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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Indonesian Journal of Business and Entrepreneurship (IJBE) PROFIT : Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) Panrita Abdi - Jurnal Pengabdian pada Masyarakat AdBispreneur WIDYAKALA JOURNAL Al Tijarah Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA JMM (Jurnal Masyarakat Mandiri) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN (EDISI ELEKTRONIK) International Journal of Community Service Learning Adimas : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management JABE (Journal of Applied Business and Economic) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Teknologi Informasi dan Pendidikan Value: Jurnal Manajemen dan Akuntansi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Mandala Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun Mitra Mahajana: Jurnal Pengabdian Masyarakat Journal of Entrepreneurship & Business JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Dulang: Jurnal Pengabdian Kepada Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Indonesian Journal of Islamic Economics and Finance GMPI Conference Series MDP Student Conference Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Akademik Pengabdian Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Joong-Ki BORJUIS (JURNAL OF ECONOMY) ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Wira bharata
Mulawarman University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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Perceived Ease of Use, Usefulness, and Risk on Actual E-wallet Usage Through Intention Among FISIP Students Putri Salsa Ajzahrah; Annisa Wahyuni Arsyad; Wira Bharata; Rosyid Nurrohman
Jurnal Manajemen Vol. 17 (2026): Special Issue 2: Call for Paper International E-Conference Management & Small Medium
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.21496

Abstract

The rapid growth of the digital economy has transformed consumer behavior, especially in adopting financial technologies such as e-wallets. This study examines the influence of perceived ease of use, perceived usefulness, and perceived risk on actual e-wallet usage through behavioral intention among students of the Faculty of Social and Political Sciences, Mulawarman University. The Technology Acceptance Model (TAM) is employed as the theoretical foundation, integrating perceived risk as an external variable to explain behavioral variations. A quantitative approach using Structural Equation Modeling–Partial Least Square (SEM–PLS) with SmartPLS 4 was applied. The sample consisted of 100 respondents, determined through Slovin’s formula with a 10% margin of error. Data were collected using a structured questionnaire with a five-point Likert scale. The results show that perceived ease of use (t = 4.744; p = 0.000) and perceived usefulness (t = 3.392; p = 0.001) significantly and positively affect behavioral intention, while perceived risk (t = 1.915; p = 0.056) has a negative but insignificant effect. Behavioral intention significantly affects actual use (t = 5.187; p = 0.000), confirming its mediating role. However, the direct effects of ease, usefulness, and risk on actual use are insignificant. The study reaffirms TAM’s relevance and suggests including moderating factors such as trust or digital literacy. Practically, e-wallet providers should improve usability, clarify benefits, and strengthen security to encourage continued use.
ENVIRONMENTAL AWARENESS: AN EMPIRICAL STUDY ON SHOES THRIFT IN INDONESIA Ahmad Wajih Wastiq Wajdie; Wira Bharata
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6778

Abstract

Green environmental activities play an important role in influencing individual consumer behaviour to produce purchase intentions on a product This study implements the impact of Environmental Awareness in the thrifting business to measure the influence of Purchase Intention using Brand Awareness, Promotional Effort in Social Media, and Perceived Value conducted on Uncharted social media followers. This type of research is quantitative using associative methods and the number of respondents is 110 collected through online surveys using Google Form. Testing was carried out using the Structural Equational Model (SEM). The research findings prove that Brand Awareness has a positive effect on Perceived Value and Purchase Intention, Promotional Effort in Social Media has a positive effect on Perceived Value and Purchase Intention, and Perceived Value has a positive effect on Purchase Intention. In addition, Perceived Value can mediate the relationship of both Brand Awareness and Promotional Effort in Social Media to Purchase Intention.
Pengelolaan Ecobrick Sebagai Alternatif Untuk Mengurangi Volume Limbah Plastik di Desa Kersik Dion Saputra; Jidan Ramadhan Hadi; Wira Bharata; Khairil Anwar; Poppy Alvianolita Sanistasya; Muhammad Zaini
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.998

Abstract

Ecobrick management as an alternative to reduce the volume of plastic waste in Kersik Village. This research aims to explore the potential for using Ecobricks as an innovative solution in reducing the volume of plastic waste in Kersik Village. The PAR (Participatory Action Research) method uses the 5T approach (To Know, To Understand, To Plan, To Action, To Reflection). This approach is not only used to understand problems in society, but also to plan, act and reflect on the actions taken. It is hoped that the results of this research can contribute to further understanding of environmental sustainability at the local level, while providing a practical view regarding the application of Ecobricks as a sustainable strategy to reduce the negative impact of plastic waste on the Kersik Village community.
THE INFLUENCE OF PRODUCT INNOVATION, PRICE, AND BRAND AMBASSADOR ON PURCHASE DECISIONS OF SCARLETT WHITENING IN SANGASANGA DISTRICT Isti Nur Aziza; Annisa Wahyuni Arsyad; Wira Bharata; Fareis Althalets
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of product innovation, price, and brand ambassador on the purchase decision of Scarlett Whitening in Sangasanga District. Using a quantitative approach with a descriptive method and purposive sampling technique, data were collected from 100 respondents who are active users of Scarlett Whitening products. The results of multiple linear regression analysis indicate that the three independent variables product innovation, price, and brand ambassador have a significant simultaneous effect on purchase decisions with brand ambassador being the most dominant variable. The coefficient of determination, which stands at 50.5%, reflects a fairly strong predictive power of the model. These findings confirm that purchase decisions in the beauty industry are influenced not only by functional aspects such as product quality and pricing, but also by emotional and symbolic factors associated with brand ambassadors. Theoretically, this research reinforces concepts within marketing mix theory and consumer behavior, particularly the role of symbolic communication in shaping buying intentions. Practically, local cosmetic companies are advised to develop continuous product innovations, apply competitive yet value-aligned pricing strategies, and select brand ambassadors with high credibility and strong social resonance among their target market, especially young consumers influenced by popular cultural trends such as the Korean Wave.  
PERSEPSI PENGGUNA TERHADAP PEMANFAATAN ARTIFICIAL INTELLIGENCE DALAM PENGAMBILAN KEPUTUSAN BISNIS PADA UMKM DI KOTA SAMARINDA Sindi Aulia; Wira Bharata
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288223

Abstract

The development of digital technology, particularly Artificial Intelligence (AI), has driven transformation in the micro, small, and medium enterprise (MSME) sector, particularly in supporting more effective, data-driven business decision-making. This study aims to analyze user perceptions of the use of AI in business decision-making among MSMEs in Samarinda City. The method used was a qualitative approach, with data collection through in-depth interviews with three MSME informants selected using purposive sampling. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results indicate that MSMEs' perceptions of AI tend to be positive, although levels of understanding vary. AI is considered beneficial in increasing efficiency, marketing effectiveness, and decision- making accuracy. However, several barriers exist, such as limited digital literacy, cost, and lack of technical understanding, requiring support to optimize its utilization.
PENINGKATAN LITERASI ARTIFICIAL INTELLIGENCE MAHASISWA MELALUI KEGIATAN KULIAH UMUM “AI FOR BUSINESS: TRANSFORMASI STRATEGI, INOVASI, DAN KEUNGGULAN KOMPETITIF DI ERA DIGITAL ” Nabila Maisara; Wira Bharata
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10572

Abstract

The rapid advancement of Artificial Intelligence (AI) requires higher education institutions to equip students with relevant digital competencies. This article describes the implementation and evaluates the effectiveness of a public lecture entitled "AI for Business: Strategy Transformation, Innovation, and Competitive Advantage in the Digital Era," organized by the Business Administration Study Program, FISIP Mulawarman University. The event was attended by 70 students from the Class of 2025 using an expert-driven lecture method combined with interactive discussion. Pre-test and post-test evaluation revealed significant improvements: AI comprehension in a business context increased by 21.2%, interest in learning AI rose by 10.9%, and the average participant score improved from 3.97 (Good) to 4.35 (Very Good). The activity effectively enhanced students' AI literacy and digital work readiness, while supporting the university's Key Performance Indicators and SDG 4 (Quality Education).
Analisis Penerimaan Dan Penggunaan Sistem Informasi Akademik Melalui Pengembangan Model Utaut Studi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Ponorogo Wira Bharata; Premi Wahyu Widyaningrum
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 11 No 2 (2017): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v11i2.751

Abstract

The need for an integrated academic information system is being increase, especially at the university level. The academic information system that will be created must be balance between the technology infrastructure availability and human resource capability. The purpose of this study is to measure the influence of academic information utilization system on the acceptance of users, especially the students of the University of Muhammadiyah Ponorogo. Another purpose of this study is to prove that the application of science and technology have been done well. This research is conducted at University of Muhammadiyah Ponorogo. The sample is the students who have used the academic information system at least one year. The sampling technique is stratified random sampling method with a sample size of 114 people. The data is analyzed using GSCA analysis tool. This research adopts UTAUT model developed by Venkatesh. The results is a positive relationship of each variable measured.
Co-Authors Adinda Dyah Pitaloka Adinda El Maura Agus Prasetyo Ahmad Wajih Wastiq Wajdie Aidah, Maisun alfira, alfira Althalets, Fareis Alya Andaniy Ananda, Dita Andrean, Andrean Andriana, Ana Noor Annisa Maulidia Annisa Wahyuni Arsyad Anugrahni, Sisilia Aprilicia, Nadella Nasda Aransyah, Muhammad Fikry Arsyad, Annisa Wahyuni Arwin Sanjaya Aulia Rahman Bintang Christopher Manuel Budiman Budiman Christopel Valentino Sianipar Damayanti, Alfiana Daryono Daryono, Daryono Dessardi Wimboadi, Rachmad Diana Pramudya Wardhani Diandra Kusuma Efendy Dinanti, Windy Dara Dion Saputra Dion Saputra Dita Ismaliana R Dyah Pitaloka, Adinda Endang Siti Astuti Erfina Ferdinand Eva Choirinnisa Ferdinand, Erfina Fikry Aransyah, Muhammad Finnah Fourqoniah Firly Arbita Priambodo Gloria Jelita Hadi Sumarsono Hakim, Ahmad Firman Hetami, Adietya Arie Hidayah, Anisya Nur Hijrah, Lailatul Hikmah, Mukhibatul Hikmah, Rahmah Lailatul Isti Nur Aziza Jidan Ramadhan Hadi Jidan Ramadhan Hadi Juwita Z Kamilah, Atikah Wardah Kertahadi Kertahadi Khairil Anwar Khairil Anwar Khairil Anwar Kurnia Himawan Sandy Kurniawati Putri, Rini Laura Viviana Ardiyansyah Iryanto Lis Karlina Luis Preselliya Siregar Mahriani, Moni Wulan Mardasarina Mardasarina Muhammad Fadil Haryanto Muhammad Hafidz Alfidhin Hasbar Muhammad Izharul Laily Salam Muhammad Nur Arifin MUHAMMAD REZA FAHLEVY Muhammad Sultoni Sutejo Muhammad Zaini Muhammad Zaini Murna Wardayanti Nabila Maisara Nadira Oliviani Natasya, Princessca Novia Arija Nur Alissa Ariani Nur Khairinnisa Syarah Nur Mustika Ratna Nurlita, Febi Nurul A’enaya Qalbi Nurul A’enaya Qalbi Pingki Pingki Pingki, Pingki Poppy Alvianolita Sanistasya Poppy Alvianolita Sanistasya Pramesti, Ristya Dwi Premi Wahyu Widyaningrum Premi Wahyu Widyaningrum Puspita, Desi Putera, Muhammad Tommy Fimi Putri Nur Aulia Putri Salsa Ajzahrah Putri, Aprillia Pratiwi Putri, Nikki Ananda Rahayu, Diah Rahmah Annisa Rahmawati, Alia Reza Riandani Rina Juwita Risky, Risky Ritna Rachel Pilipus Romlah Novianti Rosyid Nurrohman Rosyid Nurrohman Sandy, Kurnia Himawan Sari, Anisa Sasmita Setya Maulana Pratama Shepia Shalsabila Putri Sherluna Annisa Sindi Aulia Stefany Komala Tazkia Muchlisa Auliyaa Toli, Gabriella Tabita Utami, Rezki Aguswidya Veronika Simon Very Verdiansyah Wariyanti Mayang Sari Wimboadi, Rachmad Dessardi Yudha Prakasa Yusuf Saharuddin, Muhammad