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A Social Network Analysis of the #AllEyesOnRafah on X Social Media Wahyuddin Wahyuddin; Reynaldi Reynaldi; Rustono Farady Marta; Engliana Engliana; Iskandar Iskandar
ULTIMA Comm Vol 16 No 1 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3722

Abstract

Abstract The slogan ‘All Eyes on Rafah' went viral and became the talk of netizens on social media. The viral hashtag #AllEyesOnRafah on X social media was used to voice solidarity and concern for the humanitarian tragedy that befell the people of Rafah due to the Israeli army's attack. This study, conducted using the rigorous Social Network Analysis (SNA) method and incorporating the computer-mediated communication (CMC) theory and the Homophily theory, seeks to identify influential actors and analyze the communication network of the #AllEyesOnRafah on X social media. The primary data is the posts on social media X with the hashtag #AllEyesOnRafah dated from May 26th to July 4th, 2024. The data collection, processing, and analysis uses the web-based applications Netlytic.org and Gephi software. The SNA analysis reveals 305 nodes and 382 edges centered on several actors. The proximity between actors is 3, showing that the distance between actors is close. Therefore, the interactions are easy to occur. It was also found that the interactions between actors were few and considered uneven; this fact signifies one-way interactions. Such interaction is centered on 10 nodes with the most dominant of which is the @realmarcel1 account. In addition to that, the two most influential actors, @realmarcel1 and @Ta4leaHayam1, consistently scored highest in centrality on the basis of the analysis of degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The communication network encouraged X users to support Palestine and informed others.
Rhetorical Anomalies and Resistance to the Standard of Handsomeness in MS Glow Men Advertisement Diyana Elissa; Rustono Farady Marta; Maichel Chinmi; Engliana Engliana; Azizah Nur Aulia
ULTIMA Comm Vol 18 No 1 (2026): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v18i1.4772

Abstract

Media distort people's perceptions of reality and force them to display the standard of good looks is the foundation for the development of standards of good looks in men. This research aims to find out how the MS Glow for men ad version of Marshel Widianto X Babe Cabiita breaks the stigma of good looks standards in society and the media. Using the dramatism theory and Kenneth Burke's pentad analysis method. The results of this study indicate that the pentad element of attitude is a prominent element in the actions displayed in the MS Glow for Men advertisement version of Marshel Widianto and Babe Cabiita. This is the difference in attitude displayed between the front screen and the back screen of the main character's daily life, so it can be said that handsome is not only from a physical appearance but also from within, namely person's behavior and character are indicative of their moral standing. in society. In addition, the pentad element of agents and scenes is a prominent and influential element. Featuring non-model actors in facial care product advertisements and a comedian break the standard of handsomeness that already exists in society and the media.
Video Edukasi KBBI Daring untuk Usulan Kata Baru Ekarina Ekarina; Engliana Engliana; Yanti Yanti
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

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Abstract

Penguatan infrastruktur kebahasaan adalah salah satu pilar pengembangan suatu masyarakat dan budaya. Salah satu usaha penguatan infrastruktur ini adalah pengembangan kosakata melalui salah satu sarana digital dari Badan Pengembangan dan Pembinaan Bahasa (Badan Bahasa), yaitu Kamus Besar Bahasa Indonesia (KBBI) daring. Badan Bahasa memerlukan perluasan basis kontributor dari masyarakat luas, namun calon kontributor pemula seperti masyarakat awam dan mahasiswa masih menghadapi hambatan literasi perkamusan. Calon kontributor memerlukan konsep pemahaman awal untuk pengusulan kata turunan secara sistematis berbasis bukti pemakaian oleh publik dalam berbagai media. Kegiatan pengabdian ini bertujuan untuk mengisi kerumpangan tersebut dengan mendukung perluasan partisipasi calon kontributor pemula dan mahasiswa melalui penyediaan panduan praktis berbentuk video edukasi. Pelaksanaan kegiatan dilakukan untuk meningkatkan kontribusi publik di KBBI daring melalui pembuatan video tutorial dalam empat tahap: (1) analisis kebutuhan dan persiapan, (2) desain konten dan produksi, (3) evaluasi, (4) implementasi. Hasil kegiatan berupa video edukasi “Sumbang Kata untuk Negeri” yang dipublikasikan pada kanal YouTube universitas dan telah memperoleh sertifikat Hak Cipta; hingga 29 Januari 2026 video telah ditonton sebanyak 237 kali sebagai indikator jangkauan awal terhadap audiens sasaran. Luaran ini menyediakan materi tutorial ringkas bagi pemula yang relevan untuk konteks pembelajaran dan berpotensi memperluas jangkauan edukasi pengusulan kosakata di KBBI daring.
AN ESP NEEDS ANALYSIS FOR TRAVEL VLOGGERS: EVIDENCE FROM VLOG DISCOURSE Brandon Hendry Kusuma; Engliana; Luciana
INFERENCE: Journal of English Language Teaching Vol. 9 No. 1 (2026): INFERENCE: Journal of English Language Teaching
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/inference.v9i1.2072

Abstract

The travel vlogger profession demands specific English language competencies for effective tourism promotion. This study aims to conduct a Needs Analysis for EFL vloggers through discourse analysis. Using six samples of Indonesian destination vlogs from YouTube, this study applies an analysis of rhetorical moves and linguistic features. The findings indicate a gap between the target situation (TSA) and the present situation (PSA); vloggers tend to only use basic narrative structures and underutilize directive expressions to provide recommendations that build rapport with viewers. Therefore, this study suggests a curriculum focused on mastering narrative scripts and recommendation phrases. This implementation is expected to bridge the skills gap and increase audience engagement in digital tourism promotion.
Co-Authors Achmad Budiman Sudarsono Adityaratri Indrapratiwi Agus Sumantri Anna, Astri Anthony Le Duc Arrizki, Bani Azizah Nur Aulia Basuningtyas, Angelia Brandon Hendry Kusuma Changsong Wang Christine Manara Cicilia Damayanti Damayanti, Cicilia Dina Amalia Diyana Elissa Ekarina Ekarina Enggar Dyah Puntadewi Esa Dian Arifni Febrianty, Erricha Fernandes, Louis Fiara Yusliarti Fitri Sarasati M Guru, Elisabet Gustina Romaria Hagung Yudistira Utomo Hana Rochani Gustasari Panggabean Harang, Heronimus Harris Christanto Helmi Azahari Ilham Kurnia Sukma Inge Rahmawatie, Inge Ira Miranti Ira Miranti, Ira Irma Nuraini Iskandar Iskandar Iskandar Ita Suryani Jovid Jonathan Latukolan Junida, Isma Lanjar Mulyana Leni Tiwiyanti Listiana, Tri Ananti Luciana Maichel Chinmi Mandaru, Silvania Stella Epiphania Mardliyah, Aisyah Marhaeni Fajar Kurniawati Kurniawati Mary Rose Montano Mufid Salim, Mufid Muhammad Sulhan Muliyani, Nani Nina Dwiastuty Nufindra, Ardin Nurhayati, Kristina Nurjanah, Nurjanah Octavia Putri Tjajadi Raden Mas Ransang Reynaldi Reynaldi Reynaldi, Reynaldi Rosmalia Ahmad RR. Ella Evrita Hestiandari Ruli Astuti Rustono - Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Rustono Farady Marta Sandra Marissa Sitorus Saragih, Duma Yosephina Saraswati Diana SARASWATI, RIA Setiono Sugiharto Solihin, Mohammad Sufi Arqom Supadi Supadi Susanto, Djoko Tjajadi, Octavia Putri Umar Umar Wahyuddin Wahyuddin Wahyuddin Wahyuddin Widodo, Aan Wijaya, Beby Chandra Wiryani, Roossita Suci Yanti Yanti Yanti, NFN Yanti, Yanti Zenith Nurandini Ramadhan Zumrotul Muniroh