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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Value Added: Majalah Ekonomi & Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Pendidikan Ilmu Sosial JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Humaniora Jurnal Public Policy Soedirman Economics Education Journal JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Ilmu Manajemen Profitability Journal of Innovation in Educational and Cultural Research Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Bisnis dan Manajemen (JBM) Jurnal Bisnis dan Kewirausahaan JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Mamangan Social Science Journal Economos : Jurnal Ekonomi dan Bisnis Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Geosfera Indonesia Balance: Jurnal Ekonomi Paramita: Historical Studies Journal Krisnadwipayana International Journal of Management Studies Journal of Economic Education and Entrepreneurship Studies Jurnal Inovasi dan Teknologi Pembelajaran
Mukhamad Zulianto
Pendidikan Ekonomi, Universitas Jember, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Development Of Conflict Resolution Education Model In Banyuwangi District Senior High School Suharso, Pudjo; Zulianto, Mukhamad; Sumardi, Sumardi; Sedyati, Retna Ngesti; Yushardi, Yushardi
Jurnal Pendidikan Ilmu Sosial Vol 32, No 1 (2023): : JPIS (Jurnal Pendidikan Ilmu Sosial): June 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v32i1.54497

Abstract

The Tumpangpitu mine conflict that occurred in Pancer Pesanggaran village in Banyuwangi not only involved communities with mining pros and cons but also involved students in high schools around mining. The horizontal conflict that was manifested by various protests was followed by the children of parents involved in the competition in the Pesanggaran District. So that the conflict does not spread and impact schools, this study aims to analyze the development model of conflict resolution education in high schools in Banyuwangi to minimize conflicts. The research method uses a mixed, quantitative, and qualitative approach—data collection with questionnaires for students and in-depth interviews with high school teachers in Banyuwangi. As a result, students get into conflict because they jump on the bandwagon. The development model of conflict resolution education is more towards integrating conflict resolution education with other subjects. From the discussion through the focus group discussion, the teachers revealed that this integration model is considered the most suitable because, with its issue, the burden on teachers and students is already very high.
Utilization of Instagram Account @Sipbanchips as a Marketing Medium For Chips Banana Sip In Lumajang Hardiwahyuni, Chiska; Widodo, Joko; Zulianto, Mukhamad
Economos : Jurnal Ekonomi dan Bisnis Vol. 6 No. 2 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v6i2.1980

Abstract

The use of social media in business activities can be a new innovation in the world of marketing that is able to change the way of direct marketing to digital marketing. Instagram is one of the social media applications that can be used to market products by utilizing all the features available on Instagram to beautify photos and videos before uploading them. The lack of optimal marketing of MSME products in Lumajang Regency is because business actors only rely on direct marketing through their stores and have not done marketing through social media. This happens because of the lack of knowledge of MSME actors about marketing through social media and the assumption that manual marketing is easier and more familiar than marketing through social media. SIP Banana Chips is a snack product originating from Lumajang Regency which has been successfully marketed through the use of Instagram as a product marketing medium on @sipbanchips account. SIP banana chip products are marketed through Instagram by utilizing several features including Instagram Feed (Upload photos & videos), Instagram Stories, Instagram, Stories Highlights, Captions, Link On Bio, Followers, Comments and Likes, and Hashtags. The results showed that the use of Instagram as a marketing medium can be profitable for MSME players so that they can save costs in marketing.
Marketing Mix Perception of Consumer Purchasing Decisions During The Covid 19 Pandemic In Business Gephok Pak Giek Jember Chicken Restaurant Ajeng Nurdiana Putri; Widodo, Joko; Zulianto, Mukhamad
Economos : Jurnal Ekonomi dan Bisnis Vol. 6 No. 2 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v6i2.2490

Abstract

Culinary business is also considered as one of the business fields that is easy to do by business actors who have limited capital. The purpose of this study is to determine the significant influence of marketing mix perception on consumer purchasing decisions during the Covid-19 pandemic at Ayam Gephok Pk Giek Jember restaurant. This research is a quantitative research. The population of this study is consumers of Ayam Gephok Pk Giek Jember restaurant. The sample of this study was the Ayam Gephok Pk Giek Jember restaurant. The selection is determined based on probability sampling criteria through accidental sampling. Data collection in this study used questionnaires, observations, interviews, and documentation while the data processing method used editing, scoring and tabulation. The result in this study is the perception of marketing mix as one of the factors that influence consumer purchasing decisions during the Covid-19 pandemic at the Ayam Gepho Pk Giek Jember restaurant. Therefore, there is a significant perception of consumer purchasing decisions during the Covid-19 pandemic at the Ayam Gephok Pk Giek Jember restaurant.
Analisis Strategi Cost Leadership Pada Usaha Sembako UD. Aya Kabupaten Bondowoso Lailiyah, Sitti Nur; Widodo, Joko; Zulianto, Mukhamad
JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan) Vol 3 No 2 (2023): JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jpeaku.v3i2.20490

Abstract

Strategi cost leadership dapat membantu pengusaha dalam memenangkan pasar. Pada pelaksanaannya cost leadership memiliki resiko yang membuat pengusaha tidak dapat bertahan dalam waktu yang lama. Penelitian ini bertujuan untuk menganalisis strategi bersaing cost leadership yang digunakan pada UD. Aya yang berlokasi di desa Pakuniran Kecamatan Maesan Kabupaten Bondowoso, dengan waktu penelitian 2 bulan yaitu Oktober sampai November 2022. Metode penelitian ini menggunakan deskriptif kualitatif. Informan penelitian yaitu pemilik UD. Aya dan karyawan sebagai informan pendukung. Sumber data yaitu data primer yang diperoleh dari hasil observas dan wawancara secara langsung dengan pemilik dan karyawan UD. Aya. Data sekunder yaitu informasi dari dokumen, buku, jurnal dan sebagainya. Metode pengumpulan data dengan melakukan observasi, wawancara dan dokumen. Analisis data yaitu reduksi data, penarikan kesimpulan. Uji keabsahan data dengan triangulasi sumber. Hasil penelitian menunjukkan bahwa UD. Aya menggunakan strategi cost leadership dengan melakukan pengendalian biaya secara efektif dan menyeluruh, dengan memaksimalkan kegiatan operasional dan penjualan, serta mencari cara mengurangi biaya.
PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP MINAT PENGGUNAAN BRImo (BRI mobile) (Pada Pedagang Sembako di Pasar Tanjung Kabupaten Jember) Edwina Nisrina Salsabila; Hety Mustika Ani; Mukhamad Zulianto
Jurnal Bisnis dan Kewirausahaan Vol. 19 No. 3 (2023): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v19i3.206-215

Abstract

This study aims to analyze the factors that can influence the perception of staple food traders in the Tanjung market about interest in using BRImo through attitude towards using, using the TAM (Technology Acceptance Model) approach. These factors include perceived usefulness, perceived ease of use, and attitude towards using as Intervening variables. This research was conducted by distributing questionnaires to food traders in Tanjung market, Jember regency. Sample determination in this study used the Simple Random Sampling method.  The questionnaire was distributed to 109 food traders in Tanjung market who qualified as samples and analyzed using SPSS (Statistical Package for the Social Sciences).The test showed that: (1) perceived usability had a significant effect on interest in use; (2) perceived convenience has a significant effect on interest in use; (3) attitude toward using has a significant effect on interest in use; (4) perceived usefulness of interest through attitude toward using has a significant effect; (5) The perception of ease of interest through attitude toward using does not have a significant effect.
STRATEGI PUBLIC RELATION HOTEL MEOTEL JEMBER By DAFAM Agustina, Elwin Dwi; Widodo, Joko; Zulianto, Mukhamad
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 2 (2022): JPEKBM (DESEMBER,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i2.2756

Abstract

Penelitian ini bertujuan untuk mengetahui strategi public relations yang digunakan oleh Hotel Meotel Jember by Dafam. Penelitian ini merupakan penelitian deskriptifdengan pendekatan kualitatif. Metode pengumpulan data yang digunakan yaitu wawancara mendalam, observasi non partisipatori dan data dokumentasi pendukung lainnya. Metode analisis data yang digunakan yaitu teknik analisis data kulaitatif yaitu melalui tahapan reduksi data, penyajian data, tahap penarikan kesimpulan dan verifikasi data. Hasil penelitianmenunjukkan bahwa strategi public relations yang dilakukan oleh Hotel Meotel Jember by Dafam terdiri dari publikasi, identitas media, berita, acara, berperan aktif dalam kegiatan sosial dan pensponsoran. Publikasi yang dilakukan oleh Hotel Meotel Jember by Dafam secara online dan offline. Identitas media yang dimiliki oleh Hotel Meotel Jember by Dafam yaitu berupa alamat, bangunan, logo, kartu nama, brosur dan ciri khas hotel. Acara yang diselenggarakan oleh Hotel Meotel Jember by Dafam yaitu Jember Fun Barista, Singing Stars dan Jember Fashion Trend 2021 serta acara rapat, seminar dan pesta ulang tahun.
IMPLEMENTATION OF THE CONTENT MARKETING STRATEGY BY SMJ BY MBOK JUDES BANYUWANGI TO INCREASE CUSTOMER ENGAGEMENT Nurcahya Ningsih, Rosita; Wahyuni, Sri; Zulianto, Mukhamad; Prasetyo, Hery
Soedirman Economics Education Journal Vol 5 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v5i1.8230

Abstract

Technological advances are an opportunity for the regional culinary industry to develop along with the development of marketing 4.0 which makes this culinary subsector more competitive. Social media marketing is one type of digital marketing that is often used by culinary business actors in promoting. One of them is by implementing content marketing. Based on the results of the study stated that the main purpose of content marketing strategy is to increase customer engagement. This research is a qualitative descriptive study conducted at the SMJ by Mbok Judes restaurant, Banyuwangi District, Banyuwangi Regency. This study uses a snowball sampling technique in determining informants. SMJ by Mbok Judes Banyuwangi generates customer engagement through consumer responses to content marketing which is mapped into 3 dimensions including cognitive, affective, and behavioral engagement. Cognitive involvement in the form of the level of consumer interest in the content and information from the content. Affective engagement is formed based on consumer enthusiasm and satisfaction with the content. Behavioral engagement is based on sharing and supporting content behavior.
INNOVATION IN SOCIAL MEDIA STRATEGY: A STUDY OF SMEs IN JEMBER Maftah, Milatul; Zulianto, Mukhamad
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1830

Abstract

Promotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as a promotional medium by SMEs in the Jember Regency. The research results show that SMEs utilize social media for promotion, such as Facebook, Whatsapp, Instagram, and Telegram. Each social media is used following the functions and features. Social media Instagram is utilized as a place to upload promotional videos, product photos, posters, booking info, and product reviews. Social Media Facebook is utilized to reach people who are in the community to sell and buy. Social Media WhatsApp and Telegram can be used for two-way communication between SMEs and consumers. Keywords: social media, Strategy, Small and medium-sized Enterprises
ANALYSIS OF CUSTOMER SATISFACTION ANGKRINGAN MBAH SINGO NGANJUK EAST JAVA Ghufrani Rifqi, Imelda; Widodo, Joko; Zulianto, Mukhamad
Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Vol. 7 No. 2 (2024): JTIMB | Desember 2024
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Angkringan Mbah Singo Nganjuk located in Nganjuk Regency, Jl. Attorney General Suprapto No. 29, Kauman, Kec. Nganjuk Since February 2015. This research analyzed customer satisfaction with Angkringan Mbah Singo based on service quality, product, and price. Aims to examine the level of customer satisfaction at Angkringan Mbah Singo Nganjuk. The author uses descriptive qualitative research methods with data sources in the form of principal and supporting data sources. The collection technique is conducted by interviewing customers and owners of Angkringan Mbah Singo Nganjuk. The results showed that the customers were satisfied with the service, prices, and products. Customer satisfaction analysis is seen through service, product, and price. Based on the research results, the service employees provide to customers is considered quite good, but they still need to pay attention to service when conditions are busy. The products served have good quality taste and hygiene, and some menus are only available once a few weeks. This makes customers feel disappointed when looking for these products. The price of Angkringan Mbah Singo Nganjuk's products is considered cheap and fits into the general public, from school children to employees.
Analysis of QRIS Payment System and Financial Literacy on Consumptive Behavior Among Students Efriyanto, Efriyanto; Nurcahyani, Nurcahyani; Harnovinsah, Harnovinsah; Permana, Erwin; Zulianto, Mukhamad
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.013

Abstract

Objectives: This study aims to investigate the effect of the QRIS payment system and the level of financial literacy on consumer behavior among students in Depok City.Methodology: The research method applied is quantitative with primary data collection through online questionnaires distributed using Google Forms, involving 125 students from the Accounting Department of the Jakarta State Polytechnic who live in Depok City. The collected data has been verified to ensure its validity and reliability, and analyzed using SPSS 29 statistical software,Finding: The results of the study show that both the QRIS payment system and financial literacy have a positive and significant effect on consumer behavior of students in Depok City. These variables can explain about 49.6% of the variation in observed consumer behavior, while the remainder, about 50.4%, is assumed to be influenced by other factors not included in this research model. Consumers with higher financial literacy tend to make better financial decisionsConclusion: This research suggest that business actors provide QRIS facilities for financial transactions, especially among students. For optimal results, financial literacy strengthening activities must also be carried out.
Co-Authors Abdi Roni Pandiangan Agustina, Elwin Dwi Ajeng Nurdiana Putri Amalina Mubarokah Amanda Ristriana Pattisinai Anis Afifah Anisa Ramadhanti Annisa Sari Aulia Devi Ramadhanty Avelius Dominggus Sore Badrus Sholeh Bejo Apriyanto Bimby Hidayat Binti Suaidah Hanur Chandra Fauzi Cynthia Nora Dwi Putri Damayanti Masduki Dessy Triana Relita DEWI MASRUROH Dewi Puji Astuti Dimas Anggoro Djoko Widodo Dwi Herlindawati Dwi Novitasari Edwina Nisrina Salsabila Efriyanto, Efriyanto Eka Putri, Septia Vindy Era Friyda Kumala Fithra Ramadian Ghufrani Rifqi, Imelda Gustriansyah, Edy Habib Cahyono Hadi Sasmito Hardiwahyuni, Chiska Harnovinsah Harnovinsah Hery Prasetyo, Hery Hety Mustika Ani Hilmi Ichwa Salam Iis Maulidah Ilham Alamsyah Imelda Ghufrani Rifqi Irmadatus Sholekhah Istiqomatul Lailatufa Izza Maulida Jamaludin Acmad Kholik Jefri Rieski Triyanto Joko Widodo Joko Widodo Junaidi, Eko Wahyu Laili, Alfin Nur Lailiyah, Sitti Nur Lu'luil Hidayah Maftah, Milatul Mega Cantik putri Aditya Miftakhul Wulandari Mita Lestari Mohamad Na’im Mohammad Riki Efendi Mulyadi Mulyadi Munawar Thoharudin Munawar Thoharudin Nadya Cahya Umi Mashita Nia Devita Sari Novelia Al-Raafi Rizki Adinda Sutrsino Nufilatul Hasanah Nur Rohmatus Sholihah Nurcahya Ningsih, Rosita Nurcahyani Nurcahyani, Nurcahyani Olivia Winda Ony Panjaitan Permana, Erwin Pudjo Suharso Pudjo Suharso Putri, Cynthia Nora Dwi Retna Ngesti Sedyati Retna Ngesti Sedyati, Retna Ngesti Riang Puspitaningtias Rizki Febri Andika Hudori Rofiq Noorman Haryadi S Sukidin Sallenna Noya Putri Duanta Santoso, Sigit Sawiji, Hery septi nuristiqomah Sheyla Nichlatus Sovia Sri Kantun Sri Wahyuni Sri Wahyuni Sri Wahyuni St. Afifatul Khoiriyah Sujadmi Sujadmi Sumardi . Triyono, Bambang Wiwin Hartanto Yopinus Bobi Yulia Suriyanti Yushardi Yushardi Yushardi, Yushardi Yusnia Nur Zannah Habibi