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All Journal Journal The Winners Journal of Indonesian Tourism and Development Studies JSEH (Jurnal Sosial Ekonomi dan Humaniora) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Gema Ngabdi Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Abdi Insani JIIP (Jurnal Ilmiah Ilmu Pendidikan) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pepadu Jurnal Abdi Anjani Journal of Sharia Economy and Islamic Tourism ZEBMAR
Baiq Handayani Rinuastuti, Baiq Handayani
Faculty Of Economic And Business, University Of Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Pengaruh Store Atmosphere, Keragaman Produk, dan Harga Terhadap Impulse Buying Pada MR.DIY Lombok Epicentrum Mall Septiani, Wiwinda; Rinuastuti, Baiq Handayani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.615

Abstract

This study aims to test and analyze the influence of store atmosphere, product diversity and price on implude buying at MR.DIY Lombok Epicentrum Mall. The samples used in this study amounted to 100 samples with sampling techniques using non-probability sampling techniques with purposive sampling methods. The data analysis used multiple linear regression analysis using SPSS Statistic 20 software. The results of testing and data analysis show that the indicators in the study are declared valid where in the classical assumption test the data is normally distributed and multicollinearity does not occur. In this study, it was found that store atmosphere had an insignificant effect on impulse buying at MR.DIY Lombok Epicentrum Mall. While the Product Diversity and Price variable has a significant effect on impulse buying at MR.DIY Lombok Epicentrum Mall.
Consequences of Cultural and Behavioral Difference of Tourist: Study of Australian and Indonesian Tourist Who Visit Lombok Island, West Nusa Tenggara Rinuastuti, Baiq Handayani
Journal of Indonesian Tourism and Development Studies Vol. 3 No. 2 (2015)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2015.003.02.03

Abstract

This study aims at identifying behavior differences of Australian tourists and domestic tourists who visit Lombok island, and determining as well as analyzing the Hofstede cultural variables (power distance, individualistic-collectivist, uncertainty avoidance, masculine-feminine, long-term orientation) that may explain the differences in behavioral intention (to have activities, to interact, and to transact) of Australian and domestic tourists. This study was conducted on 160 Australian and domestic tourists who were visiting the island. Sampling was done by convenience sampling. Methods of data analysis were conducted by using t-test and discriminant analysis. The results of this study showed that there are differences in behavioral intentions of Australian travelers and the domestic ones in having activities, interacting, and transacting, and these differences can be explained by the cultural background of the tourists that are based on cultural orientation at the individual level. This study extends the use of CVSCALE and may be considered as an addition to the use of secondary data in determining the value of culture, as well as providing clearer framework on the limits of the relationship of cultural values and the various tourist behaviors. Keywords: Individualist-Collectivists, Longterm orientation, Masculine-feminine, Power distance, Tourist behavior, Uncertainty avoidance
PELATIHAN STRATEGI SOCIAL MEDIA ADVERTISING BAGI STUDENTPRENEUR: MENINGKATKAN VISIBILITAS DAN DAYA SAING DI ERA DIGITAL Zefanya Andryan Girsang; Mohammad Najib Roodhi; Baiq Handayani Rinuastuti; Siti Nurmayanti; Siti Aisyah Hidayati; Juan Kurnia
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol 8 No 1 (2025): APRIL: Jurnal Pengabdian Masyarakat Bumi Rafflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan strategi social media advertising bagi studentpreneur di Kota Mataram merupakan suatu upaya yang dilakukan bertujuan untuk meningkatkan brand awareness dan daya saing bisnis melalui platform media sosial di dunia maya seperti contohnya Instagram, Facebook, dan WhatsApp. Peserta pelatihan diikuti atau terdiri dari mahasiswa wirausaha dari berbagai universitas yang ada di Kota Mataram. Kegiatan ini dilaksanakan dalam tiga tahap yang sudah dicanangkan yaitu: tahap pertama persiapan, tahap kedua pelaksanaan, dan tahap terakhir evaluasi. Tahap pelaksanaan mencakup sesi teori dan praktik, termasuk pengenalan konsep social media advertising, teknik desain konten, segmentasi pasar, serta praktik langsung pembuatan kampanye iklan menggunakan Meta Ads. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai strategi pemasaran digital, kemampuan membuat konten menarik, dan pengoptimalan kampanye iklan berbasis data. Peserta juga mampu menerapkan keterampilan tersebut secara langsung dalam bisnis mereka. Kesimpulannya, pelatihan ini berhasil membekali studentpreneur dengan keterampilan praktis untuk memanfaatkan media sosial secara efektif, meningkatkan visibilitas bisnis, dan bersaing di era digital.
Pemanfaatan Teknologi Virtual Reality untuk Optimalisasi Pemasaran Produk Tenun Tradisional di Desa Sade Baiq Handayani Rinuastuti; Bq. Saripta Wijimulawiani; Abdurrahman Abdurrahman; Arinda Cahya Farizna; Ni Made Jiantisusari; Ade Yoga Pratama
Jurnal Gema Ngabdi Vol. 8 No. 1 (2026): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v8i1.681

Abstract

Sade, located in Central Lombok, Indonesia, is known for its rich cultural heritage, particularly in traditional weaving. However, the community faces significant challenges in marketing their woven products due to limited digital literacy and access to global markets. Most of the marketing is done through traditional methods, primarily targeting local tourists, which restricts the potential for broader market reach. The introduction of Virtual Reality (VR) technology offers an innovative solution to overcome these barriers. By providing immersive and interactive marketing experiences, VR enables consumers from around the world to engage with the woven products virtually, even without visiting the village. The project aims to empower the local community by training them in VR technology to help them promote their products globally. The methods include educating the community on VR applications, developing engaging content showcasing the weaving process and cultural stories, and integrating digital marketing strategies to expand their reach. Preliminary results indicate that VR has successfully increased the visibility of the products, improved digital skills within the community, and attracted more global interest in their woven crafts. This initiative not only helps in marketing the products but also preserves the cultural heritage of Desa Sade while enhancing the economic resilience of the local community
Sustainable Business Model Innovation And Firm Performance: The Mediating Role Of Digital Marketing Capability Abdurrahman; Zamroni Alpian Muhtarom; Baiq Handayani Rinuastuti; Muhammad Mujahid Dakwah; Mohammad Najib Roodhi
Zentrum Economic, Business, Management, Accounting Research Vol. 4 No. 3 (2026): ZEBMAR, September 2026
Publisher : Zentrum Multi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69657/dts5rp12

Abstract

This study aims to examine the effect of sustainable business model innovation (SBMI) on firm performance (FP) with digital marketing capability (DMC) as a mediating variable among creative economy SMEs. Its originality lies in the simultaneous empirical test of the SBMI-DMC-performance mechanism among creative economy SMEs in an emerging regional economy, which has rarely been tested jointly in the literature. A quantitative approach was employed using a survey of 150 SME owners and managers in Lombok, West Nusa Tenggara. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with 5,000 bootstrap subsamples. The results show that SBMI has a positive and significant effect on FP (β = 0.36, p < 0.001) and on DMC (β = 0.75, p < 0.001), which in turn positively affects FP (β = 0.48, p < 0.001). The mediation analysis confirms that DMC partially mediates the SBMI-FP relationship. These findings underscore the importance of integrating sustainability-oriented innovation with digital marketing capability to achieve superior performance, with implications for SME owners, managers, and policymakers to treat sustainability and digital marketing as complementary agendas.
The Role of Product Belief in Mediating the Effect of Live Streaming and Consumer Ethnocentrism on Online Purchase Intention of Local Skincare for Men Hidayat, Nuzul; Sulhaini, Sulhaini; Rinuastuti, Baiq Handayani
Journal The Winners Vol. 27 No. 1 (2026): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v27i1.14346

Abstract

This study investigated how product belief mediates the effect of live streaming and consumer ethnocentrism on online purchase intentions for local male skincare products on TikTok. The male segment tends to be less targeted by marketers than the female segment, even though it has promising growth potential. Few studies focus on male consumers in the skincare category, leaving a gap in the understanding of their behavior. This research employs a causal associative design using a survey method. The population comprised young males aged 17-38 years, sampled purposively. Data analysis was performed using SmartPLS. Results show that live streaming significantly and positively impacts online purchase intention and product belief. Although consumer ethnocentrism positively influences product belief, its effect on purchase intention is not significant. Consumer ethnocentrism significantly enhances product belief, which in turn positively affects purchase intention. The combined impact of live streaming and consumer ethnocentrism on purchase intention, mediated by product belief, is also significant. These findingshighlight the critical mediating role of product belief in the relationship between live streaming and consumer ethnocentrism and online purchasing behavior. Based on these findings, companies should focus more onbuilding consumer trust in their products, particularly local products, to increase consumer online purchaseintentions.
Co-Authors Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Yoga Pratama Agusdin Ahmad Wirahadi Akhmad Saufi Akhmad Saufi Arinda Cahya Farizna Atriani Atriani Atriani, Atriani Azwar, Sabina Jannatin Rizka Baiq Fahmi Ilmiati Baiq Nanda Aulia Balqies, Siti Adhwa Neysa Bela Azkiana Bq. Saripta Wijimulawiani Darwini Darwini Dedi Kurniawan Dhony Hermanto Didy Ika Supryadi Dwi Putra Buana Sakti Eka Agustiani Erwan, Muhammad Fahrurazi Fahrurazi Fatihin, Muhammad Khairul Fatika, Baiq Deria Ayuning Feriyadin Furkan, Lalu M. Furkan, Lalu Muh Genadi, Yeldy Dwi Handa Muliasari Herman, Lalu Edy Himawan Sutanto Husni, Vici Handalusia Ibrahim, Isra Dewi Kuntary Imanuella Romaputri Andilolo Irany, Raden Bagus Faizal Juan Kurnia Junaidi Sagir khairany, Kurnia Khairunnisa Khairunnisa Kusudyadmoko, Masyhur Lalu Adi Permadi Lalu Adi Permadi Lalu M. Furkan Marsanda, Sharla Masyhur Kusudyadmoko Mohammad Najib Roodhi Muhammad Akhyar Muhammad Mujahid Dakwah Ni Kadek Intan Wulan Sinta Dewi Ni Made Jiantisusari Ni Nyoman Juni Artiniwati Nouria Rahmawati Nurmayanti, Siti Nuzul Hidayat, Nuzul Nyoman Selsa Mustika Putri Paranata, Adika Permadi, Lalu Adi Putra, Taufan Handika Putri, Ni Wayan Pramesti Putri, Yuwida Qurnia Aini Rohmiati Rusdan Rusdan Saddam Husein Saputra, Alga Doni SARIFUDIN Septiani, Emilia Septiani, Wiwinda Siti Aisyah Hidayati Sri Darwini Sugianti, Nelly Sulhaini Sulhaini Sulhaini Sulhaini Suryani, Embun Ulul Khairi Zuryati Ulul Khairi Zuryati Wafik, Ahmad Zaenal Zamroni Alpian Muhtarom Zefanya Andryan Girsang Zefanya Andryan Girsang