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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bisnis Net : Jurnal Ekonomi dan Bisnis BERKAT: Jurnal Pemberdayaan Masyarakat Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya International Journal of Research in Vocational Studies (IJRVOCAS) Journal of Economic, Business and Engineering (JEBE) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Majalah Iptek Politeknik Negeri Medan Polimedia Abdimas Indonesian Journal Proceeding International Applied Business and Engineering Conference Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi International Journal of Economic, Technology and Social Sciences (Injects) Journal of Management Specialists GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Aksi Kita: Jurnal Pengabdian Kepada Masyarakat INJECT Interdisciplinary Journal of Communication
Nursiah Fitri -
Politeknik Negeri Medan
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The Influence of Social Capital on Sustainable MICE: The Role of Communication in Collaboration as a Mediator Fitri, Nursiah; Pasaribu, Ika Mary; Surbakti , Enda Yunita; Jumjuma; Nasution , Azrina Sufi
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.5888

Abstract

This study aims to develop and validate a communication model in stakeholder collaboration for the sustainable implementation of MICE (Meetings, Incentives, Conventions, and Exhibitions) events in Medan City. The MICE industry plays a crucial role in driving regional economic growth; however, its sustainable implementation still faces challenges related to weak synergy and coordination among stakeholders. The lack of communication strategies in collaboration has resulted in suboptimal implementation of sustainability principles across various economic, social, and environmental dimensions. This study uses a quantitative approach, with data analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The variables studied include social capital (consisting of cognitive, relational, and structural dimensions), stakeholder collaboration through communication strategies, and the sustainability of MICE events. Data were collected through a survey of MICE industry players in Medan City. The results show that cognitive capital and relational capital have a positive and significant influence on the effectiveness of stakeholder communication and collaboration, while structural capital has a positive but insignificant influence. Furthermore, communication in stakeholder collaboration significantly influences the sustainability of MICE events and is shown to mediate the relationship between social capital and event sustainability. The total effects analysis shows that stakeholder collaboration serves as a key link strengthening the contribution of social capital to event sustainability. The R² value for communication in stakeholder collaboration is 0.663 and for event sustainability is 0.655, indicating strong explanatory power of the model. Furthermore, the Goodness of Fit (GoF) value of 0.57 indicates good model fit.
Co-Authors Agus Mariani Saragih Ahmad, Azura Binti Al-Adly Darniyus Anjelina Padang Armika Intan R Berutu Aulia Benazira Butar, Risma Arta Juita Butar Dewi Comala Sari Dian Grace Sagala Dieri Apriana Purba Efni Siregar Efni Siregar & Vivianti Novita - Evelyn Br Hutagalung Faulina Fivi Rahmatus Sofiah Fivi Rahmatus Sofiyah Harris Pinagaran Nasution Harris Pinagaran Nst Ika Mary Pasaribu Indra Siregar Jamardua Haro - Janeska Widia Jella J.Kho.Tari John Sihar Manurung - Jumjuma Jumjuma Jumjuma Jumjuma Jumjuma Jumjuma Jumjuma, Jumjuma Kelvin Ferzhayoga Lily Maryam Nasution Lily Maryam Nst Lina Litafia Mardhiatul Husna Martolop Sinambela Meidi Wani Lestari, Meidi Wani Muhammad Luthfi Nasution , Azrina Sufi Nor Aziza Binti Abdul Aziz Nor Haniza Binti Mohamad Omar, Nurul Ihsaniah Binti Parenta Ritonga Pasaribu, Ika Mary Prasanna Kesavan Ratna Dewi Rinaldi Upar Ritonga Roito Marbun RR. Ella Evrita Hestiandari Safaruddin Saragih, Agus Mariani Simbolon, Anggiat Parlindungan Siti Anisawati Sofiah, Fivi Rahmatus Suhaini Binti Mat Daud Surbakti , Enda Yunita Surbakti, Enda Yunita Suri Purnami - Suriyadi Suriyadi Wiana, Desri Yupi Sasmita Dewi Yusoff, Rohani Binti M.M