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Nimmi Zulbainarni
Sekolah Bisnis, Institut Pertanian Bogor Jl. Raya Pajajaran, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16128
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Strategi Transformasi Digital Pengembangan Bisnis di PT Gemilang Indonesia Sukses Mulia Andi Irman Patiroi; Nimmi Zulbainarni; Irman Hermadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2298

Abstract

Digital transformation has become an urgent need for organizations that want to remain relevant and competitive in today's digital era. However, in the face of the wide choice of business development strategies available, decision making can become complicated. Therefore, this thesis proposes a systematic and structured approach using the Analytical Hierarchy Process (AHP) method to identify and evaluate the most appropriate business development strategies in the context of digital transformation. This research integrates qualitative and quantitative approaches by utilizing a comprehensive literature review and in-depth AHP analysis. Thus, this thesis not only understands the key factors influencing the success of digital transformation, but also offers a clear framework for measuring and prioritizing alternative strategies. Through the AHP application, various criteria and sub-criteria relevant to digital transformation are identified and ranked according to their importance. The results of this evaluation then provide more focused guidance in selecting business development strategies that can optimize the use of digital technology, minimize risks and achieve long-term business goals. Thus, this thesis not only makes a theoretical contribution to the understanding of digital transformation, but also makes a practical contribution by providing a methodology that can be applied by business leaders and decision makers in guiding business development strategies in this digital era.
Co-Authors . Jihad Abdullah, Asaduddin Abgusta Fajri Wiranata Achmad Fahrudin Aditya Hikmat Nugraha Adler Haymans Manurung Adriani Sunuddin Agung Jat Wibowo Arsa Aida Vitalaya Hubeis Alvi Rahmah Amandra, Miko Novri Andi Alamsyah Andi Irman Patiroi Andina Oktariani Anggraeni, Aniesya Sefia Arief Daryanto Arif Satria ASEP SAEFUDDIN Asep Taryana Asep Taryana Bayu Koen Anggoro Benny Osta Nababan Budi, Moch Wahyu Ksatria Budy Wiryawan Bustanul Arifin Deby Indah Mayriska Deni A. Soeboer Dirgantara, Ahmad Fauzan Ekananta, Arry Eko Sri Wiyono Epiet Dwi Anggoro Fadhila Hukmi Fredinan Yulianda Galang Prakasa Yusuf Putra Gena Bijaksana Gigih Budiarto Ginoga, Andina Nuraini Hairunisa Dzulhira Haj, Muhammad Hairul Hapsari, Umi Indah Harianto Harianto Harits Adli Tegar Nevada Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hendilen Hendilen Hendro Sasongko Hermanto Siregar Hermanto Siregar Indra Jaya Indrawan, Dikky Insaniah Rahimah Irman Hermadi Iwan Dirwana Johan, Daniel Kamil, Fathan Kamilia, Ghina Khumaera, Nur Ifra Kirana, Leo Candra Krisna Fery Rahmantya Lubis, Muchdy Lukman M. Baga M. Joko Affandi M. Syamsul Maarif M. Syamsul Ma’arif Ma'arif, Mohammad Syamsul Ma'arif, Syamsul Megawati Simanjuntak Miko Novri Amandra Muchamad Bachtiar Mughny Ilman Wali Rusdi Muhammad Gunawan Sani Saputro Muhammad Hairul Haj Muhammad Siddik Elfian Mulianto, Heri Musa Hubeis Mustaruddin Nisa Ayunda novindra . Novsa Fakhira Novsa Fakhira Nunung Nuryartono Nur Hasanah Nurul Syahara Prafitriandini, Ika Prakasa Yusuf Putra, Galang Pratita Budi Utami Putri Claristha Violetta Rahmadi Sunoko Rahmadi Sunoko Ratna Mutia Aprilia Rina Uswatun Hasanah Rizal Syarief Rizal Syarief Ronny I. Wahju Rosdyani Rachmi Saiful Umam Saptaji, Moh Faqih Dwi Sari, Fadhila Cynthia Sasarari, Rosmina Rose Satriadi, Dharma Sembel, Roy H. M. Siti Jahroh Situmorang, Kaspar Sukarsih, Yayuk Sulaeman Martasuganda Syaiful Rachman Syamsul Bahri Agus, Syamsul Bahri Tanti Novianti Tarlan Subarno Tri Wahyu Budiarti Tri Wiji Nurani Trias Andati Trias Andati Tridoyo Kusumastanto TSNB Hutabarat TSNB Hutabarat Wayangkau, Edoardo Stevie Widyastutik Yulian Anita Yusgiantoro, Purnomo Yusuf Iskandar