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All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan JBTI : Jurnal Bisnis : Teori dan Implementasi Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ekuilnomi Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) Banco: Jurnal Manajemen dan Perbankan Syariah Journal of Management and Digital Business Journal of Social And Economics Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Advances in Management & Financial Reporting JER Hirarki : Jurnal Ilmiah Manajemen dan Bisnis PROMOTIF: Jurnal Pengabdian Kepada Masyarakat journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Rini Kuswati
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH KEPERCAYAAN DAN KEAMANAN TERHADAP NIAT PEMBELIAN PRODUK FASHION SECARA ONLINE Nabiil Hilmi Makaarim; Rini Kuswati
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 13 No. 2 (2024): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of trust and security on the purchase intention of fashion products online. The research method used in this research is quantitative method. The sampling technique in this study is nonprobability sampling technique with purposive sampling method, data obtained from primary data distributed through closed questionnaires using a Likret scale. The population in this study were consumers who had shopped for fashion online, totaling 182 respondents. The PLS-SEM Analysis technique is used as a tool to predict and explore complex models with less stringent requirements on the data. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The results of this study indicate that trust is able to mediate the relationship between security and online fashion purchase intentions.
Improving Pro-environmental Behavior: Voluntary and Social-Pressure Pathways in Indonesia Kuswati, Rini; Waskito, Jati; Pramesti , Diesyana Ajeng; Shoxrux Ulugbekovich, Ibragimov
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29471

Abstract

The study focuses on developing a model of pro-environmental behavior. Another pressing matter is determining whether pro-environmental behavior is voluntary or involuntary. This study examines the impact of social pressure and pro-environmental self-identity on such behavior, with pro-environmental views acting as a mediator variable. The study employed a positivist paradigm and used quantitative methods via an online survey. The research design involved a diverse group of participants, including adolescents and adults from Indonesia. A total of 653 Indonesian respondents were selected from across Indonesia. Using Smart PLS to analyze the data, this study demonstrates that social pressure and pro-environmental self-identity substantially and favorably impact pro-environmental attitudes, based on empirical evidence. Recent research shows that pro-environmental activity in Indonesian society tends to be voluntary rather than compulsory. This study provides empirical evidence that the combination of social influence and self-identity theories can effectively explain voluntary pro-environmental behavior
Pengaruh Brand Awareness Terhadap Repurchase Intention yang Dimediasi oleh Brand Loyalty dan Brand Equity Vania Taradiva Aristawati; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7629

Abstract

This study aims to analyze the effect of brand awareness on repurchase intention for Lemonilo products, with brand loyalty and brand equity as mediating variables. This research is conducted due to inconsistencies in previous studies regarding the relationship between brand awareness and repurchase intention. A quantitative method with the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach was used, analyzed with SmartPLS 3 software. Data were collected through an online survey using Google Forms and purposive sampling, involving 202 university students in Indonesia who had purchased Lemonilo instant noodles. The results indicate that brand loyalty and brand equity significantly influence repurchase intention. However, brand awareness does not directly affect repurchase intention but contributes indirectly through increased brand loyalty and brand equity. These findings suggest that brand recognition alone is insufficient to drive repurchase intention without strong loyalty and perceived brand value.
Pengaruh Nilai Informatif, Nilai Hiburan, Keaslian, dan Homophily Terhadap Kredibilitas Merek dan Niat Beli yang di Mediasi Hubungan Parasosial Fayestika Anantasia Pratiwi; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7705

Abstract

This study aims to analyze the impact of informative value, entertainment value, authenticity, and homophily on brand credibility and purchase intention mediated by parasocial relationships in digital marketing by social media influencers. The method used is Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships between variables. The study's population consists of active social media users following influencers, with a sample of 155 respondents. The results show that informative value, authenticity, and homophily significantly influence parasocial relationships, which in turn affect brand credibility and purchase intention. Entertainment value does not have a significant effect on parasocial relationships or purchase intention. Parasocial relationships mediate the effect of informative value, authenticity, and homophily on brand credibility and purchase intention, but not for entertainment value. This study provides insights for marketers in selecting the right influencer based on informative value, authenticity, and similarity in characteristics with the target audience.
Pengaruh Nilai Altruistik, Nilai Hedonis dan Efikasi Diri Terharap Perilaku Pembelian Hijau yang Dimediasi oleh Keyakinan Pro Lingkungan Elsa Hendriana Putri; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7784

Abstract

This study aims to analyze the influence of altruistic values, hedonic values, and self-efficacy on green purchasing behavior mediated by pro-environmental beliefs on cosmetic consumers in Indonesia. The research sample consisted of 200 respondents who use environmentally friendly cosmetic products and have knowledge related to the products. Using a quantitative method with a systematic approach, data were collected through a closed questionnaire with a Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that altruistic values and self-efficacy had a significant effect on green purchasing behavior, while hedonic values had no effect. Pro-environmental beliefs were shown to have a significant positive effect on green purchasing behavior and mediated the relationship between altruistic values and self-efficacy on the behavior, but did not mediate the relationship between hedonic values and green purchasing behavior. Overall, the findings of this study emphasize the importance of altruistic values and self-efficacy in driving green purchasing behavior through pro-environmental beliefs, while hedonic values did not have a significant effect. This study provides an important contribution to the understanding of the factors that influence consumer decisions in purchasing environmentally friendly products, especially in the context of cosmetics in Indonesia.
Pengaruh Frugality Terhadap Niat Beli Produk Hijau dengan Motivation to Save Sebagai Variabel Mediasi Kholifah Syafrina Hasna; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 12 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i12.10380

Abstract

This study aims to analyze the influence of involuntary frugality and voluntary frugality on green purchase intention with motivation to save as a mediating variable. The growing awareness of sustainable consumption highlights the importance of understanding how frugal lifestyles and saving behavior shape consumers’ intentions to purchase green products. A quantitative approach was employed using a survey of 199 respondents from Surakarta, Indonesia, who have an interest in green products. The sampling technique used was purposive sampling, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results indicate that involuntary frugality has a positive and significant effect on motivation to save but no significant effect on green purchase intention. Conversely, voluntary frugality has a positive and significant influence on both motivation to save and green purchase intention. Furthermore, motivation to save positively and significantly affects green purchase intention and mediates the relationship between voluntary frugality and green purchase intention, but not between involuntary frugality and green purchase intention. These findings reveal that voluntarily adopted frugality driven by personal awareness and sustainable values has a stronger impact on consumers’ intentions to purchase green products than frugality driven by economic constraints. The results support the Theory of Planned Behavior in explaining the role of personal values and self-control in sustainable consumer behavior.
Dampak Video Pendek Terhadap Niat Beli Konsumen – Kasus Kopi Kenangan Di Surakarta Andra Vikto Santosa; Rini Kuswati
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.10113

Abstract

Tujuan dari penelitian ini adalah untuk melakukan analisis pengaruh video pendek terhadap niat beli konsumen Kopi Kenangan di Surakarta. Metode kuantitatif dengan pendekatan positivisme digunakan, dengan menggunakan teknik purposive sampling, penelitian ini menjaring 144 responden untuk mengisi kuesioner terstruktur sebagai sumber data primer. berusia 17–40 tahun, aktif menonton video pendek di TikTok, Instagram Reels, atau YouTube Shorts, dan pernah membeli atau mempertimbangkan membeli produk Kopi Kenangan. Variabel penelitian meliputi Konten Fungsional, Konten Menghibur, Konten Emosional, Nilai yang Dirasakan, dan Niat Beli. Penelitian ini menerapkan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) guna mengevaluasi hubungan kausalitas serta pengaruh mediasi antarvariabel. Temuan penelitian ini mengindikasikan bahwa video pendek berpengaruh positif dan signifikan terhadap niat beli melalui konten fungsional dan menghibur, sedangkan konten emosional tidak berpengaruh signifikan. Keberadaan konten yang bersifat fungsional dan menghibur mampu meningkatkan persepsi nilai konsumen, yang secara simultan memberikan dampak positif terhadap penguatan niat beli. Secara praktis, penelitian ini memberikan kontribusi strategis bag Kopi Kenangan untuk memperkuat konten fungsional, mengutamakan konten menghibur, serta melakukan evaluasi berkala agar strategi pemasaran video pendek tetap efektif.
Peran Sikap Dalam Memediasi Green Packaging dan Eco Labeling Pada Purchase Intention Produk Hijau Mekar Sari; Rini Kuswati
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10193

Abstract

Studi ini menelisik pengaruh green packaging dan eco labeling terhadap purchase intention konsumen produk perawatan kulit Avoskin dengan attitude terhadap green product sebagai mediator. Penelitian ini mengadopsi paradigma positivistik melalui pendekatan kuantitatif dengan metode survei. Responden dipilih secara purposif, yaitu individu berusia minimal 17 tahun yang pernah membeli atau menggunakan produk Avoskin. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS. Temuan penelitian mengindikasikan bahwa green packaging dan eco labeling menstimulasi niat beli konsumen secara langsung maupun tidak langsung serta membentuk sikap positif terhadap produk hijau. Lebih lanjut, sikap konsumen terbukti secara signifikan memediasi hubungan antara green packaging dan eco labeling terhadap purchase intention, sehingga menegaskan peran strategis attitude dalam memperkuat niat beli. Hasil penelitian ini menekankan urgensi perancangan strategi pemasaran berkelanjutan yang menitikberatkan pada pembentukan persepsi hijau konsumen untuk mendorong akuisisi produk ramah lingkungan.
The Influence of Compensation and Workload on the Quality of Health Services in Hospitals with the Effectiveness of Electronic Medical Records as a Mediating Variable Mugi Rahayu Pangestuti; Yusuf Alam Romadhon; Rini Kuswati
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2934

Abstract

The aim of this research is to analyze the influence of compensation and workload on the quality of health services in hospitals with the effectiveness of electronic medical records as a mediating variable. This research method is quantitative. The population in this study were General Practitioners, Nurses, and Midwives at AN-NISA Tangerang Hospital. The sampling technique in this research uses a saturated sample technique. The number of respondents in this study was 302 respondents. This research uses primary data in its preparation. The data collection method used in this research was by distributing questionnaires. The data analysis technique in this research uses Partial Least Square (PLS) with the help of SMARTPLS Software. The results of this research are that compensation does not have a significant influence on service quality. Workload has a positive and significant influence on Service Quality. Compensation has a positive and significant influence on the effectiveness of electronic medical records. Workload has a positive and significant influence on the effectiveness of electronic medical records. The effectiveness of Electronic Medical Records has a positive and significant influence on Service Quality. The calculation results show that the effectiveness of electronic medical records can mediate the influence of compensation on service quality. The calculation results show that the effectiveness of electronic medical records can mediate the influence of workload on service quality.
Perluasan Teori Perilaku Terencana Pada Perilaku Pembelian Ramah Lingkungan Alfina Septriana Pamungkas; Rini Kuswati
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 4 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7538

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepedulian lingkungan terhadap perilaku pembelian ramah lingkungan dengan perluasan Theory of Planned Behavior (TPB). Pendekatan kuantitatif digunakan dengan paradigma positivisme, melalui penyebaran kuesioner tertutup skala Likert kepada masyarakat dan mahasiswa yang memiliki kesadaran lingkungan, dengan teknik purposive sampling dan jumlah sampel minimal 200 responden. Variabel yang dianalisis mencakup kepedulian lingkungan, sikap hijau, norma subjektif hijau, dan kontrol perilaku yang dirasakan sebagai variabel independen, serta perilaku pembelian ramah lingkungan sebagai variabel dependen. Data dianalisis menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa kepedulian lingkungan berpengaruh signifikan terhadap perilaku pembelian ramah lingkungan, baik secara langsung maupun tidak langsung melalui mediasi sikap hijau. Selain itu, perceived behavioral control, subjective norm, dan sikap hijau juga berkontribusi signifikan dalam membentuk intensi pembelian produk yang berkelanjutan. Temuan ini memperkuat relevansi pengembangan TPB dalam memahami perilaku konsumsi pro-lingkungan di masyarakat.
Co-Authors 'Ammar, Mohammad 'Atha Abdul Aziz Abi Yusuf Nur Asida Adinda Mutiara Putri Sakhina Adinda Mutiara Putri Sakhina Aditya Dwi Hardianti Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Ahmad Baihaqi Esaputra Aini, Lola Khurul Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alfina Putri Pratama Alfina Septriana Pamungkas Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andra Vikto Santosa Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Audia Dewi Arifani Aulia Uswatun Khasanah Azzahra Anandita Prasetya Bunga Agustina Perdani Burhannudin Ichsan Choirunnisa, Bella A. Destri Andri, Sigit Dewa, Muhammad Rakha Kusuma Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Feisya Arfani Syahafidan Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Iliyyin, Al Haqqul Ala Ilyas Alfida' Abdillah Imronudin Imronudin Intan Laiti Qonita Irfan, Maulana Ali Iwan Setiawan Adji Jannah, Niswatul Jati Waskito Kholifah Syafrina Hasna Kholifah Syafrina Hasna Krisnawan, Gata Kurniawati, Novarina Kussudyarsana Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini Lucky Titi Wandansari Lukman Caesar Fauzan Eri Fail M. Ilham Timur Abdillah M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Mekar Sari Mercylina Rifka Cisandra Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Mugi Rahayu Pangestuti Muhammad Enrico Muhammad Irfan Rivai Zaky Arham Muhammad Rakha Kusuma Dewa Muhammad Sholahuddin Muhammad Wahyu Bima Kusumawardani Muhana, Anas Luthfi Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabiil Hilmi Makaarim Nabila Ayu Wijayanti Nabila Zalfa Faridah Nafisa Rafi Azumah Nanda Meisya Putri Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Nurul Hikmah Pamungkas, Alfina Septriana Pandu Prashanantyo Pangestu, Yulia Kinanti Permatasari, Qisthoni Pramesti , Diesyana Ajeng Putra , Bintang Kharisma Putri Rizqya Faza Putri Tanti Ayuningsih Qisthoni Permatasari Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Retno Sintawati Rino Vrasica Risma Rifatul Koirunisa Rizky?, Vatri Aulia Rizqi, Widhi Dwi Ridho Rosa Nur Maulia Saputra Ruli Permana Sakhina, Adinda Mutiara Putri Sakti Wiryawan Santosa, Andra Vikto Sari, Ajeng Herliyana Sari, Mekar Shoxrux Ulugbekovich, Ibragimov Siti Fatimah Soepatin Soepatin Soepatini Sofa Fikri Haikal Haikal Sri Indra Kurnia Sri Murwanti Sri Padmantyo Sucia Majid Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Syahafidan, Feisya Arfani Syanda Cicit Daradinanti Syelbi Huriyah Baradja Teresa Dina Novitalia Tri Hartati, Wiwit Wahyu Tubagus Sendy Permana Vania Taradiva Aristawati Vrasica, Rino Wafiatun Mukharomah Wahyu Aji Prasetyo Wahyu Triyulianto Putro Widhi Dwi Ridho Rizqi Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wiyadi Wiyadi Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Yusuf Alam Romadhon Zakiyah, Safira Zana Zein Hardimanto Zulfa Irawati Zulfa Irawati, Zulfa