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All Journal Nusantara of Research : Jurnal Hasil-hasil penelitian Universitas Nusantara PGRI Kediri (e-journal) Briliant: Jurnal Riset dan Konseptual EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmiah Ecobuss Jurnal Review Pendidikan dan Pengajaran (JRPP) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Wahana Pendidikan Jurnal Inovasi Pendidikan dan Sains INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Ekonomi JURNAL PENDIDIKAN IPS Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Al-MIKRAJ: Jurnal studi Islam dan Humaniora NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) INCOME: Indonesian Journal of Community Service and Engagement Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Journal of Management and Creative Business Journal of Social Science and Business Studies Journal of Entrepreneurship and Community Innovations JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan dan Sosial Humaniora Journal of Social Entrepreneurship and Creative Technology Journal of Pedagogi Jurnal Pengabdian Masyarakat Indonesia INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU)
Kadeni Kadeni, Kadeni
Universitas Bhinneka PGRI Tulungagung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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INNOVATIVE TECHNOLOGY-BASED LEARNING MODELS (BLENDED LEARNING, FLIPPED CLASSROOM, AND PROJECT-BASED LEARNING) FOR DEVELOPING CRITICAL, CREATIVE, AND COLLABORATIVE SKILLS: A LITERATURE REVIEW Kadeni Kadeni; Mohammad Ahmad Bani Amer; Mowafg Masuwd
International Journal of Teaching and Learning Vol. 3 No. 2 (2025): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Abstract

This study aims to examine the effectiveness of innovative technology-based learning models, including blended learning, flipped classrooms, and project-based learning, in developing critical, creative, and collaborative skills. Through a literature review method, this study analyses various studies discussing the implementation and role of technology in supporting adaptive and participatory learning. The results of the study indicate that the integration of technology in these learning models can significantly increase student engagement, facilitate active learning, and strengthen the development of higher-order thinking skills and cooperation among students. These findings emphasise the importance of the planned and systematic use of technology in education as an effort to equip students with essential 21st-century competencies.
DYNAMICS OF DIGITAL MARKETING HR MANAGEMENT AND SUSTAINABLE STRATEGY IN INDONESIA'S DIGITAL ERA BUSINESS: A COMPREHENSIVE REVIEW Kadeni Kadeni; Zahara Tussoleha Rony; Abdul Rosid; Abdul Wahab Syakhrani; Mohammad Ahmad Bani Amer
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the dynamic landscape of Indonesia's digital-era business environment, the management of Human Resources (HR) within digital marketing has become a critical determinant of success. This comprehensive review offers a holistic examination of the intricate dynamics of HR management in the context of digital marketing and the formulation of sustainable strategies tailored to the Indonesian business ecosystem. It combines qualitative and quantitative research methods to explore HR practices, recruitment, education, training, leadership, motivation, retention, and the role of inclusivity and diversity in the workforce. The findings highlight the evolving skill sets and competencies required of HR professionals in the digital age, emphasizing the need for robust recruitment and selection processes. Education and training are pivotal for keeping digital marketing teams competitive and innovative, with leadership playing a key role in guiding teams through the ever-changing digital landscape. Inclusivity and diversity within digital marketing teams are critical for reflecting the diversity of the digital marketplace and generating innovative ideas. Sustainable strategies are essential for ensuring the longevity and success of businesses in the dynamic digital marketplace of Indonesia.
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN SUPPORTING A SUSTAINABLE ECONOMY Kadeni Kadeni
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

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Abstract

Human Resource Management (HRM) plays an essential role in driving a sustainable economy through the integration of green practices and sustainability in organisational strategies. By providing training and skills development for employees, HR management increases awareness and the ability to adopt more efficient and environmentally responsible technologies and practices, contributing to the reduction of the company's carbon footprint and operational efficiency. In addition, HR management serves as a driver in creating a sustainability-based work culture by engaging all employees in green initiatives and encouraging cross-functional collaboration. Through policies that support sustainability and reward innovation, HR management ensures that all levels of the organisation are aligned with sustainability goals, helping the company gain a competitive advantage in a market that increasingly values ethical and sustainable business.
PRODUCT BRANDING TRANSFORMATION IN THE DIGITAL AGE: STRATEGY, IDENTITY, AND CONSUMER LOYALTY FOR MSMEs Kadeni Kadeni; Tehedi
INJOSEDU: International Journal of Social and Education Vol. 2 No. 12 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

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Abstract

This article analyses the transformation of SME product branding in the digital era, focusing on digital-first strategies, brand identity strengthening, and their impact on consumer loyalty. The results show that strategies such as content marketing, influencer collaboration, e-commerce live streaming, and personalised SEO increase visibility by up to 60% and ROI by 5:1, while a cohesive digital brand identity—through authentic visual elements, local storytelling, and the Aaker model—accelerates loyalty through the Oliver stage with a 20-point increase in NPS, 40% retention, and 2x CLV. Practical implications include a 6-12 month roadmap for SMEs to compete in Indonesia's Rp 2,000 trillion digital economy by 2030, with recommendations for government-academic collaboration to address the digital literacy gap.
Co-Authors Abdul Rosid Abdul Wahab Syakhrani AJAR DIRGANTORO Akbar Said Amri, Miftachul Anantadjaya, Samuel PD Asfahani, Asfahani Asrofah, Siti Ayuan Ganes Pangesti azizah, wafik Bahriyah, Euis Nurul Cakranegara, Pandu Adi Diana Setianingsih Dina Fahma Sari, Dina Fahma DIRGANTORO, AJAR Eka Lutfi Fitria Ekbal Santoso Eliyanti Agus Mokodompit Eliyanti Agus Mokodompit Festus Evly R.I. Liow Fitriah S. Jamin Frans Sudirjo Fredy Olimsar Harjendro Tri Hutomo Hendy Tannady Imam Sukwatus S Irma M. Nawangwulan Leny Yuliyani Leny Yuliyani Luckhy Natalia Anastasye Lotte M. Abdul Roziq Asrori M. Yogi Riyantama Isjoni Mabruroh, Faizatul Maria Agatha Sri W Maria Lusiana Yulianti Martha Dana Martono, Stefany Margareta Mohammad Ahmad Bani Amer Mowafg Masuwd Mucholifah, Umi Hanik Muh. Arif Muhamad Abdul Roziq Asrori Muhammad Anasrulloh Ngulya, Nisa Atun Nurul Ninik Srijani, Ninik Norvadewi Purwananti, Yepi Sedya Puspitasari, Jefi Rahma Saiyed Rahmat Kurniawan Ratnawati Ratnawati Rina Sovianti Rindrayani, Sulastri Rini Rony, Zahara Tussoleha Safitri, Novie Bataini Syamsurijal Salam Sandra Sriwendiah santoso, Ekbal Sedayu, Agung Budi Setiawan, Asep S SITI MAHMUDAH Sri Hartono Sri Purwati, Sri Srianik, Srianik Sugianto Sugianto Sugianto Sugianto Suja’i, Imam Sukwatus Sukatmi, Endang Sulastri Rini Rindrayani Sulastri Sulastri Sulistyo Seti Utami Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Tanti Widia Nurdiani Tehedi Tirta Mulyadi WANG Jing Widjaja, Warkianto Yuliana Yuliana Yuliani, Wiwin Zahara Tussoleha Rony