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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Scientific Journal of Reflection : Economic, Accounting, Management and Business Distribusi Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Amwaluna Jurnal Ekonomi dan Keuangan Syariah SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Digital Business Management Target : Jurnal Manajemen Bisnis DEDIKASI PKM ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Komunikasi dan Kebudayaan Jurnal Aplikasi Perpajakan ECONOMIST: Jurnal Ekonomi dan Bisnis Kreativasi: Journal of Community Empowerment Jurnal Pengabdian kepada Masyarakat IPTEKS Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Business and Information System Jurnal Pengabdian Pada Masyarakat IPTEKS
Josman, Lady Faerrosa
Universitas Bumigora, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Penerapan Strategi Marketing Communication pada PT PLN (Persero) Meilyana; Faerrosa, Lady
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 4 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i4.384

Abstract

Marketing communication strategies are a very important part of a company effort to convey valuable messages to consumers. This also applies to PT PLN (Persero) Induk Wilayah Nusa Tenggara Barat (PT PLN UIW NTB). Therefore, this service activity aims to help PT PLN UIW NTB implement various marketing communication strategies. The method of implementing this activity starts from the preparation, planning, preparation, implementation and evaluation stages. Some of the core activities carried out are the preparation of the PLN UIW NTB DimSum Podcast, creating PLN Mobile marketing content videos, monitoring news releases and media evidence of PT PLN UIW NTB. This entire series of activities was completed within one month. The results of this activity are the holding of podcast activities and positive news releases to help maintain the reputation of PT PLN UIW NTB. Through this activity, it is hoped that the company can continue to improve innovative marketing communication strategies and convey messages well and according to customers' objectives.
Exploring the Customer’s Purchasing Decision on Thrift Clothes using Content Analysis Dita, Ratna Karisma; Faerrosa, Lady; Pratama, Aryan Agus
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.635

Abstract

Thrift clothing is a product that is very popular with consumers in Indonesia. As a result, the increasing consumption of thrift clothing has attracted the attention of many academics and entrepreneurs. This research itself aims to explore consumer purchasing decisions for thrift clothing. The method used in this research is qualitative, where data collection was carried out by observing and interviewing six consumers. Data were analyzed using the content analysis method. The results of this research show that there are at least three aspects that motivate consumers to make purchases, namely product aspects (price, quality, and product availability), personal aspects (fashion taste, price expectations, and knowledge/ability to minimize risk), and social aspect (recommendation). The results of this research can be a basis for considering thrift clothing entrepreneurs to create a more customer-oriented marketing strategy; for example, if consumers are mostly students who are more sensitive to price, then the strategy can be focused on price rather than other aspects. Likewise, with the findings of other aspects, other strategies can be developed based on them.
Moderating the Influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention with Live Streaming Algifani, M. Gaza; Faerrosa, Lady; Widiyasti, Baiq Dinna
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.885

Abstract

In the past year, the Lazada application has experienced a significant decline in the number of visitors and purchases, suspected to be caused by poor consumer experience that has reduced consumer purchase intentions on the Lazada application. Product reviews and ratings on the Lazada application are often questionable in their credibility, either because the review sources are unreliable or because there is a discrepancy between product ratings and product quality. This study aims to analyze the influence of online customer reviews and ratings on purchase intention and to see the moderation ability of live streaming on the influence of both variables on purchase intention. The method used is a quantitative method with the Structural Equation Model-Partal Least Square (SEM-PLS) data analysis technique. Respondents in this study were 160 Lazada application users in the city of Mataram who had made purchases in the past year and had watched live streaming. Data processing used Smart PLS. The results of this study indicate that Online Customer Reviews and online customer ratings have a positive and significant effect on Purchase Intention. In addition, live streaming is confirmed to significantly strengthen the influence of online customer reviews and online customer ratings on purchase intention. These findings can help Lazada improve consumer experience and increase the credibility of product reviews and ratings, which can ultimately increase consumer purchase intentions. In addition, this study also provides insight into how marketing strategies, such as live streaming, can influence purchasing decisions on e-commerce platforms.
The Influence of Brand Image, Brand Trust, and Brand Love on Buying Attitudes of Teenage Girls Syarach, Aliccia; Faerrosa, Lady; Dinna Widiyasti, Baiq; Amalia Wardi, Putri
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.946

Abstract

According to survey results, 54% of Indonesians prefer shopping online, with Gen Z being the most active group. Additionally, the majority of online shoppers by gender are female, accounting for 65%. The purpose of this study is to examine the influence of brand image, brand trust, and brand love on the attitude toward buying of teenage girls in Mataram City toward Colorbox products. This research employs a quantitative method, collecting data through questionnaires distributed to 150 participants. Using SPSS 24 for data processing, the study found that brand image has a positive but insignificant partial effect on attitude toward buying, brand love has a positive but insignificant effect on attitude toward buying, while brand trust has a positive and significant effect on attitude toward buying. However, when examined simultaneously, brand image, brand trust, and brand love have a positive and significant impact on attitude toward buying. This study highlights the significant role of brand trust in shaping the buying attitudes of teenage girls in Mataram toward Colorbox products. The findings offer valuable insights for marketers aiming to enhance brand strategies and consumer engagement in the rapidly growing online shopping market in Indonesia, particularly among female Gen Z consumers.
Content analysis of male & female green preferences on thrift clothes Faerrosa, Lady; Widiyasti, Baiq Dinna; Komala, Rina
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 6 No. 1 (2024): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v6i1.233

Abstract

Currently, consumer purchasing behavior has shifted towards more environmentally friendly consumption such as thrift clothes, but literature regarding differences in male and female consumer preferences for thrift clothes is still limited. Therefore, the aim of this research is to explore differences in male and female consumer preferences for thrift clothes in Indonesia. The method used in this research is content analysis of data obtained online via Quora. The research results show that female consumers' preferences for thrift clothes are not limited to everyday clothes, but also formal clothes or work clothes. Likewise with male consumers. However, differences can be seen in terms of their concern for the environment, where female consumers are more numerous and more eager to show their concern for the environment by purchasing thrift clothing which is considered more environmentally friendly. This knowledge can provide a knowledge base for marketers of green products such as thrift clothes to develop marketing strategies that are more suited to female consumers in order to be able to improve their marketing performance in terms of increasing sales and increasing the number of consumer engagements.
Pelatihan Digital Marketing untuk Meningkatkan Daya Saing Desa Wisata Hijau Bilebante Faerrosa, Lady; Pratama, Aryan Agus; Qatrunnada, Qatrunnada
DEDIKASI PKM Vol. 5 No. 3 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i3.42938

Abstract

Desa Wisata Hijau (DWH) Bilebante di Lombok Tengah, Nusa Tenggara Barat, memiliki potensi wisata yang meliputi atraksi alam, kebun herbal, dan kegiatan budaya. Namun, pemasaran digital desa ini masih belum optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas digital marketing pengelola desa melalui sosialisasi, pelatihan, dan bimbingan teknis. Fokus utama dari pengabdian ini adalah pada peningkatan keterampilan dalam pembuatan materi promosi digital melalui pelatihan pembuatan poster, editing video, dan pengembangan story-telling. Metode pelaksanaan meliputi sosialisasi melalui Focus Group Discussion (FGD) untuk mengidentifikasi kekurangan dalam pemasaran digital, diikuti oleh pelatihan teknis dalam pembuatan materi promosi. Pelatihan ini meliputi desain poster, editing foto, dan video, dengan dukungan teknologi seperti akun Canva Pro dan CapCut Pro. Evaluasi menunjukkan peningkatan signifikan dalam keterampilan peserta dalam membuat poster dan video promosi. Namun, kemampuan dalam story-telling masih memerlukan perbaikan lebih lanjut, karena peserta merasa kurang percaya diri dalam membuat caption yang menarik. Berdasarkan hasil evaluasi kegiatan ini, maka evaluasi berkala dan tindak lanjut juga penting untuk memastikan penerapan keterampilan yang telah dipelajari secara efektif. Selain itu, dukungan berkelanjutan baik dari akademisi maupun pemerintah akan membantu pengelola DWH Bilebante dalam memanfaatkan media digital secara optimal untuk meningkatkan kinerja pemasaran dan menarik lebih banyak wisatawan.
Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising Faerrosa, Lady; Nirwana, Baiq Nadia; Coniawati, Silviana Kholi
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2025): September - Desember 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i3.7923

Abstract

Green marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research. Therefore, this study aims to identify the tourism advertising model that best moderates the role of green marketing strategies in enhancing tourism marketing performance, thereby supporting the concept of sustainable tourism. To test this research model, an experimental method was used. The researchers designed two types of tourism advertisements: one general tourism advertisement tested on 100 control samples, and the other, a tourism advertisement emphasizing environmentally friendly messages (green tourism advertisement), tested on 100 additional samples. The results of this study indicate that green marketing strategies have a positive but insignificant effect on tourism marketing performance. However, green tourism advertising can significantly enhance the influence of green marketing strategies in improving tourism marketing performance. Because this research is based on empirical evidence, the results can provide a strong basis for policymaking and developing tourism advertising concepts that are more in line with the government's agenda to promote sustainable tourism.
Pengaruh Kualitas Layanan Personal Trainer Dan Customer Experience Terhadap Loyalitas Pelanggan Gym jovabzah, Muhamad putra; Anggriani, Rini; Faerrosa, Lady; Jati, L. Jatmiko; Umam Assa’ady, M. Chothibul
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3502

Abstract

This study aims to determine the effect of personal trainer service quality and customer experience on gym customer loyalty in Mataram City. The study was conducted due to the phenomenon in Mataram City of intense business competition in the gym industry, which requires business owners to pay attention to providing quality personal trainer services, adequate facilities, and the ability to understand the conditions and situations of each different customer in order to increase gym customer loyalty. The method used in this study is quantitative with a causal approach. Data collection was conducted by distributing questionnaires to 160 respondents with a population of gym members and customers using personal trainer services. The criteria for customers are gym members for a minimum of 2 months, use personal trainer services, and are aged 17 years or older. Data processing tools used are SPSS 22. The data analysis techniques used were validity and reliability tests, classical assumptions, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination. The results showed that the quality of personal trainer services had a positive and significant effect on customer loyalty. However, the customer experience variable had a positive but insignificant effect on customer loyalty. Simultaneously, both variables had a significant effect on customer loyalty. This indicates that improving the quality of personal trainer services can increase customer loyalty, while customer experience does not necessarily have a direct, significant impact.
Digitalisasi Desa Wisata Untuk Peningkatan Ekonomi Desa Berkelanjutan Melalui Kemitraan Pokdarwis Lembar Selatan Widia Febriana; Husain; I Made Yadi Dharma; Lady Faerrosa
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 9 No. 1 (2026): Januari 2026
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v9i1.4151

Abstract

Abstract: Developing tourism villages is a crucial strategy for strengthening local economies, reducing urbanization, and maintaining cultural and environmental sustainability. This concept is increasingly relevant in the era of digital transformation, when tourism villages are required to adapt through technology-based smart tourism approaches, digital promotion, and information services. One area with significant potential is Lembar Selatan Village in West Lombok Regency, West Nusa Tenggara. Surrounded by 70 hectares of mangrove forest, a coastline, marine life, and well-preserved local traditions, the village has the potential to be developed into a coastal ecotourism destination. The Lembar Selatan Ecotourism Awareness Group (Pokdarwis) has begun managing tourism based on conservation and environmental education. However, obstacles remain, such as low digital literacy, the lack of an online promotion and reservation system, and limited destination management training. These conditions impact market reach and low tourist visits. Therefore, Community Service (PKM) activities are designed to increase Pokdarwis capacity, strengthen tourism digitalization through websites and promotional media, and encourage local community empowerment. This program is expected to realize inclusive, participatory, and sustainable coastal ecotourism, as well as strengthen the competitiveness and branding of Lembar Selatan Tourism Village. Keyword: stourism village; tourism digitalization; coastal ecotourism; tourism group (pokdarwis); tourism digitalization; smart tourism; website. Abstrak: Pengembangan desa wisata merupakan strategi penting untuk memperkuat ekonomi lokal, mengurangi urbanisasi, serta menjaga keberlanjutan budaya dan lingkungan. Konsep ini semakin relevan di era transformasi digital, ketika desa wisata dituntut beradaptasi melalui pendekatan smart tourism berbasis teknologi, promosi digital, dan layanan informasi. Salah satu wilayah yang memiliki potensi besar adalah Desa Lembar Selatan di Kabupaten Lombok Barat, Nusa Tenggara Barat. Desa ini dikelilingi hutan mangrove seluas 70 hektare, garis pantai, biota laut, serta tradisi lokal yang masih terjaga, sehingga potensial dikembangkan menjadi destinasi ekowisata pesisir. Tahapan Metode pelaksanaan PKM dilakukan melalui identifikasi kebutuhan Pokdarwis, pengembangan website sistem informasi wisata, penguatan ekowisata mangrove, pemasangan lampu tenaga surya, penyediaan fasilitas kebersihan, penempatan papan informasi berbasis QR, serta pelatihan penggunaan megaphone untuk mendukung pelayanan wisata serta pelatihan manajement wisata. Kondisi ini berdampak pada rendahnya jangkauan pasar dan kunjungan wisatawan. Untuk itu, kegiatan Pengabdian Kepada Masyarakat (PKM) dirancang guna meningkatkan kapasitas Pokdarwis, memperkuat digitalisasi pariwisata melalui website dan media promosi, serta mendorong pemberdayaan masyarakat lokal. Program ini diharapkan mewujudkan ekowisata pesisir yang inklusif, partisipatif, berkelanjutan, serta memperkuat daya saing dan branding Desa Wisata Lembar Selatan. Kata kunci: desa wisata; digitaisasi pariwisata; ekowisata pesisir; pokdarwis; digitalisasi pariwisata; smart tourism; website
Co-Authors Ahya Sarahya Akib, Nasifa Tridasari Algifani, M. Gaza Algifani, Muhammad Gaza Amalia Wardi, Putri Anggriani, Rini Arsana, I Made Mangku Aryan Agus Pratama Athar, Handry Sudiartha Baiq Dinna Widiyasti Baiq Nadia Nirwana Baiq Wanda Hamidah Budiarte, Meiza Ariya Burhan, Muhammad Rahmatul Cahyadi, Irwan Coniawati, Silviana Kholi Dafa Awanta Dinna Widiyasti, Baiq Dita, Ratna Karisma Hamidah, Baiq Wanda Hermanto Himawan Sutanto, Himawan Husain I Made Yadi Dharma I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Ika Yuliana Irwan Cahyadi Isra Dewi Kuntary Ibrahim Jati, L. Jatiko Jayanti, Ni Nengah Sri Dewi jovabzah, Muhamad putra Kavatina Munamahsa Islami Komala, Rina Kurniawan, Rheza Lestari, Amelia Puji Lilik Widyawati M. Chothibul Umam Assa’ady M.Chothibul Umam Assa’ady Maghfira Rizky Maulani Marlini, Febria Nurmelia Meilyana Muhammad Rahmatul Burhan Noviansyah Noviansyah Noviansyah, Noviansyah Paladita, Ida Bagus Phyta Rahima Pratama, Aryan Puspita Dewi, Puspita Putri Amalia Wardi Qatrunnada, Qatrunnada Raden Bagus Faizal Irany Sidharta Rahmah, Rizky Mawadatul Rini Anggriani Rini Anggriani Rini Anggriani Rizky Mawadatul Rahmah Rizky Raharjo Stevany Hanalyna Dethan Sudiartha Athar, Handry Susilo Talidobel Syarach, Aliccia Umam Assa’ady, M. Chothibul Widia Febriana Widia Febriana Widia Febriana, Widia Widiana, Harmi Wijaya, Cinthya Amelia Yuliana, Ika Zahrah Zahrah Zahrah Zahrah Zahrah