Article Per Year (5 Year)
p-Index From 2021 - 2026
9.954
P-Index
This Author published in this journals
All Journal Kinerja Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JDM (Jurnal Dinamika Manajemen) Proceeding Seminar LPPM UMP Tahun 2014 JURNAL EKONOMI DAN BISNIS AIRLANGGA EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis DERIVATIF Akuisisi : Jurnal Akuntansi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian UntukMu NegeRI Jurnal Akuntansi dan Pajak Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) SAR (Soedirman Accounting Review): Journal of Accounting and Business Journal of Economic, Bussines and Accounting (COSTING) Muhammadiyah International Journal of Economics and Business SENTRALISASI Distribusi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ EQIEN - JURNAL EKONOMI DAN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Competitive Jurnal Akuntansi dan Keuangan Jurnal Administrasi dan Manajemen Jurnal Mantik Jurnal Proaksi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal : Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Community Development Journal: Jurnal Pengabdian Masyarakat Airlangga Journal of Innovation Management Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Pengabdian Masyarakat Indonesia JURNAL ILMIAH GLOBAL EDUCATION Proceedings Series on Physical & Formal Sciences Jurnal Iqtisaduna International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Media Ekonomi Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Akuntansi Trisakti Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Paradoks : Jurnal Ilmu Ekonomi IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Kepada Masyarakat Kalam Journal of Ekonomics, Finance, and Management Studies JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Analisis Bisnis Ekonomi E-Jurnal Akuntansi
Wida Purwidianti
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 95 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Asian Journal of Management Analytics

 1 
The Influence of Brand Ambassador, Brand Trust and Electronic Word of Mouth on the Purchase Decision of Makeover Cosmetic Products Sofwatunnisa, Novi; Luthfi Zamakhsyari; Purwidianti, Wida; Hidayah, Arini
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14445

Abstract

This study examines the rapid growth of the cosmetic industry, focusing on MakeOver, a leading brand in Indonesia. The objective is to analyze the impact of Brand Ambassadors, Brand Trust, and Electronic Word of Mouth (eWOM) on consumer purchasing decisions related to MakeOver products. A quantitative approach was employed using questionnaires distributed to 100 respondents. The target population consisted of female students from three universities in Purwokerto: University Muhammadiyah Purwokerto, State Islamic University Prof. K.H. Saifuddin Zuhri, and Wijaya Kusuma University. Purposive sampling was applied, selecting female students who had purchased MakeOver products at least once. Slovin’s formula was used to determine the sample size. Data were analyzed using IBM SPSS Statistics 25. The results reveal that (1) Brand Ambassadors significantly influence purchasing decisions, (2) Brand Trust significantly affects purchasing decisions, (3) eWOM significantly impacts purchasing decisions, and (4) Brand Ambassadors, Brand Trust, and eWOM collectively have a significant effect on consumer purchasing decisions.
The Influence of Brand Image, Celebrity Endorser, Electronic Word of Mouth and Communication Media on Purchase Decisions Syifaramadan, Choiruddin; Rahayu, Tri Septin Muji; Utami, Restu Frida; Purwidianti, Wida
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14775

Abstract

This study aims to analyze the influence of brand image, celebrity endorser, electronic word of mouth and communication media on purchasing decisions for skincare brand S products in Indonesia. The population in this study was the general public of Kembaran sub-district. The sampling method used was purposive sampling. The formula for determining the minimum sample used Slovin with a minimum sample of 100 respondents. The instrument used was a questionnaire with a Likert scale. This study used multiple linear regression test analysis tools. The results showed that brand image had a positive and significant effect on purchasing decisions, celebrity endorsers had a significant positive effect on purchasing decisions, electronic word of mouth had a negative effect on purchasing decisions and communication media had no impact on purchasing decisions.
The Influence of Service Quality, Price, Promotion and Electronic Word of Mouth (E-Wom) on Purchasing Decisions on Shopee E-Commerce Akbar, Mochammad; Rachmawati, Erny; Purwidianti, Wida; Miftahuddin, Muchammad Agung
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15052

Abstract

This study aims to analyze the influence of service quality, price, promotion, and electronic word of mouth (e-WOM) on purchase decisions on the Shopee e-commerce platform. A quantitative approach was used by collecting data through questionnaires to 130 students in Purwokerto who had shopped through Shopee in the January-May 2025 period. Data is analyzed using the SmartPLS application 3. The results showed that promotion and e-WOM had a significant positive effect on purchase decisions, while service quality and price did not show a significant influence. These findings confirm the importance of digital promotions and user-generated content in influencing online consumer behavior and providing strategic input for the development  of e-commerce marketing.
Co-Authors Aditya, Yogga Aeni, Nurul Nur Ainun Nizmah, Kemala Akbar, Mochammad Akhmad Darmawan Akhmad Darmawan Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Ani Kusbandiyah Anindita, Kurniasih Setya Annisa Ilma Hartikasari Arini Hidayah, Arini Aryoko, Yudhistira Pradhipta Asy-Syifa, Muhammad Rasyid Awalia, Melani Azaria, Muhammad Javier Fausta Azzahara, Cantik Tiara Maharani Bagis, Fatmah Bima Cinintya Pratama Budi Santoso, Suryo Cahyaningsih, Irshania Ayu Damayanti, Dika Dania Febriana Dian Papulasih Dwi Vina Rahmawati Eko Hariyanto Elora Fitri Solihfahmi, Tsabitah Ernawati, Yuniar Erny Rachmawati Fahitaratih, Syafira Maistin Farid Muhammad Rofifudin Fatmah Bagis Fauzan Putra, Evan Febriana Hidayanti Febriansyah, Wivan Febrianti, Fika Febrilianty, Arfannisa Firlian Fikri Egyansyah Fitir Riasi, Fatikhah Fitriati, Azmi Florida Mandiriani Suwaji Frida Utami, Restu Handayani, Erna Haq, Irdhiana Ilma Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Ika Yustina Rahmawati Ika Yustina Rahmawati Ines Putri Adna Zein Iwan Fakhruddin Kharismasyah, Alfato Yusnar Kusuma Dewi, Yonanda Roro Kuswara, Arif Rahman Lahan Adi Purwanto Lahan Adi Purwanto Lestiana, Eli Luthfi Zamakhsyari Maharani, Annisa Dwi Maulida Nurul Innayah Maulidina, Azizah Ma’ruf, Anwar Ma’ruf, Nasir Melliana, Sinta Bella Miftahuddin, Muchammad Agung Mody Nurhidayati Mudjiyanti, Rina Muhammad Faqih Rachman, Faqih Muhammad Rasyid Asy-Syifa Mujirahayu, Tri Septin Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Naelati Tubastuvi Nugroho, Bambang Haryo Nur Ainun, Rania Nur Hamam, Zaki Nurjannah, Afifah Zahroh Pamungkas, Ibnu Pandabandjal, Asmarani Petra, Dany Nofrizal Pramesti, Shasa Pratamasari, Mega Aprillia Pujiati Utami Puput Purwanti Purnadi Purnadi Purnadi, Purnadi Rahmawati, Ika Yustina Randikaparsa, Irawan Refaldy Barry Saputra Restu Frida Utami Retno Dwiyanti Riri Ariyanti Santhy Hawanti Sekar Laras Ati Selamat Eko Budi Santoso Setiyaningrum, Anggun Shelia Anjarani Silvia, Nadya Agnes Sinta Bella Melliana Sinta Dwi Febriyanti Slamet Budi Santoso Sofwatunnisa, Novi Sri Wahyuni Sri Wahyuni Sri Wahyuni Sri Wahyuni Sungkar, Hani Lutpiah Suryo Budi Santoso Susi Wardhani Suwartono Suwartono Suyoto Suyoto Syahreiza, Muhammad Syifaramadan, Choiruddin Totok Haryanto Tri Na'imah Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Tri Septin Mujirahayu Trisyanti, Cindy Salawatan Tubagus Zuhdan Azis Tuti Juniarsih Wahid, Dimas Lanang Rizky Watemin, Watemin Wiasih, Dina Retno Widhidanono, Hengky Widyaningtyas, Dian Wulan Ndatika, Utyea Wulandari, Nur Apni Yudi Firmansyah, Difandika Yusnar Kharismasyah, Alfato Yusnar, Alfato Yustina Rahmawati, Ika Zaen, Mudrikah Zaharani, Lisa Cahya Zakaria, Yoga Zain Zamakhsyari, Luthfi Zein, Ines Putri Adna