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All Journal Journal The Winners DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Eksis: Jurnal Riset Ekonomi dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Business, Law, and Education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Bussman Journal : Indonesian Journal of Business and Management Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Journal of Artificial Intelligence and Digital Business Research Trend in Technology and Management Priviet Social Sciences Journal Jurnal Bisnis dan Manajemen West Science PERFECT EDUCATION FAIRY International Journal Multidisciplinary Science International Journal of Economics, Business and Innovation Research

Mohamad Trio Febriyantoro

Universitas Pembangunan Jaya

Author-ID : 5290225

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document

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Articles

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The influence of motivation, work discipline, and work environment on employee performance at PT. Cipta Rasa Multindo Nur Alya; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): December 2022
Publisher : Privietlab

This study aims to examine and analyze the effect of motivation, work discipline, and work environment on employee performance. The object of research in this writing is the employees of PT. Cipta Rasa Multindo. Respondents in this study amounted to 40 employees with the criteria of respondents aged 20-40 years. Data collection techniques using survey methods through questionnaires. The results of this study resulted in the finding that the variable motivation has a negative and not significant effect on employee performance, work discipline has a negative and significant effect on employee performance and the work environment has a positive and significant effect on employee performance.

The Influence of Product Differentiation, Price and Positioning on Purchasing Decisions at Niceso Stores in South Tangerang Monika Claudia Sarita; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): December 2022
Publisher : Privietlab

This study aims to analyze the effect of product differentiation, price and positioning on purchasing decisions. This type of research uses quantitative, the population used is Nice so product customers with a sample taken of 122 respondents. The method used is multiple linear regression analysis with processing using SPSS 26 software. The sampling technique in this study used a purposive sampling technique. The results of the study show that product differentiation, price and positioning have a positive and significant effect on purchasing decisions

The influence of promotion, product image, and product quality on repurchasing decisions of Chatime products (Case study on Chatime consumers in South Tangerang City) Kayla Zoraya Hanum; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): December 2022
Publisher : Privietlab

This study aims to determine the effect of Promotion, Product Quality, and Brand Image on Repurchasing Decisions on Chatime Products in South Tangerang City. This study used quantitative research with a sample of 100 respondents, using the Lemeshow formula. Data collection techniques using questionnaires in the form of Gform. The analytical method used is multiple linear regression using the SPSS application as a data processing tool. The results of this study can be seen from the results of multiple linear regression tests with the results of promotion, product quality, and brand image having a positive effect on repurchasing decisions for Chatime products in South Tangerang. The results of the t test show that promotion and brand image have no significant effect on repurchasing decisions

The effect of organizational culture, work discipline, and work experience on employee performance at PT. Omnikopi Kreasi Enak Fadjari Widhi Kurniandra; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
Priviet Social Sciences Journal Vol. 2 No. 4 (2022): December 2022
Publisher : Privietlab

The objective of this study is to analyze and explain the effect of Organizational Culture, Work Discipline and Work Experience e on Employee Performance. The research belongs to explanatory research. The samples are taken by using purposive sampling technique and the size of the samples to be determined 34 employees of PT. Omnikopi Kreasi Enak. The data collecting technique is questionnaire. The data is analyzed by using SPSS software. The findings of this study show: Organizational Culture has insignificant effect on Employee Performance; Work Discipline has insignificant effect on Employee Performance; Work Experience has significant effect on Employee Performance

INFLUENCE WORK MEANING AND CONDITIONS WORKER INDIVIDUAL TO INTENTION FOR STAY MEDIATED BY WORK-FAMILY-CONFLICT IN EMPLOYEES IN SERVICE COMPANIES Salma Sintya; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Fendi Saputra; Yohanes Totok Suyoto
International Journal Multidisciplinary Science Vol. 1 No. 3 (2022): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v1i3.388

Research this aim for researching influence profession meaning and condition worker individual to intention for stay mediated by conflict family work for employees in the company field services . Research design this use method study quantitative with Structural Equation Modeling model and using Smartpls.40 software. Data collection techniques using questionnaire with intermediary Google Form, and the number of samples is 124. Research results this showing that profession meaning have influence negative and no significant to work family conflict , work family conflict have influence positive and significant to intention for residence and conditions worker have influence positive and significant to work family conflict on employees in the company field services .

Revolutionizing Shopping Experience: The Impact of Mobile Apps on Customer Loyalty in Indonesian E-Commerce Market Mohamad Trio Febriyantoro; Anton Kurniawan
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this research is to assess the impact of perceived ease of use and perceived usefulness on customer satisfaction to build on the continuance intention of mobile shopping in Indonesia. The sample used in this study was 255 respondents from people living in Jakarta City who used a mobile shopping application. The approach used for data analysis in this research is based on Structural Equation Modeling (SEM) with version 3.0 of the SmartPLS. The results showed that perceived ease of use and perceived usefulness had a major impact on customer satisfaction, and that customer satisfaction had a positive impact on continuance intention. Based on the empirical results, it can be concluded that the perceived ease of use and perceived usefulness of the application platform is an influence on customer satisfaction to construct on sustainable consumption.

The Power of Influence: Examining the Impact of YouTube Ads on Purchase Intention through Brand Awareness among Indonesian Audiences Mohamad Trio Febriyantoro; Osrita Hapsara
International Journal of Economics, Business and Innovation Research Vol. 2 No. 02 (2023): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze whether Youtube Ads have an effect on Purchase Intention by using Brand Awareness as a mediating variable. Respondents in this study were audiences who had watched advertisements on Youtube Jakarta which were selected using the non-probability sampling method with the purposive sampling method. This research uses Patrial Least Square Structural Equation Modeling (PLS-SEM) with WarpPLS version 7.0. This study measures how Youtube Ads influence Brand Awareness, Brand Awareness influences Purchase Intention and Youtube Ads is directly related to Purchase Intention. The results show that Entertainment has a significant effect on Brand Awareness, Informativeness has a significant effect on Brand Awareness Irritation has no significant effect on Brand Awareness, Customization has a significant effect on Brand Awareness, Brand Awareness has a significant effect on Purchase Intention and Brand Awareness cannot act as a mediating relationship between YouTube Ads and Purchase Intention.

THE INFLUENCE OF WORD OF MOUTH AND BRAND IMAGE AGAINST PRODUCT PURCHASING DECISIONS APPLES Sari, Hanny Putri Permata; Febriyantoro, Mohammad Trio
PERFECT EDUCATION FAIRY Vol. 1 No. 3 (2023): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v1i3.435

This study aims to determine the effect of word of mouth and brand image on purchasing decisions for Apple products. This research was conducted on users of Apple brand products. The population in this study are people who use Apple brand products. The technique used in this writing test uses a purposive sampling technique, namely a sampling technique with certain considerations. Data collection was carried out by providing a list of questions to respondents and tested using the SPSS data analysis method. Based on statistical tests, the results showed that word of mouth had a direct positive and significant effect on purchasing decisions, while brand image had a direct positive and significant effect on purchasing decisions. There is a significant influence between Word Of Mouth on purchasing decisions. And there is a significant influence between Brand Image on purchasing decisions.

Digital Technology's Role in Sustainable Business Models and Performance Enhancement Satyani, Fatma; Trio Febriyantoro, Mohamad
Journal The Winners Vol. 25 No. 2 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i2.12306

The research investigated the role of digital technology in enhancing sustainable business models, collective intelligence, and scaling to improve business process performance. Conducted as qualitative research, it employs a Systematic Literature Review (SLR) method, analyzing 20 Scopus-indexed journals ranked in Quartile 1 (Q1) to Quartile 2 (Q2) from 2019 to 2024. The data were processed using content analysis, focusing on digital technologies such as big data, the Internet of Things, cloud computing, cyber-physical systems, machine learning, artificial intelligence, and digital platforms. The findings demonstrate that digital technology supports businesses in understanding evolving customer needs, facilitating efficient and accurate decision-making, and enhancing customer engagement, which is crucial for business growth and scalability. Key benefits include improving customer experience, segmentation, retention, and engagement, reducing operational costs, increasing team collaboration, and evaluating environmental risks. These advantages give businesses a competitive edge by fostering sustainable practices and effective customer engagement. The advantages of implementing digital technologies can be felt from various economic, social, and environmental aspects. However, the research acknowledges limitations, including restricted data collection due to limited relevant research and variations in technological literacy across regions. Despite these challenges, the research underscores the transformative role of digital technology in advancing sustainable and competitive business processes.

Mari Mulai Berwirausaha: Membangun Kemandirian Ekonomi Warga RT.03 RW.04 Kelurahan Sawah Baru, Ciputat, Tangerang Selatan: Let's Start Entrepreneurship: Building Economic Independence Residents of RT.03 RW.04 Sawah Baru Village, Ciputat, South Tangerang Windarko, Windarko; Saleh, Mohamad Zein; Prasetio, Teguh; Febriyantoro, Mohamad Trio; Felicia, Felicia
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 5 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i5.9232

This research discusses entrepreneurship as an approach to strengthen the community's economy, especially in the small business sector. Through the Community Service Program with the topic “Let's Start Entrepreneurship: Building Citizens’ Economic Independence,” this research aims to improve the entrepreneurial literacy of residents of RT. 03 RW. 04 Sawah Baru Village, Ciputat. This program provides the basics of entrepreneurship, which include business planning, financial management, and access to alternative funding. The method applied in this program is through socialization, participatory training, and evaluation. Participants were involved in the process of developing business plans and financial management simulations during the training. The results of the evaluation showed an increase in participants' understanding of entrepreneurship as well as higher motivation to start a small business. Participants also managed to identify business opportunities that are in line with existing local potential. The sustainability of the program is expected to be achieved through further training and ongoing business assistance, so that it can become a relevant community empowerment model and have a positive impact on other communities in the future.

Co-Authors Abu Muna Almaududi Ausat Agus Saputra Alexander Wahyudi Henky Soeparto Alya Syahla Amanda Putri Anton Kurniawan Atan Iskandar Aura Qurratul Aini Bakti, Rizal Bunga Mawati Ahlia Suci Debby Arisandi Dede Suleman Dhuha Safria Diah Refiana Didi Sundiman Emi Lestari Fadila Hardika Putri Fadjari Widhi Kurniandra Felicia Felicia Fendi Saputra Fendi Saputra Fendi Saputra Gita Widya Laksmini Soerjoatmodjo, Gita Widya Laksmini Hasibuan, Reza Rahmadi Ibnu Harris Idris Saleh Imman Yusuf Sitinjak Kayla Zoraya Hanum Kelly Kelly Kraugusteeliana Kraugusteeliana Laura Theodora Loviga Lili Fadli Muhamad Marentek, Tonaas Kabul Wangkok Yohanis Martha Martha MN Reza Pradana Monika Claudia Sarita Mustafa, Fahrina Nur Alya Osrita Hapsara Rachmat Fadly Rohani Lestari Napitupulu Saleh, Mohamad Zein Salma Sintya Sari, Hanny Putri Permata Satyani, Fatma suroso, amat Swangsa, Dewi Teguh Prasetio Totok Suyoto Valencia, Debora Michelle Valencia, Gracela Venny Venny Wahab, Habbi Widayanto, Marcelina Putri Windarko Windarko Yohanes Totok Suyoto Yunus Widjaja Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli

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