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All Journal WIDYA TEKNIKA Jurnal Mirai Management Al-Kharaj: Journal of Islamic Economic and Business Veteran Society : Jurnal Pengabdian Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Jurnal Bisnis Manajemen dan Akuntansi Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal bintang manajemen International Journal of Asian Business and Management (IJABM) Journal of Management and Creative Business Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ilmiah Nusantara Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Strategi Bisnis Teknologi Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital PROTON : Jurnal Ilmu-Ilmu Teknik Mesin Jurnal Ilmiah Ekonomi Terpadu Global Management: International Journal of Management Science and Entrepreneurship
Agus Suyatno
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Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Analisis Dampak Kompensasi Digital, Jobdesk terhadap Loyalitas Kerja di AK-Tekstil Solo Adam Munirul Haq; Agus Suyatno; Primadia Putri Harmastuti
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.721

Abstract

The development of information technology has driven significant transformations in human resource (HR) management, including in the aspects of compensation and job description adjustments. Digitalization in HR management not only simplifies administrative processes but also has the potential to increase employee satisfaction and loyalty through transparency, speed, and ease of access to information. This study aims to analyze the effect of digital compensation and job description adaptation on employee loyalty at AK-Tekstil Solo, a labor-intensive company in the textile industry. The research method uses a quantitative approach with a survey design. Data were collected through questionnaires distributed to a number of employees as respondents, then analyzed using multiple regression analysis techniques to test the effect of independent variables on the dependent variable. Digital compensation in this study was measured by aspects of transparency, payment speed, and ease of access, while job description adaptation was assessed by role clarity, task flexibility, and communication between management and employees. The results show that digital compensation designed with a transparent, accurate, and easily accessible system contributes positively to job satisfaction, which in turn increases employee loyalty to the company. Similarly, job description adaptation carried out in a structured manner and accompanied by clear communication has been proven to strengthen employee commitment and attachment to the organization. These findings provide strategic implications for company management, particularly in labor-intensive industries, to develop digital-based compensation systems that are not only efficient but also foster trust and fairness. Furthermore, management needs to ensure job descriptions are adaptive to changes in the work environment so that employees continue to feel valued and relevant to the company's goals. Implementing this strategy is expected to create a stable, productive, and sustainable work environment.  
Pengaruh Digital Marketing dan Customer Relationship Management Digital dalam Meningkatkan Pemasaran Produk Telur di X Kabupaten Pacitan Rizal Rifai; Agus Suyatno; R. Taufik Nur Muftiyanto
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.803

Abstract

This study is driven by the importance of adopting digital-based marketing strategies in the agribusiness sector, particularly in rural areas such as Pacitan Regency. Y, as a local egg farming enterprise, seeks to enhance its marketing effectiveness through the implementation of   Digital Marketing and digital customer relationship management (CRM). The objective of this study is to examine the influence of these two strategies on egg product marketing. This research employed a quantitative correlational approach, with data collected through questionnaires and interviews. The sample consisted of 97 respondents who are consumers of Y. The results show that both   Digital Marketing and digital CRM simultaneously have a significant effect on improving product marketing.   Digital Marketing plays a role in expanding reach and product appeal by utilizing online platforms and targeted advertising, which helps increase product visibility to a broader audience. Meanwhile, digital CRM is effective in building long-term relationships and customer loyalty by providing personalized services, improving customer engagement, and maintaining communication. These findings imply that the integration of both strategies is highly relevant for micro-enterprises to improve competitiveness in the digital era, as they allow businesses to reach a wider market while fostering strong customer connections. This study also contributes to the development of literature on digital agribusiness marketing and serves as a practical reference for business promotion strategies, especially for small-scale enterprises looking to leverage digital tools for growth.
Effect of Work Environment and Work Motivation on the Performance of Gojek Drivers in the City of Surakarta Indah Puspita Sari; Agus Suyatno; Khabib Alia Akhmad
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5382

Abstract

Online transportation is slowly becoming the prima donna in the world of transportation. Especially in the city of Surakarta, Gojek online transportation is ingrained as an online transportation service that performs very well, by providing services using online transportation applying costs that can be said to be cheap, prioritizing customer convenience, cashback and discounts for users. So, from that assessment, new customers will be able to judge by themselves so that it has an impact on feeling safe and calm when choosing online transportation. The purpose of this research is to examine the influence of work environment variables and work motivation variables on driver performance. This research method uses quantitative. The results of this study, work environment variables partially have a positive and significant effect on performance variables and work motivation partially have a positive and significant influence on performance variables. Work environment variables and work motivation variables simultaneously have a positive and significant influence on performance variables
The Effect of Product Completeness, Service and Store Location on Consumer Purchase Interest (Case Study at Bukupena Kartasura Store) Widia Priatna; Agus Suyatno; Indra Hastuti
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5447

Abstract

The purpose of this study was to find the effect of product completeness on consumer buying interest, the effect of service on consumer buying interest and the effect of store location on consumer buying interest at Bukupena Kartasura. The method used is a quantitative research method with simple linear regression analysis using a Likert scale in the SPSS version 26 software application. The results of the study conclude that the product completeness variable simultaneously influences consumer buying interest, service variables have a positive effect on consumer buying interest and store location. has a positive effect on consumer buying interest at Bukupena Kartasura Store so that these three variables most influence consumer repurchase intention for products sold at Bukupena Kartasura Store
Feasibility Study and Digital Market Competition Analysis at Pak Sabit Wonogiri Chicken Noodle UMKM Business Muhammad Irfan; Agus Suyatno
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i4.6479

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector, such as chicken noodle stalls, are increasingly developing with the use of digital technology. This study analyzes the business feasibility and digital market competition at Mie Ayam Pak Sabit in Wonogiri. The method used is descriptive qualitative with data collection through interviews, observations, and financial report analysis. The results of the study indicate that this business is feasible to run based on market, digital marketing, and financial aspects. Marketing strategies through social media and effective financial management provide great opportunities for business expansion. Optimization of digital marketing channels and product diversification are recommended to increase competitiveness in a competitive market.
Product Innovation Strategy in Increasing the Competitiveness of MSMEs in the Digital Era Muhammad Irfan; Agus Suyatno
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6749

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, in facing the digital era, MSMEs are required to continue to innovate in order to be able to compete in an increasingly competitive market. This study aims to analyze product innovation strategies that can be applied by MSMEs to increase their competitiveness in the digital era. The research method uses a descriptive qualitative approach with literature studies from various journals and relevant reports. The results of the study indicate that digital-based product innovation, utilization of information technology, and adaptation to market needs are key factors in strengthening the position of MSMEs. Strategic recommendations include digitalization training, improving product quality, and collaboration with digital platforms.
Kaling Village Youth Generation Business Workshop In Kaling District Tasikmadu Karanganyar Agus Suyatno; Khabib Alia Akhmad
VSJ | Veteran Society : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): Veteran Society : Jurnal Pengabdian Masyarakat
Publisher : Fakultas Hukum, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/vsj.v2i1.21

Abstract

The government has carried out overcoming the problem of unemployment by launching the entrepreneurial movement. However, strengthening the movement by incorporating it into the learning curriculum is less effective because the educational target is only focused on the cognitive domain in the form of elaborating the theory of entrepreneurship without being followed by concrete steps. The translation of theory into the real world needs to be done quite well. Entrepreneurship training will be able to describe knowledge in the theoretical realm more focused on the practical realm. Many potential creative ideas to run a business have not been explored optimally. Among the people of Kaling Village, guidance activities are directed towards positive religious activities. This type of coaching directs participants to fill their spare time between work and school to learn religious concepts and theories in several aspects. The growth of an entrepreneurial spirit is also able to provide benefits to the community. These benefits can be in the form of financial and non-financial benefits. The financial benefits of entrepreneurship can be in the form of economic independence obtained in running a business. While the non-financial benefits are in the form of mental growth that is tough and never gives up in dealing with life's problems. Entrepreneurship training for the community, especially the younger generation, to foster an entrepreneurial spirit and explore existing potential. By holding entrepreneurship training, it is hoped that it will be able to create new businesses and have a positive effect on the mental development of the younger generation's independence. This training is aimed at the younger generation being assisted by the Karang Taruna Kaling Village.
Pengaruh Literasi Keuangan Dan Pengetahuan Investasi Terhadap Minat Investasi Di Pasar Modal Alpian Winarso Aji; Agus Suyatno; Khabib Alia Akhmad
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bjtf3369

Abstract

Investasi sedang menjadi tren yang menonjol di masyarakat, oleh karena itu Kasus penipuan atau investasi ilegal melalui internet belakangan ini semakin marak terjadi, mahasiswa dapat menjadi salah satu korban apabila tidak memiliki pengetahuan investasi yang memadai, literasi keuangan yang cukup, serta pengelolaan keuangan yang baik. Penelitian ini bertujuan untuk menentukan pengaruh literasi keuangan dan pengetahuan investasi tentang minat investasi mahasiswa di pasar modal. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan analisis regresi linier berganda. Hasil dari penelitian ini menemukan bahwa literasi keuangan dan pengetahuan investasi memiliki pengaruh positif dan signifikan terhadap minat investasi implikasi penelitian ini untuk rekomendasi kebijakan pihak terkait, edukasi keuangan dan pengembangan produk keuangan.
PENGARUH KUALITAS PRODUK, HARGA DAN DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA KAYU MEBEL Ririn Wahyuningsih; Agus Suyatno; Indra Hastuti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3102

Abstract

In the era of globalization, manufacturing companies operating in the furniture industry promise business opportunities and challenges for companies. With the era of globalization, product markets will expand and on the other hand, this situation will give rise to increasingly fierce competition in industry. In order for this goal to be achieved, every company must strive to produce quality products that customers want and provide affordable prices. Thus, every company must be able to understand the company's survival as an organization to try to meet customer needs and desires. This research aims to determine the influence of product quality, price and digital marketing on consumer buying interest at the ud babe narwan boyolali wood furniture company. the population in this study were buyers of wooden furniture products from UD. Babe Narwan Boyolali. The sample taken was 100 respondents using a purposive sampling technique through a questionnaire distributed via Google Forms and filled in by consumers. Testing the hypothesis through the (partial) t test obtained the result that the product quality variable had a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.000 <0.05. The price variable has a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.008 < 0.05. The digital marketing variable has a positive and significant influence on consumer buying interest as evidenced by a significance value of 0.003 <0.05. The results of the F Test (Simultaneous) in this research obtained a calculated F value of 34.446.
The Effect of Open Innovation on Sustainable Innovation Performance with Knowledge Sharing as an Intervening Variable: Case study Batik MSMEs Surakarta Agus Suyatno; Saryadi Saryadi; Azzahra Salsa Nabila; Anis Wiji Lestari
Global Management: International Journal of Management Science and Entrepreneurship Vol. 1 No. 4 (2024): November : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v1i4.55

Abstract

MSMEs are the business entities that contribute the most to employment in Indonesia. During the 1997 crisis, MSMEs were able to survive and become models in the case of economic crises. However, during the Covid-19 Pandemic, MSMEs are allegedly the most affected. The Indonesian government uses MSMEs to revive economic conditions that have been slumped during the Covid-19 Pandemic. In the midst of the boom, MSMEs in Indonesia, especially the invasion of imported products, need to find solutions in maintaining the sustainable performance of MSMEs. Innovation is needed by paying attention to open innovation and knowledge sharing so that MSMEs can rise again. This research is located in Surakarta, Indonesia with a saturated sample format of 50 Batik MSMEs. Data was obtained from Surakarta Batik MSMEs in the period of October to November 2024. Perseption measuarement in sustainable innovation peroformance, open innovation and knowledge sharing variable. The analysis tool uses path analysis equipped with t-test, F-test, determination coefficient, correlation test and Sobel test. The sobel test is used to determine the role of variable intervening. Before the analysis, the data is tested using data quality testing (validity and reliability). The findings shown that open innovation significant positive on knowledge sharing. Open innovation and knowledge sharing have a significant positive effect on sustainability innovation performance. Direct effect, more effective in improving the sustainable innovation performance. Another finding shows that although open innovation is directly more effective in influencing the sustainable innovation performance. Sobel test, show that knowledge sharing is more emphasized as an intervention although the influence is effective if it is carried out by choosing direct effect. The results of this study contribute to sustainable innovation performance in MSMEs Batik.
Co-Authors Adam Munirul Haq Ainaro Adi Sutomo Alpian Winarso Aji Anggi Septiana Sari Anis Wiji Lestari Anita Karlina Anita Nurul Cahyani Ariansyah A Yulianto Azzahra Salsa Nabila Berta Berlianda Citra Arta, Deddy Novie Dea Ananda Dewi Aprilia Nugraheni Dewi Wulandari Dinnova Ryo Kristanto Dodie Widiyatno Edi Sarwono Esti Dwi Rahmawati Febyola Puspa Dewani Habib Fajar Aditya Hasanudin Hasanudin Herdiyanti Herdiyanti Indah Puspita Sari Indra Hastuti Irwan - Ismi Munfarida Julius Hidayat KHABIB ALIA AKHMAD Moh Muhtarom Muftiyanto, Taufiq Nur muhammad irfan MUHAMMAD YUSUF Naif Fuhaid Nova Risdiyanto Ismail Primadia Putri Harmastuti PUPUT MELATI Putri Kusumawati R. Taufik Nur Muftiyanto R. Taufiq Nur Mufityanto R.Taufiq Nur Muftiyanto Rano Wibowo Ratna Ariyanti Rayhan Gunaningrat Restu Putri Permatasari Ririn Wahyuningsih Riski Apriani Risma Nur Pratiwi Risna Ardianto Rita Haju Kaesti Rizal Rifai Roni Tandi Lolo Saskia Anggun Choirunnisa Septiyanitha Dwi Maharani Putri Silvia Putri Riswardani Singgih Purnomo Sri Wulan Handayani Sudarlin - Sujawi Sholeh Sadiawan Suriansyah - Suriansyah S Sutri Aditya Yoga Kumbara Sutrisno Sutrisno Syamsiar, Syamsiar Toni Dwi Putra Tri Djoko Santosa Umi Hanifah Vanya Divka Putri Maharani Widia Priatna Windi Shilvia Puspitasari Youra Putri Anindari Yuand Nova Erlangga