ibnu Ali ALUH NIKMATULLAH Anna Apriana Hidayanti Anwar Anwar Arya Budhi Saputra, I Made Asri Hidayati, Asri Ayu Febrilia, Baiq Rika Ayu, Candra Azzahra, Iga Nabila Ouwan Baiq Rika Ayu Febrilia Baiq Rika Ayu Febrilia Baiq Rika Ayu Febrilia Baiq Rika Ayu Febrilia Baiq Rika Ayu Febrilia Baiq Yulfia Elsadewi Yanuartati Baiq Yulfia Elsadewi Yanuartati Bardayanti, Deslin Sarmitha Didi Suryadi Dinda Marita Diswandi Diswandi Diswandi Febrilia, Baiq Rika Ayu Fitri Fitri, Nopiana Harianto Harianto Hayati Hayati Heldiyanti, Rina Hery Haryanto Isnaini, Novita Johan Bachry Jufri, Afifah Farida Kisman Mandalika, Eka Nurminda Dewi Maulana, Salman Murod Maulin, Maulin Moh. Taqiuddin Muhammad Harish Maulidi Mulyawati, Sri Mutiara Mita Kasia Nabilah, Sharfina Ni Luh Mira Puspayani Ni Made Nike Zeamita Widiyanti Ni Made Wirastika Sari Ni Made Wirastika Sari Ni Made Wirastika Sari Ni Made Wirastika Sari Ni Made Wirastika Sari, Ni Made Wirastika Ningrat, Lalu Asrul Hadi Novia Alifah Fauzia Novita Isnaini Nurrachman Pande Komang Suparyana Parta Tanaya, I Gusti Lanang Prasetyowati, Rini Endang Pratama, M. Gilang Putri, Dwi Noorma Putri, Sista Eliyani Rakhman, Amry Riezka Zuhriatika Rasyda Rifani Nur Sindy Setiawan Rini Endang Prasetyowati Rizki Putra Masyhadani Safitri, Sri Juliani Sail, Fazila Sari , Ni Made Wirastika Selvia, Siska Ita Septiadi, Dudi Siska Ita Selvia Siti Harni Astuti Sri Maryati Sri Mulyawati Sudjatmiko, Dwi Praptomo Sukma, Lalu Hadryan Suparmin Suparmin Supartiningsih, Ni Luh Sri Supatiningsih, Ni Luh Sri Tajidan, Tajidan Taslim Sjah, Taslim Usman, Abdullah Vijaya, Ni Putu Sephia Ananda Wuryantoro Wuryantoro Wuryantoro, Wuryantoro Yanuartati, Baiq Yulfia Elsadewi Zaini, Anas Zuhdiyah Matienatul Iemaaniah