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Journal : Bulletin of Management and Business

Comparative Analysis of Selling Price Determination With The Cost Plus Pricing Method in Mekarsari Umkm IZZATI, NUR; Fitriani, Dini; Suhendi, Dede; Nurhabibah, Alawiyah
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.373

Abstract

Effective selling price determination is one of the crucial aspects in the sustainability of MSME businesses. The background of this study is the various challenges faced by MSMEs in setting competitive selling prices in the market while providing optimal profits. The main problem lies in the lack of understanding of MSME actors regarding strategic pricing methods, such as cost plus pricing which integrates all cost components and profit margins in determining selling prices. The study focuses on a comparative analysis of selling price determination using the cost plus pricing method with traditional practices that have been carried out by MSME Mekarsari. The novelty of the study lies in the provision of an application model that supports MSME actors in adopting a practical cost-based pricing method that is relevant to local market dynamics. The phenomenon studied shows a gap between production costs and selling prices which results in profit margins not being measured accurately. The qualitative descriptive method was used in this study and the primary data sources were the results of observations and interviews with MSME Mekarsari. The data analysis method uses the calculation of selling price determination using the cost plus pricing method, the full costing approach and variable costing. Empirical findings show that the application of the cost plus pricing method can produce more competitive and measurable selling prices compared to traditional methods. In addition, this study found that the understanding of MSME actors regarding the structure of production costs plays a major role in the success of implementing this method. The results of the study provide strategic recommendations for MSMEs to increase competitive advantage through data-based price and cost analysis.
Co-Authors Abdul Muid Abraar, Auza Naufal Aji, Bayu Gusti Pangestu Aliyan, Silmi Afina Amalia, Dinda Ansori, Surya Bayu Anwar, Pratiwi Ineke Asep Harja, Asep Asmalia, Hikmah Asri, Nadia Putri Nur Atiek Rostika Noviyanti Atikah Syamsi AZIZAH, DARIN NUR Budianto, Muhammad Abdillah Carrisa, Refi Chicilia, Novia Dewi Puspasari Eddy Supriyana Eleonora Agustine Fathurrohman, Fahmy Fauzi, Hamzah Firoos Ferdinal, Ferdinal Fikri, Achmad Aulia Gerald Tamuntuan Hajar Kirana, Kartika Hamdi Rifai Hanifah, Shofie Dzakia Harisha, Nurul Hendra, Hazel Abyudaya Hendraliany, Srie Hendrayani, Riska Heryatun, Yayu Husna Husna Hutabalian, May Angelia Ihsan, Haikal Muhammad Indri Putri Utami Julianti, Vina Juniarti, Nita Kartika H. Kirana, Kartika Kartika Hajar Kirana, Kartika Hajar Khanri, Nashifa Karisma Khoiriah, Silvi Khoiriyah, Nisa Kusnahadi Susanto Leonita Siwiyanti Lisa, Tessa Destia Putri Mahbubah, Nina Manurung, Dwi Putri K Maulana, Adrian Maulana, Hilman Sayyid Meliani, Tiara Ayu Mentari, Vanessa Zian Mia Uswatun Hasanah Muhamad Gina Nugraha Muhammad, Irfan Handi Mulyadi, Yudi MULYANA, ACHMAD ARIF Nawawi, Muhamad Rovie Nico Andrianto, Nico Novala, Gesti Cita Nugraha, Andhika Nur Izzati Nurhabibah, Alawiyah Nurhalimah, Lani NURHASAN Oktaviana, Fadilla Pamungkas, Eko Wiji Pamungkas, Totok Doyo Parhan Perdana , Purnama Rika Permana, Fajar Pranatikta, Krishna Agra Pratama, Muhamad Yasin Puja Lestari, Putri Purnama Rika Perdana Purnama Rika Perdana, Purnama Rika Rahmadini, Marshanda Adisti Rahman, Jafar Shidqur Rahmaputri, Maghfira Dwivani Ramadan, Ananda Zikri Ramadhan, Fadhel Rizki, Muhammad Ilham Rizkita, Nabila Risty Rofe’i, Agus Rofifah, Sinthia Anis Rohman, Muhammad Alkuansinta Saeful Amri Selnistia Hidayani Septiani, Fadia Tri Shafaria, Mileani Sihombing, Feronika Roulitua Siti Zulaikah Sulhah, Siti Susantya, Sindhy Susetyo, Dimastian Hari Susilawati, Anggie Tama, Petrus Ardi Tarihoran, Naf’an Yudi Rosandi Zaenudinna, Rayna Aulia