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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bisnis Net : Jurnal Ekonomi dan Bisnis BERKAT: Jurnal Pemberdayaan Masyarakat Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya International Journal of Research in Vocational Studies (IJRVOCAS) Journal of Economic, Business and Engineering (JEBE) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Majalah Iptek Politeknik Negeri Medan Polimedia Abdimas Indonesian Journal Proceeding International Applied Business and Engineering Conference Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi International Journal of Economic, Technology and Social Sciences (Injects) Journal of Management Specialists GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Nursiah Fitri -
Politeknik Negeri Medan
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Pengaruh Fasilitas dan Lokasi Terhadap Kepuasan Pengunjung Event Thaipusam Street Festival di Medan Rinaldi Upar Ritonga; Nursiah Fitri
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1726

Abstract

An event is an agenda for certain activities or festivals that displays and celebrates important things that are held at a certain time with the aim of communicating messages to visitors. In every event organization, the thing that must always be prioritized is the satisfaction of event visitors. Facilities are everything provided by the company to provide convenience for customers with the aim of providing high satisfaction and being a benchmark for visitor satisfaction from all forms of services provided. Location is a company decision to determine a place of business to carry out business activities or operational activities, and to distribute goods or services that are part of its business activities to consumers. The purpose of this study was to find out whether there is an influence of facilities and location on visitor satisfaction at the Thaipusam Street festival event in Medan. This research is a type of associative research using quantitative data with a population of 5,000 people and a sample of 98 people. The data analysis technique used in this study is multiple linear regression with partial data hypothesis testing, simultaneous testing and the coefficient of determination. Facilities and location have a positive and partial effect on Visitor Satisfaction of the Thaipusam Street Festival Event in Medan. From the results of the simultaneous research it was concluded that the facilities and location simultaneously affected the visitor satisfaction of the Thaipusam Street Festival Event in Medan. The magnitude of the influence is known from multiple linear regression analysis with the result of a coefficient of determination that is equal to 11,6% indicating that the relationship between the independent variables consisting of facilities and location does not have a strong enough effect on visitor satisfaction while the remaining 88,4% is influenced by other variables not examined in this study.
The Influence of Entrepreneurship Learning and the Social Environment on Students' Interest in Entrepreneurship (Case Study of Students at Medan State Polytechnic and Seberang Perai Polytechnic, Malaysia) Nasution, Harris Pinagaran; Safaruddin; Fitri, Nursiah; Purnami, Suri; Yusoff, Rohani Binti M.M; Omar, Nurul Ihsaniah Binti; Ahmad, Azura Binti
International Journal of Research in Vocational Studies (IJRVOCAS) Vol. 3 No. 4 (2024): IJRVOCAS - Special Issues - International Conference on Science, Technology and
Publisher : Yayasan Ghalih Pelopor Pendidikan (Ghalih Foundation)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ijrvocas.v3i4.246

Abstract

Entrepreneurship learning is a technique prepared through teachers for students on a way to advantage and procedure understanding, capabilities and attitudes. The social surroundings is one of the elements which could influence someone or organization to do so and trade the behavior of every person. This study seeks to gather real-world proof of how much students' interest in entrepreneurship at Medan State Polytechnic and Seberang Perai Polytechnic in Malaysia is affected by the entrepreneurship learning program and the social environment. The descriptive quantitative method was employed for this research, involving a sample of 75 Polmed students and 76 PSP students from Malaysia, making a total of 151 participants. The analysis method utilized multiple linear regressions with SPSS version 25 to process the data statistically. The findings indicate that both entrepreneurial learning and the social environment significantly impact students' interest in entrepreneurship among Polmed and PSP students in Malaysia. The adjusted R Square test revealed a coefficient of determination of 0.776, suggesting that 77.6% of the entrepreneurial interest at Medan State Polytechnic and Malaysian State Polytechnic could be attributed to entrepreneurial learning and the social environment, while 22.4% might be influenced by unexamined variables in this research.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Skincare Scarlett pada Mahasiswa Kota Medan Anjelina Padang; Vivianti Novita; Martolop Sinambela; Safaruddin Safaruddin; Nursiah Fitri
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2462

Abstract

Brand image has an important role in purchasing decisions. It is related, when the product image has a strong value in the market, it can attract purchasing decisions. Product quality indirectly provides good product quality to customers so that if product consumers have good quality, this will enable consumers to make purchase decisions. This study aims to obtain empirical evidence on how the influence of brand image and product quality on purchasing decisions for scarlett skincare on students in Medan City. The research method used is a quantitative research method. Sampling was carried out using the incidental sampling technique with a total of 96 respondents and data collection was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression with the help of SPSS version 26 statistical tools. Where the results of the study show: (1) brand image has a positive and significant effect on the decision to purchase Scarlet skincare (2) product quality has a positive and significant effect on the decision to purchase Scarlett skincare (3) simultaneously brand image and product quality have a positive and significant effect on the decision to purchase Scarlett skincare and (5) the results of the determination coefficient test (R Square) can be seen that Brand Image and Product Quality provide 63.3% in the decision to purchase Scarlet skincare for Medan City students while the remaining 33.7% is influenced by other factors from outside the study.
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan, terhadap Kepuasan Pelanggan Chatime Dian Grace Sagala; Anggiat Parlindungan; Lily Maryam Nst; Nursiah Fitri; Indra Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2463

Abstract

The rapid growth occurring in the contemporary food and beverage industry during this era of globalization, driven by increasingly consumptive lifestyles, is the phenomenon examined in this study. One of the popular contemporary beverages today is Chatime. Chatime is widely known, especially among millennials such as college students. However, Chatime still receives negative responses from some of its customers. This may happen due to differences in individual preferences and varying customer expectations, meaning what is liked by most people does not always satisfy everyone, which is a problem addressed in this study. The factors suspected to influence customer satisfaction with Chatime are price, product quality, and service quality. The purpose of this study is to determine the impact of price, product quality, and service quality on Chatime customer satisfaction among Business Administration students at Politeknik Negeri Medan. This study uses quantitative methods, including validity tests, reliability tests, classical assumption tests, and hypothesis testing. The data analysis technique employed in this research is multiple linear regression analysis using SPSS version 26, with a sample of 94 respondents. Data collection techniques used in this study include questionnaires and literature studies. Based on the research results, price (X1), product quality (X2), and service quality (X3) simultaneously and partially have a positive and significant effect on customer satisfaction (Y). The results of the coefficient of determination (R2) test show that the variables of price, product quality, and service quality can explain 73.8% of the influence on customer satisfaction, while the remaining 26.2% is influenced by other variables not included in this study.
Pengaruh Citra Merek, Kualitas Produk, dan Celebrity Endorser terhadap Keputusan Pembelian Produk Erigo di Kota Medan Dieri Apriana Purba; Anggiat Parlindungan; Suriyadi Suriyadi; Rismawati Rismawati; Nursiah Fitri
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2464

Abstract

Currently, people in buying fashion products prioritise ongoing fashion trends and generally like simple and casual fashion styles. In addition, in shopping, people prefer to buy local brand products rather than global because of the movement to love domestic products and local brand products are considered capable of rivalling the quality of international brands, this statement is a phenomenon in this study. One of these local fashion brands is Erigo. Erigo is widely known by the public and has even become the first rank of people's favourite local fashion brand. In Erigo products, there are several factors that influence consumers in making purchasing decisions, such as price, promotion, customer review, brand image, product quality, and celebrity endorsers. However, this study only examines the effect of brand image, product quality, and celebrity endorsers on purchasing decisions for Erigo fashion products in Medan City. This study uses quantitative research methods with descriptive research types which include validity tests, reliability tests, classical assumption tests, hypothesis tests (t tests, F tests, and coefficient of determination (R2) analysis tests). The analysis technique used is multiple linear regression analysis using the SPSS version 26 data processing programme with 100 respondents. The data collection technique used is the distribution of questionnaires via google form and literature study. Based on the research results, that brand image, product quality, and celebrity endorsers simultaneously and partially have a positive and significant effect on purchasing decisions. The determination test results show that the brand image, product quality, and celebrity endorser variables are able to explain 60.2% of the influence that occurs on the purchasing decision variable, while the remaining 39.2% is explained by other variables not examined in this study. In this study, the variable that has the most influence on purchasing decisions is celebrity endorser with a regression coefficient value of 0.308.
Pengaruh Faktor Budaya, Sosial, dan Pribadi terhadap Keputusan Pembelian pada Industri E-Commerce (Shopee) di Politeknik Negeri Medan Roito Marbun; Anggiat Parlindungan; Lily Maryam Nst; Nursiah Fitri; Indra Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2487

Abstract

Currently, the problem of consumer behavior is the low level of consumer awareness of the needs of the goods they buy. Some consumers admit that the goods they buy are not what they really need, but they still make purchases. There are also those who reveal that they order goods on the marketplace just because they are visually tempted. This certainly contradicts the purchasing decision theory which explains that the higher the consumer's awareness of the need for the goods needed, the higher the purchasing decision will be, and vice versa. This research aims to analyze the influence of cultural factors, social factors and personal factors on purchasing decisions. The approach used in this research is a quantitative method. The sampling technique used simple random sampling with a total of 99 respondents, who were users of the Shopee application. Data was collected via an online questionnaire and processed using SPSS with multiple regression data analysis techniques. The results of this research show that simultaneously, cultural, social and personal variables have a significant and positive influence on purchasing decisions, as indicated by the significant value of the F test < sig value, namely <,0.001 < 0.05. And partially, social and personal variables have a significant and positive influence on purchasing decisions, which is aimed at the significance value of the t test for each variable < sig value, namely (0.005 and <0.001 < 0.5). Meanwhile, cultural factors are rejected which is aimed at the significance value of the t test variable > sig value, namely (0.132 > 0.05). They feel that although communities such as those for music lovers, gamers, or fashion can be a forum for sharing the same interests, not everyone feels the need or is interested in being active in the online environment in discussions or activities within it.
Upaya Peningkatan Penjualan pada Rumah Makan Khas Jawa “TUGIAH” Melalui Digital Marketing Safaruddin; Fitri, Nursiah; Siregar, Efni; Novita, Vivianti
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v5i2.2205

Abstract

The target audience of this Community Service Program (PKM) is an economically productive community, namely the typical Javanese restaurant “Tugiah” on Jalan K.L. Yos Sudarso, Km 7, Tanjung Mulia Village, Medan City. Tanjung Mulia, Medan City, North Sumatra Province. The partner's problem is the low sales turnover of partners per day; partners do not understand how to promote through social media, never prepare financial reports, and the physical condition of business equipment, such as tables and brand boards, is too worn out. physical condition of business equipment such as tables and signboards are too worn out. The solution offered is in the form of digital marketing training, which includes training in preparing financial reports and providing business equipment. The results of the implementation of the activity show that this service activity can overcome the problem of low business turnover with an increase in sales after marketing through the promotion of digital marketing activities. marketing through the promotion of digital marketing activities. The constraints and limitations of cooking utensils can be overcome by receiving a grant from the service implementers. The stall's unattractive appearance can be overcome by organizing or preparing banner stickers and business brand boards. Constraints ability to manage business finances, the PKM Team provided brief training on how to compile a cash book, Sales book, purchase Book, and business cost book.
Pengaruh Harga dan Kualitas Produk Smartphone Iphone terhadap Keputusan Pembelian Konsumen Armika Intan R Berutu; Nursiah Fitri; Mardhiatul Husna; Aulia Benazira; Jamardua Haro
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2544

Abstract

The increasing increase in technology from year to year is a phenomenon in this research, one of which is the iPhone brand mobile device. The popularity of the iPhone smartphone is because the product is popular and is always available in every urban and inland area. This research aims to analyze the influence of price and product quality on the decision to purchase an iPhone smartphone at the Medan State Polytechnic, especially the Department of Business Administration. Sample selection used the non-probability sampling method, namely incidental sampling technique. The data collection technique was carried out through a questionnaire distributed to 93 respondents who were iPhone smartphone customers. The analytical method used is multiple linear regression with hypothesis testing using the SPSS version 27 program. The research results show that simultaneously price (X1) and product quality (X2) have a positive and significant effect on consumers' purchasing decisions (Y). The research results from the coefficient of determination test (R2) show that the variables Price and Product Quality are able to explain 40.5%, meaning that Price and Product Quality contribute or contribute to the decision to purchase an iPhone smartphone while the remaining 59.5% is influenced by other factors. outside this research.
Pengaruh Citra Merek dan Persepsi Harga terhadap Keputusan Pembelian Mie Gacoan Siti Anisawati; Nursiah Fitri; Suriyadi Suriyadi; Dewi Comala Sari; Safaruddin Safaruddin
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2548

Abstract

This quantitative research aims to answer questions about the influence of Brand Image and Price Perception on the Decision to Purchase Gacoan Noodles. Quantitative research methodology using survey methods. The sampling technique used the incidental technique with a sample size of 95 respondents. The data collection technique uses Multiple Linear Regression. The research results show that Brand Image has a partial influence on purchasing decisions for Gacoan Noodle Products. This is proven by the tcount value of 4.698 and a significance value of 0.000. Price perception partially influences purchasing decisions for Mie Gacoan products. This is proven by the t-count result of 8.971 and a significance value of 0.000. Meanwhile, based on the statistical calculation of Simultaneous tests on Purchasing Decisions, it can be concluded that Brand Image and Price Perception simultaneously influence Purchasing Decisions on Mie Gacoan products. This is proven by the Fcount of 63.885 and a significance value of 0.000. Based on the calculation of the Coefficient of Determination, it can be explained that the Ajasted R Square value is 0.572, which means that Purchase Decisions can be explained by the Brand Image and Price Perception variables of 58,1%, while 41,9% is explained by other variables not included in this research.
Pengaruh Motivasi Kerja dan Gaya Kepemimpinan terhadap Kinerja Pegawai PT Jasa Raharja Cabang Sumatera Utara Evelyn Br Hutagalung; Indra Siregar; Suriyadi Suriyadi; Nursiah Fitri; John Sihar Manurung
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2587

Abstract

In the context of Human Resource Management (HRM), two aspects that play a key role in shaping employee performance are motivation and leadership style. This study aims to analyze the influence of work motivation and leadership style on employee performance at PT Jasa Raharja North Sumatra Branch. Data was collected from 40 respondents using a saturated sample and analyzed using multiple linear regression. The method used in this research is quantitative method with regression analysis technique. The results of the study show that work motivation (X1) has a significant partial effect on employee performance (Y), with a significance value of 0.001 < 0.05 and a calculated value > t table value, which is 3.520 > 2.02619. Conversely, leadership style (X2) has no significant partial effect on employee performance, with a significance value of 0.893 > 0.05 and a calculated value < t table value, which is 0.135 < 2.02619. However, simultaneously, work motivation and leadership style have a positive and significant effect on employee performance with a calculated F value (14.484) > F table value (3.24) and a significance value (0.000) < (0.05). The regression analysis shows that the regression coefficient X1 is 0.496, indicating that work motivation has a positive effect on employee performance, while the regression coefficient X2 is 0.017, indicating that leadership style also has a positive effect on employee performance, although not significant when considered partially. The R square value of 0.439 shows that 43.9% of the variation in employee performance can be explained by work motivation and leadership style, while the remaining 56.1% is influenced by other factors not examined. This study concludes that both work motivation and leadership style together improve employee performance at PT Jasa Raharja North Sumatra Branch.
Co-Authors Agus Mariani Saragih Ahmad, Azura Binti Al-Adly Darniyus Anjelina Padang Armika Intan R Berutu Aulia Benazira Butar, Risma Arta Juita Butar Dewi Comala Sari Dian Grace Sagala Dieri Apriana Purba Efni Siregar Efni Siregar & Vivianti Novita - Evelyn Br Hutagalung Faulina Fivi Rahmatus Sofiah Fivi Rahmatus Sofiyah Harris Pinagaran Nasution Harris Pinagaran Nst Ika Mary Pasaribu Indra Siregar Jamardua Haro - Janeska Widia Jella J.Kho.Tari John Sihar Manurung - Jumjuma Jumjuma Jumjuma Jumjuma Jumjuma Jumjuma Jumjuma, Jumjuma Kelvin Ferzhayoga Lily Maryam Nasution Lily Maryam Nst Lina Litafia Mardhiatul Husna Martolop Sinambela Meidi Wani Lestari, Meidi Wani Muhammad Luthfi Nor Aziza Binti Abdul Aziz Nor Haniza Binti Mohamad Omar, Nurul Ihsaniah Binti Parenta Ritonga Pasaribu, Ika Mary Prasanna Kesavan Ratna Dewi Rinaldi Upar Ritonga Roito Marbun RR. Ella Evrita Hestiandari Safaruddin Saragih, Agus Mariani Simbolon, Anggiat Parlindungan Siti Anisawati Sofiah, Fivi Rahmatus Suhaini Binti Mat Daud Surbakti, Enda Yunita Suri Purnami - Suriyadi Suriyadi Wiana, Desri Yupi Sasmita Dewi Yusoff, Rohani Binti M.M