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Journal : Empowerment Society

Strengthening the Corn Processing Industry in Boyolali Regency Towards the Market Global Through E-Commerce Rudianto, M; Noviani, Rita; Rahmawati, Rahmawati; Ubaidillah, Ubaidillah; Nurlaela, Siti
IMPOWERMENT SOCIETY Vol 8 No 1 (2025): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i1.1518

Abstract

Boyolali Regency is one of the largest corn producers in Central Java. The high productivity of corn encourages the Boyolali Regency government program to increase corn processing through coaching various SMEs and MSME corn processing and has been proposed as a pioneering regional superior product in the Strategic Plan of the Trade and Industry Service and the Cooperatives and Manpower Service of Boyolali Regency in 2025. One of the processed corn products is maning, increasing the marketing of Marning MSME as a superior product of Boyolali Regency with the triple helix method through collaboration between universities, business actors, and the Boyolali Regency government in order to realize quality UMKM, globally competitive, and sustainable. Global scale marketing is carried out to increase marketing expansion, implementing an approach to increase product visibility and sales with: e-commerce account development, online marketing strategies, packaging and branding, market and competition analysis, and training and education. Taking advantage of global market opportunities and e-commerce technology, as a marketing method for processed corn marning products offers great opportunities to increase sales and expand the market.
Co-Authors Adinda, Karina Sekar Ahmad, Naufal ajar, seno budhi Akbar, Masdihar Amperawati, Endang Dwi Andriyani, Yunika Anggraeni, Lilian Asqav, Rayyan Fida Asri, Seroja Puspa Astuti, Amelia Dwi Astuti, Lissa Dwi Azqiya, Aida Nur Baiq Liana Widiyanti Buana, Muhammad Arjunov Ramadhan Genta Budhi Ajar, Seno Cecilia, Danela Teguh Chatarina Muryani Damayeti, Nadia Demi Desi Kumalasari Dhani Pratiwi, Imasti Djuminah Djuminah Djuminah, Djuminah Dwi Amperawati, Endang Effendi, Darwin Erawati, Herdina Dwi Erna Setiany Fahreza, Zainal Ihza Farahdiba, Lentera Fatta, Firda Nur Fauziah, Yulanda Aini Nur Febriana, Wanda Azizah Wahyu Hafizh, Rifki Muhammad Handayani, Beta Amanda Putri Happy Fitria, Happy Hartoko, Sri Indraningrum Shrestha, Maria Emerita Iskandar, Usup Ismail, Hairul Nizam bin Kesturi, Pramnesti Gitarina Sekar Khoirunnissa, Yulia Anggita Khusniyatinna’im, Layinatu Kumaladewi, Lathifah Laili, Larissa Adwitya Lutfiana, Annida M, Rudianto Maharani, Jovita Shafa Mahdi, Imam Malinda, Charly Marfu'ah, Istiyanti Nur Marfuah, Istiyanti Nur Marwanti Maulana Yusuf Maymuna, Natasya Megasih, Adila Mohammad Gamal Rindarjono, Mohammad Gamal Mubarok, Muhammad Riyadh Mulyawati, Widya Kartika Muqorobin, Muqorobin Murningtyas, Diana Muta'ali, Lutfi Muta'ali, Luthfi Muzaqi, Fathi Nanda Khoirunisa Nangim, Nida Khoirun Nasruddin Nasruddin Nugroho, Agung Nugroho, Albertus Erico Jerry Krisna Nur Fajriyah, Nur Nur Z.O, Anggun Nurhadi Nursaly, Baiq Risma Nursida Arif Pipit Wijayanti Prananto, Adi Pranata, Putri Febri Puput Wijayanti Purnomo, Rochmat Aldy Putri, Meilia Dwi Krisanti Putri, Tiara Damayanti Putri, Zahra Annisa Putro, Satrio Adhi Santoso Puwa, Maharani Ladja Rahmawati Rahmawati, Rahmawati Ramadhan, A’an Nur Khisma Rispantyo Rispantyo, Rispantyo Rochmatullah ., Rochmatullah Rudianto, M Rudianto, M. Rukmini Rukmini Saputra, Aditya Eka Saputro, Firman Ardi Sarah Rum Handayani Sari, Cinditya Arum Sarwono Setya Nugraha Shanti, Uri Ashe Siti Arifah Siti Azizah Susilawati Siti Nurlaela Sri Mulyani Suprihati - Suryani, Amin Swastika, Tia Syafii, Syarif Tiara Rahmi, Ardia Tjahjono, Gentur Adi Ubaidillah Ubaidillah Utami, Siska Dwi Utomowati, Rahning Wajh, Chiquitana Balqis Ghorraul Widiastuti Agustina Eko Setyowati Wijayanti, Pipit Yasin Yusup Yuliastuti, Sri Utari Yuwita Ariessa Pravasanti, Yuwita Ariessa