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All Journal Jambi Medical Journal : Jurnal Kedokteran dan Kesehatan International Journal of Renewable Energy Development Journal of Nutrition College Jurnal Pendidikan Jasmani El-Hayah : Jurnal Biologi Jurnal Teknik Kimia The Journal of Pure and Applied Chemistry Research Jurnal Ilmiah Biosaintropis (Bioscience-Tropic) MNJ (Malang Neurology Journal) EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Clinical Pathology and Medical Laboratory (IJCPML) JIKA (Jurnal Informatika) Sains dan Matematika J-PEN Borneo : Jurnal Ilmu Pertanian Indonesian Journal of Law and Economics Review Indonesian Journal of Applied Research (IJAR) MEDIC MEdical Dedication JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ilmu Sosial Indonesia (JISI) Journal Peqguruang: Conference Series Jurnal Tadbir Peradaban Postgraduate Management Journal TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi Jurnal Sains Alami (Known Nature) Majapahit Journal of Islamic Finance dan Management Jurnal Keuangan dan Perbankan Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Politeia : Journal of Public Administration and Political Science and International Relations Journal of Ekonomics, Finance, and Management Studies Jurnal Pengabdian dan Inovasi Masyarakat
ahmad syauqi, ahmad
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Strategi Optimalisasi Manajemen UMKM dalam Menyikapi Persaingan Usaha Berbasis Marketplace dan Daring Awaludin, Dipa Teruna; Fauziah, Suud Ema; Syauqi, Ahmad; Tarigan, Miska Irani; Soepriyadi, Irzan
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 3 (2025): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v1i3.261

Abstract

Transformasi digital telah mendorong perubahan pola persaingan usaha, khususnya bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) yang kini tidak hanya bersaing secara konvensional, tetapi juga berhadapan langsung dengan kompetitor berbasis marketplace dan kanal daring. Kondisi tersebut menuntut UMKM untuk memiliki kemampuan manajerial yang adaptif, terutama dalam aspek pemasaran digital, pengelolaan operasional, penguatan identitas merek, serta penyusunan strategi harga dan layanan. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas manajemen UMKM dalam menyikapi persaingan usaha berbasis marketplace dan daring melalui strategi optimalisasi yang terstruktur dan aplikatif. Metode pelaksanaan menggunakan pendekatan partisipatif yang terdiri atas tahapan identifikasi kebutuhan mitra, penyusunan materi dan modul pendampingan, pelatihan berbasis praktik, pendampingan penerapan strategi, serta evaluasi ketercapaian program. Materi yang diberikan meliputi pemetaan kondisi usaha (analisis sederhana internal-eksternal), perencanaan pemasaran digital, optimalisasi toko pada marketplace, pengelolaan konten promosi, penyusunan standar layanan pelanggan, serta penguatan pencatatan keuangan sederhana untuk mendukung pengambilan keputusan usaha. Evaluasi dilakukan melalui observasi perubahan perilaku usaha, penilaian pemahaman peserta, dan pemantauan penerapan strategi pada media pemasaran digital yang digunakan. Hasil kegiatan menunjukkan peningkatan pemahaman UMKM terhadap strategi pemasaran daring, kemampuan menyusun konten promosi yang lebih relevan, serta perbaikan tata kelola penjualan melalui marketplace yang lebih sistematis. Selain itu, mitra mulai menerapkan standar operasional sederhana dalam pelayanan pelanggan dan pengelolaan transaksi, sehingga berdampak pada peningkatan kepercayaan konsumen.
Penerapan Metode Service Quality untuk Mengetahui Kualitas Pelayanan Kantor Desa Sambirejo Timur Berbasis Web Syauqi, Ahmad; Rini Oktari Batubara
TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi Vol 5 No 2 (2025): TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/tamika.Vol5No2.pp137-143

Abstract

Sambirejo Timur Village, Percut Sei Tuan District, Deli Serdang Regency, North Sumatra Province, was established on June 15, 1999. Services at the Sambirejo Timur Village Office begin with receiving visitors who come for various administrative purposes. The purpose of the study is to ensure that all village administrative activities are recorded neatly, and to facilitate supervision and evaluation of Service Quality. The procedures carried out are expected to create a transparent and accountable environment in every service to the people of Sambirejo Timur Village. The research problem that occurred was that there were complaints from the community regarding the services provided at the Village Office, but the delivery was not given directly through the criticism and suggestion box, but through expressions from the surrounding community. The research method used in this study uses the application of the Service Quality method to determine the quality of service at the Sambirejo Timur Village Office. The results of this study will be in the form of the application of the Service Quality method to determine the quality of service at the Sambirejo Timur Village Office which is made in the form of a web application. The contribution of this study is to use the application of the Service Quality method based on digitalization/web at one of the agencies, namely the Sambirejo Timur Village Office.
THE ROLE OF WORK MOTIVATION AND TRANSFORMATIONAL LEADERSHIP ON ENHANCING EMPLOYEE ENGAGEMENT Syauqi, Ahmad; Susanto, Susanto; Sobir, Obing Zaid; Yusuf, Ramdan; Awaludin, Dipa Teruna
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/wsy31z82

Abstract

This study aims to examine the role of Work Motivation and Transformational Leadership in enhancing employee engagement  in private companies. Using a quantitative research approach, data were collected from 100 employees through a purposive sampling technique. The data were analyzed using partial least squares (PLS) regression, assisted by SmartPLS version 3.29. The results reveal that work motivation has a significant positive effect on employee engagement, indicating that employees who experience a better work environment and balance tend to be more engaged in their work. In contrast, Transformational Leadership do not have a significant impact on employee engagement. These findings suggest that private companies seeking to increase employee engagement should not rely solely on leadership factors,but should also focus on developing strong organizational motivation that strengthens engagement at all levels of the organization.
Co-Authors Abdul Khalik Agustin, Sekar Sari Aisyah Wardani, Aisyah Ali Djamhuri Allinha Yusfin Innaya Amaliyah, Viki Andaru Dahesihdewi Andrianto, Fathinah Ulfah Anggraeni, Agintha Silvya Anshori, Syaiful Apriliani, Susi Arhabi, Abuddafi Arifin Fauzi Lubis Armaidi Darmawan Atika Atika Awaludin, Dipa Teruna Awan, Edi Aziz, Achmad Qomarul Baskara, Vanza Aulia Belqis, Farah Nabila Choiroh, Durrotul Darizal, Adjeng Amelia Lucky Delfira, Annisa Erny Kusdiyah Fairuz Quzwain Faisal Fakhri, Ayushia Generosa Fakhri, Sarah Humayra Fatmawati Fatmawati Fuadi, Muhammad Chaniful Fuadi, Mukhlisul Guntur Trimulyono Hamdy, M. Kholis hani septiana, hani Haq, Fafa Maulal Hari Santosa, Hari Hari Santoso Hartanti Sandi Wijayanti Hasan Zayadi Hasmita, Debby Hidayati, Arini Hotimah, Sitti Norul Irzan Soepriyadi Iskandar Yusuf Istiqfaroh, Laila Iwan Permadi Juliyanti, Afifah Koto, Rinta Febrina Kusmawati, Eka Kusumawardhany, Intan Ratna Lailah, Rukhil Lathifah, Iffah Maghfirah, Inayatul MAHALINA, WEDA Majida Ramadhan Maulidiyah, Ni'matul Melinda, Fatihatul Mubarok, Imam Anas Mufidah, Ana Liatul MUHAMMAD BAKRI MUKAMTO MUKAMTO, MUKAMTO Muryanah, Siti Muzayyanah, Nana Ningrum, Mei Ninda Nisa, Siti Rofiatun Nur Fazat Arinal Haq, Nur Fazat Arinal NUR KHOLIFAH Nurdin, Immega Adelia Nurmala, Aulia Putri Nyimas Natasha Ayu Shafira Obing Zaid Sobir Pakiding, Mainar Daud Puspithasari, Agustina Dwi Rachmawati, Rachmawati Suprayoto Ramadhan, Majida Ranitadewi, Ika Nindyas Ratna Djuniwati Lisminingsih Refiandinova, Fatur Rini Oktari Batubara Riyadi, Tomi Rodiyanto Rohimah, Ririn Alfiatu Rohmatillahil Jamilah, Favi Rustandi, Helmi Saada, Iqlimatus Saifudin Asrori Saimul Laili Samsirun Halim Setyawan, Febrianto Sholehuddin, Mohammad Siti Fatimah Siti Fatonah Sonny, Sonny Sotianingsih, Sotianingsih Sri Wahyuni Suhartini, Venita Sukiran, Nufan Muwafiq Susanto Susanto Suud Ema Fauziah Syifa, Carla Amadea Tarigan, Miska Irani Tintrim Rahayu, Tintrim Tresna, Adira Tatus Trisna, Adira Tatus Ulfa, Syazwani Umaroh, Sofiyatul Umma, Firda Firdausi Utami, Ade Ratna Varadibbah, Hasina Wahyu Indah Dewi Aurora Wakik, Wakik Widodo, Laurentius Urip Wijaya, Kusuma Lestari Wulandari, Rossa Martha Yuana, Hera Yusuf, Ramdan Zaki, Siti Muzakiyah Zuliyana, Devy Zulkarnain, Rahmat