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All Journal Journal The Winners Journal of Indonesian Tourism and Development Studies JSEH (Jurnal Sosial Ekonomi dan Humaniora) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Gema Ngabdi Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Abdi Insani JIIP (Jurnal Ilmiah Ilmu Pendidikan) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pepadu Jurnal Abdi Anjani Journal of Sharia Economy and Islamic Tourism ZEBMAR
Baiq Handayani Rinuastuti, Baiq Handayani
Faculty Of Economic And Business, University Of Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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STUDI KELAYAKAN BISNIS AIR MINUM DALAM KEMASAN (AMDK) PDAM TIRTA ARDHIA RINJANI KABUPATEN LOMBOK TENGAH Dakwah, Muhammad Mujahid; Abdurrahman, Abdurrahman; Mulyono, Lalu Edy Herman; Wafik, Ahmad Zaenal; Rinuastuti, Baiq Handayani
Distribusi - Journal of Management and Business Vol. 12 No. 1 (2024): Distribusi, March 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i1.477

Abstract

Tujuan penelitian ini adalah untuk analisis Studi Kelayakan Bisnis dari Air Minum Dalam Kemasan (AMDK) PDAM Tirta Adhia Rinjani Kabupaten Lombok Tengah dengan menganalisis aspek finansial dan aspek non-finansial. Penelitian ini dilakukan dengan menggunakan kombinasi metode kuantitatif dan kualitatif. Pendekatan kuantitatif dengan mengumpulkan data dan informasi dengan kritis dan mengukur variabel yang selanjutnya dianalisis secara mendalam dengan keterlibatan data pendukung lainnya. Pendekatan kualitatif mengkaji secara mendalam sebuah fenomena faktual berdasarkan informasi dan fakta yang ada pada suatu peristiwa nyata, disertai dengan keterlibatan aspek-aspek lain yang mendukung penelitian. Hasil penelitian ini menemukan studi kelayakan investasi dari pendirian pabrik AMDK membutuhkan investasi sebesar Rp 6.200.000.000 termasuk didalamnya untuk pembelian peralatan produksi senilai Rp 1.100.000.000 dan total kebutuhan modal kerja untuk satu periode produksi (1 tahun) sebesar Rp 1.800.000.000. Analisis kelayakan investasi menggunakan kriteria investasi menunjukkan bahwa pendirian pabrik AMDK layak secara finansial dibuktikan dengan hasil NPV, IRR lebih besar dari tingkat bunga (27%) yang positif payback period yang relatif pendek (3,16 tahun).
Pengaruh Store Atmosphere, Keragaman Produk, dan Harga Terhadap Impulse Buying Pada MR.DIY Lombok Epicentrum Mall Septiani, Wiwinda; Rinuastuti, Baiq Handayani
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.615

Abstract

This study aims to test and analyze the influence of store atmosphere, product diversity and price on implude buying at MR.DIY Lombok Epicentrum Mall. The samples used in this study amounted to 100 samples with sampling techniques using non-probability sampling techniques with purposive sampling methods. The data analysis used multiple linear regression analysis using SPSS Statistic 20 software. The results of testing and data analysis show that the indicators in the study are declared valid where in the classical assumption test the data is normally distributed and multicollinearity does not occur. In this study, it was found that store atmosphere had an insignificant effect on impulse buying at MR.DIY Lombok Epicentrum Mall. While the Product Diversity and Price variable has a significant effect on impulse buying at MR.DIY Lombok Epicentrum Mall.
Pelatihan Strategi Menarik Konsumen Melalui Konten Media Sosial pada Pelaku Usaha Abdurrahman, Abdurrahman; Irany, Raden Bagus Faizal; Kurniawan, Dedi; Dakwah, Mujahid Mujahid; Rinuastuti, Baiq Handayani
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 1 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i1.2847

Abstract

Social media content strategy training has become a necessity for business owners in the rapidly evolving digital era. The aim of this training is to help business owners understand more effective ways to promote their products or services through social media. In Mataram, this training has had a positive impact on business owners. During the training, participants are taught how to create content that is engaging and relevant to their target market. In addition, the training also helps business owners understand social media data analysis, so they can measure the effectiveness of their campaigns and make more informed decisions in their marketing strategies. As a result of this training, business owners in Mataram can expand their market reach, increase brand awareness, and boost sales. However, it should be noted that this training is not an instant solution to all marketing problems. It takes time and effort to build a strong and consistent online presence, as well as continuously updating marketing strategies to keep up with changing trends and market needs.
Analisis Pengaruh Pengalaman Masa Lalu Terhadap Minat Menginap Kembali Di Hotel Era Pandemi Covid-19 Dengan Consumer Review Sebagai Variabel Moderasi Fatika, Baiq Deria Ayuning; Sulhaini, Sulhaini; Rinuastuti, Baiq Handayani
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i2.4870

Abstract

The purpose of this study was to determine the effect of past experience on the intention to return to stay at hotels during the Covid-19 pandemic with consumer reviews as a moderating variable. The type of research used is associative quantitative research. The population in this study were all visitors at the Mataram Hotel. According to the sampling technique used, non-probability sampling was used with a convenience sampling approach. Seeing the different number of respondents from previous studies, this research will take 200 respondents, 100 respondents each for non-star hotel guests and star hotel guests. The instrument used in this research is a questionnaire. Data were analyzed using Structural Equation Modeling with the help of the Partial Least Square (PLS) program. The results of the study concluded that past experience had a significant effect on the intention to stay again at Starred and non-Starred Hotels in the Covid-19 Pandemic Era, Accepted. Consumer reviews moderate the significant effect of past experience on the intention to stay again at Starred Hotels in the Covid-19 Pandemic Era Accepted, while the non-Starred Hotel respondents stated that consumer reviews moderated the significant effect between past experiences on the intention to stay again at Hotels in the Covid-19 Pandemic Era. 19 Rejected.
Penyuluhan dan Sosialisasi Digitalisasi Marketing dan Literasi Keuangan Pada Masyarakat Desa Batulayar Kecamatan Batulayar Kabupaten Lombok Barat Putri, Ni Wayan Pramesti; Balqies, Siti Adhwa Neysa; Rohmiati; Sugianti, Nelly; Paranata, Adika; Putri, Yuwida; Marsanda, Sharla; Azwar, Sabina Jannatin Rizka; Genadi, Yeldy Dwi; Rinuastuti, Baiq Handayani
Jurnal Abdi Anjani Vol 2 No 1 (2024): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v2i1.1131

Abstract

Program penyuluhan dan sosialisasi yang dilakukan oleh mahasiswa Program MBKM Membangun Desa di Desa Batulayar yang bertujuan untuk meningkatkan pemahaman dan keterampilan masyarakat, terutama pelaku UMKM dan anggota kelompok PKK, dalam memanfaatkan teknologi digital dan mengelola keuangan secara bijaksana. Metode kegiatan ini mencakup tahap persiapan kegiatan, penyampaian materi, penyuluhan langsung, diskusi interaktif, dan layanan desain produk. Penyuluhan dan sosialisasi ini menghasilkan respon positif dari masyarakat Desa Batulayar serta peningkatan kemampuan dalam memanfaatkan teknologi dan literasi keuangan. Diharapkan program ini dapat memberikan kontribusi nyata dalam pengembangan ekonomi lokal dan kesejahteraan masyarakat Desa Batulayar.
Pemanfaatan Aplikasi Keuangan berbasis Web (SEMETON BUMDES) untuk meningkatkan efektifitas Pengelolaan Keuangan pada BUMDes Desa Wisata Suryani, Embun; Sarifudin; Hidayati, Siti Aisyah; Akhyar, Muhammad; Furkan, Lalu M.; Agusdin; Rinuastuti, Baiq Handayani; Handayani, Tuti; Husni, Vici Handalusia; Erwan, Muhammad; Saputra, Alga Doni
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 3 (2024): Juli - September
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i3.9438

Abstract

Badan Usaha Milik Desa (BUMDes) merupakan institusi yang dibentuk oleh pemerintah desa serta masyarakat untuk mengelola kegiatan-kegiatan ekonomi desa. Namun, BUMDes dalam menjalankan fungsinya juga dihadapkan pada permasalahan internal terkait keterbatasan kemampuan SDM, salah satunya adalah sistem akuntansi dan manajemen keuangan yang buruk, sehingga pengelolaan keuangan BUMDes menjadi tidak optimal. Hal inilah yang menjadi hambatan utama bagi BUMDes untuk mendapatkan akses permodalan ke lembaga keuangan formal. BUMDes tidak mampu menerapkan administrasi keuangan yang sesuai dengan standar. Salah satu upaya yang dapat dilakukan adalah mendorong peningkatan kapasitas usaha dan akses pembiayaan BUMDes adalah dengan menyediakan sarana pencatatan transaksi keuangan yang terstandar dan sederhana. Melalui kegiatan penelitian selama dua tahun, telah dibentuk Aplikasi Keuangan untuk BUMDes berbasis web. Aplikasi ini sangat mudah digunakan dan telah memenuhi standar akuntansi pelaku usaha kecil mikro, dimana dalam hal ini adalah BUMDes. Aplikasi ini bernama “Semeton Bumdes”. Untuk itu, dilakukan pelatihan dan pendampingan penggunaan aplikasi keuangan Semeton BUMDes kepada pengelola BUMDes di desa wisata, Desa Kute Kecamatan Kute Kabupaten Lombok Barat. Pelaksanaan pembinaan ini menggunakan pendekatan Participatory Rural Appraisal yang menekankan keterlibatan masyarakat dalam keseluruhan kegiatan mulai dari perencanaan, pelaksanaan dan evaluasi program. Kegiatan ini terbagi menjadi tiga yaitu: 1) sosialisasi tentang upaya untuk meningkatkan pengetahuan dan pemahaman standar pencatatan dan pelaporan keuangan; 2) demonstration plot penggunaan aplikasi keuangan berbasis web bagi pengelola BUMDes; dan 3) pendampingan penggunaan aplikasi keuangan berbasis web bagi pengelola BUMDes Desa Kute. Melalui pelatihan dan pendampingan ini meningkatkan kemampuan pengelola BUMDes untuk memahami proses pencatatan keuangan menggunakan aplikasi pencatatan keuangan berbasis web (Semeton BUMDes).
Pengaruh Brand Experience Terhadap Brand Trust Dalam Pembentukan Brand Loyalty Produk Scarlett Whitening Ni Nyoman Juni Artiniwati; Baiq Handayani Rinuastuti; Emilia Septiani
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8351

Abstract

This study aims to examine the variables of brand experience and brand trust on brand loyalty of Scarlett Whitening products, the type of research used is associative. The population in this study were all people who live in the city of Mataram, the number of samples in this study was 100 respondents. The sampling technique used non-probability sampling with purposive sampling method. The analysis used is path analysis (path analysis). The data analysis technique used the SPSS version 24 program. The results of this study indicate that the brand experience variable has a positive and significant effect on brand loyalty, brand experience has a positive and significant effect on brand trust with a significant value while brand trust has a positive and significant effect on brand loyalty with a significant value. . And the influence of brand experience on brand loyalty through brand trust which has a positive and significant effect.ABSTRAK: Penelitian ini bertujuan untuk menguji variabel brand experience dan brand trust terhadap brand loyalty produk Scarlett Whitening, jenis penelitian yang digunakan adalah asosiatif. Populasi dalam penelitian ini adalah semua masyarakat yang berdomisili di Kota Mataram, jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Analisis yang digunakan adalah analisis jalur (analisis path). Teknik analisis data menggunakan program SPSS versi 24. Hasil penelitian ini menunjukan bahwa variabel brand experience berpengaruh positif dan signifikan terhadap brand loyalty, brand experience berpengaruh positif dan signifikan terhadap brand trust dengan nilai signifikan sedangkan brand trust berpengaruh positif dan signifikan terhadap brand loyalty dengan nilai signifikan. Dan adanya pengaruh antara brand experience terhadap brand loyalty melalui brand trust yang dimana berpengaruh secara positif dan signifikan 
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
PENINGKATAN KUALITAS PELAYANAN MELALUI PELATIHAN SADAR WISATA DI KAWASAN PARIWISATA SENGGIGI KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Rinuastuti, Baiq Handayani; Dakwah, Muhammad Mujahid; Muhtarom, Zamroni Alpian; Supryadi, Didy Ika; Putra, Taufan Handika
Jurnal Pepadu Vol 5 No 2 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i2.4999

Abstract

The purpose of this community service program is to increase understanding to training participants, especially tourism actors in Senggigi Village to provide the best service to tourists. The training methods provided include management and arrangement of tourist attractions, hospitality and conducting Focus Group Discussions (FGDs) in order to increase public awareness of tourism in the Senggigi Area. The results of the training showed that participants got a good understanding of awareness in maintaining a sustainable tourism area by making a program plan to improve the quality of tourist attraction services based on Sapta Pesona in the Senggigi tourism area. Through this service activity, participants were able to compile and convey ideas and aspirations to stakeholders or the local government.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Co-Authors Abdurahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abdurrahman Ade Yoga Pratama Agusdin Ahmad Wirahadi Akhmad Saufi Akhmad Saufi Arinda Cahya Farizna Atriani Atriani Atriani, Atriani Azwar, Sabina Jannatin Rizka Baiq Fahmi Ilmiati Baiq Nanda Aulia Balqies, Siti Adhwa Neysa Bela Azkiana Bq. Saripta Wijimulawiani Darwini Darwini Dedi Kurniawan Dhony Hermanto Didy Ika Supryadi Dwi Putra Buana Sakti Eka Agustiani Erwan, Muhammad Fahrurazi Fahrurazi Fatihin, Muhammad Khairul Fatika, Baiq Deria Ayuning Feriyadin Furkan, Lalu M. Furkan, Lalu Muh Genadi, Yeldy Dwi Handa Muliasari Herman, Lalu Edy Himawan Sutanto Husni, Vici Handalusia Ibrahim, Isra Dewi Kuntary Imanuella Romaputri Andilolo Irany, Raden Bagus Faizal Juan Kurnia Junaidi Sagir khairany, Kurnia Khairunnisa Khairunnisa Kusudyadmoko, Masyhur Lalu Adi Permadi Lalu Adi Permadi Lalu M. Furkan Marsanda, Sharla Masyhur Kusudyadmoko Mohammad Najib Roodhi Muhammad Akhyar Muhammad Mujahid Dakwah Ni Kadek Intan Wulan Sinta Dewi Ni Made Jiantisusari Ni Nyoman Juni Artiniwati Nouria Rahmawati Nurmayanti, Siti Nuzul Hidayat, Nuzul Nyoman Selsa Mustika Putri Paranata, Adika Permadi, Lalu Adi Putra, Taufan Handika Putri, Ni Wayan Pramesti Putri, Yuwida Qurnia Aini Rohmiati Rusdan Rusdan Saddam Husein Saputra, Alga Doni SARIFUDIN Septiani, Emilia Septiani, Wiwinda Siti Aisyah Hidayati Sri Darwini Sugianti, Nelly Sulhaini Sulhaini Sulhaini Sulhaini Suryani, Embun Ulul Khairi Zuryati Ulul Khairi Zuryati Wafik, Ahmad Zaenal Zamroni Alpian Muhtarom Zefanya Andryan Girsang Zefanya Andryan Girsang