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All Journal VIVID Journal of Language and Literature Ijaz Arabi Journal of Arabic Learning NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmiah Dikdaya AT-TURAS: Jurnal Studi Keislaman Linguistik Indonesia TEKNOSASTIK Puitika Pena Justisia: Media Komunikasi dan Kajian Hukum Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Titian: Jurnal Ilmu Humaniora MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Education and Linguistics Knowledge Journal (Edulink) Journal of English Language and Education Journal of Rural and Urban Community Empowerment Andalas International Journal of Socio-Humanities Kajian Linguistik dan Sastra Proceeding International Conference on Malay Identity Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Protasis: Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya Prosiding Seminar Nasional Humaniora Journal of Artificial Intelligence and Digital Business Estungkara: Jurnal Pengabdian Pendidikan Sejarah Sintaks: Jurnal Bahasa dan Sastra Indonesia Jurnal Sastra Indonesia Bisai: Jurnal Bahasa, Sastra dan Pengajarannya
Ulil Amri
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kajian Semiotika Roland Barthes Iklan Sabun Cair Lifebuoy Irma Suryani; Maizar Karim; Ulil Amri
Jurnal Ilmiah Dikdaya Vol 16, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v16i2.934

Abstract

Advertising is one of the communication media used by manufacturers to convey information or messages about products, services, or brand image to consumers. The development of digital media has led to the increasing use of video advertisements across various channels—including YouTube—as a means of reaching a wider audience. Lifebuoy is one brand that utilizes the YouTube platform to convey messages about hygiene and skin health to its consumers. This study aims to identify, analyze, and describe the meanings conveyed in Lifebuoy liquid soap advertisements on YouTube using Roland Barthes’s semiotic analysis approach. This study employs a qualitative method with a descriptive approach. The results show that the denotative meaning in Lifebuoy liquid soap advertisements presents representations of activities and skin issues related to hygiene and health in daily life. At the connotative level, the signs displayed in the advertisements not only depict the soap’s function as a cleaning agent but also construct an understanding of soap as a symbol of protection, care, and efforts to maintain skin health. Meanwhile, at the mythical level, a construction of meaning was found regarding the concept of cleanliness, which is positioned as a symbol of health, safety, and protection for individuals.
Pancasila Village as a Role Model of Local Wisdom-Based Religious Moderation in Lamongan Regency Sutopo, Sutopo; Burhan Hakim, Ahmad; Haris, Muhammad; Amri, Ulil
JURNAL AT-TURAS Vol 11, No 1 (2024): Islam, Social Justice, and Contemporary Transformation: Law, Religious Authorit
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/at-turas.v11i1.7558

Abstract

Balun Village in Turi sub-district, Lamongan Regency, known as a Pancasila Village, is one example of religious abstinence based on local wisdom. The aims of study are to:(1) identify the implementation of Pancasila Village as a demonstrate for devout control, (2) get it the points of view and parts of devout and community pioneers related to Pancasila Village, and (3) create the village as a demonstrate for devout control. This study was conducted in Baran Village employing a subjective approach. Information collection was carried out through in-depth interviews, documentation, and perception with key witnesses, and youth pioneers. The discoveries demonstrate that: 1) The implementation of Pancasila Village in Lamongan has succeeded through mutual tolerance and not the imposition of religious beliefs. 2) Religious and community leaders in Baran Village effectively communicate and prioritize common interface. 3) An interesting finding is the existence of a multi-religious grave digging team in the village.
Evaluating Indonesia's De-Radicalization Program: A Non-Punitive Approach to Countering Terrorism Syarif Saddam Rivanie; Dian Anggraece Sigit Parawansa; Toetik Rahayuningsih; Ulil Amri; Ismail Iskandar; Afif Muhni; Akhmad Afif Athaullah; Muhammad Chafidz Ali Wafa
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 2 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.7135

Abstract

The most significant bombing incident in Indonesia was in Bali in 2002, resulting in the deaths of 202 individuals. After the bombing attack, Indonesia enacted Law Number 15 of 2003 about the Eradication of Criminal Acts of Terrorism. This Law exclusively governs criminal consequences, omitting other forms of penalties expressly targeting offenders of terrorism. The objective of this research is to identify alternative forms of sanctions that may be imposed on future perpetrators of terrorism. This research employs a normative methodology, utilizing both primary and secondary materials about legal rules concerning the eradication of terrorist criminal activities.Furthermore, it employs many legal methodologies, specifically the statutory and conceptual approaches. The findings indicated that deradicalization in Indonesia is critically necessary through the imposition of sanctions that must be enforced on terrorists in the future. Current deradicalization is not a punitive measure imposed on terrorists; instead, it seeks to eradicate their radical ideologies.  
Penguatan Branding Kemasan dan Diversifikasi Sabun Cuci Piring Berbasis Garam pada Kelompok Petambak Garam Santri di Gampong Meunasah Lancang, Pidie Jaya Prajaputra, Vicky; Isnaini, Nadia; Amri, Ulil; Riswan, M.; Jusya, Abrar Syifa; Tarigan, Mhd Luthfi Al Bukhary; Azizah, Nurfiah; Akbar, Muhammad Divandi; Sari, Endah Sartika; Ali, Tgk Muhammad; Muhajjir, Tgk
Journal of Rural and Urban Community Empowerment Vol. 8 No. 1 (2026): Oktober
Publisher : Fakultas Perikanan dan Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jruce.8.1.85-93

Abstract

Garam merupakan salah satu komoditas unggulan masyarakat pesisir, termasuk Kelompok Petambak Garam Santri di Gampong Meunasah Lancang, Kecamatan Bandar Baru, Kabupaten Pidie Jaya yang bernaung di bawah Pondok Pesantren Dayah Bustanul Insan. Dengan kapasitas produksi sekitar 7 ton per bulan dan harga jual garam krosok Rp2.800–3.000/kg serta garam halus Rp6.000–6.500/kg, kelompok ini masih menghadapi kendala berupa belum optimalnya identitas merek dan desain kemasan, belum adanya legalitas merek, serta ketergantungan pada penjualan garam sebagai satu-satunya sumber pendapatan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan nilai tambah dan daya saing usaha kelompok melalui dua strategi utama, yaitu penguatan branding kemasan produk garam, serta diversifikasi produk melalui pembuatan sabun cuci piring cair berbasis garam. Kegiatan dilaksanakan dengan pendekatan partisipatif melalui tahap persiapan (koordinasi dan identifikasi kebutuhan mitra) serta pelaksanaan inti selama satu hari pada 16 Agustus 2026 yang meliputi sosialisasi, pelatihan, demonstrasi, praktik langsung, dan evaluasi menggunakan pre-test dan post-test terhadap 20 peserta, serta melibatkan 3 (tiga) mahasiswa Kuliah Kerja Nyata (KKN) Universitas Syiah Kuala. Hasil kegiatan menunjukkan tersusunnya identitas merek (nama merek, logo, dan rancangan desain label kemasan) untuk produk garam mitra, serta dihasilkannya produk sabun cuci piring cair berbasis garam beraroma lemon dengan merek “Ciber Cinta Bersih” dalam kemasan botol 450 mL. Proses pendaftaran Hak Kekayaan Intelektual (HKI) merek telah diajukan, dan proporsi peserta pada kategori “sangat baik” meningkat pada seluruh aspek pemahaman yang diukur, yaitu produksi sabun, alat dan bahan, branding kemasan, serta legalitas merek. Dengan demikian, kegiatan ini berhasil membuka alternatif sumber pendapatan baru bagi kelompok serta memperkuat kapasitas mitra dalam mengembangkan usaha garam rakyat berbasis potensi sumber daya lokal secara lebih berkelanjutan
Speech Acts in Minangkabau Language during Commercial Transactions in Mentawai’s Traditional Market: A Case Study in Pasar Raya Muara Siberut Anne Pratiwi; Ike Revita; Wulan Fauzanna; Miftahul Ghaniyyah; Ulil Amri
Andalas International Journal of Socio-Humanities Vol. 7 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijosh.v7i1.80

Abstract

This descriptive-qualitative research aims to analyze the forms of speech acts that use the Minangkabau language for commercial transactions in Mentawai’s traditional market. The data were extracted from natural communication in Pasar Raya Muara Siberut, Mentawai Islands. This research focuses on identifying the five types of illocutionary acts: assertive, directive, commissive, expressive, and declarations. The result shows that assertive and commissive are the most dominant types, reflecting the transactional nature of the interactions. The other forms, expressive, are used to maintain harmony, while directives appear less frequently but serve specific purposes in agreement and decision-making. In addition, the declaration speech acts were not found during the transaction. This study highlights how cultural values and local norms shape the pragmatic use of language in the traditional market, especially in using the Minangkabau language.
Co-Authors Ade Kusmana Afif Muhni Ahmad Burhan Hakim Akbar, Muhammad Divandi Akhmad Afif Athaullah Aklima Aklima Ali, Tgk Muhammad Almi, Nabilla Anggi Triandana Anne Pratiwi Aprilia Kartika Putri Aprilia Kartika Putri Azizah, Nurfiah Dian Anggraece Sigit Parawansa Dyani Prades Pratiwi Erlida Amnie Ernanda Ernanda ERNANDA, ERNANDA Fakhria Nessa Hamid, M. Abdul Hartika Dewi Hasriani Hawa, Andina Meutia Heni Rugun Siregar Hilman Syarif Ike Revita Irma Suryani Irma Suryani Iskandar Iskandar Ismail Iskandar Isnaini, Nadia Jalisah Izar Jeliana Veronika Sirait Jusya, Abrar Syifa KHUSNUL CHOTIMAH, KHUSNUL Kirani, Sasi Lailatul Lailatul Husna Liza Septa Wilyanti M Yusuf Maizar Karim Mayong Miftahul Ghaniyyah Moh. Ali Wafa Muhajjir, Tgk MUHAMMAD HARIS Muhammad Yusdi Nurus Shalihin, Nurus Prajaputra, Vicky Ramadhani, Syafitri Revira Novrilya Safitri Riswan, M Sari, Endah Sartika Sasi Kirani Siti Fitriah Siti Fitriah Suandari, Fitri Sutopo Sutopo Syarif Saddam Rivanie Syuhadak, Syuhadak Tarigan, Mhd Luthfi Al Bukhary Tengku Riza Zarzani N Toetik Rahayuningsih Wardhani, Aldha Kusuma Wulan Fauzanna Wulandari, Sovia Yoga Mestika Putra Yoga Mestika Putra Yurleni Yurleni Zubaidah Zubaidah R, Zubaidah Zulfa Agustin, Siti