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All Journal MEDIA ELEKTRIKA DEDIKASI JURNAL MAHASISWA Kontinu: Jurnal Penelitian Didaktik Matematika e-Jurnal Arus Elektro Indonesia Admisi dan Bisnis Jurnal Dinamika Ekonomi dan Bisnis Akuntabel : Jurnal Ekonomi dan Keuangan ADMINISTRASI PUBLIK JOBS (Jurnal Of Business Studies) Dielektrika : Jurnal Ilmiah Kajian Teori dan Aplikasi Teknik Elektro AGRINULA: Jurnal Agroteknologi dan Perkebunan Resolusi: Jurnal Sosial Politik COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Penelitian Geografi (JPG) Jurnal Teknik Industri Jurnal Pengabdian Mandiri Proceeding Muhammadiyah International Public Health and Medicine Conference Jurnal Teknik Elektro The International Conference on Education, Social Sciences and Technology (ICESST) Jurnal Penelitian Rumpun Ilmu Teknik PANDU: Jurnal Pendidikan Anak dan Pendidikan Umum Jurnal Sains Student Research Al-Zayn: Jurnal Ilmu Sosial & Hukum Transaction: Journal of Taxation, Accounting, Management and Economics Jurnal Manajemen dan Pendidikan Agama Islam MERDEKA: Jurnal Ilmiah Multidisiplin Prosiding Seminar Nasional Unimus Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science Jurnal Riset Multidisiplin Edukasi Menulis: Jurnal Penelitian Nusantara Jurnal Ilmu Administrasi dan Pemerintahan Indonesia Jurnal Dialektika Pendidikan IPS Journal of Pedagogi
Andi Setiawan
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Admisi dan Bisnis

 1 
Influence of Service Quality and Store Atmosphere on Repurchase Intention at Najmia Beauty Cosmetics Store, Ungaran Jihan Aurlya Candy; Andi Setiawan; Paniya
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

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Abstract

The  study  aims  to  analyze  the  influence  of service  quality,  and  store atmosphere on repurchase intention of Najmia Beauty Ungaran Cosmetic Store. In this study using 100 samples who are customers of Najmia Beauty Ungaran Cosmetic Store, which were obtained through distributing questionnaires using  purposive  sampling  techniques.  The  data  obtained  was  processed  using  multiple  linear regression  analysis  methods  and  SPSS  25  analysis  tools.  This  study  proves  empirically  that  service quality  (X1), and  store  atmosphere  (X2),  have  a  significant  impact  on repurchase intention (Y) of Najmia Beauty Ungaran Cosmetic Store. This study is expected to be a way out on determine  the  right  marketing  strategy  in  facing  market  rivalry  in  the  store beauty   by applying service quality, and store atmosphere to increase repurchase intention on Najmia Beauty Ungaran Cosmetic Store.
Co-Authors Adela Tri Anzani Adella Tri Anzani Agnesia Lolita Situmeang Agung Stiawan Ahmad Faizin Ahmad Jaeni Ana Putri Nastiti Andrew D Garner Angela Christy Kusumaputri Nalle Anung B Studyanto Anung Studiyanto Aris Kiswanto Astohar Astohar Astuti, Rif'ah Dwi Bagus Yunianto W Bagus Yunianto Wibowo Bagus Yunianto Wibowo, Bagus Yunianto BUDI SUMARTONO Cika Gracella Hermawan Destine Fajar Wiedayanti Dewi Mahrani Rangkuty dewi susanti Dimas Pratama FAJAR HIDAYAT Fasha Septia Putri Faza Octavio Abdi Robbil Ka’bah George Towar Ikbal Tawakkal Hadiahti Utami Hapzi Ali HARI MOEKTIWIBOWO Hartono Hartono Irin Mirrah Luthfia Irma Fitriana Ulfah Irma Lusi Nugraheni Jati Nugroho Jihan Aurlya Candy Kaleb Endless Fidel Karnowahadi Katon Galih Setyawan Lutfianto, Ifan Lu’lu Purwaningrum Lu’lu’ Purwaningrum M Nahar M. Nahar Makmun Riyanto Maulidia Iftitakhur Rohmah Muchammad Ardhian Wicaksono Muhammad Aulia Syahdanjani Muhammad Farhan Ario Putra Muhammad Imron Muhammad Rifkie Sabitul Noerzaman Muhammad Rohadi Nabilah Zahra Tiftazani Nada Askori Nanang Adie Setyawan Naomi Clarita Alexis Tarigan Ni Luh Gede Ratna Juliasih Noor Suroija Nurwijayanti Paniya Pungky Habib Bachtiar Rahma Naura Iman Rahmanu Widayat Resti Triana Ningsih Retno Winarti Riki Adiyanto Riska Franita Riza Anindya Nabila Putri Rizqi Bachtiar Rosyidatul Lutfiah Samantha Dorothy Sitorus Sandi Supaya Saptianing Saptianing, Saptianing Shobihus Surur Silfia Mona Aryani SITI AISAH Sri Astuti Sri Eka Sadriatwati Sri Wahyuni Sri Wahyuni Subandi Subandi Sukma Perdana Prasetya Sulistyo Sulistyo Sumanto Sumanto Suryani Sajar SUTRISNO Suwardi Suwardi Suwardi Thomas R Seitz Triwahju Hardianto Yarmaidi Yarmaidi Yulia Setyaningrum Zaidan Mauliddan Zeldi Januarif Akhtiar