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All Journal Jurnal Edukasi Universitas Jember Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) Jurnal Teknologi Informasi dan Ilmu Komputer International Journal of Advances in Intelligent Informatics Scientific Journal of Informatics Journal of Information Systems Engineering and Business Intelligence Register: Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Ilmiah Universitas Batanghari Jambi Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Bisma: Jurnal Bisnis dan Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Tekinkom (Teknik Informasi dan Komputer) Journal of Soft Computing Exploration Jurnal Bisnis dan Manajemen (JBM) Jurnal Abdimas Ekonomi dan Bisnis Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Perwira Journal of Science and Engineering (PJSE) Reviu Akuntansi, Manajemen, dan Bisnis PENA ABDIMAS : Jurnal Pengabdian Masyarakat Journal of Advances in Information Systems and Technology Indonesian Journal of Informatic Research and Software Engineering Jurnal Pemberdayaan Ekonomi eProceedings of Management Journal of Student Research Exploration Journal of Information System Exploration and Research Recursive Journal of Informatics IJEB JPM Jurnal Akuntansi dan Governance Andalas Media Penelitian dan Pengembangan Kesehatan Jurnal Ekonomi, Manajemen, Akuntansi INOVTEK Polbeng - Seri Informatika Jurnal Abdi Negeri
Budi Prasetiyo, Budi
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PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI PD RAHARJA CIMAHI Sulastri, Ai; Prasetiyo, Budi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.301

Abstract

This research is a quantitative study on PD Raharja Cimahi that seeks to analyze how location and promotion influence judgments regarding the purchase of a home, as well as the extent to which these factors have an impact. The sample for this investigation consisted of 68 participants who were selected through the process of probability sampling using the technique of multiple linear regression analysis. Based on the study findings that the value of R2 is 0.535, which is equivalent to 53.5%, suggests that the findings of this study reveal the influence of location on consumer purchasing decisions. A simultaneous influence on customer purchasing decisions of 0.463%, or 46.3%, is exerted through promotion. The results of the tests on the hypotheses suggest that the elements of location and promotion have a positive impact on the decisions on which products to purchase. The value of R^2, which is 0.535%, reflects this point of view accurately. With a value of R = 20.535, it is possible to deduce that the independent elements in this investigation, namely location and promotion, have an influence on consumer spending decisions that is equivalent to 53.5%. The factors of location and promotion have a large influence on purchase decisions, with an effect size of 53.5%. Meanwhile, the remaining influence comes from factors that were not investigated in this study.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT INAP DI RUMAH SAKIT UMUM KASIH BUNDA KOTA CIMAHI Saparina, Iska Ayu; Prasetiyo, Budi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.367

Abstract

This research was conducted on inpatients at Kasih Bunda Cimahi General Hospital. This study aims to determine how much influence quality and facilities had on inpatient satisfaction either partially or simultaneously in inpatients at Kasih Bunda Cimahi General Hospital. This study uses a descriptive and associative methodology with a quantitative approach. Inpatients in the Arjuna, Nakula, Shinta, and Bima rooms became the unit of analysis for this study. The sample for this study consisted of ninety respondents. By using stratified random sampling, this study used a systematic random sampling method. In addition to verifying the validity and reliability of research tools, the analytical approach uses multiple linear regression analysis. According to research findings, service quality has a partial effect of 12.01% on inpatient satisfaction, while facilities have a partial effect of 19.01%. Nevertheless, the total effect is only 31%. To further increase customer satisfaction, the hospital will provide outreach to all divisions related to hospital services.
The Comparison of Statement Analysis on Disney Case Using Naive Bayes, SNM, and Logistic Algorithm Methods Choirunnisa, Rizkiyanti; Prasetiyo, Budi
Journal of Student Research Exploration Vol. 4 No. 1 (2026): January 2026
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v4i1.388

Abstract

The Walt Disney Company or also known as Disney, is one of the most famous companies in the world that focuses on the production of animation and film. Disney has been serve in this entertainment industry for over 90 years. Since Disney’s first film was released, Disney was become very famous until this day, especially when Disney has collaborates with many companies, it’s not only focusing on animation production but also making films and many live-action versions of the animations. Recently, Disney has been a hot topic among Disney’s movie fans due to the selection of actors for live action movie characters. Therefore, on this time, the author will conduct a sentiment analysis of Disney using analysis methods called Naïve Bayes, Support Vector Machine, and Logistic Algorithm. After passing through all the testing stages, the highest accuracy result is analysis using the Support Vector Machine (SVM) method. The test results show a high accuracy of 0.60 or 60% with the highest F1-Score in the Positive sentiment class by 67%.
Implementation of Lexicon-Based and SVM Methods in Sentiment Analysis of Sayurbox App Users Rahman, Raihan Muhammad Rizki; Prasetiyo, Budi
Journal of Student Research Exploration Vol. 4 No. 1 (2026): January 2026
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/josre.v4i1.391

Abstract

The ever-growing technology certainly produces a large amount of data, which can provide useful information if analyzed and used properly. The purpose of this research is to analyze user sentiment towards the Sayurbox application on the Google Play Store with a Lexicon-Based approach and the Support Vector Machine (SVM) algorithm. User review data is obtained through web scraping with a total of 16,468 reviews. After preprocessing and sentiment labeling, training and test data were divided. The results showed that SVM achieved accuracy, recall, and precision of 94%, 96%, and 96% respectively, with 9 prediction errors. The model tends to predict reviews as positive sentiment, indicating user satisfaction with Sayurbox's product service, delivery, quality, and price. The findings make a contribution to the understanding of user sentiment in e-commerce services and can assist Sayurbox in improving their user experience.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANASUI Darfayanti, Aulia Diyan Fahirah; Prasetiyo, Budi
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 22 (2026): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v2i2.4774

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan kualitas produk terhadap keputusan pembelian produk Hanasui dalam industri kosmetik Indonesia. Fenomena penurunan performa penjualan dan melemahnya posisi merek Hanasui di pasar, meskipun tingkat kesadaran merek cukup tinggi ini menjadi latar belakang yang mendorong urgensi penelitian ini. Pendekatan kuantitatif digunakan dengan data yang dikumpulkan dari konsumen produk Hanasui menggunakan kuesioner terstruktur, kemudian dianalisis secara statistic untuk mengukur pengaruh parsial maupun simultan variabel independen terhadapkeputusan pembelian. Hasil penelitian menunjukkan bahwa brand image dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, parsial maupun simultan. Temuan ini mempertegas bahwa persepsi konsumen terhadap citra merek serta kualitas produk merupakan faktor determinan dalam membentuk perilaku pembelian. Oleh karena itu, penelitian ini merekomendasikan hanasui untuk memperkuat strategi branding secara konsisten sekaligus menjaga dan menigkatkan kualitas produk agar selaras dengan ekspektasi konsumen serta mampu menciptakan pengalaman pebelian yang positif dan berkelanjutan.
Co-Authors Aditya Wardhana Afrizal Rizqi Pranata, Afrizal Rizqi Ahmad Roziqin, Ahmad Aisy, Salsabila Rahadatul Aji Purwinarko, Aji Alamsyah - Amidi Amidi, Amidi Anggraini, Tasya Fitria Anggyi Trisnawan Putra Aziz, Alif Abdul Azura, Amberia Narfi Bachtiar, Muhammad Irgi Bambang Widjajanta, Bambang Bayuaji, Hibatullah Zamzam Tegar Beta Noranita Biyantoro, Arell Saverro Choirunnisa, Rizkiyanti D.W, Made Bagus Paramartha Darfayanti, Aulia Diyan Fahirah Didimus Tanah Boleng Dinova, Dony Benaya Endang Sugiharti, Endang Fachrezi, Farhan Rifa Fadhilah, Muhammad Syafiq Fadlil, Affan Fajriati, Nafa Fata, Muhamad Nasrul Fata, Muhamad Nasrul Ferninda, Varin Fikri Mohamad Rizaldi Fitria, Yunita Fitriana, Jevita Dwi Hakim, Ade Anggian Hakim, M Faris Al Hakim, M. Faris Al Ilham Maulana Jhonatan, Edward Julianto, Richy Jumanto Jumanto , Jumanto Jumanto Jumanto, Jumanto Jumanto Unjung KA, Cecep Bagus Suryadinata Korina, Nanda Putri Leo nardo Lestari , Apri Dwi Lestari, Apri Dwi Lestari, Fitri Duwi Lintang, Irendra M. Faris Al Hakim Makrina Tindangen Marshanda, Ghea Maulidia Rahmah Hidayah, Maulidia Rahmah Much Aziz Muslim Mukhlisin, Ahmad Munahefi, Detalia Noriza Mustaqim, Amirul Muzayanah, Rini Naufal Zuhdi, Hamzah Ndruru, Toni Krisman Nelly, Fredy Kusuma Nendya, Bima Nicko, Robertus Nikmah, Tiara Lailatul Nina Fitriani, Nina Ningsih, Maylinna Rahayu Nisa, Intan Khairun Niswah Baroroh Partini, Emilia Paundra, Fajar Pertiwi, Dwika Ananda Agustina Pradana, Fadli Dony PRASETYO, ERWIN Pratama, Muhammad Hasbi Puspo Dewi Dirgantari Rachmawati, Eka Yuni Rachmawati, Eka Yuni Rahman, Raihan Muhammad Rizki Rahmat Gernowo Ramadhian, M. Arief Rahman Ratih Hurriyati Riesnandar, Edi Ristiawati, Monika Riza Arifudin Robianty, Nenden Sondari Rofik Rofik, Rofik S.Pd. M Kes I Ketut Sudiana . Sadid, Moh Naufal Salsabila, Malika Putri Saparina, Iska Ayu Saputra, Angga Riski Dwi Satriawan, Grace Yudha Satrio Ardiansyah, Adi Seivany, Ravenia Septian, M Rivaldi Ali Subhan Subhan Sulastri, Ai Syaharani, Reisya Triyadi, Indra Ulhaq, Moch Daffa Dhiya Vember, Hilda Wahyu, Aufa Azfa Yahya Nur Ifriza Yosza Dasril Yulia Nur Hasanah