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All Journal WIDYA TEKNIKA Jurnal Mirai Management Al-Kharaj: Journal of Islamic Economic and Business Veteran Society : Jurnal Pengabdian Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Bisnis Manajemen dan Akuntansi Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal bintang manajemen International Journal of Asian Business and Management (IJABM) Journal of Management and Creative Business Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ilmiah Nusantara Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Strategi Bisnis Teknologi Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROTON : Jurnal Ilmu-Ilmu Teknik Mesin Jurnal Ilmiah Ekonomi Terpadu Global Management: International Journal of Management Science and Entrepreneurship Proceedings Law, Accounting, Business, Economics and Language (LABEL) Jurnal Riset dan Inovasi Manajemen
Agus Suyatno
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Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Pengaruh Lifestyle, Brand Image dan Foodsgram Endorsment Pada Followers Akun Instagram Kuliner di Solo Terhadap Minat Beli Putri Kusumawati; Agus Suyatno; Khabib Alia Akhmad
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 3, No 2 (2023): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v3i2.8012

Abstract

The development of technology and information in the world is growing very rapidly, giving rise to new media. In today's new media, online media cannot be separated from everyday life, both in communicating and accessing all information. Competition between culinary businesses is getting fiercer, companies will be competing to carry out promotions to market their products. To get consumer buying interest, it can be influenced by consumer lifestyle, brand image of the product and also marketing strategies to attract consumers, one of which is using a foodsgram endorsement. Lifestyle or one's lifestyle can be seen from the behavior, activities and actions taken to obtain or use goods and services, as well as the process of making decisions in life. This study used a sampling method with a purposive sampling technique and used a quantitative method. The purpose of this study was to determine the influence of lifestyle, brand image and foodsgram endorsements on followers of the Kulinerdisolo foodstagram account on buying interest. In this study, all the independent variables are significant and have an effect on the dependent variable, namely buying interest.
Feasibility Study and Digital Market Competition Analysis at Pak Sabit Wonogiri Chicken Noodle UMKM Business Muhammad Irfan; Agus Suyatno
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i4.6479

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector, such as chicken noodle stalls, are increasingly developing with the use of digital technology. This study analyzes the business feasibility and digital market competition at Mie Ayam Pak Sabit in Wonogiri. The method used is descriptive qualitative with data collection through interviews, observations, and financial report analysis. The results of the study indicate that this business is feasible to run based on market, digital marketing, and financial aspects. Marketing strategies through social media and effective financial management provide great opportunities for business expansion. Optimization of digital marketing channels and product diversification are recommended to increase competitiveness in a competitive market.
Product Innovation Strategy in Increasing the Competitiveness of MSMEs in the Digital Era Muhammad Irfan; Agus Suyatno
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6749

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, in facing the digital era, MSMEs are required to continue to innovate in order to be able to compete in an increasingly competitive market. This study aims to analyze product innovation strategies that can be applied by MSMEs to increase their competitiveness in the digital era. The research method uses a descriptive qualitative approach with literature studies from various journals and relevant reports. The results of the study indicate that digital-based product innovation, utilization of information technology, and adaptation to market needs are key factors in strengthening the position of MSMEs. Strategic recommendations include digitalization training, improving product quality, and collaboration with digital platforms.
Pengaruh Literasi Keuangan Dan Pengetahuan Investasi Terhadap Minat Investasi Di Pasar Modal Alpian Winarso Aji; Agus Suyatno; Khabib Alia Akhmad
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bjtf3369

Abstract

Investasi sedang menjadi tren yang menonjol di masyarakat, oleh karena itu Kasus penipuan atau investasi ilegal melalui internet belakangan ini semakin marak terjadi, mahasiswa dapat menjadi salah satu korban apabila tidak memiliki pengetahuan investasi yang memadai, literasi keuangan yang cukup, serta pengelolaan keuangan yang baik. Penelitian ini bertujuan untuk menentukan pengaruh literasi keuangan dan pengetahuan investasi tentang minat investasi mahasiswa di pasar modal. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan analisis regresi linier berganda. Hasil dari penelitian ini menemukan bahwa literasi keuangan dan pengetahuan investasi memiliki pengaruh positif dan signifikan terhadap minat investasi implikasi penelitian ini untuk rekomendasi kebijakan pihak terkait, edukasi keuangan dan pengembangan produk keuangan.
PENGARUH KUALITAS PRODUK, HARGA DAN DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA KAYU MEBEL Ririn Wahyuningsih; Agus Suyatno; Indra Hastuti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3102

Abstract

In the era of globalization, manufacturing companies operating in the furniture industry promise business opportunities and challenges for companies. With the era of globalization, product markets will expand and on the other hand, this situation will give rise to increasingly fierce competition in industry. In order for this goal to be achieved, every company must strive to produce quality products that customers want and provide affordable prices. Thus, every company must be able to understand the company's survival as an organization to try to meet customer needs and desires. This research aims to determine the influence of product quality, price and digital marketing on consumer buying interest at the ud babe narwan boyolali wood furniture company. the population in this study were buyers of wooden furniture products from UD. Babe Narwan Boyolali. The sample taken was 100 respondents using a purposive sampling technique through a questionnaire distributed via Google Forms and filled in by consumers. Testing the hypothesis through the (partial) t test obtained the result that the product quality variable had a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.000 <0.05. The price variable has a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.008 < 0.05. The digital marketing variable has a positive and significant influence on consumer buying interest as evidenced by a significance value of 0.003 <0.05. The results of the F Test (Simultaneous) in this research obtained a calculated F value of 34.446.
Analisis Pengaruh Green Product Knowledge dan Green Trust Terhadap Green Purchase Intention Customer Produk Eiger Kota Surakarta Windi Shilvia Puspitasari; Umi Hanifah; Agus Suyatno
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2961

Abstract

This study aims to analyze the influence of green product knowledge and green trust on green purchase intention among Eiger product consumers in Surakarta City. The background of this study is the increasing volume of waste from the fashion industry which has a negative impact on the environment. This encourages companies, including Eiger, to start implementing sustainable business strategies to increase consumer interest in environmentally friendly products. One of these strategies is by strengthening education about green products (green product knowledge) and building consumer trust in the company's environmental commitment (green trust), which is believed to influence green product purchase intention. This study uses a quantitative approach with 100 respondents selected using a purposive sampling technique. The respondent criteria are Eiger consumers who live in Surakarta City and have purchased Eiger products. Data collection was carried out by distributing questionnaires, then analyzed using IBM SPSS Statistics software version 25. The data analysis procedure includes instrument validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, and hypothesis testing. The results of the study indicate that both green product knowledge and green trust have a positive and significant effect on green purchase intention. This indicates that the higher consumers' knowledge of environmentally friendly products and the greater their trust in a company's sustainability commitment, the greater their tendency to purchase green products. This finding provides strategic implications for companies like Eiger to continue improving consumer education and transparency regarding sustainability practices to strengthen customer loyalty and purchase intention for green products.
The Influence Of Work Discipline, Work-Life Balance, Employee Engagement On Employee Performance at PT Globalindo Intimates Klaten Vanya Divka Putri Maharani; Agus Suyatno; Khabib Alia Akhmad
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 3 (2025): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i3.473

Abstract

This study aims to analyze the impact of work discipline, work-life balance, and employee engagement on employee performance at PT Globalindo Intimates Klaten. The population for this research consisted of approximately 3,000 employees, with a sample of 97 respondents selected using purposive sampling. This sampling method was employed to target employees who met specific criteria relevant to the research objectives. The data for the study were collected through a questionnaire that utilized a Likert scale, and the analysis was conducted using SPSS software. The analytical process included validity and reliability tests, classical assumption tests, and hypothesis testing. The results of the study indicated that work discipline, work-life balance, and employee engagement had a positive and significant effect on employee performance, both independently and in combination. Specifically, work discipline plays a key role in ensuring that employees adhere to organizational rules and regulations, which contributes to improved performance. Work-life balance helps employees manage their personal and professional lives, reducing stress and improving overall job satisfaction, which in turn enhances performance. Employee engagement, which refers to the level of enthusiasm and commitment employees have toward their work, was found to significantly influence their performance as well. The study suggests that organizations should focus on fostering a strong work ethic, providing support for work-life balance, and increasing employee engagement in order to improve overall performance. The findings emphasize that when employees are disciplined, maintain a healthy work-life balance, and are engaged with their work, their productivity increases, leading to improved outcomes for the organization. This research highlights the importance of these factors in creating a motivated and high-performing workforce, and the results can be used to inform human resource strategies in other organizations aiming to improve employee performance and achieve organizational success.
Pengaruh Display Produk, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian di Bloods Store Jogja Risna Ardianto; Agus Suyatno; Singgih Purnomo
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 3 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i4.670

Abstract

Pesatnya kemajuan ekonomi telah menyebabkan banyak perkembangan di bidang komersial. Pada saat yang sama banyak pengusaha yang bergerak dalam bisnis eceran seperti swalayan, minimarket, toko, departemen store atau lainnya. Hal ini menimbulkan persaingan antar perusahaan semakin ketat, dalam memperkuat bisnisnya yaitu memperbaiki display produk, kualitas produk, dan kualitas produk. Keputusan pembelian dapat dipengaruhi dari beberapa faktor yaitu display produk, kualitas produk, dan kualitas produk. Penelitian ini berjuan untuk mengetahui pengaruh display produk, kualitas produk, dan kualitas produk terhadap keputusan pembelian. Penelitian ini menggunakan jenis data kuantitatif. Sumber data menggunakan data primer. populasi yang digunakan pada penelitian ini yaitu pelanggan bloods store di Jogja dan sampel 96 responden. Teknik pengumpulan data menggunakan kuesioner, studi pustaka dan observasi. Analisis data menggunakan uji instrument, uji asumsi klasik, analisis deskriptif, uji instrumen, uji regresi linier berganda, uji t, uji F dan uji koefisien determinasi. Hasil uji instrumen menunjukkan hasil semua item kuesioner dari semua variable valid dan realibel. Hasil penelitian menunjukkan bahwa display produk tidak berpengaruh terhadap keputusan pembelian, sedangkan kualitas produk dan kualiatas pelayanan berpengaruh terhadap keputusan pembelian.
Analisis Dampak Kompensasi Digital, Jobdesk terhadap Loyalitas Kerja di AK-Tekstil Solo Adam Munirul Haq; Agus Suyatno; Primadia Putri Harmastuti
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.721

Abstract

The development of information technology has driven significant transformations in human resource (HR) management, including in the aspects of compensation and job description adjustments. Digitalization in HR management not only simplifies administrative processes but also has the potential to increase employee satisfaction and loyalty through transparency, speed, and ease of access to information. This study aims to analyze the effect of digital compensation and job description adaptation on employee loyalty at AK-Tekstil Solo, a labor-intensive company in the textile industry. The research method uses a quantitative approach with a survey design. Data were collected through questionnaires distributed to a number of employees as respondents, then analyzed using multiple regression analysis techniques to test the effect of independent variables on the dependent variable. Digital compensation in this study was measured by aspects of transparency, payment speed, and ease of access, while job description adaptation was assessed by role clarity, task flexibility, and communication between management and employees. The results show that digital compensation designed with a transparent, accurate, and easily accessible system contributes positively to job satisfaction, which in turn increases employee loyalty to the company. Similarly, job description adaptation carried out in a structured manner and accompanied by clear communication has been proven to strengthen employee commitment and attachment to the organization. These findings provide strategic implications for company management, particularly in labor-intensive industries, to develop digital-based compensation systems that are not only efficient but also foster trust and fairness. Furthermore, management needs to ensure job descriptions are adaptive to changes in the work environment so that employees continue to feel valued and relevant to the company's goals. Implementing this strategy is expected to create a stable, productive, and sustainable work environment.  
Pengaruh Digital Marketing dan Customer Relationship Management Digital dalam Meningkatkan Pemasaran Produk Telur di X Kabupaten Pacitan Rizal Rifai; Agus Suyatno; R. Taufik Nur Muftiyanto
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.803

Abstract

This study is driven by the importance of adopting digital-based marketing strategies in the agribusiness sector, particularly in rural areas such as Pacitan Regency. Y, as a local egg farming enterprise, seeks to enhance its marketing effectiveness through the implementation of   Digital Marketing and digital customer relationship management (CRM). The objective of this study is to examine the influence of these two strategies on egg product marketing. This research employed a quantitative correlational approach, with data collected through questionnaires and interviews. The sample consisted of 97 respondents who are consumers of Y. The results show that both   Digital Marketing and digital CRM simultaneously have a significant effect on improving product marketing.   Digital Marketing plays a role in expanding reach and product appeal by utilizing online platforms and targeted advertising, which helps increase product visibility to a broader audience. Meanwhile, digital CRM is effective in building long-term relationships and customer loyalty by providing personalized services, improving customer engagement, and maintaining communication. These findings imply that the integration of both strategies is highly relevant for micro-enterprises to improve competitiveness in the digital era, as they allow businesses to reach a wider market while fostering strong customer connections. This study also contributes to the development of literature on digital agribusiness marketing and serves as a practical reference for business promotion strategies, especially for small-scale enterprises looking to leverage digital tools for growth.
Co-Authors Adam Munirul Haq Adivarani Diaz Rahmawati Ainaro Adi Sutomo Alpian Winarso Aji Anggi Septiana Sari Anis Wiji Lestari Anita Karlina Anita Nurul Cahyani Aprilia Prihartini Ariansyah A Yulianto Azzahra Salsa Nabila Berta Berlianda Chicha Adita Maharani Citra Arta, Deddy Novie Dea Ananda Dewi Aprilia Ningtias Dewi Aprilia Nugraheni Dewi Wulandari Dinnova Ryo Kristanto Dodie Widiyatno Edi Sarwono Esti Dwi Rahmawati Febyola Puspa Dewani Habib Fajar Aditya Hasanudin Hasanudin Herdiyanti Herdiyanti Ica Fadya Listyani Indah Puspita Sari Indra Hastuti Irwan - Ismi Munfarida Julius Hidayat KHABIB ALIA AKHMAD Moh Muhtarom Muftiyanto, Taufiq Nur muhammad irfan MUHAMMAD YUSUF Naif Fuhaid Nova Risdiyanto Ismail Primadia Putri Harmastuti PUPUT MELATI Putri Kusumawati R. Taufik Nur Muftiyanto R. Taufiq Nur Mufityanto R.Taufiq Nur Muftiyanto Rano Wibowo Ratna Ariyanti Rayhan Gunaningrat Restu Putri Permatasari Rika Hasanah Ririn Wahyuningsih Riski Apriani Risma Nur Pratiwi Risna Ardianto Rita Haju Kaesti Rizal Rifai Roni Tandi Lolo Saskia Anggun Choirunnisa Septiyanitha Dwi Maharani Putri Silvia Putri Riswardani Singgih Purnomo Sri Wulan Handayani Sudarlin - Sujawi Sholeh Sadiawan Suriansyah - Suriansyah S Sutri Aditya Yoga Kumbara Sutrisno Sutrisno Syamsiar, Syamsiar Toni Dwi Putra Tri Djoko Santosa Umi Hanifah Vanya Divka Putri Maharani Widia Priatna Windi Shilvia Puspitasari Youra Putri Anindari Yuand Nova Erlangga