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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Proceeding Seminar LPPM UMP Tahun 2014 JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL EKONOMI DAN BISNIS AIRLANGGA DERIVATIF Management Analysis Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SAR (Soedirman Accounting Review): Journal of Accounting and Business Journal of Economic, Bussines and Accounting (COSTING) Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Islamic Business and Economics (IJIBEC) Jurnal Administrasi dan Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Dinamika Journal : Pengabdian Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JURNAL ILMIAH GLOBAL EDUCATION Cakrawala: Jurnal Studi Islam Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Terapan Ekonomi dan Bisnis (JTEB) Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal of Ekonomics, Finance, and Management Studies Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Innovation Business Management and Accounting Journal
Restu Frida Utami
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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STRATEGI PENGUATAN RESILIENSI BISNIS MENUJU SUSTAINABILITY PADA PELAKU UMKM DI BANYUMAS Rahmawati, Ika; Inayati, Anur; Utami, Restu Frida
Jurnal Terapan Ekonomi dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v6i1.12744

Abstract

The survival of MSMEs to this day is a sign of the strength of the business management they employ and the support they receive from various parties. Banyumas Regency is one of the areas that is quite aggressive in the growth of MSMEs; currently, there are 8,557 registered MSMEs. Among them are several business owners who are members of the Aisyiyah women's empowerment movement. The purpose of this community service activity is to provide insight into the concepts of marketing strategy, digital technology, socialization of sustainable development, simple financial record-keeping, and business communication. The methods used in this activity consist of 4 stages: observation, socialization and training, monitoring and evaluation, and final report preparation. The results of the activity were obtained thru pre-tests and post-tests, where at the beginning of the socialization and training, about 30% of the participants understood the importance of business sustainability, and after participating in this activity, this increased significantly, with 70% of the participants able to understand the socialization and training materials. Therefore, it is hoped that from this activity, all participants will be able to seriously implement the training materials and practices as a strategy for resilience toward the sustainability of their businesses. Keywords: MSMEs, Marketing Strategy, Digital Technology, Business Communication, Business Resilience, Sustainability.
PENGARUH KEPUASAN KARIR DAN JOB INSECURITY TERHADAP TURNOVER INTENTION DENGAN MEDIASI KOMITMEN ORGANISASI PADA PEGAWAI RS ISLAM PURWOKERTO Hidayah, Nisa; Widhiandono, Hengky; Darmawan, Akhmad; Utami, Restu Frida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3741

Abstract

Introduction: This study aimed to examine the influence of career satisfaction and job insecurity on turnover intention, with organizational commitment serving as a mediating variable, among employees of Purwokerto Islamic Hospital.Methods: A quantitative approach was employed involving a population of 130 employees from various departments at Purwokerto Islamic Hospital, including nurses, pharmacists, PPJA (nurses in charge of care), ward heads or coordinators, laundry staff, cleaning service staff, medical records staff, and security guards. Data were collected using a questionnaire, and analyses were performed using SmartPLS version 3.Results: The research findings indicate that career satisfaction has a positive but insignificant effect on both organizational commitment and turnover intention. In contrast, job insecurity was found to have a positive and significant effect on turnover intention and organizational commitment. Organizational commitment was also shown to have a positive and significant effect on turnover intention. Additionally, the results indicated that organizational commitment did not mediate the relationship between career satisfaction and turnover intention, but did mediate the relationship between job insecurity and turnover intention. Overall, these findings highlight the critical roles of job insecurity and organizational commitment in efforts to reduce employee turnover rates. Keywords: Career Satisfaction, Job Insecurity, Organizational Commitment, SmartPLS, Turnover Intention
Pengaruh Pelatihan, Motivasi, Disiplin dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Cahaya Optima Karya Jakarta Pusat Sylvia Nur Saputri; Purnadi Purnadi; Hengky Widhiandono; Restu Frida Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11238

Abstract

Employee performance plays a fundamental role in determining the achievement of corporate targets, making effective human resource management a necessity. In this context, PT Cahaya Optima Karya is still faced with several strategic problems, namely training programs that are not comprehensively structured, levels of motivation and work discipline that need to be improved, and the contribution of the work environment that is not optimal in driving productivity. The research method applied is quantitative. The sampling technique uses a census, where questionnaires are distributed to the entire employee population of 113 people. Furthermore, the collected primary data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach operated through the Smart PLS 3 application. The results of the hypothesis testing indicate that the variables of motivation and work discipline have a positive and significant effect on employee performance. Although showing a positive direction of influence, the variables of training and work environment were not proven to be statistically significant.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NEW BALANCE PADA GENERASI Z Restu Frida Utami; Ratna Utami; Rifka Utami Arofah; Dian Widyaningtyas; Alfato Yusnar Kharismasyah
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand ambassador, brand image, word of mouth dan lifestyle terhadap keputusan pembelian sepatu New Balance pada Generasi Z. Metode penelitian ini dengan pendekatan kuantitatif. Pengambilan sempel dalam penelitian ini menerapkan teknik purposive sampling dengan kriteria generasi Z (usia 17-28 tahun) yang pernah melakukan pembelian dan menggunakan sepatu New Balance. Jumlah responden yang memenuhi kriteria penelitian sebanyak 115 responden. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan regresi berganda dengan alat bantu SEM-PLS. Hasil analisis menunjukkan brand ambassador tidak berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya brand image, word of mouth, dan lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa strategi pemasaran produk sepatu yang mentargetkan Generasi Z perlu difokuskan pada penguatan brand image, optimalisasi word of mouth positif, serta penyesuaian produk dengan gaya hidup dan nilai yang dianut Generasi Z.
Pengaruh Pelatihan, Motivasi, Disiplin dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Cahaya Optima Karya Jakarta Pusat Sylvia Nur Saputri; Purnadi Purnadi; Hengky Widhiandono; Restu Frida Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11238

Abstract

Employee performance plays a fundamental role in determining the achievement of corporate targets, making effective human resource management a necessity. In this context, PT Cahaya Optima Karya is still faced with several strategic problems, namely training programs that are not comprehensively structured, levels of motivation and work discipline that need to be improved, and the contribution of the work environment that is not optimal in driving productivity. The research method applied is quantitative. The sampling technique uses a census, where questionnaires are distributed to the entire employee population of 113 people. Furthermore, the collected primary data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach operated through the Smart PLS 3 application. The results of the hypothesis testing indicate that the variables of motivation and work discipline have a positive and significant effect on employee performance. Although showing a positive direction of influence, the variables of training and work environment were not proven to be statistically significant.
The Effect of Product Quality, Brand Image, Electronic Word of Mouth and Packaging on Purchasing Decisions Aqsha Anantha; Arini Hidayah; Totok Haryanto; Restu Frida Utami
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.041

Abstract

This study aims to assess the impact of Product Quality, Brand Image, Electronic Word of Mouth (EWOM), and Packaging on the purchasing decisions for Hot Wheels diecast cars. The study's population includes individuals who have bought Hot Wheels products and are members of the Hot Wheels Indonesia community, with a sample size of 115 respondents as determined by the researcher. The purposive sampling method was used, and data analysis was conducted with multiple linear regression and correlation using SPSS version 26. The findings indicate that the product quality variable (KUAL) significantly influences purchasing decisions (KP) for Hot Wheels diecast cars, while the brand image variable (BI) does not have a significant impact on purchasing decisions. Both the electronic word of mouth (EWOM) and packaging (KEM) variables significantly affect purchasing decisions. In summary, product quality, brand image, electronic word of mouth, and packaging all have a positive and significant impact on purchasing decisions.
Co-Authors Aeni, Nurul Nur Afiani, Mirza Zulmi Akhmad Darmawan Akhmad Fauzi Alfato Yusnar Kharismasyah Andrean, Dimas Anggraito, Lucky Annisa Ilma Hartikasari Apriyana, Nurul Aqsha Anantha Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Awalia, Melani Bagis, Fatmah Dian Papulasih Dian Widyaningtyas Dini Siswani Mulia Erny Rachmawati Febiani, Syarila Asri Febriansyah, Wivan Febrilianty, Arfannisa Hardyanthi, Try Hartikasari, Annisa Ilma Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Hidayah, Nisa Ika Rahmawati Ika Yustina Rahmawati Inayati, Anur Inayati, Nur Isna Istianah Istianah M Makhrus M Makhrus Makhrus, M Maulida Nurul Innayah Mawaddah, Apriani Miftahuddin, Muchammad Agung Mufida Nofiana Mufida Noviana Muryanto, Muhammad Naelati Tubastuvi Naelati Tubastuvi Nofianingsih, Elsa Petra, Dany Nofrizal Purnadi Purnadi Purnadi, Purnadi Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmawati, Ika Yustina Ramdhani, Muhamad Luthfi Ratna Utami Refaldy Barry Saputra Rifka Utami Arofah Rizaldi Anggito Yudha Safitri Mukarromah Salsa Bila, Meisya Noor Salsabila, Difa Putri Saputra, Eqwar Selamat Eko Budi Santoso Siti Rahayu Slamet Budi Santoso Sri Wahyuni Sugeng Priyadi Suyoto Suyoto Suyoto Suyoto Syifaramadan, Choiruddin Sylvia Nur Saputri Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Tubagus Zuhdan Azis Wahid, Dimas Lanang Rizky Wida Purwidianti