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All Journal Jurnal Theologia Jurnal Ilmu Ushuluddin Jurnal Ilmiah Mahasiswa FEB Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Hukum IUS QUIA IUSTUM Tadarus: Jurnal Pendidikan Islam Kindergarten: Journal of Islamic Early Childhood Education TA'LIM : Jurnal Studi Pendidikan Islam Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Pengabdian Masyarakat AbdiMas Syariah: Jurnal Hukum dan Pemikiran Jurnal Ilmiah Ilmu Ushuluddin Jurnal Studia Insania Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Khazanah: Jurnal Studi Islam dan Humaniora Technologia: Jurnal Ilmiah Jurnal Fokus Manajemen Bisnis Ulumuna IJouGS: Indonesian Journal of Gender Studies International Journal of Social Service and Research JP2KG AUD (Jurnal Pendidikan, Pengasuhan, Kesehatan dan Gizi Anak Usia Dini) Action Research Literate (ARL) Sultan Idris Journal of Psychology and Education Mabahits Formosa Journal of Applied Sciences (FJAS) ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin QALAM: JURNAL PENDIDIKAN ISLAM TAUJIHAT: Jurnal Bimbingan Konseling Islam JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Millah: Journal of Religious Studies Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Pendidikan Indonesia (Japendi) QANUN: Journal of Islamic Laws and Studies Kartika: Jurnal Studi Keislaman Tadrusuun: Jurnal Pendidikan Dasar Journal of Innovative and Creativity JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Tashwir: Jurnal Penelitian Agama dan Budaya Proceedings Series of Educational Studies Jurnal Al-Husna Madania: Jurnal Kajian Keislaman ABHATS: Jurnal Islam Ulil Albab
Muhammad Zainal Abidin
UIN Antasari Banjarmasin
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The Influence of Digital Literacy and Social Media Utilization on the Marketing Performance of E-Commerce-Based MSMEs in Indonesia Lestari, Dewi Ayu; Setyawan, Rachmat; Wibisono, Gunawan; Abidin, Muhammad Zainal
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 4 No. 3 (2025): OKTOBER | JIMEB : Jurnal Ilmiah Manajemen, Ekonomi, Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/gq47ng96

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a major contributor to Indonesia's economy, but they still struggle to adapt to the digital and social media environments. The thrust of this research stems from the observation that, despite e-commerce being a clear-cut, wide-open opportunity for MSME activity, the general level of digital literacy and social media optimization among MSMEs is quite low. This study aims to examine how digital literacy and social media use influence marketing performance among e–commerce–based MSMEs in Indonesia. A mixed-method explanatory sequential approach was used in the study, which involved a quantitative survey of 150 MSMEs and in-depth interviews with 15 MSME owners. Quantitative data were analyzed using multiple linear regression, and qualitative data were examined through thematic analysis. This data indicates that digital literacy (β = 0.312; p < 0.05) and social media use (β = 0.428; p < 0.05) have significant effects on marketing performance, with an R² value of 0.56. Social media is the dominant factor in expanding market reach, while digital literacy improves MSMEs' capacity to manage technology-based marketing. The main contribution of the study is the joint analysis of digital literacy and social media, which have mostly been studied separately in prior research. The findings showed that digital literacy should be seen as the foundation, while social media is the primary tool for marketing. In practice, the research offers recommendations for MSMEs, policymakers, and business facilitators on designing integrated training programs that combine digital skills with online promotion strategies.
IMPLEMENTASI DAN MAKNA KEGIATAN PESANTREN KILAT DALAM MENINGKATKAN NILAI-NILAI KEAGAMAAN PESERTA DIDIK DI SMP NEGERI 3 BLORA Andrian, Muhammad Isnario; Nabil, Muhammad; Abidin, Muhammad Zainal
TA'LIM : Jurnal Studi Pendidikan Islam Vol 9 No 1 (2026): January
Publisher : Program Studi Pendidikan Agama Islam Fakultas Agama Islam Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/talim.v9i1.11088

Abstract

This study aims to describe the implementation and significance of pesantren kilat in enhancing students’ religious values at SMP Negeri 3 Blora. The research employed a descriptive qualitative approach with a phenomenological design. Data were collected through in-depth interviews, observations, and documentation, and were analyzed using Miles and Huberman’s interactive model. The findings indicate that pesantren kilat was implemented through structured planning, active involvement of Islamic education teachers and university students as facilitators, and evaluations based on student participation. From the students’ perspective, the program fostered greater discipline in worship, deeper understanding of Islamic morals, and stronger social awareness. From the viewpoint of teachers and school leaders, pesantren kilat functioned as a bridge between classroom-based religious theory and real-life practice. These results demonstrate that pesantren kilat is not merely a ceremonial activity but an effective educational strategy for the internalization of religious values. The study concludes that pesantren kilat contributes significantly to strengthening students’ religious character while also promoting social solidarity and spiritual growth within the school environment.
An integrative cultural branding and digital strategy model for strengthening regional tourism competitiveness Windhyakirana, Iswara Sukma; Jatmiko, Bambang; Ardhi, Kholifah Fil; Abidin, Muhammad Zainal; Laras, Titi; Sukardi, Sukardi; Ismanto, Deny
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14363

Abstract

This study analyzes the marketing strategy of Batik Sekarniti micro small medium entreprises through an integrated strengths-weakness-opportunity-threats and digital marketing approach to enhance tourism competitiveness in Kulonprogo, Yogyakarta, Indonesia. In the creative economy 5.0 era, micro small medium entreprises in the cultural sector must balance traditional craftsmanship with digital innovation to remain competitive. Batik Sekarniti symbolizes Kulonprogo’s cultural identity and has strong potential as a culture-based tourism icon. However, challenges such as limited marketing strategies, weak branding, and low digital marketing adoption hinder growth. This quantitative study surveyed 100 respondents. Data were analyzed using the structural equation modeling method to test relationships among variables. Results show that strengths-weakness-opportunity-threats  based marketing strategies have a significant positive effect on tourism competitiveness, and this relationship becomes stronger when mediated by digital marketing practices such as social media, e-commerce, and digital storytelling. The integration of strengths-weakness-opportunity-threats and digital marketing enables micro small medium entreprises to expand market reach, strengthen cultural narratives, and enhance regional branding. The implications of this study emphasize the necessity of continuous digital literacy development, collaborative branding programs between micro small medium entreprises and local governments, and policy support for creative economy ecosystems. Strengthening digital ecosystems and knowledge-sharing networks among batik entrepreneurs can foster innovation, sustainability, and inclusivity, positioning Kulonprogo as a competitive culture-driven tourism destination in the 5.0 era.
Co-Authors - Afrizal Abdillah, Kudrat Abdul Majid, Latifah Ahmad Zahid, Reza Akhmad Sagir, Akhmad Almadina, Almadina Amila Amila Amila Amila, Amila Andrian, Muhammad Isnario Ardhi, Kholifah Fil Arni Asrori Asrori Assya’bani, Ridhatullah Atho' Urrohman, Inas Habib Aulia Sari Awang, Jaffary Bambang Jatmiko Benyamin Chusniyah, Dina Asmaul Dewi Ayu Lestari Eki Darmawan Fachry Abda El Rahman Fadhila, Mahdia Fitria, Fitria - Gunawan Wibisono Hanief Monady Hayatunisa, Hayatunisa imadduddin, Imadduddin Inna Fauziatal Ngazizah Ismanto, Deny Karollah, Banta Khairiyanto Listiana, Dyah Ayu M Ramli Misnah, Siti Mubarak Mubarak Muhamad Sabirin Muhamad Sabirin Muhammad Hasan Muhammad Muhammad Muhammad Nabil MUHAMMAD TAUFIK MUHAMMAD TAUFIK Muhammad Taufik Muhammad Yuseran Mujiburrahman Mujiburrahman Mujiburrahman Mujiburrahman Mukhlison, Moch. MULYANI Muzhaffar, Muhammad Rafian Nor Ainah Nur Mega Aris Saputra Nurbismi, Nurbismi Pratiwi, Desita Kosalia Prawirosumarto, Suharno Puspita, Annisa Salsabila Putri, Yolanda Rahmadina Rizki Akbar, Rizki Roida, Suwaslih Septiyati Purwandari Setyawan, Rachmat Sugiarti, Lisa Sukardi Sukardi Tan, Samuel Tin Warotul Fatimah Titi Laras Trisnawati, Adis Ulfah, Asmiyati Wathani, Muhammad Rais widiyawanti, widiyawanti Wijaya, Eka Setya Wilujengingati, Helmalia Windhyakirana, Iswara Sukma Wulansari, Marlita Yawaee, Hamdan Yulia Hafizah Yulia Hafizah Yulia Hairina Zaenuddin Zaenuddin, Zaenuddin Zaman, Ahmad Zuhairus