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All Journal Jurnal Rekayasa Sipil dan Desain Science and Technology Indonesia Jurnal Administrasi Publik (JAP) IJEMS (Indonesian Journal of Environmental Management and Sustainability) Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri YUSTISI Jurnal Teknik Mesin Indonesia Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Yustisi: Jurnal Hukum dan Hukum Islam Journal of Civil Engineering Science & Technology (CI-TECH) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) SRIWIJAYA JOURNAL OF ENVIRONMENT Akuntansi'45 Komunitas : Jurnal Pengabdian Kepada Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi E-Jurnal Manajemen Trisakti School of Management (TSM) Populer: Jurnal Penelitian Mahasiswa Journal of Student Research eProceedings of Art & Design Jurnal Publikasi Ilmu Manajemen Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA) Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Maslahah: Jurnal Manajemen dan Ekonomi Syariah Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pajak dan Analisis Ekonomi Syariah Ekonomi Keuangan Syariah dan Akuntansi Pajak IECON: International Economics and Business Conference
Maulana Yusuf
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Journal : Akuntansi'45

 1 
Pengaruh Pemahaman, Religiusitas dan Kualitas Pelayanan Terhadap Keputusan Nasabah Dalam Memilih Bank Syariah: Studi Kasus Masyarakat Kecamatan Sarolangun M. Arzil Khatami; Maulana Yusuf; Nurfitri Martaliah
AKUNTANSI 45 Vol. 5 No. 1 (2024): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v5i1.2446

Abstract

Customers' decisions to save are influenced by several internal and external factors such as financial literacy and promotions. Financial literacy reflects an individual's ability to understand financial concepts, financial products, and services and to control personal financial resources independently. Promotion is one of the determining factors for the success of a marketing program. This research aims to determine the influence of sharia financial literacy and promotions both spatially and simultaneously on customers' decisions in choosing Bank Riau Kepri Syariah products. This research approach uses a quantitative descriptive approach. Data was collected using questionnaires and field observations. The research results show that partially sharia financial literacy and promotion have an influence on customers' decisions in choosing Bank Riau Kepri Syariah products. Simultaneously, the variables of sharia financial literacy and promotion influence customers' decisions in choosing Bank Riau Kepri Syariah products with a percentage of 88.2%.
Co-Authors ABDUL RAUF Adam Muiz Aditya Rizkian Kusuma Agung Satrio W Ahmad Afshohuddin Ahmad Syahrizal Anggraini Namira Agustin April Laksana Ardiyan Saptawan Arfian Suryasuciramdhan Arif Mustofa Aris Riantori Faisal Arvina Damayanti Awal Habibah Aztyara Ismadharliani deden deden Dwi Putri Lestari Dyah Indriana Kusumastuti Eddy Ibrahim Eka Hendra Priyatana Elly Jupridah Endro Prasetyo Wahono Fajarwati, Noerma Kurnia Firman Syah Noor Fitri Nuraeni Gispa Ayuptri Hendra Hendra Hendrata Wibisana Holyness Nurdin Singadimedja IE. Frasetyo Indah Damayanti Ira Anisa Purawinangun Jevi Saputra Leo Feni Agustina Lesta Sri Wahyuni Lestari Manurung Lidya Anggraeni M. Arzil Khatami M. Faizal M. Taufik Ridho Marisa Oktavia Maulana Ramdani May Dedu Mellya Embun Baining MS Rahmat Muhamad Aldo Liwal Islam Muhammad Faizal Muhammad Irfan Maulana Muhammad Ismail Muhammad Subhan Abdullah Murtanto Murtanto Nazlah Azzahra Nessya Mayla Nessya Mayla Faiza Nopi Krisnawati Nur Aisyah Nurfitri Martaliah Nurjannah Nurjannah Nurlia Fusfita Ogi Saputra Perani Rosyani Puteri Anggi Lubis Rahmawati Allyreza Ranti Arianti Refky Fielnanda Rendi Reni Arisanti Ridhah Taqwa Rika, Rika Amelia Rizko Ramdhan Priatna Rohana Salis Elmadani Sarma Ningsih Sintia Siti rapi’ah Siti Zainab Solichah Solichah Sri Dwi Astuti Al Noor Sri Raharno Sri Rahma Stephen Alfredo Gultom Subuh Tugiono Taufik Arief Taufik Ridho Tazqia Aulia Rahmawati Tiara Radinska Deanda Umi Himmatul Aliyah Wahyu Muhamad Satrio Yoga Pangestu Yuliana Safitri