Article Per Year (5 Year)
p-Index From 2021 - 2026
2.74
P-Index
This Author published in this journals
All Journal Journal of Tropical Biodiversity and Biotechnology Indonesian Food and Nutrition Progress JMM (Jurnal Masyarakat Mandiri) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Biota PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Community Empowerment Narra J Biological Environment and Pollution Jurnal Pengabdian Pada Masyarakat
Fajar Sofyantoro
Departemen Biologi Tropika, Fakultas Biologi, Universitas Gadjah Mada, Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Community Empowerment

 1 
Developing digital platform to increase the sales of MSME in Kalakijo, Bantul, Yogyakarta Rela Adi Himarosa; Muhammad Budi Nur Rahman; Rizky Nuryani; Fajar Sofyantoro
Community Empowerment Vol 7 No 9 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7163

Abstract

The tourism village of Kalakijo, Yogyakarta, promotes batik and traditional culinary ‘ingkung’ as its main branding strategy. To date, the marketing and promotion of Kalakijo are performed based on conventional strategies. The emergence of the pandemic in recent years further complicates the problems faced by micro, small, and medium enterprises (MSME) owners in Kalakijo. This program aimed to assist the development and application of digital marketing strategies to increase the reach of promotions and attract the interest of younger generations in batik and ingkung. Prior to program implementation, surveys and discussions with Kalakijo villagers and business owners were carried out. The programs were implemented in several steps, including strengthening brand identity, building websites, making product catalogs, and setting up e-commerce platforms. Evaluation and monitoring were also carried out regularly during the program implementation. Through this program, MSMEs in Kalakijo are able to become entity that are independent, adaptive, and competitive in the digital era.
Strengthening palm sugar product competitiveness through digital marketing Rela Adi Himarosa; Krisdiyanto Krisdiyanto; Azmatun Fildzah; Muhammad Baihaqi; Fajar Sofyantoro
Community Empowerment Vol 8 No 12 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10160

Abstract

Palm sugar, derived from coconuts, holds longstanding cultural significance in Indonesian society, offering substantial economic value. The hamlet of Nganti in Yogyakarta thrives on coconut farming and palm sugar production. Despite its potential, the palm sugar industry grapples with challenges such as limited market access and a lack of technological awareness. To address these issues, the application of digital marketing is envisioned to broaden market reach and establish robust branding. This community service program is designed to empower and optimize palm sugar marketing through digital strategies, targeting local palm sugar farmers and producers. Activities encompass discussions, digital marketing training, the creation of a video profile, and the establishment of digital marketing accounts. The program has successfully enhanced public understanding of digital marketing, facilitating effective product promotion. The initiation of social media accounts and profile videos serves to broaden product visibility to a wider audience. The most notable outcome is the increased accessibility to markets and heightened product sales.
Development of ecotourism in Blubuk Village through sustainable environmental management Aristya, Ganies Riza; Wulandari, Mutiara Tri; Dimas, Abimanyu; Sritanjung, Opi; Ramadhani, Gilang Afif Setya; Ishana, Aurelia Araya; Fadhlurrohman, Galih Dzaky; Azzahira, Faiha Azka; Muliawati, Adina; Sofyantoro, Fajar
Community Empowerment Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12321

Abstract

Blubuk Hamlet, Kulon Progo is a rural area with great potential in agriculture and ecotourism. However, the community faces challenges in maximizing this potential due to limited knowledge. This community service program aims to empower the local community through waste utilization to have economic value. The program uses various methods, including training, participatory mapping, and focus group discussions (FGDs). The main activities include maggot cultivation for fish feed production, biodiesel production from used cooking oil, eco-enzyme production from organic waste, and ecotourism planning. The results showed that 80% of training participants successfully understood maggot cultivation techniques, collectively produced 3 kg of maggots, and produced 1 kg of fish pellets in two months. Eco-enzyme production from household organic waste reduced waste by 40%, with 85% of participants using the product as a natural cleaner and fertilizer. Biodiesel production produced 2 liters of biodiesel from 5 liters of used cooking oil, which was tested and used as an alternative fuel. This program successfully introduced the concept of community-based ecotourism management and increased public understanding of the economic potential that can be developed from local natural resources.
Co-Authors Abiyyi, Muhammad Hawi Qabus Adania, Baik Aisyah Aeniah, Siti Allimi, Hayu Swari Almunawar, Muhammad Fikri Ammaru Bisandyaloka Andri Frediansyah Andri Frediansyah, Andri Aphrodita, Adiva Aprilia Sufi Subiastuti Apriliyani, Tia Ardaning Nuriliani Arief Maulana Sabilillah Ariel Hananya Ariesti, Wiwin Ashfiya Hanif Hasnadewi Athira Nur Rahma Azmatun Fildzah Azzahira, Faiha Azka Bambang Retnoaji Chusnul Azhar Dewi, Umi Rosita Dimas, Abimanyu Dwi Eny Djoko Setyono Dwi Sendi Priyono Empra, Desi Eka Putri Fadhlurrohman, Galih Dzaky Ganies Riza Aristya Gizela Aulia Agustin Halim, Shuha Ma’muriyah Hendrix I. Kusuma Hendry Tri Sakti Saragih Hidayat, Rheina Faticha Asyamsa Himarosa, Rela Adi Ishana, Aurelia Araya Isra Wahid Joko Nugroho Wahyu Karyadi Karlina, Ina Khoiruddin Anshori Krisdiyanto Krisdiyanto Krisdiyanto, Krisdiyanto Kusuma, Hendrix I. Lathief Al Umami Lisna Hidayati, Lisna Maharesi, Chesa Ekani Marius Rademaker Mataram, Made Bagus Auriva Muhammad Ardillah Rusydan Muhammad Baihaqi Muhammad Budi Nur Rahman Muhammada, Khusnus Syifa Muliawati, Adina Mulyati Mulyati Nareta Defiani Nastiti Wijayanti Nasution, Nurlita Putri Bela Nata Dwi Annisa Nizma Nur Rachman Maulana Nurhidayah, Septika Nuringtyas, Tri R. Pradnya Paramita Primadian Adhi Wardana Purwestri, Yekti A. Pusparini, Nur Ainun Oktavia Rademaker, Marius Rahmi, Sri N. Ramadhani, Gilang Afif Setya Rarastoeti Pratiwi Rela Adi Himarosa Rela Adi Himarosa Rizky Nuryani Rohmah, Zuliyati Saeed, Faisal Safitri, Della Thasya Liona Sandro Vento Sari, Ria Vinola Septhya Saribu, Ruth Liananda Citra Dolok Senny Helmiati Sentono, Diva N. Septriani, Nur Indah Simanungkalit, Eben Ezer Slamet Raharjo Slamet Widiyanto Sritanjung, Opi Sudarisman Sudarisman Sukirno Sukirno Supraitno, Murtiadi Erlan Syafei, Dio Rachmaputra Syam, Adi Mazdi Ulfa, Siti Zakia Utami, Mia Vento, Sandro Wahyu Aristyaning Putri Wahyu Aristyaning Putri Wahyu Nursehan Wahyudi, Setyanto T. Wulandari, Mutiara Tri Yekti Asih Purwestri Yudha, Donan S. Zusrina, Laili Mufli