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Journal : CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis

 1 
KAJIAN FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (Studi Pada Toko Elegan Shoes Bukittinggi) : STUDY OF FACTORS AFFECTING THE PURCHASE DECISION (Case of Elegant Shoe Store in Bukittinggi) Afrizal Afrizal; Henmaidi Henmaidi
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 2 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1701.94 KB) | DOI: 10.55606/cemerlang.v2i2.220

Abstract

This study aims to determine and analyze what factors can influence a Purchase Decision (study at Elegant Soes Bukittinggi store). The population in this study are customers who have shopped at the Elegant Shoes store, especially those who live in the city of Bukittinggi with a total sample of 100 respondents who were taken using the Purposive Sampling technique. Primary data collection uses questionnaires distributed to customers who have shopped at the Elegant Shoes store and secondary data collection uses literature studies from reading sources such as books, journals, websites and articles related to research. The results of hypothesis testing in this study state that all hypotheses can be accepted, where the Consumer Behavior variable has a positive and significant effect on the Purchasing Decision variable. This Purchase Decision identifies that the higher the usefulness of the product and the suitability of the product to the consumer's purchase value, the higher the value of the purchase decision and the Online Promotion variable has a positive and significant effect on the Purchase Decision variable, this indicates that the higher the intensity of online promotions carried out by the Elegant Shoes store it can improve the purchasing decisions made by consumers.
Co-Authors A. Hadian Pratama Hamzah Abdul Rasyid Saliman Adella Fitri Mulya Adib Asyraf Aegisia Sukmawati Alfitri Alfitri Alfitri Alfitri Amalia, Nabilla Ambo Wonua Nusantara Anak Agung Gede Sugianthara Angraini Angraini ARDI PUTRA Arif Febriansyah Juwito Aslinda Aslinda Asrinaldi Asrinaldi Aziwarti Aziwarti Azwar Azwar Bob Alfiandi Dahlia Dahlia Dedi Adha Defriman Djafri Doni Pranata Efendi Efendi Efendi, Zulham Eka Nurtiara Eki Darmawan Elfitra Elfitra Ella Afnira ERDAWATI ERDAWATI Erma Yani Eva Yuniarti Utami Fachrina Fachrina Fauzun Atabiq Febri Yuliani Fithriawan Nugroho Fitria Meisarah Haddad Ulum Harahap Hamdan Hamdan Hardisman Harisseptian Harisseptian Hartati Hartati Henmaidi Henmaidi Ilham Kurnia Imam Suprayogi Indraddin Jabang Nurdin Johni Eka Putra Juli Avni Siregar Juni Arman Kasmanto Rinaldi Kholifah Kholifah Kustiawan Kustiawan La Hasini La Ode Aziz Naim Laksono Trisnantoro Latifa Nur Fajriyah Lenni Sastra Lia Ulvi Miranata Putri M. Ridho Al-Hafiz Maihasni Maihasni Maisarah Maisarah marsia pela Mimin Sundari Nasution Mira Elfina Mubarak Mubarak Mudinillah, Adam Muh Rafiy Muhammad Maulana Muhammad Rafi Akbar Nasuha Muhammad Ridwan Nana Adriana Nela Safelia Norini Norini Nur Hakikah Nur Hasanah Hasibuan Nur Izzati Nurdiana Nurdiana Nurul Fatma Hidayah Rahmiyati Rahmiyati Raihan A. Hanasi Reki Kardiman Reni Zulfitri Rieneke Ryke Kalalo Riska Sulistyani Riska Yulia Rita Deseria Rizky Octa Putri Charin Rosdanilah Rosdanilah Sawaluddin Sawaluddin Scheilla Aprilia Murnidayanti SITI KHODIJAH Suci Kurnia Sari Sumarni Rumfot Syamsul Arifin Syawaludin Syawaludin Tamaulina Br. Sembiring Tamrin Taher Uly Sophia Victorian, Ahmad Richard Vivi Syofia Sapardi Wahyuni Daulay Wira Hospita Wulandari Wulandari Yuliusman - Yulkardi Yulkardi Yusril Mahendra Zaili Rusli Zetra, Aidinil