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All Journal Jurnal Kedokteran Brawijaya Jurnal Ilmu Komunikasi Jurnal Pekommas Jurnal Studi Komunikasi dan Media Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi AGRIVITA, Journal of Agricultural Science Komunikator Nomosleca Jurnal IUS (Kajian Hukum dan Keadilan) JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Asia-Pacific Management and Business Application Jurnal Studi Komunikasi ARISTO Jurnal Ilmiah Universitas Batanghari Jambi AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia MetaCommunication; Journal Of Communication Studies Journal of Applied Studies in Language Jurnal Representamen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL HERITAGE SANGKEP: Jurnal Kajian Sosial Keagamaan Jurnal Profetik Sospol : Jurnal Sosial Politik MEDIAKOM: Jurnal Ilmu Komunikasi Communicare : Journal of Communication Studies Communication Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Tuturlogi: Journal of Southeast Asian Communication Belantika Pendidikan INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Pengabdian Masyarakat (ABDIRA) Ranah Research : Journal of Multidisciplinary Research and Development Brawijaya Journal of Social Science Jurnal Indonesia : Manajemen Informatika dan Komunikasi Conference Proceedings International Conference on Education Innovation and Social Science Komunikatif : Jurnal Ilmiah Komunikasi
Rachmat Kriyantono
Universitas Brawijaya Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : MetaCommunication

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MANAJEMEN MEDIA RELATIONS DALAM MENINGKATKAN CITRA POSITIF DAN REPUTASI PERUSAHAAN DI ERA ARTIFICIAL INTELLIGENCE Riza Nur Rizqiyah; Rachmat Kriyantono; Anang Sujoko
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.159 KB) | DOI: 10.20527/mc.v6i1.10135

Abstract

In the current disruptive era, the need for information access is becoming easier and is developing practically. One of the developments in technology and digitalization that has made progress in infrastructure and innovation in people's lives is the presence of artificial intelligence (AI), which provides convenience in helping jobs supported by big data. As a continuation of Public Relations activities in the current era, in building relations between organizations or companies and the public, media relations is one of the roles of PR in relation management. This study aims to discuss media relations management in enhancing the company's positive image on elements of public relations transformation in the 4.0 era. By using the literacy study method, this research is presented in a descriptive qualitative way to analyze data relating to the company's media relations management by mobilization and digitalization. The results found in this study are the role of AI is very helpful and easy in public relations work, especially in media relations activities. For companies, the presence of AI helps in managing the media used by the company as a form of disseminating information through social media owned by the company itself (owned media) which is done in real time. So that in the management of information through social media requires deception of content and media monitoring aimed at evaluating public relations in media relations activities that are able to enhance the company's positive image.
Co-Authors Airlangga, Muhammad Hafidz Daros Alfira, Nisa Ameliyah, Arini Amrullah, Muhammad Adil An Toni Anang Sujoko Angela Ervina Ari, Dessanti Putri Sekti Arini Ameliyah Atma Amanda Putri Avicenna, Fitria Azahar Kasim Azhary, Syaiful Azizun Kurnia Illahi Bambang Dwi Prasetyo Bayu Indra Pratama Budiantari, I Dewa Ayu Diah Chandra Sari, Rohmah Nia Choiria Anggraini Daros Airlangga, Muhammad Hafidz Darsono Wisadirana Deka, Feiza Salsabila Desi Dwi Prianti Destrity, Nia Asthon Dwi Anisa Febrianti Dyan Rahmiati Ervina, Angela Estu Widiyowati Farikha Rachmawati Farouq, Mgs. Muhammad Febiola, Intri Febrianti, Dwi Anisa Fiaji, Noveria Anggraeni Fitri Avicenna Fitria Ayuningtyas Hairudin Hairudin Hakim , Muhammad Lukman Halimatus Sa’diyah Handayani, Sri Hanindita Basmatulhana Imon Dwi Budi Ajianto Imon Dwi Budi Ajianto, Imon Dwi Budi Intan Septiana Tanjung Kasim, Azahar Kuswanto Kuswanto Laturrakhmi, Yun Fitrahyati Lisda Veronika Majid, Abdul Mashuri , Ali Maulina Pia Wulandari Maya Diah Nirwana Mgs. Muhammad Farouq Mohammad Annur Tri Putra Monica Trivena Nainggolan Muhammad Hafidz Daros Airlangga Muhammad Lukman Hakim Muhammad Lukman Hakim, Muhammad Lukman Muhammad Syukron Anshori Murbinami, Raswitha Nainggolan, Monica Trivena Nanang Krisdinanto Ningraty Natasya Picasso Ninik Tri Wahyuvi Nisa Alfira Nisrin Husna Noor Aziah Abdullah Normahfuzah Ahmad Noveria Anggraeni Fiaji Novita Anggraini Nugraha, Lalu Muhammad Rifqi Oktaviani, Fitri Hariana Prabowo, Ayudita Farrahsasti Kusuma Putri Prantama, Muhammad Barqah Putra, Mohammad Annur Tri Putri, Atma Amanda Reza Nugraha, Reza Reza Safitri Reza Safitri Riza Nur Rizqiyah Rizky Ika Safitri Rohmah Nia Chandra Sari Rohmah Nia Chandra Sari Sa’diyah, Halimatus Safitri, Rizky Ika Sahiruddin Sahiruddin, S Said, Moch Fauzie Saleh, Ahmad Muwafik Sanggar Kanto Sari, Rohmania Chandra Sheehan, Aurezza Bryna Sinta Swastikawara Sri Wahyunie Sudarsono, Meryana Deasy Karina Sujoko, Anang Susanto, Amin Heri Syahirul Alim Syaiful Azhary Syaiful Azhary Tamitiadini, Dian Tanjung, Intan Septiana Tantri Dwi Rahmawati Wahyuni, Silvia Santi Widiyowati, Estu Wijanarko, Wisnu Wisnu Widjanarko Yun Fitrahyati Laturrakhmi Yuyun Agus Riani Yuyun Agus Riani Zulkarnaen