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All Journal Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Atma Jaya Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat The Asian Journal of Technology Management (AJTM) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Applied Sciences in Tourism and Events Journal of Secretary and Business Administration JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Share : Journal of Service Learning Journal of Humanities and Social Studies Jurnal Samudra Ekonomi dan Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Journal of Industrial Engineering Agro Bali: Agricultural Journal International Journal of Business Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Ilomata International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Manajemen Indonesia Jurnal Manajemen Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) EcoProfit : Sustainable and Environtment Business Journal of Character and Environment Interaction, Community Engagement, and Social Environment Bioculture Journal Jurnal Pengabdian UMKM Samakta: Jurnal Pengabdian Kepada Masyarakat Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Filda Rahmiati
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Explore The Potential Community-Based Tourism of Cikadu Edutourism as A Tanjung Lesung Bufferzone Area Filda RahmiatI; Felix Goenadhi
Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.191 KB) | DOI: 10.32535/jcda.v5i2.1491

Abstract

The purpose of this research is to determine the possibility for Cikadu Tourism Village, Bufferzone Tanjung Lesung, to transition to community-based tourism through the use of the 4C model (Conservation, Community, Culture, and Commerce). In-depth interviews and interactive observations were used to acquire qualitative data. This study focuses on Cikadu Tourism Village, Tanjung Lesung's buffer zone. The findings of this study show that the Cikadu Tourism Village, Bufferzone Tanjung Lesung, has the potential to develop into a community-based tourism village. The community is eager to collaborate in order to conserve existing culture through the preservation of regional dances, the production of batik employing regionally distinctive designs, and the prudent use of existing natural resources. The natural splendor of the accessible coastal areas provides an excellent opportunity for tourist growth. However, Cikadu Tourism Village, Bufferzone Tanjung Lesung, has a long way to go in terms of establishing community-based sustainable tourism. Additionally, it must carry out tourist value chain (TVCA) operations in order to generate competitive advantages. Keywords: Community-based tourism, culture, commerce, conservation, community, pandemic, and sustainable tourism.
S STUDI CITRA DESTINASI KEPADA KEPUASAN WISATAWAN DAN NIAT KUNJUNGAN KEMBALI WISATAWAN PADA PARIWISATA INDONESIA Filda Rahmiati
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol. 1 No. 1 (2019): Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui citra destinasi pariwisata meliputi: keselamatan & keamanan, infrastruktur, lingkungan alam, dan sejarah budaya yang memiliki pengaruh langsung secara signifikan terhadap kepuasan wisatawan dan efek tidak langsung terhadap niat kunjungan kembaliwisatawan melalui kepuasan wisatawan dalam pariwisata Indonesia. Penelitian ini menggunakan desain survei dari 115 kuesioner yang didistribusikan oleh enumerator dan diisi oleh wisatawan asing yang berkunjung ke Indonesia melalui Bandara Internasional Soekarno Hatta. Smart partial least square (SMART PLS) digunakan dalam penelitian ini untuk menganalisis data dan menguji hipotesis penelitian. Temuan menemukan bahwa keselamatan & keamanan, infrastruktur, dan lingkungan alam secara langsung berpengaruh signifikan terhadap kepuasan wisatawan dan secara tidak langsung berpengaruh terhadap niat pengembalian wisatawan melalui kepuasan wisatawan dalam pariwisata Indonesia. Sementara itu, sejarah budaya tidak berpengaruh langsung signifikan terhadap kepuasan wisatawan dan secara tidak langsung berpengaruh terhadap niat pengembalian wisatawan melalui kepuasan wisatawan dalam pariwisata Indonesia. Temuan ini juga menemukan bahwa Keselamatan dan Keamanan menunjukkan sebagai variabel terkuat. Temuan ini memberikanimplikasi penting bagi industri pariwisata untuk menciptakan produk wisata yang menarik dari budaya dan sejarah. Dengan menciptakan berbagai acara di situs budaya dan sejarah, dengan harapan dapat menarik wisatawan untuk mengunjungi kembali Indonesia. Penelitian ini terbatas pada pengumpulan data di satu lokasi. Dengan demikian, hasilnya tidak dapat digeneralisasi ke seluruh Indonesia, karenanya peluang untuk penelitian di masa depan. Studi ini berkontribusi untuk memperluas pengetahuan tentang citra destinasi pariwisata di salah satu pasar pariwisata paling berkembang di negara berkembang, dalam hal ini, Indonesia.
The effect of travel risk perception and destination image on visit decision in the new normal Ridha Suci Anzani; Filda Rahmiati; Chairy Chairy; Purwanto Purwanto
Jurnal Manajemen dan Pemasaran Jasa Vol. 15 No. 1 (2022): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.96 KB) | DOI: 10.25105/jmpj.v15i1.10686

Abstract

The Indonesian government is serious about promoting tourism as a leading industry until COVID-19 outbreak have a huge impact on the tourism industry. Research on risk perceptions in pandemic-affected destinations is required to influence tourists in making decisions also the destination image. Thus, this study aims to examine the Travel Risk Perception on Visit Decision to an Island Tourism Destination in The New Normal. Ninety data was collected using Google Form with purposive sampling technique and analyzed using PLS-SEM. The result shows that Health Risk and Socio-psychological Risk have a direct and indirect influence through Destination Image on the Visit Decision. Financial Risk has a direct and indirect influence through Destination Image (Affective Image), whereas no indirect influence through Cognitive Image on Visit Decision. Lastly, the result of Destination Image both Cognitive and Affective Image influence Visit Decision. The study proved that perceived risk and destination image are essential for opening tourism areas in the new normal condition.
The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix) Natasya Stefanny; Filda Rahmiati; Mastura Roni
IDEAS: Journal of Management & Technology Vol 2, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v2i1.3696

Abstract

It is now evident that technology is progressing at a rapid rate around the globe. Due to the significance of technology, our lives have become entirely digital. Streaming has gained popularity owing to its accessibility, as opposed to viewing television or movies on a huge screen. This presents an opportunity for SVoD services to compete, beginning with practical issues such as the amount of money that must be spent and shifting lifestyle habits. Subscription Video on Demand, or SVoD, is a service that allows anyone to view as many television programs as they choose for a monthly fee. E-WOM is the independent variable, purchase decision is the dependent variable, and brand image and brand trust are the mediating factors. This research distributes questionnaires using a quantitative approach, non-probability sampling, and the snowball sampling method, and is processed with SmartPLS 3.3.7. (Partial Least Square-Structural Equation Model). The total number of Indonesian participants in this study is 148. The findings indicates that E-WOM has a major impact on buying choice, brand trust, and brand image. Additionally, brand image and brand trust have a substantial impact on purchasing decisions. Consequently, E-WOM has a substantial impact on purchasing decisions mediated through brand trust and brand image.
Determinant of customer loyalty’s influence: a study case of Bluebird Taxi Afner Khrisna Hidayat; Filda Rahmiati
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v3i1.3906

Abstract

Transportation services have undergone many changes and improvements over time, particularly in the digital era, making it easier for users to obtain transportation services at any time and from any location. As a result, business actors in the transportation sector are competing to provide attractive transportation services and offers to meet the community's mobility needs, so that users are satisfied and loyal to their services. This study aims to evaluate the influence of Service Quality, Service Benefit, System Quality, and Price on Customer Loyalty of Blue Bird taxi as a prominent taxi provider in Indonesia. The methodology used in this study is the Quantitative method and the statistical analysis was performed using the software of SPSS (Statistical Package for Social Science ) version 25.0. The research population for this study is the user of Blue Bird taxi in the last 5 years and has gained data from 154 respondents in total through a form questionnaire. The results of this study show that Service Quality and Service Benefits do not influence Customer Loyalty to Blue Bird taxi significantly. Meanwhile, the other variable of System Quality and Price has influenced the Customer Loyalty of Blue Bird taxi. Moreover, this study also shows that Service Quality, Service Benefit, System Quality, and Price have a simultaneous influence on Customer Loyalty to Bluebird.
Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention Elda Octaffiana; Filda Rahmiati; Genoveva Genoveva
Indonesian Marketing Journal Vol.2, No.1, April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v2i1.5869

Abstract

Lipstick is a necessity for all women, yet many Indonesian women continue to favor international brands since they are more familiar. The local cosmetics business is rising fast, but it has obstacles, such as a strong demand for premium or high-brand cosmetics, such as Korean items, which remain popular among young women in Indonesia. Today, beauty vloggers are regarded as a reputable source of information on a certain cosmetics product. The purpose of this study is to explore the effect of competence, trustworthiness, and beauty on the purchase intention of a local lipstick product, as mediated by customer attitude and persuasive talents. This study adopts a quantitative methodology, gathering data using an online survey platform from participants (Google Form). Researchers collected 146 questionnaires from Greater Jakarta women who had viewed YouTube beauty vlogger reviews and reside in Jakarta. In this research, SEM-PLS is utilized to test hypotheses and analyze data. It has been discovered that knowledge, dependability, and beauty have a considerable impact on purchase intent, as mediated by consumer attitude. When a beauty vlogger recommends a local product's lipstick, persuasive talents have a large direct impact on consumer purchase intentions.
ONLINE REVIEWS BY BEAUTY VLOGGERS OF LOCAL LIPSTICKS PRODUCT IMPACT ON PURCHASE INTENTION Tahnia C. Heidra; Filda Rahmiati
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lipstick is a necessity for all women, yet many Indonesian women continue to favor international brands since they are more familiar. The local cosmetics business is rising fast, but it has obstacles, such as a strong demand for premium or high-brand cosmetics, such as Korean items, which remain popular among young women in Indonesia. Today, beauty vloggers are regarded as a reputable source of information on a certain cosmetics product. The purpose of this study is to explore the effect of competence, trustworthiness, and beauty on the purchase intention of a local lipstick product, as mediated by customer attitude and persuasive talents. This study adopts a quantitative methodology, gathering data using an online survey platform from participants (Google Form). Researchers collected 146 questionnaires from Greater Jakarta women who had viewed YouTube beauty vlogger reviews and reside in Jakarta. In this research, SEM-PLS is utilized to test hypotheses and analyze data. It has been discovered that knowledge, dependability, and beauty have a considerable impact on purchase intent, as mediated by consumer attitude. When a beauty vlogger recommends a local product's lipstick, persuasive talents have a large direct impact on consumer purchase intentions.
FACTORS AFFECTING THE EXPENDITURE OF FOREIGN TOURISTS THE EVIDENCE FROM INDONESIA Filda Rahmiati; Rika Misnawati
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 3 (2020): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.288 KB)

Abstract

ABSTRACTTourist expenditure could determine the probability obtained by the country, which willaffect economic activities. This study examines the Length of stay, Accommodation, Travel Purpose,and Occupation that affect foreign tourist expenditure in Indonesia. The study uses secondary datafrom the Indonesia Ministry of Tourism from the year 2013 – 2016 of 34 countries with 136 totalsamplings. This study using quantitative research. Analysis of the data collected using multipleregression. The hypothesis testing analysis method uses the T-test, F-test, and coefficient ofdetermination (R2). This study says that all variables (Length of stay, accommodation, travelpurpose, and occupation) have a significant effect on daily tourist expenditure partially andsimultaneously; hence, Length of stay has a negative effect. The simultaneous effect was 58%,and 42% are affected by other variables.Keywords: Foreign Tourist Expenditure, Length of stay, accommodation, travel purpose,occupation
Women’s Work-Life Balance During Pandemic Covid 19 Grace Amin; Filda Rahmiati; Dhiyaa Alyaa Chani Wudd
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.6321

Abstract

Pandemic Covid 19 changes many aspects of life. Many employees have to work from home (WFH) to reduce the spread of Covid19. This research is aimed to analyze the influence of remote working, work stress, work-family conflict, and workload on womens work-life balance. This study took quantitative data by using the SEMPLS method with 275 respondents. From this research, we found that all variables are having a direct and indirect effect on Work-Life Balance. All companies must maintain the work-life balance of women employees
Marketing Communication Mix on Purchase Decision in Industrial Area: A Study From International Chain Coffee Shop Filda Rahmiati; Tasya Zahwa Prayoga; Felix Goenadhi; Roszi Naszariah Nasni Naseri
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.6319

Abstract

The pandemic has impacted hospitality businesses, including domestic coffee shops, as it is becoming the primary factor in the economic rotation. Starbucks Coffee Indonesia also faces weakened demand from the community to purchase its products. This phenomenon is driven by panic-buying communities who prefer to buy daily necessities. Therefore, this study was conducted to determine the impact of the Marketing Communication Mix aspects, advertising, sales promotion, personal selling, public relations, and direct marketing, as mediated by purchase intention on Starbucks purchase decisions in Cikarang as an Industrial Area. The quantitative method was utilized to gather data using a questionnaire. The questionnaire was distributed online to consumers who purchased Starbucks coffee shop products during the pandemic (n = 188). Structural equation modeling was utilized to determine the proposed research hypothesis. The findings showed that advertising, public relations, and direct marketing positively influence purchase decisions directly and indirectly through Purchase Intention in the industrial region. Sales promotion and personal selling were unimportant in affecting consumer purchase decisions in industrial areas.
Co-Authors AA Sudharmawan, AA Adam Raihan Rianthomy Adinata Wijaya, Jason Advincula, Geraldine B. Afner Khrisna Hidayat Ahmad Nur Dani Ahmad Rizal Solihudin Amin, Grace Amin, Grace Andianto, Jonathan Andrean Winata B.M.A.S. Anaconda Bangkara Bakri, Mohammed Hariri Bayu Mangkurat Chairy Chairy Chong Mi An Daniela, Lerissa Dedi Rianto Rahadi Dewi, Putu Gede Lila Gargamunih Dhiyaa Alyaa Chani Wudd Dian Rachmawati Afandi Dimaz Ramananda Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fahera, Nabila Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Fiqih Maria Rabiatul Hariroh Genoveva, Genoveva Geonadhi, Felix Goenadhi, Felix Gumelar, Bagus Hairiah, Fiqih Maria Rabiatul Hally Hanafiah Hanafiah, Hally Hanif Adinugroho Widyanto Hariri Bakri, Mohammed Hariri, Mohammed harisandi, Prasetyo Ida Ayu Putu Sri Widnyani Intan Syafinatun Nida Irfan Rafie Jamal, Fauziah Nur Jamal, Fauziyah Nur Jean Richard Jokhu Jean Richard Jokhu Jonathan Andianto Jonathan Lampatar Siregar Kristianto, Fennieka Kusumawati, Hilma Lampatar, Jonathan Lerissa Daniela Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Madden, Ketwadee Mangkurat, R. S. Bayu Mangkurat, R. Stevanus Bayu Marbun, Nency Mastura Roni Matnur Syuryadi Natasya Stefanny Naufal Armanditya Nida, Intan Syafinatun Nining Yuningsih Norfaridatul Akmaliah Othman Norfaridatul Othman Novi Fitria Hermiati Othman, Norfaridatul Othman, Norfaridatul Akmaliah Othman, Norfaridatul Akmaliah Pangestu, Rangga Alfaro Prasetyo Hari Sandi Prayoga, Tasya Zahwa Pupung Purnamasari Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Permata Sari Putu Gilang Wardana Putri R. Stevanus Bayu Mangkurat Rabulizat, Tritanio Nizar Rafie, Irfan Rahmi, Mustika Remond Waworuntu, Stephanus Rendika Nugraha Rianthomy, Adam Raihan Richard Jokhu, Jean Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Septiani, Jerni Sari Sesri Sellina Setyarini Santosa Simatupang, Togar Siregar, Jonathan Lampatar Siregar, Veronika Angel Siska Purnama Manurung Sitorus, Yohana Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tanzares, Jordan Tasya Zahwa Prayoga Tikaromah, Oom Togar Simatupang Togar Simatupang Usman, Meiske Aulia Utami, Ajeng Sekar Utami, Dwi Puspita Sari Vincent Bonavisi Wagino, Azzah Al-afnan Wibowo, Indi Deli Yahya, Adibah Yunita Ismail, Yunita Yustina, Andi Ina Zaky, Yazid Ilham Zilaela Yasin Ziliwu, Metani Nibeli