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All Journal Journal The Winners DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Eksis: Jurnal Riset Ekonomi dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Mantik Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Business, Law, and Education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Bussman Journal : Indonesian Journal of Business and Management Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Journal of Artificial Intelligence and Digital Business Research Trend in Technology and Management Sanskara Manajemen dan Bisnis Priviet Social Sciences Journal Jurnal Bisnis dan Manajemen West Science PERFECT EDUCATION FAIRY IIJSE International Journal Multidisciplinary Science International Journal of Economics, Business and Innovation Research Journal of Social Science Utilizing Technology
Mohamad Trio Febriyantoro
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Psikoedukasi melalui majalah dinding sekolah untuk mendorong kesadaran diri dan perencanaan masa depan siswa Soerjoatmodjo, Gita Widya Laksmini; Widjaja, Yunus; Febriyantoro, Mohammad Trio; Valencia, Gracela; Valencia, Debora Michelle
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i2.23403

Abstract

Pengabdian ini bertujuan memberikan psikoedukasi kepada siswa SMA/K untuk mendukung pencapaian tugas perkembangan remaja, khususnya dalam membangun orientasi masa depan. Kegiatan berlangsung sepanjang Januari–Desember 2024 di 12 SMA/K/MA almamater mahasiswa Universitas Pembangunan Jaya yang mengambil mata kuliah Psikologi Pendidikan. Metode terdiri dari delapan tahap yang dikelompokkan ke dalam tiga alur utama: tahap persiapan (integrasi pengajaran-pengabdian, pembekalan mahasiswa, koordinasi sekolah), pelaksanaan (produksi poster tematik, penayangan di majalah dinding, pendampingan siswa), dan evaluasi (monitoring pembaca, refleksi guru, dokumentasi luaran). Hasil menunjukkan 10.232 siswa dan 528 guru mengakses poster sebagai pembaca, dengan data kuantitatif dari survey menunjukkan peningkatan pemahaman siswa terkait perencanaan masa depan dan kesehatan mental. Data kuantiatif melalui wawancara dengan perwakilan guru mulai mengadaptasi materi psikoedukatif dalam bimbingan, sementara mahasiswa mengalami peningkatan kompetensi praktik edukatif. Dampak kegiatan meliputi peningkatan kesadaran reflektif siswa, pemberdayaan guru dalam konseling, dan pengalaman riil mahasiswa dalam intervensi berbasis sekolah. Luaran berupa 1 artikel media massa di Buletin Konsorsium Psikologi Ilmiah Nusantara, 1 naskah book chapter dan dokumentasi audio visual untuk konten Youtube. Kegiatan ini direkomendasikan untuk diperluas menggunakan media digital guna menjangkau audiens lebih luas secara berkelanjutan.
Pengaruh Brand Image, Harga Produk, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Warunk Upnormal di Tangerang Selatan Wahab, Habbi; Swangsa, Dewi; Widayanto, Marcelina Putri; Febriyantoro, Mohamad Trio
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2550

Abstract

Penelitian bertujuan untuk mengetahui pengaruh brand image, kualitas produk, harga, dan promosi terhadap keputusan pembelian konsumen di Warunk Upnormal yang berlokasi di Kota Tangerang Selatan. Akibat persaingan industri kuliner yang semakin kompetitif, pemahaman terhadap faktor-faktor eksternal yang memengaruhi perilaku konsumen menjadi sangat penting bagi keberhasilan strategi pemasaran. Warunk Upnormal sebagai salah satu kafe yang menyasar segmen anak muda, mengedepankan konsep industrial yang khas, harga yang bersaing, dan promosi yang aktif sebagai upaya untuk menarik minat konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada konsumen Warunk Upnormal. Pengambilan sampel dilakukan secara purposive random sampling. Instrumen yang digunakan, yaitu kuesioner. Seluruh pertanyaan pada kuesioner disusun berdasarkan indikator variabel yang diukur dengan skala Likert. Data yang diperoleh dianalisis menggunakan aplikasi software  SPSS  27.0 untuk mengetahui hubungan antar variabel secara menyeluruh. Penelitian diharapkan dapat memberikan gambaran data nyata mengenai pengaruh masing-masing faktor terhadap keputusan pembelian. Penelitian juga dapat menjadi dasar pertimbangan dalam pengambilan keputusan manajerial guna meningkatkan kepuasan dan loyalitas pelanggan. 
Business Sustainability in Southeast Asia: A Systematic Literature Review and Bibliometric Analysis Febriyantoro, Mohamad Trio
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2247

Abstract

Business sustainability has become a central concern for organizations navigating the dynamic challenges of today’s economic, environmental, and social landscape. This study explores the evolving dimensions of business sustainability by examining how digital transformation, financial literacy, and entrepreneurial orientation contribute to long-term performance, particularly among micro, small, and medium enterprises (MSMEs) in Southeast Asia. Using a systematic literature review (SLR) approach, 102 Scopus-indexed articles published between 2013 and 2025 were analyzed through PRISMA guidelines. The findings reveal that sustainability is not only driven by internal capabilities—such as innovation, green practices, and employee engagement but also by external forces like stakeholder expectations, digital policy, and post-pandemic recovery demands. Digital tools, when aligned with strong leadership and inclusive governance, are shown to accelerate MSMEs’ ability to adapt and compete sustainably. This research highlights the pressing need for integrated strategies that bridge business resilience with environmental and social value creation. Future studies are encouraged to explore the role of institutional context, cross-country collaboration, and sector-specific innovations to further enrich the discourse on sustainable business growth.
Bridging Intention and Behavior: Insights into Coworking Space Adoption in Urban Indonesia Cynthia Sari Dewi; Mohamad Trio Febriyantoro; Sri Wahyuning Septarina; Apriliana Putri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8834

Abstract

This study investigates the factors influencing coworking space users’ behavior through the lens of the Unified Theory of Acceptance and Use of Technology (UTAUT). It integrates four key constructs Performance Expectancy, Facilitating Conditions, Price Value, and Habit to evaluate their effects on Intention to Use and Use Behavior. Employing a quantitative approach, data were collected from 212 respondents in urban coworking spaces across the Jabodetabek area and analyzed using Structural Equation Modeling (SEM). The results reveal that Performance Expectancy, Facilitating Conditions, and Habit significantly influence both Intention to Use and actual Use Behavior, whereas Price Value does not have a significant effect on intention. Users tend to favor coworking spaces for their conducive work environments and comprehensive facilities, including high-speed Wi-Fi, meeting rooms, and ergonomic workstations. However, the relatively high cost of long-term use remains a major challenge. The findings underscore the critical roles of Facilitating Conditions and Habit as primary determinants of user behavior, offering practical insights for enhancing coworking space services. Moreover, this research contributes to the development of user-centered digital platforms that improve satisfaction and adoption rates. By addressing these behavioral factors, coworking space providers can elevate service quality, better align with user preferences, and strengthen competitiveness in an increasingly dynamic work environment.
THE INFLUENCE OF BRAND AMBASSADOR, BRAND PERSONALITY, AND KOREAN WAVE ON PURCHASE DECISIONS OF SOMETHINC Rona Ayudia Purnandika; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
International Journal Multidisciplinary Science Vol. 1 No. 3 (2022): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v1i3.387

Abstract

This study aims to determine the influence of Brand Ambassadors, Brand Personality and the Korean Wave on the Purchase Decision of somethinc products. This research is research that uses quantitative data. The population of this research is so-think consumers. The sample in this study amounted to 120 respondents. The techniques used are validity test, reliability test, classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, F test, and T test. The results of this study indicate that Brand Ambassador and Brand Personality simultaneously significantly affect purchasing decisions. Meanwhile, the Korean Wave simultaneously has no significant effect on purchasing decisions of something. Brand Ambassador has a positive and significant effect on purchasing decisions, Brand Personality has a positive and significant effect on purchasing decisions, and Korean Wave has a negative and insignificant effect on purchasing decisions.
The influence of motivation, work discipline, and work environment on employee performance at PT. Cipta Rasa Multindo Nur Alya; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): April 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i4.176

Abstract

This study aims to examine and analyze the effect of motivation, work discipline, and work environment on employee performance. The object of research in this writing is the employees of PT. Cipta Rasa Multindo. Respondents in this study amounted to 40 employees with the criteria of respondents aged 20-40 years. Data collection techniques using survey methods through questionnaires. The results of this study resulted in the finding that the variable motivation has a negative and not significant effect on employee performance, work discipline has a negative and significant effect on employee performance and the work environment has a positive and significant effect on employee performance.
The Influence of Product Differentiation, Price and Positioning on Purchasing Decisions at Niceso Stores in South Tangerang Monika Claudia Sarita; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): April 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i4.177

Abstract

This study aims to analyze the effect of product differentiation, price and positioning on purchasing decisions. This type of research uses quantitative, the population used is Nice so product customers with a sample taken of 122 respondents. The method used is multiple linear regression analysis with processing using SPSS 26 software. The sampling technique in this study used a purposive sampling technique. The results of the study show that product differentiation, price and positioning have a positive and significant effect on purchasing decisions
The influence of promotion, product image, and product quality on repurchasing decisions of Chatime products (Case study on Chatime consumers in South Tangerang City) Kayla Zoraya Hanum; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): April 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i4.178

Abstract

This study aims to determine the effect of Promotion, Product Quality, and Brand Image on Repurchasing Decisions on Chatime Products in South Tangerang City. This study used quantitative research with a sample of 100 respondents, using the Lemeshow formula. Data collection techniques using questionnaires in the form of Gform. The analytical method used is multiple linear regression using the SPSS application as a data processing tool. The results of this study can be seen from the results of multiple linear regression tests with the results of promotion, product quality, and brand image having a positive effect on repurchasing decisions for Chatime products in South Tangerang. The results of the t test show that promotion and brand image have no significant effect on repurchasing decisions
The effect of organizational culture, work discipline, and work experience on employee performance at PT. Omnikopi Kreasi Enak Fadjari Widhi Kurniandra; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): April 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i4.179

Abstract

The objective of this study is to analyze and explain the effect of Organizational Culture, Work Discipline and Work Experience e on Employee Performance. The research belongs to explanatory research. The samples are taken by using purposive sampling technique and the size of the samples to be determined 34 employees of PT. Omnikopi Kreasi Enak. The data collecting technique is questionnaire. The data is analyzed by using SPSS software. The findings of this study show: Organizational Culture has insignificant effect on Employee Performance; Work Discipline has insignificant effect on Employee Performance; Work Experience has significant effect on Employee Performance
Pengaruh Social Media Marketing dan Perceived Value terhadap Purchase Intentions melalui Consumer Trust pada produk Skintific Mohamad Trio Febriyantoro; Daffa Reza Fahlevi; Nadia Jasmine; Rosi Rahmawati
Sanskara Manajemen Dan Bisnis Vol. 4 No. 01 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i01.681

Abstract

Industri skincare Indonesia berkembang pesat seiring meningkatnya kesadaran masyarakat akan pentingnya perawatan kulit. Pertumbuhan ini didorong oleh literasi konsumen yang meningkat, inovasi produk sesuai kebutuhan kulit tropis, dan perluasan pasar lintas usia serta gender. Di era digital, media sosial menjadi kanal utama yang memengaruhi perilaku konsumen, terutama generasi milenial dan Gen Z. Social Media Marketing berperan penting melalui konten visual, promosi interaktif, eWOM, dan kolaborasi dengan inuencer. Namun, keberhasilannya dipengaruhi oleh Perceived Value dan kepercayaan konsumen terhadap merek. Keduanya berkontribusi besar terhadap keputusan pembelian, khususnya untuk produk skincare yang berkaitan langsung dengan kesehatan. Penelitian ini menganalisis pengaruh Social Media Marketing dan Perceived Value terhadap Purchase Intentions, dengan Consumer Trust sebagai mediator, menggunakan studi kasus produk Skintific. Dengan pendekatan kuantitatif dan 120 responden di Tangerang Raya, data dianalisis menggunakan SEM SmartPLS. Hasil menunjukkan bahwa Social Media Marketing dan Perceived Value berpengaruh signikan terhadap Consumer Trust, yang pada akhirnya memengaruhi niat beli. Consumer Trust juga terbukti menjadi mediator yang memperkuat pengaruh kedua variabel tersebut terhadap Purchase Intentions. Temuan ini memberikan kontribusi akademis dan praktis bagi strategi pemasaran digital, khususnya bagi brand skincare dalam membangun kepercayaan, loyalitas, dan meningkatkan konversi pembelian di pasar yang kompetitif.
Co-Authors Agus Saputra Alya Syahla Amanda Putri Anton Kurniawan Apriliana Putri Atan Iskandar Aura Qurratul Aini Bakti, Rizal Bunga Mawati Ahlia Suci Christopher Wijaya Cynthia Sari Dewi Daffa Reza Fahlevi Debby Arisandi Dede Suleman Diah Refiana Didi Sundiman Emi Lestari Fadila Hardika Putri Fadjari Widhi Kurniandra Felicia Felicia Fendi Saputra Fendi Saputra Fendi Saputra Gabriel Carolina Tjoe Gita Widya Laksmini Soerjoatmodjo, Gita Widya Laksmini Hana Septiana Ibnu Harris Idris Saleh Imman Yusuf Sitinjak Intan Febriah Kayla Zoraya Hanum Kelly Kelly Kraugusteeliana Kraugusteeliana Laura Theodora Loviga Lili Fadli Muhamad Marentek, Tonaas Kabul Wangkok Yohanis Martha Martha MN Reza Pradana Monika Claudia Sarita Mustafa, Fahrina Nadia Jasmine Nafa Ira Riyandini Nur Alya Osrita Hapsara Putri Salsabila Apriliana Rashid Rahman Rifki Zaitul Ikhlas Rona Ayudia Purnandika Rosi Rahmawati Saleh, Mohamad Zein Salma Sintya Satyani, Fatma Shahinur Rahman Sri Wahyuning Septarina suroso, amat Swangsa, Dewi Teguh Prasetio Totok Suyoto Valencia, Debora Michelle Valencia, Gracela Venny Venny Wahab, Habbi Wahyudi Henky Soeparto Widayanto, Marcelina Putri Windarko Windarko Yohanes Totok Suyoto Yunus Widjaja Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli