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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Scientific Journal of Reflection : Economic, Accounting, Management and Business Distribusi Amwaluna Jurnal Ekonomi dan Keuangan Syariah SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Digital Business Management Target : Jurnal Manajemen Bisnis DEDIKASI PKM ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Komunikasi dan Kebudayaan Jurnal Aplikasi Perpajakan ECONOMIST: Jurnal Ekonomi dan Bisnis Kreativasi: Journal of Community Empowerment Jurnal Pengabdian kepada Masyarakat IPTEKS Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Business and Information System Jurnal Pengabdian Pada Masyarakat IPTEKS
Josman, Lady Faerrosa
Universitas Bumigora, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Enhancing Tourism Marketing Performance Through Green Marketing Strategy and Consumer-based Brand Equity Faerrosa, Lady; Pratama, Aryan Agus; Algifani, Muhammad Gaza
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 3 (2024): September - Desember 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i3.6429

Abstract

One crucial determinant of tourism performance is environmental sustainability. Unfortunately, not all tourist destinations have adopted environmentally friendly tourism practices, making it important to explore and research this issue. This study aims to analyze the impact of green marketing strategy and consumer-based brand equity (CBBE) on the sustainability of tourism marketing performance in Lombok Island. The research employed both qualitative and quantitative approaches. The researchers conducted interviews with 10 informants from among Lombok's tourism stakeholders and distributed questionnaires to 350 domestic tourists. Qualitative data was analyzed using content analysis, while quantitative was analyzed using multiple linear regression with the aid of SPSS. The results indicate that both green marketing strategy and CBBE have a positive and significant impact on tourism marketing performance. As this study utilizes a mixed-method approach, it provides a more comprehensive understanding of the key factors that can enhance tourism marketing performance. Consequently, these findings can serve as a basis for stakeholders in formulating policies for sustainable and environmentally friendly marketing concepts that align with the demands of their target consumers.
Implementation of Reward and Punishment System in Improving Employee’s Work Discipline Cahyadi, Irwan; Anggriani, Rini; Faerrosa, Lady; Ibrahim, Isra Dewi Kuntary
Target : Jurnal Manajemen Bisnis Vol 6 No 2 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i2.4627

Abstract

Government bureaucracy often faces criticism from the public, particularly regarding inefficiency and low work discipline among employees. A frequent complaint is the unproductive use of time, which is often attributed to weak leadership and the failure to enforce applicable regulations. Many believe that the lack of firm decision-making from leaders contributes to poor discipline within government offices. The purpose of this study was to examine the impact of the reward and punishment system on improving employee work discipline. The method employed was a quantitative method with causal approach. Data was collected through a census, including responses from 34 staff members at the Cakranegara and Sandubaya District Offices. The findings indicate that the reward system had a significant positive impact on employee work discipline. In contrast, the punishment system did not show a significant effect on improving discipline. These results suggest that government offices could enhance employee performance and discipline by focusing more on a well-structured reward system. The study highlights the importance of recognition and incentives as a driving force for motivating employees, while punitive measures might not have the desired outcome in fostering better discipline. It is hoped that the study's findings will contribute in encouraging leaders in government institutions to implement more effective reward and punishment systems to improve overall work discipline and organizational efficiency.
STUDY OF CONSUMER PREFERENCES TO SUPPORT THE MARKETING STRATEGY OF THE THRIFT CLOTHING BUSINESS Faerrosa, Lady; Dethan, Stevany Hanalyna
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.510

Abstract

With the increasing number of thrift shops and traditional markets on Lombok Island, researchers view research in relation to consumer behavior and marketing strategies as very important. The purpose of this study is to analyze consumer preferences as a supporter of the marketing strategy of the thrift clothing business on Lombok Island. In-depth interviews were conducted with five key informants of this study who are business people and consumers of thrift clothing who have shopped at least five times at markets or thrift stores on Lombok Island. The results of this study show that thrift clothing consumers mostly make purchases offline of daily wear and clothing to work. In addition, consumers buy thrift clothes because of the availability of various brands from various countries such as Korea, Japan, and America. The reason for consumer preference in purchasing thrift clothing is because of the much cheaper price, much better quality of materials, the availability of various unique models to meet the needs of consumer fashion styles, and a little awareness of environmental sustainability. The result of this study provides an overview of consumer preference patterns that can be used in the preparation of marketing strategies, namely in terms of price, products, and distribution channels. Theoretically, the results of this study also enrich the wealth of knowledge in the field of consumer behavior, especially regarding consumer preferences in purchasing used clothes.
The Influence of Hedonic Motive, Shopping Lifestyle and Religiosity on Customer’s Impulse Buying Behavior: Moderated by Fear of Missing Out Athar, Handry Sudiartha; Faerrosa, Lady
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 9 No. 1 (2025): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v9i1.4562

Abstract

In recent years, there has been significant change in consumer behavior, particularly in the decision-making process and its influence on purchase intentions. Diverse market conditions, characterized by increased competition, have underscored the importance of understanding factors affecting consumer behavior. This study aims to explore the influence of hedonic motives, shopping lifestyle, and religiosity on impulse buying among customers of Muslim fashion stores with Fear of Missing Out (FOMO) as a moderating variable. The research employs a quantitative approach with purposive sampling technique to select 100 Muslim women respondents. Data collection is conducted through online questionnaires and analyzed using Structural Equation Modeling Partial Least Squares (SEM PLS). The findings demonstrate that hedonic motives and shopping lifestyle significantly and positively influence impulse buying, while religiosity also plays a role in enhancing impulsive purchasing behavior. However, FOMO does not significantly moderate the relationship between religiosity and impulse buying. These results highlight the interplay between psychological and cultural factors in shaping consumer behavior in niche markets. The study provides actionable insights for marketers in the Muslim fashion sector to design targeted strategies that resonate with consumer motivations. Additionally, it contributes to the theoretical understanding of consumer behavior within the context of religious and cultural influences, offering a foundation for future research in this domain.
PENGARUH PERCEIVED RISK, TRUST, DAN PURCHASE INTENTION TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE (LOMBOK) Wijaya, Cinthya Amelia; Josman, Lady Faerrosa; Jati, L. Jatiko
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2025): April 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v2i2.72

Abstract

Kebutuhan konsumen bertambah secara signifikan diera e-commerce. Pertumbuhan ini disebabkan karena perilaku masyarakat yang saat ini berubah dari berbelanja secara offline menjadi lebih senang berbelanja online. Saat membuat keputusan pembelian secara online tidak semudah seperti berbelanja langsung di toko. Pada toko fisik konsumen dapat melihat langsung barang yang ingin dibeli tetapi, di toko onlinekonsumen hanya dapat melihat gambar dan spesifikasi produk yang ditampilkan. Penelitian ini bertujuan untuk mengetahui pengaruh perceived risk, trust, dan purchase intention terhadap keputusan pembelian pengguna Shopee (Lombok). Penelitian ini menggunakan penelitian kuantitatif. Populasi dalam penelitian ini adalah pengguna Shopee yang berdomisili di Lombok. Jumlah sampel pada penelitian ini adalah 100 responden. Alat analisis data yang digunakan adalah software SPSS 25. Hasil uji t (parsial) perceived risk tidak berpengaruh terhadap keputusan pembelian pengguna Shopee di Mataram,sedangkan trust dan purchase intention berpengaruh positif dan signifikan terhadap keputusan pembelian pengguna Shope di Lombok.
Pendampingan Scale Up Aspek Pemasaran Usaha Younk Cookies dengan Pendekatan Model Project-Based Learning Pratama, Aryan; Anggriani, Rini; Faerrosa, Lady; Dewi, Puspita; Meilyana; Arsana, I Made Mangku; Akib, Nasifa Tridasari
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 2 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Desember)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i2.333

Abstract

Digital transformation has played an important role in the sustainability of Micro, Small and Medium Enterprises (MSMEs). The use of digital platforms as a marketing strategy continues to show rapid development and has been able to expand market reach. However, not all MSME actors are able to adapt in their implementation and application independently due to low understanding of digital literacy. This community service is intended to encourage and determine solutions to problems in the marketing aspect in the digital era through a Project-Based Learning approach. Through this activity, business actors are able to identify and recognize the problems they are facing and find solutions to these problems. The use of Instagram social media in product marketing can be used as an effective promotional medium that has an impact on expanding market reach, increasing brand awareness, increasing production and sales. In the future, it is also expected to increase the capacity of financial management and digital payments.
Manajemen Operasional Implementasi Manajemen Operasional Sederhana untuk Meningkatkan Efisiensi Produksi pada Pelaku UMKM di Desa Beleka kecamatan Praya Timur kabupaten Lombok Tengah: Implementasi Manajemen Operasional Sederhana Widia Febriana; Rini Anggriani; I Nyoman Yoga Sumadewa; Lilik Widyawati; Noviansyah; Lady Faerrosa
Jurnal Pengabdian kepada Masyarakat IPTEKS Vol. 2 No. 2 (2025)
Publisher : Rajawali Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan efisiensi produksi pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Beleka, Kecamatan Praya Timur, Kabupaten Lombok Tengah, melalui penerapan manajemen operasional sederhana. Berdasarkan observasi awal, sebagian besar pelaku UMKM di desa ini menghadapi tantangan dalam mengelola proses produksi secara efektif, mulai dari pengaturan alur kerja, penggunaan waktu, hingga manajemen bahan baku. Kegiatan pengabdian ini dilakukan dalam bentuk pelatihan partisipatif, pendampingan teknis, serta penerapan alat bantu operasional seperti standar operasional prosedur (SOP) produksi, pencatatan waktu kerja, dan sistem kontrol persediaan sederhana. Hasil dari kegiatan menunjukkan adanya perbaikan signifikan dalam efisiensi produksi, di antaranya penurunan waktu proses hingga 25%, pengurangan limbah bahan baku, serta peningkatan kapasitas produksi harian. Kegiatan ini membuktikan bahwa pendekatan manajemen operasional yang sederhana namun kontekstual dapat memberikan dampak nyata terhadap peningkatan produktivitas dan daya saing UMKM desa. Model ini diharapkan dapat direplikasi pada desa lain dengan kondisi serupa di wilayah Lombok dan sekitarnya.
Workshop Penulisan Artikel Ilmiah dan Metode Penelitian Lady Faerrosa; Raden Bagus Faizal Irany Sidharta; Zahrah; Isra Dewi Kuntary Ibrahim; Baiq Dinna Widiyasti
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 4 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v1i4.55

Abstract

The hardest part of doing research for some people is writing a research background and choosing the right research methods. The purpose of holding community service in the form of workshops with the theme of Scientific Article Writing and Research Methods is to provide training and guidelines for writing scientific papers and choosing the right research methods. The target of this community service is young lecturers / researchers of the Management Study Program, students of Semester V and Semester VII of S1 Management, Bumigora University. This workshop activity is considered important because the author realizes that new students and lecturers or researchers still need guidance to understand more deeply the steps that need to be done in each research phase. Community service in the form of workshops like this is expected to be a forum for lecturers and universities to provide guidance and knowledge to the target community, especially new students and lecturers. In addition, considering the importance of workshops with this theme, it is also hoped that this service activity can be a reference and inspiration for other institutions to hold similar activities.
Promosi Layanan Marketing Berbasis Pemasaran Holistik pada Literasi Media Digital Indonesia Lady Faerrosa; Ahya Sarahya; Baiq Wanda Hamidah; Dafa Awanta
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 1 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (September)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i1.264

Abstract

The ever-evolving internet technology is changing the way humans work and communicate. The Internet is also widely used as a supporter of the advancement of the creative communication service industry. The purpose of conducting this service is to assist developing a marketing strategy in promoting marketing services by using holistic marketing in order to create a more varied promotion strategy. The target of this activity is Indonesian Digital Media Literacy which is a relatively new digital communication service with a low number of employees. Hence, the authors see that Indonesian Digital Media Literacy still needs brainstorming ideas from other parties. Devotion in collaboration between the authors and Digital Media Literacy Indonesia in carrying out a branding strategy, gaining followers, and brand awareness to gain brand loyalty is very much needed by both parties. The author can implement the theory and knowledge of the marketing strategies studied. Meanwhile, an Indonesian Digital Media Literacy company gained insights and new strategies that have proven effective in increasing the number of social media followers it has and increasing the number of current clients.
Moderating the Influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention with Live Streaming Algifani, M. Gaza; Faerrosa, Lady; Widiyasti, Baiq Dinna
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.885

Abstract

In the past year, the Lazada application has experienced a significant decline in the number of visitors and purchases, suspected to be caused by poor consumer experience that has reduced consumer purchase intentions on the Lazada application. Product reviews and ratings on the Lazada application are often questionable in their credibility, either because the review sources are unreliable or because there is a discrepancy between product ratings and product quality. This study aims to analyze the influence of online customer reviews and ratings on purchase intention and to see the moderation ability of live streaming on the influence of both variables on purchase intention. The method used is a quantitative method with the Structural Equation Model-Partal Least Square (SEM-PLS) data analysis technique. Respondents in this study were 160 Lazada application users in the city of Mataram who had made purchases in the past year and had watched live streaming. Data processing used Smart PLS. The results of this study indicate that Online Customer Reviews and online customer ratings have a positive and significant effect on Purchase Intention. In addition, live streaming is confirmed to significantly strengthen the influence of online customer reviews and online customer ratings on purchase intention. These findings can help Lazada improve consumer experience and increase the credibility of product reviews and ratings, which can ultimately increase consumer purchase intentions. In addition, this study also provides insight into how marketing strategies, such as live streaming, can influence purchasing decisions on e-commerce platforms.
Co-Authors Ahya Sarahya Akib, Nasifa Tridasari Algifani, M. Gaza Algifani, Muhammad Gaza Amalia Wardi, Putri Anggriani, Rini Arsana, I Made Mangku Aryan Agus Pratama Athar, Handry Sudiartha Baiq Dinna Widiyasti Baiq Nadia Nirwana Baiq Wanda Hamidah Budiarte, Meiza Ariya Burhan, Muhammad Rahmatul Cahyadi, Irwan Coniawati, Silviana Kholi Dafa Awanta Dinna Widiyasti, Baiq Dita, Ratna Karisma Hamidah, Baiq Wanda Hermanto Himawan Sutanto, Himawan I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Ika Yuliana Irwan Cahyadi Isra Dewi Kuntary Ibrahim Jati, L. Jatiko Jayanti, Ni Nengah Sri Dewi Kavatina Munamahsa Islami Komala, Rina Kurniawan, Rheza Lestari, Amelia Puji Lilik Widyawati M. Chothibul Umam Assa’ady M.Chothibul Umam Assa’ady Maghfira Rizky Maulani Marlini, Febria Nurmelia Meilyana Muhammad Rahmatul Burhan Noviansyah Noviansyah Noviansyah, Noviansyah Paladita, Ida Bagus Phyta Rahima Pratama, Aryan Puspita Dewi, Puspita Putri Amalia Wardi Qatrunnada, Qatrunnada Raden Bagus Faizal Irany Sidharta Rahmah, Rizky Mawadatul Rini Anggriani Rini Anggriani Rini Anggriani Rizky Mawadatul Rahmah Rizky Raharjo Stevany Hanalyna Dethan Sudiartha Athar, Handry Susilo Talidobel Syarach, Aliccia Widia Febriana Widia Febriana Widia Febriana, Widia Widiana, Harmi Wijaya, Cinthya Amelia Yuliana, Ika Zahrah Zahrah Zahrah Zahrah Zahrah