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All Journal Jurnal Floratek Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Ilmiah Universitas Batanghari Jambi JEM: JURNAL EKONOMI DAN MANAJEMEN J-MAS (Jurnal Manajemen dan Sains) Prosiding Working Papers Series In Management GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Matematika UNAND Maker: Jurnal Manajemen Cakrawala Repositori Imwi Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Ilmiah Mahasiswa Bidang Hukum Kenegaraan Prosiding Konferensi Nasional PKM-CSR Strategic: Journal of Management Sciences Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Bhinneka: Jurnal Bintang Pendidikan dan Bahasa Jurnal Kompetitif Bisnis Jurnal Manajemen dan Pendidikan Agama Islam Moral : Jurnal Kajian Pendidikan Islam Jurnal Ekonomi, Manajemen, Akuntansi
Efendi Efendi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Prosiding Working Papers Series In Management

 1 
ANALISIS PENGARUH BRAND IMAGE TERHADAP RE-VISIT INTENTION RUMAH SAKIT PONDOK INDAH YANG DI MEDIASI OLEH SERVICE QUALITY Herwanda Aditya; Efendi Efendi
Prosiding Working Papers Series In Management Vol 9 (2017)
Publisher : Prosiding Working Papers Series In Management

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Abstract

Pondok Indah Hospital is a hospital that provides many choices of patient needs in the form of emergency primary services, executive health, medical check up, out patient, in patient and diagnostic. And there is also a 24-hour prescription service with computerized services on pharmacy, an emergency guaranteeing the availability, quality and accuracy of the drug for patients. Pondok Indah Hospital was first established in Indonesia in 1986 in Pondok Indah. This study aims to determine the effect of brand image on re-visit intention at Rumah Pondok Indah Hospital can be mediated by Service Quality. Data were obtained by spreading 150 questionnaires to patients who visited Pondok Indah Hospital. The sampling technique used in this research is non random sampling. Results of data processing using SPSS 23 for windows with macro Hayes 2013. The results of this study indicate that there is influence of brand image to service quality, there is influence from service quality to loyalty re-visit intention, there influence of brand image to loyalty re-visit intention, and service quality mediate influence of brand image to loyalty re-visit intention.Keywords: Brand Image, Service Quality, Re-Visit Intention
Co-Authors Ade Ermin Putri Adi Samran Admi Nazra AFRIZAL AFRIZAL Agnes Soukotta Alex Lumbanraja Alifiah Nurachmana Aman Ma’arij Arif Andy Maulana Arrival Rince Putri Aryo De Wibowo Asdi, Yudiantri Astri Febrianti Bahri, Susila Baqi, Ahmad Iqbal Bobi Saputra Butarbutar, Marisi Chairudin Chairudin Cristiena Cristiena Cut Nur Ichsan Dan Yudistira Y Debi Eka Putri Delsiana Boneta Des Welyyanti Desi Susanti Devianto, Dodi Edy Dharma Erbin Chandra Erida Nurahmi Ernest Grace Firdaus Firdaus Fithriawan Nugroho Fitri Juni Puspasari Gufran - Gufran Gufran Gufran Hazmira Yozza Helcy Yuhanna Hendri Marhadi Herwanda Aditya Ika Saputri Ikhlas Pratama Sandi Iksan Iksan Juniatih Juniatih Linggua Sanjaya Usop Loist Abdi Putra Maiyastri, Maiyastri Marto Silalahi Mawanda Almuhayar Mega Silvia Meiza Fiqrul Hanif Mudinillah, Adam MUHAMMAD YUSUF Muhammad Zalnur Muhlis Muhlis Munir Munir Nadia Sri Rezeki Narwen Narwen Nelly Ervina Nova Noliza Bakar Nurwati, Etty Nurwijayanti Ofan Putra Oktrya Rochmad Parlagutan Silitonga Patrisia Cuesdeyeni Radhiatul Husna ramadhani ramadhani Ridwan Rifqi Riyandho Riri Lestari Riris Kharisma Ananda Rita Deseria Robert Tua Siregar Rosalinda Septiani Sitompul Rosalini Rosalini Sabaruddin Sabaruddin Sartika Sartika Sherly Sherly Simatupang, Sudung Sisca Sisca Suci Fadhila Sudung Simatupang Syafwan, Mahdhivan Syahrul Rasyid Triana Lestari Vivi Candra Winda Saptiani Wulandari Wulandari Yanuar, Ferra Yuliannova Lestari Zahara Zahara Zainul Arasy Zarkasi Zarkasi Zetra Hainul Putra Zulakmal, Zulakmal