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Pengaruh Strategi Pemasaran 4P (Product, Place, Price, Promotion) Dan Literasi Digital Pada Momoyo Plosokandang Terhadap Minat Beli Konsumen Di Wilayah Tulungagung Therina Wandira; Kadeni Kadeni; Sulastri Rini Rindrayani
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.1047

Abstract

This study aims to analyze the influence of Product, Price, Place, Promotion, and Digital Literacy on Consumer Purchase Intention at Momoyo Plosokandang in Tulungagung. This research employed a quantitative approach with 287 respondents selected through purposive sampling. Data were analyzed using the SEM-PLS method with SmartPLS 3 software. The results indicate that Product, Price, Promotion, and Digital Literacy have a positive and significant effect on Consumer Purchase Intention, while Place has no significant effect on Consumer Purchase Intention. The R-Square value of 0.532 indicates that Product, Price, Place, Promotion, and Digital Literacy explain 53.2% of the variance in Consumer Purchase Intention, while the remaining 46.8% is explained by other factors outside the study. The simultaneous test shows that Fcount (63.87) is greater than Ftable (2.25), indicating that all independent variables simultaneously have a significant effect on Consumer Purchase Intention. The study concludes that improving product quality, implementing appropriate pricing strategies, conducting effective promotions, and enhancing consumers’ digital literacy can increase consumer purchase intention at Momoyo Plosokandang.
Pengaruh Penerapan Pembelajaran Berdiferensiasi Dan Model Storytelling Terhadap Hasil Belajar Melalui Keterampilan Sosial Emosional Siswa Sekolah Dasar Agung Budi Sedayu; Kadeni Kadeni; Imam Sukwatus Suja’i
Nusantara of Research : Jurnal Hasil-hasil Penelitian Universitas Nusantara PGRI Kediri Vol 12 No 1 (2025)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nor.v12i1.26496

Abstract

This study analyzes the effect of differentiated instruction and the storytelling model on student learning outcomes through social-emotional skills in social studies learning for fourth-grade students at SDN 1 Kampungdalem. Using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method, this research explores the relationships between these variables. The results indicate that differentiated instruction and storytelling significantly influence students' social-emotional skills, which act as a mediator in improving learning outcomes. However, neither has a direct significant effect on learning outcomes. This suggests that strengthening social-emotional skills can be a key factor in enhancing students' academic achievement. These findings highlight the importance of instructional strategies that focus not only on academics but also on the development of social-emotional skills. Teachers are encouraged to optimize differentiated instruction and integrate storytelling with other methods. Schools are advised to provide teacher training and develop programs that support students' social-emotional skills. Future research can explore other factors influencing learning outcomes and adopt more in-depth research approaches.
Pengaruh Akses Teknologi dan Literasi Digital Terhadap Prestasi Studi Sosial Melalui Minat Belajar Sulastri Sulastri; Kadeni Kadeni; Ajar Dirgantoro
Wahana Pendidikan Vol 13, No 1 (2026): Januari
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jwp.v13i1.20593

Abstract

Penerapan teknologi pembelajaran di sekolah dasar telah memberikan dampak yang signifikan terhadap proses  belajar  mengajar dan  prestasi  belajar  siswa. Penelitian ini bertujuan untuk menganalisis pengaruh akses teknologi dan literasi digital terhadap prestasi belajar IPS siswa kelas VI melalui minat belajar sebagai variabel mediasi. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Sampel penelitian berjumlah 210 siswa kelas 6, yang dipilih secara cluster sampling. Temuan penelitian ini diperoleh dari data yang dikumpulkan melalui kuesioner yang telah diuji validitas dan reliabilitasnya serta dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa akses teknologi berpengaruh positif terhadap minat belajar siswa, karena ketersediaan perangkat digital dan akses internet yang memadai mendorong keterlibatan yang lebih tinggi dalam kegiatan pembelajaran. Literasi digital juga meningkatkan minat belajar dengan membantu siswa dalam mengakses dan mengevaluasi informasi secara efektif. Akses teknologi secara langsung meningkatkan prestasi belajar, sedangkan literasi digital berpengaruh secara tidak langsung melalui minat belajar. Secara keseluruhan, minat belajar menjadi faktor paling berpengaruh dalam menentukan prestasi akademik siswa.. Temuan ini menunjukkan bahwa minat belajar berperan sebagai variabel mediasi, yang memperkuat dampak Akses Teknologi dan Literasi Digital terhadap hasil belajar siswa. Dengan demikian, dapat disimpulkan bahwa Akses Teknologi dan Literasi Digital memiliki peran penting dalam meningkatkan Prestasi Belajar siswa, baik secara langsung maupun tidak langsung melalui Minat Belajar. Temuan dari penelitian ini diharapkan adanya pemerataan sarana teknologi serta penguatan program literasi digital di lingkungan sekolah dasar.
The Influence Of Students’ Self-Efficacy And Teacher Competence On Academic Achievement Through Learning Motivation Novie Bataini Syamsurijal Safitri; Kadeni Kadeni; M. Abdul Roziq Asrori
Journal of Pedagogi Vol. 2 No. 4 (2025): Journal of Pedagogi - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/tyx5q590

Abstract

This study aims to analyse the influence of self-efficacy and teacher competence on students’ academic achievement, with learning motivation as a mediating variable. Self-efficacy is defined as students’ belief in their ability to accomplish academic tasks, while teacher competence encompasses pedagogical, professional, social, and personal dimensions that affect instructional quality. The research employed a quantitative associative approach using a descriptive-correlational non-experimental design. The sample consisted of 217 students selected through proportional random sampling. Data were collected using a structured and validated questionnaire tested for reliability. Data analysis was performed using Structural Equation Modeling (SEM) with the SmartPLS application. The results indicate that both self-efficacy and teacher competence have a positive and significant influence on learning motivation, and that learning motivation mediates the relationship between these variables and academic achievement. Furthermore, self-efficacy and teacher competence also exert a direct effect on academic achievement. These findings highlight the importance of enhancing students’ self-efficacy and improving teacher competence in order to foster academic success through students’ intrinsic motivation.
CREATIVE CONTENT MONETIZATION: CASE STUDIES ON DIGITAL PLATFORMS Kadeni Kadeni; Ekbal Santoso; Wang Jing
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i2.2059

Abstract

The rise of digital platforms has transformed the way creative content is produced, shared, and consumed, opening up new avenues for content creators to monetize their work. However, despite the rapid growth of digital content, challenges persist in understanding the most effective strategies for monetization. This research aims to explore the various monetization models used by content creators on digital platforms, focusing on case studies across YouTube, Patreon, Instagram, and TikTok. The goal is to identify key factors that contribute to successful content monetization and to analyze the potential for these models to be applied across different types of creative content. A qualitative research approach was used, with in-depth case studies of five content creators from various creative fields, including music, visual arts, and writing. Data were collected through interviews, content analysis, and platform performance metrics. The findings indicate that a combination of audience engagement, consistent content production, and platform-specific strategies (such as ads, subscriptions, and merchandise) were critical to successful monetization. Additionally, creators who diversified their revenue streams were more likely to achieve long-term financial sustainability. The research concludes that the future of creative content monetization lies in the development of personalized, audience-centric models and the integration of emerging technologies like AI and blockchain. These findings provide valuable insights for content creators seeking to optimize their monetization strategies in the ever-evolving digital landscape.
Entrepreneurial Intention in Vocational Education: Learning, Literacy, and Family Support Sulastri Rini Rindrayani; Trya Meyla Nur Azizah; Kadeni Kadeni
IJE : Interdisciplinary Journal of Education Vol. 4 No. 2 (2026): July, Interdisciplinary Journal of Education (IJE)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/ije.v4i2.308

Abstract

Entrepreneurial intention is a proximal antecedent of venture creation and is particularly consequential in vocational education, where graduates are expected to contribute as both skilled employees and prospective job creators. This study examined whether entrepreneurship education, entrepreneurial literacy, and the family environment predicted the entrepreneurial intentions of vocational high school students. A quantitative, cross-sectional explanatory design was adopted. The population comprised 716 Grade XI students at SMK Negeri 2 Tulungagung, Indonesia, and 257 respondents were selected through proportionate stratified random sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed by multiple linear regression in SPSS 27. The instruments demonstrated strong internal consistency, and the regression assumptions of normality, linearity, absence of problematic multicollinearity, and homoscedasticity were satisfied. Entrepreneurship education (β = .414, p < .001), entrepreneurial literacy (β = .302, p < .001), and the family environment (β = .159, p = .010) each significantly and positively predicted entrepreneurial intention. Collectively, the predictors explained 66.0% of the variance in entrepreneurial intention (adjusted R² = .660), and the overall model was significant, F (3, 253) = 166.646, p < .001. These findings complement the Theory of Planned Behavior by showing that educational experience, knowledge-based capability, and family support constitute mutually reinforcing contextual conditions associated with students’ entrepreneurial career intentions. Vocational schools should therefore combine experiential entrepreneurship education, systematic entrepreneurial-literacy development, and structured family engagement to strengthen students’ readiness for venture creation.
Pengaruh Modal Manusia, Modal Fisik, Dan Iklim Pembelajaran Terhadap Capaian Pembelajaran Kurikulum Merdeka Di Sdn 1 Boyolangu Diana Setianingsih; M. Abdul Roziq Asrori; Kadeni Kadeni
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3569

Abstract

This study aims to (1) Analyze the influence of human capital on the learning outcomes of the independent curriculum at SDN 1 Boyolangu. (2) Analyzing the effect of physical capital on the learning outcomes of the independent curriculum at SDN 1 Boyolangu. (3) Analyzing the effect of the learning climate on learning achievement of the independent curriculum at SDN 1 Boyolangu (4) Analyzing the effect of human capital, physical capital, and learning climate simultaneously on learning achievement of the independent curriculum at SDN 1 Boyolangu. This type of research is quantitative research. The total sample in this study was 105 students. Determination of the sample in this study using saturated sample technique. The independent variable (X) in this study is teacher quality, physical capital, and learning climate. The dependent variable (Y) in the research is the learning achievement of the Independent Learning Curriculum. The data collection technique uses a questionnaire. The data analysis technique used the t regression test and the F test. The results showed that human capital (X1) did not significantly influence learning achievement in the independent learning curriculum at SDN 1 Boyolangu. Physical capital (X2) does not significantly influence the learning outcomes of the independent learning curriculum at SDN 1 Boyolangu. The learning climate (X3) has a significant effect on the learning outcomes of the independent learning curriculum at SDN 1 Boyolangu. All independent variables (human capital, physical capital and learning climate) together have a significant effect on the learning outcomes of the independent learning curriculum at SDN 1 Boyolangu.
Co-Authors Abdul Rosid Abdul Wahab Syakhrani Agung Budi Sedayu Akbar Said Anantadjaya, Samuel PD Asfahani, Asfahani Ayuan Ganes Pangesti azizah, wafik Bahriyah, Euis Nurul Cakranegara, Pandu Adi Diana Setianingsih Dina Fahma Sari Dirgantoro, Ajar Eka Lutfi Fitria Ekbal Santoso Ekbal Santoso Eliyanti Agus Mokodompit Eliyanti Agus Mokodompit Festus Evly R.I. Liow Fitriah S. Jamin Frans Sudirjo Fredy Olimsar Harjendro Tri Hutomo Hendy Tannady Imam Sukwatus S Imam Sukwatus Suja’i Irma M. Nawangwulan Leny Yuliyani Leny Yuliyani Luckhy Natalia Anastasye Lotte M. Abdul Roziq Asrori M. Abdul Roziq Asrori M. Yogi Riyantama Isjoni Mabruroh, Faizatul Maria Agatha Sri W Maria Lusiana Yulianti Martha Dana Martono, Stefany Margareta Miftachul Amri Moch Fyrda Reza Pradana Mohammad Ahmad Bani Amer Mowafg Abrahem Masuwd Mucholifah, Umi Hanik Muh. Arif Muhammad Anasrulloh Ngulya, Nisa Atun Nurul Ninik Srijani, Ninik Norvadewi Novie Bataini Syamsurijal Safitri Purwananti, Yepi Sedya Puspitasari, Jefi Rahma Saiyed Rahmat Kurniawan Ratnawati Ratnawati Rina Sovianti Rony, Zahara Tussoleha Salam Sandra Sriwendiah santoso, Ekbal Setiawan, Asep S SITI MAHMUDAH Sri Hartono Sri Purwati, Sri Srianik, Srianik Sugianto Sugianto Sugianto Sugianto Sukatmi, Endang Sulastri Rini Rindrayani Sulastri Rini Rindrayani Sulastri Sulastri Sulistyo Seti Utami Susanto Susanto Susatyo Adhi Pramono, Susatyo Adhi Tanti Widia Nurdiani Tehedi Therina Wandira Tirta Mulyadi Trya Meyla Nur Azizah Wang Jing Widjaja, Warkianto Yuliana Yuliana Yuliani, Wiwin Zahara Tussoleha Rony