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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Scientific Journal of Reflection : Economic, Accounting, Management and Business Distribusi Amwaluna Jurnal Ekonomi dan Keuangan Syariah SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Digital Business Management Target : Jurnal Manajemen Bisnis DEDIKASI PKM ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Komunikasi dan Kebudayaan Jurnal Aplikasi Perpajakan ECONOMIST: Jurnal Ekonomi dan Bisnis Kreativasi: Journal of Community Empowerment Jurnal Pengabdian kepada Masyarakat IPTEKS Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Business and Information System Jurnal Pengabdian Pada Masyarakat IPTEKS
Josman, Lady Faerrosa
Universitas Bumigora, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Netnography of The Linkages Between Celebrity Worship and Impulsive Buying on a Treasure Album Product Rahmah, Rizky Mawadatul; Anggriani, Rini; Faerrosa, Lady; Rahima, Phyta
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 4 No. 2 (2023): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v4i2.463

Abstract

The Korean Wave has become a prevailing trend around the world in recent years. Many people has begun to recognize South Korean culture through movies, drama series, and music. South Korea has its own music genre called Korean Pop as known as K-Pop. One of the most popular K-Pop groups in Indonesia is Treasure. The purpose of this research is to discover and explore the linkages between celebrity worship and impulsive buying of Treasure album products by fans. Using a descriptive qualitative method with a netnographic approach. Therefore, this study observed the behavior, discussion, and interaction of Treasure fans on Twitter. Especially on @ygent_official and @treasuremenfess accounts. The results of this study found that celebrity worship and impulsive buying are closely related, as enthusiastic fans welcome their idol groups who release new albums after a long hiatus. Fans who did impulsive buying are mostly fans who pre-order spontaneously without planning.
Exploring the Customer’s Purchasing Decision on Thrift Clothes using Content Analysis Dita, Ratna Karisma; Faerrosa, Lady; Pratama, Aryan Agus
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.635

Abstract

Thrift clothing is a product that is very popular with consumers in Indonesia. As a result, the increasing consumption of thrift clothing has attracted the attention of many academics and entrepreneurs. This research itself aims to explore consumer purchasing decisions for thrift clothing. The method used in this research is qualitative, where data collection was carried out by observing and interviewing six consumers. Data were analyzed using the content analysis method. The results of this research show that there are at least three aspects that motivate consumers to make purchases, namely product aspects (price, quality, and product availability), personal aspects (fashion taste, price expectations, and knowledge/ability to minimize risk), and social aspect (recommendation). The results of this research can be a basis for considering thrift clothing entrepreneurs to create a more customer-oriented marketing strategy; for example, if consumers are mostly students who are more sensitive to price, then the strategy can be focused on price rather than other aspects. Likewise, with the findings of other aspects, other strategies can be developed based on them.
Pendidikan Literasi Keuangan bagi Santri-Santriwati Usia Remaja Faerrosa, Lady; Dewi, Puspita; Ibrahim, Isra Dewi Kuntary; Pratama, Aryan Agus
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i2.3328

Abstract

Financial literacy is widely believed to be very important. The aim of this community service activity was carried out to reflect the team's awareness that youth financial literacy in Lombok is still very limited, especially in relatively small boarding schools. As it is known that most of the students at the Nurul Jannah Orphanage do not have complete parents to provide basic education regarding financial literacy, the orphanage is seen as the right location to be given insight and knowledge related to financial management. The method for implementing financial literacy education in this community service is through project based learning. This community service began with thorough need analysis, material delivery, and project-based learning attended by 50 students. The results of this community service activity shows that the students are able to implement the material presented in financial management based on wise budgeting between needs, wants, savings, and investments. Not only that, participants were also able to design a simple business according to the capital given by the team.
Membangun Pengetahuan Dasar Wirausaha bagi Santri-Santriwati Muda Faerrosa, Lady; Pratama, Aryan Agus; Dewi, Puspita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i1.3965

Abstract

Pendidikan wirausaha penting untuk remaja agar dapat meningkatkan pengetahuan dasar mereka mengenai wirausaha. Sayangnya tidak semua sekolah memiliki akses dan kapabilitas untuk memberikan fasilitas atau pendidikan wirausaha terhadap anak didiknya. Hal ini juga terjadi di Panti Asuhan Nurul Jannah Ampenan. Tujuan diadakannya pengabdian ini adalah untuk menjawab kebutuhan akan pengetahuan wirausaha oleh para santri-santriwati muda dengan membangun pengetahuan dasar wirausaha. Metode yang digunakan dalam pengabdian ini adalah pendekatan partisipatif melalui kegiatan edukasi, Focus Group Discussion (FGD) dan Making-based Project. Hasil pengabdian ini menunjukkan bahwa para santri-santriwati di Panti Asuhan Nurul Jannah Ampenan sangat antusias untuk belajar tentang wirausaha, memiliki kemauan yang kuat, serta dapat melihat peluang dari keterbatasan modal dan fasilitas yang dimiliki. Diharapkan pelaksanaan pengabdian ini dapat memupuk dan menguatkan minat berwirausaha para santri-santriwati dan dapat memanfaatkan pengetahuan dasar yang diperoleh untuk menimba ilmu yang lebih banyak. Diharapkan juga hasil pengabdian ini bsia menjadi referensi bagi lembaga pendidikan dan pemerintah untuk emmfasilitasi pendidikan berbasis wirausaha bagi para santri-santriwati di seluruh Indonesia, terutama di Pulau Lombok.
Measuring Consumer-Based Brand Equity: The Use Of Foreign Languages As Hotel Names Faerrosa, Lady; Pratama, Aryan Agus
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 1 (2024): Januari - April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i1.5500

Abstract

Hotel naming strategies are an important issue to study when a tourist destination targets both domestic and foreign tourists at the same time. This research aims to describe four dimensions of consumer-based brand equity (brand awareness, brand association, perceived quality, and brand loyalty) related to naming hotels in foreign languages on Lombok Island. The method used is a quantitative descriptive analysis with an unknown population, so a sample of 272 respondents was determined with an error rate of 10%. The data obtained was analyzed using basic statistics with the help of SPSS. The research results show that the majority of respondents who are domestic tourists in this study are aware of the foreign language used in naming hotels on Lombok Island., they think that the use of foreign languages is cooler and unique and that the hotels have more up-to-date facilities, and they often book hotels with foreign name. The results of this research can be a reference for marketers and hotel owners to determine hotel naming strategies that are more appropriate to their target consumers so that they can be better accepted by the market.
OPTIMALISASI KINERJA DIMODERASI STRATEGI GREEN MARKETING PADA UKM Yuliana, Ika; Lady Faerrosa; Maghfira Rizky Maulani; Susilo Talidobel; M. Chothibul Umam Assa’ady
Jurnal Komunikasi dan Kebudayaan Vol. 10 No. 1 (2023): Mei: Jurnal Komunikasi dan Kebudayaan
Publisher : Universitas Mbojo Bima - Nusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59050/jkk.v10i1.243

Abstract

The increasing number of SMEs will always be related to sustainability, and the urgency to care for the environment is becoming increasingly high so conventional marketing is starting to shift towards green marketing. Even though they have a large role in economic development, regarding sustainability issues, SMEs have not contributed optimally. The sampling technique is based on the principle of non-probability sampling. Questionnaires were processed by 108 culinary UKM owners in Lombok, using Structural Equation Modeling (SEM). The results of testing the direct influence of entrepreneurial orientation on optimizing the performance of SMEs in Lombok show that there is an insignificant influence. Green marketing has a moderating effect on entrepreneurial orientation and optimizing the performance of SMEs in Lombok. Keywords: Entrepreneurial Orientation, Green marketing, Performance of SMEs
PENGARUH RELATIONSHIP MARKETING, EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP LOYALITAS PENGGUNA KURIR JOKI DI KOTA MATARAM Jayanti, Ni Nengah Sri Dewi; Faerrosa, Lady; Jati, L. Jatmiko
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 1 No. 4 (2024): Oktober 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v1i4.33

Abstract

Loyalitas pelanggan merupakan kesetiaan seseorang dalam melakukan pembelian atau penggunaan produk dan jasa secara berulang-ulang dalam jangka waktu yang panjang. Melalui loyalitas pelanggan dapat memberikan dampak yang positif dan dapat mempertahankan perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh relationship marketing, experiential marketing, dan brand trust secara parsial dan simultan terhadap loyalitas pengguna kurir Joki di Kota Mataram. Penelitian ini menggunakan penelitian kuantitaif dengan pendekatan deskriptif asosiatif. Populasi dalam penelitian ini adalah pelanggan yang menggunakan Kurir Joki di Kota Mataram. Jumlah sampel pada penelitian ini adalah 100 responden. Alat analisis data yang digunakan adalah software SPSS 25. Hasil uji t (parsial) relationship marketing berpengaruh negatif dan tidak signifikan terhadap loyalitas pengguna Kurir Joki di Kota Matarm sedangkan experiential marketing dan brand trust berpengaruh positif dan signifikan terhadap loyalitas pengguna Kurir Joki di Kota Mataram. Berdasarkan hasil uji f (simultan) relationship marketing, experiential marketing, dan brand trust berpengaruh positif dan signifikan terhadap loyalitas pengguna kurir Joki di Kota Mataram.
PENGARUH LINGKUNGAN SOSIAL, HEDONIC SHOPPING MOTIVATION, DAN UTILITARIAN VALUE TERHADAP PERILAKU KONSUMTIF PENGGUNA SPAYLATER Hamidah, Baiq Wanda; Faerrosa, Lady; Jati, L. Jatmiko
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 1 No. 4 (2024): Oktober 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v1i4.34

Abstract

Alasan generasi Z menggunakan SPayLater adalah karena belum memiliki kemampuan finansial yang cukup untuk memenuhi kebutuhan dan keinginan mereka. Selain itu, syarat pengajuan yang mudah, pembayaran dengan sistem cicil dan limit pinjaman yang besar sehingga layanan SPayLater menjadi alternatif untuk memperoleh sebuah barang. Alat analisis dalam penelitian ini adalah SPSS Versi 23. Berdasarkan hasil dari pembahasan di atas diperoleh kesimpulan bahwa variabel lingkungan sosial, hedonic shopping motivation, dan utilitarian value memberikan pengaruh positif dan signifikan terhadap perilaku konsumtif dan berdasarkan uji F variabel lingkungan sosial, hedonic shopping motivation, dan utilitarian value berpengaruh secara simultan terhadap perilaku konsumtif. Hasil penelitian secara teoritis memberikan kontribusi dalam bidang pemasaran yaitu memperoleh bukti empiris bahwa lingkungan sosial, hedonic shopping motivation, dan utilitarian value berpengaruh secara simultan terhadap perilaku konsumtif pengguna SPayLater dan hasil penelitian secara praktis kepada pihak Shopee dalam menerapkan strategi pengembangan produk SPayLater kedepannya. Shopee perlu mempertimbangkan untuk memberikan keringanan atau kemudahan pada kredit produk-produk flexing.
FOREIGN TOURIST’S FOOD PREFERENCES IN LOMBOK: A QUALITATIVE RESEARCH IN CUSTOMER BEHAVIOR Sudiartha Athar, Handry; Josman, Lady Faerrosa; Hermanto
Dinasti International Journal of Digital Business Management Vol. 1 No. 3 (2020): Dinasti International Journal of Digital Business Management (April - May 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i3.254

Abstract

Customer behavior is one of the challenging studies in marketing. Most of all, the customer’s behavior towards a tourism destination’s product such as food or as we often call gastronomy. This study is a qualitative research aimed to know what’s behind the food preferences of foreign tourist from different countries (such as Australia, Finland, Japan, Malaysia, and the UK), what motivates them when choosing a certain food during their holiday. In-depth interview along with keen observation were held to get sufficient information and deep results on the purpose of the study. This study was held in Lombok and ten participants were being interviewed. The results indicate that there are three main aspects that affect the participants in choosing their food when in a tourism destination: a) Exposure effect; b) Intention to looking for new experiences and/or based on past experiences; and c) The food aspects. This study surely answers that providing sufficient information to the international market of our tourism industry is a big must as they surely will search for related information before deciding on what to consume in a certain destinations as well as providing them with good quality culinary and a long life experiences that they can cherish in the future.
Pembuatan Video Promosi untuk Peningkatan Brand Image dan Brand Awareness Desa Wisata Hijau Bilebante Faerrosa, Lady; Qatrunnada, Qatrunnada; Agus Pratama, Aryan
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4597

Abstract

Perkembangan teknologi informasi, terutama media sosial seperti TikTok, Instagram, dan YouTube, memberikan peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dan destinasi wisata untuk mempromosikan produk dan jasa yang dimiliki. Sayangnya, meskipun Desa Wisata Hijau (DWH) Bilebante di Lombok memiliki potensi wisata yang unik, pengelola masih belum memaksimalkan pemanfaatan media sosial untuk promosi, terutama melalui sebuah video. Kegiatan pengabdian ini bertujuan untuk membantu pengelola DWH Bilebante dalam pembuatan video promosi yang dapat dipublikasikan melalui akun sosial media guna meningkatkan brand image dan brand awareness DWH Bilebante. Metode pelaksaan dimulai dari observasi objek wisata, penulisan naskah dan narasi, pengambilan footage, serta editing video. Hasil kegiatan pengabndian berupa video promosi yang menonjolkan keindahan alam dan budaya lokal DWH Bilebante. Video promosi tersebut menunjukkan peningkatan engagement yang signifikan, dengan lebih dari 800 tayangan di Instagram dan lebih dari 80 tayangan di YouTube. Diharapkan, video ini dapat memperkuat brand image DWH Bilebante sebagai destinasi wisata yang ramah, unik, dan kaya akan kearifan lokal, serta menarik lebih banyak wisatawan untuk berkunjung.
Co-Authors Ahya Sarahya Akib, Nasifa Tridasari Algifani, M. Gaza Algifani, Muhammad Gaza Amalia Wardi, Putri Anggriani, Rini Arsana, I Made Mangku Aryan Agus Pratama Athar, Handry Sudiartha Baiq Dinna Widiyasti Baiq Nadia Nirwana Baiq Wanda Hamidah Budiarte, Meiza Ariya Burhan, Muhammad Rahmatul Cahyadi, Irwan Coniawati, Silviana Kholi Dafa Awanta Dinna Widiyasti, Baiq Dita, Ratna Karisma Hamidah, Baiq Wanda Hermanto Himawan Sutanto, Himawan I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Ika Yuliana Irwan Cahyadi Isra Dewi Kuntary Ibrahim Jati, L. Jatiko Jayanti, Ni Nengah Sri Dewi Kavatina Munamahsa Islami Komala, Rina Kurniawan, Rheza Lestari, Amelia Puji Lilik Widyawati M. Chothibul Umam Assa’ady M.Chothibul Umam Assa’ady Maghfira Rizky Maulani Marlini, Febria Nurmelia Meilyana Muhammad Rahmatul Burhan Noviansyah Noviansyah Noviansyah, Noviansyah Paladita, Ida Bagus Phyta Rahima Pratama, Aryan Puspita Dewi, Puspita Putri Amalia Wardi Qatrunnada, Qatrunnada Raden Bagus Faizal Irany Sidharta Rahmah, Rizky Mawadatul Rini Anggriani Rini Anggriani Rini Anggriani Rizky Mawadatul Rahmah Rizky Raharjo Stevany Hanalyna Dethan Sudiartha Athar, Handry Susilo Talidobel Syarach, Aliccia Widia Febriana Widia Febriana Widia Febriana, Widia Widiana, Harmi Wijaya, Cinthya Amelia Yuliana, Ika Zahrah Zahrah Zahrah Zahrah Zahrah