Article Per Year (5 Year)
p-Index From 2021 - 2026
15.082
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan JBTI : Jurnal Bisnis : Teori dan Implementasi Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ekuilnomi Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) Banco: Jurnal Manajemen dan Perbankan Syariah Journal of Management and Digital Business Journal of Social And Economics Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Advances in Management & Financial Reporting JER Hirarki : Jurnal Ilmiah Manajemen dan Bisnis PROMOTIF: Jurnal Pengabdian Kepada Masyarakat journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Rini Kuswati
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 138 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 138 Documents
Search

 10   11   12   13   14 
Pengaruh Social Exclusuion terhadap Implusive Buying Behavior Dengan Relative Deprivation dan Need to Belong Sebagai Variabel Mediasi Lucky Titi Wandansari; Rini Kuswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10174

Abstract

Studi ini dirancang untuk mengkaji bagaimana kondisi keterasingan sosial memengaruhi kecenderungan perilaku pembelian impulsif, dengan ketidakpuasan relatif dan kebutuhan akan penerimaan sosial diposisikan sebagai mekanisme perantara. Penelitian menggunakan pendekatan kuantitatif yang disusun secara sistematis dan terstruktur, dengan melibatkan 200 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner daring berbasis survei dengan pengukuran skala ordinal, di mana setiap konstruk penelitian telah dioperasionalisasikan secara konseptual dan empiris, meliputi keterasingan sosial, ketidakpuasan relatif, kebutuhan untuk diterima, serta perilaku pembelian impulsif. Pengolahan dan analisis data dilakukan melalui pendekatan Structural Equation Modeling (SEM) berbasis SmartPLS, yang mencakup evaluasi model pengukuran dan model struktural, termasuk pengujian validitas dan reliabilitas, pemeriksaan multikolinearitas, analisis koefisien determinasi, predictive relevance, serta pengujian pengaruh langsung dan tidak langsung. Temuan penelitian mengungkapkan bahwa pengalaman eksklusi sosial meningkatkan perasaan ketidakpuasan relatif dan memperkuat dorongan individu untuk memperoleh penerimaan sosial, yang selanjutnya berkontribusi terhadap meningkatnya kecenderungan pembelian impulsif, baik secara langsung maupun melalui peran variabel mediasi. Hasil ini mengindikasikan bahwa tekanan sosial dan kebutuhan psikologis akan afiliasi berperan signifikan dalam membentuk perilaku konsumsi yang bersifat spontan.
The Role of Green Brand Positioning, Knowledge, and Attitude to Improve Green Product Purchase Intention Audia Dewi Arifani; Rini Kuswati
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to examine how Green Brand Positioning, Green Brand Knowledge, and Attitude Toward Green Brand influence consumer intention to purchase Fore Coffee's environmentally friendly products. Methodology: The research uses an explanatory approach with quantitative methods. A total of 180 participants were selected using a purposive sampling technique. Data were analyzed using SmartPLS 3.0 software with the Partial Least Square (PLS) method. Results: The analysis reveals that Green Brand Positioning, Green Brand Knowledge, and Attitude Toward Green Brand each have a significant and positive impact on Green Product Purchase Intention. Stronger green brand positioning, higher consumer knowledge about environmentally friendly brands, and more positive attitudes toward green brands all contribute to increased purchase intention for eco-friendly products. Applications/Originality/Value: The study highlights the importance of strengthening green brand positioning and enhancing consumer awareness of environmentally friendly products. These insights are valuable for companies in designing effective marketing strategies focused on sustainability and building a positive brand image that encourages eco-friendly purchasing behavior.
Eco-Consciousness, Treasure Hunting, Quality, and Attitude: Keys to Branded Thrifting Consumption Iliyyin, Al Haqqul Ala; Kuswati, Rini
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to analyze how eco-consciousness, treasure hunting, and product quality on purchase intention mediated by attitude on branded thrift products. Environmental awareness and the popularity of branded secondhand goods are important to understand the factors driving purchasing decisions. Methodology: This research methodology uses a quantitative survey approach. Purposive sampling was used to choose university students from all throughout Indonesia for the research sample. Questionnaires were used to gather primary data. Data analysis used Structural Equation Modeling (SEM) to test the hypothesis. Results: The results show that Eco-consciousness, Treasure Hunting, and Product Quality have a positive and significant effect on attitude. Attitude has a positive and significant effect on purchase intention. The results of the mediation test show that attitude significantly mediates the influence of eco-consciousness, treasure hunting, and product quality on purchase intention.Applications/Originality/Value: These findings provide practical implications for thrift business actors to increase consumer purchase intention by building a positive attitude. This can emphasize aspects of eco-consciousness, treasure hunting, and quality products.
The Influence of Perceived Usefulness and Perceived Ease of use on Impulse Buying Mediated by Hedonic Motivation on Fashion Products in Shopee E-Commerce Wahyu Aji Prasetyo; Rini Kuswati
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to analyze the impact of fiscal policy and macroeconomic indicators on the happiness index in the ASEAN region and South Korea. This study fills a gap in the literature by dissecting fiscal policy into two dimensions: tax burden (Tax Ratio) and tax composition (Tax Structure), and includes South Korea as a benchmark for developed countries to increase model variation and complementarity Methodology: Using panel data regression with the Fixed Effects Model (FEM) approach on data from 2015-2022 Results: this study found that per capita income (GDP) and tax ratio have a positive and significant effect on happiness. These findings indicate that people are willing to bear a higher tax burden, but only if the fiscal policy is well utilized. Applications/Originality/Value: These findings suggest that policymakers should focus on inclusive economic growth and the effectiveness of public spending to improve the subjective well-being of the people.
Business Development Strategy Analysis Using SWOT and QSPM Methods at Charlie Hospital Demak Intan Laiti Qonita; Muhammad Sholahuddin; Rini Kuswati
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study analyzes the business development strategy of Charlie Hospital Demak, a newly established private hospital operating since late 2024. The hospital faces early-stage challenges related to fluctuating patient visits and the need to build competitive positioning in a growing regional healthcare market.Methodology: Using a mixed-method approach (qualitative and quantiative), the research identifies internal and external strategic factors through the McKinsey 7S Framework, Porter’s Five Forces, and PESTEL analysis, formulates strategic alternatives using SWOT, and determines strategic priorities using the Quantitative Strategic Planning Matrix (QSPM).Results: Findings reveal key strengths in modern facilities, competent human resources, and a comprehensive service philosophy, while weaknesses include ineffective inter-unit communication and suboptimal service procedures. Opportunities arise from industrial zone development, national healthcare programs, and digitalization trends, whereas threats stem from emerging competitors, rising non-communicable diseases, and dynamic health regulations. The IE matrix places the hospital in the "grow and build" category. As a result, prioritized strategies include the Industrial MCU program, mobile specialist services, and hemodialysis.Applications/Originality/Value: This research informs strategic planning for regional hospital development.
Pengaruh Universalism Terhadap Purchase Intention Produk Halal Melalui Mediasi Halal Brand Image : Studi Pada Halal Brand Make Over Nurul Hikmah; Rini Kuswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10354

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Universalism terhadap Purchase Intention produk halal melalui mediasi Halal Brand Image pada merek Make Over. Pendekatan kuantitatif dengan survei digunakan, menargetkan wanita muslim milenial dan generasi Z di Indonesia yang aktif secara digital, berusia lebih dari 17 tahun, dan memiliki pengalaman menggunakan produk. Sampel dipilih secara purposive, data dikumpulkan melalui kuesioner online skala Likert untuk mengukur sikap, persepsi, dan niat beli. Analisis dilakukan menggunakan PLS-SEM melalui software SMARTPLS untuk menilai validitas, reliabilitas, hubungan antar variabel, serta peran mediasi. Hasil menunjukkan bahwa Universalism berpengaruh positif dan signifikan terhadap Purchase Intention dan Halal Brand Image; semakin tinggi nilai Universalism konsumen (kepedulian kemanusiaan, etika, keberlanjutan), semakin positif persepsi citra merek dan niat beli. Halal Brand Image juga berpengaruh positif terhadap Purchase Intention dan memediasi pengaruh Universalism secara signifikan. Penelitian ini memberikan implikasi bagi perusahaan dalam memperkuat citra halal dan mendorong Electronic Word of Mouth (e-WoM) untuk meningkatkan niat beli konsumen.
Pengaruh Conspicuousness, Need For Uniqueness, Hedonism, Dan Value Consciousness Terhadap Minat Pembelian Luxury Brands Feisya Arfani Syahafidan; Rini Kuswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10572

Abstract

Perkembangan sektor luxury brands yang berkembang pesat secara global menjadikan Indonesia sebagai sasaran yang strategis dalam pemasaran global, seiring meningkatnya konsumen segmen kelas menengah atas. Fenomena ini menunjukkan bahwa minat konsumen Indonesia terhadap produk luxury brands tidak hanya didorong pertimbangan fungsional, tetapi juga dipengaruhi faktor-faktor psikologis. Penelitian ini bertujuan untuk menganalisis serta menguji dari empat variabel yaitu conspicuousness, need for uniqueness, hedonism, dan value consciousness terhadap minat pembelian produk luxury brands. Metodologi mengaplikasikan pendekatan kuantitatif dengan data primer melalui kuesioner berskala likert yang dibagikan kepada 240 responden. Kriteria responden meliputi masyarakat Indonesia berusia minimal 18 tahun yang memiliki pengalaman membeli atau setidaknya menunjukkan ketertarikan terhadap produk luxury brands. Analisis data dilaksanakan melalui teknik Partial Least Square Structural Equation Modeling (PLS-SEM) memanfaatkan SmartPLS 4.0. Temuan menginformasikan variabel need for uniqueness memberikan pengaruh positif signifikan terbesar dibandingkan variabel lain, diikuti dengan variabel hedonism dan value consciousness juga menunjukkan dampak positif signifikan. Sementara variabel conspicuousness berpengaruh positif, namun pengaruhnya tidak terbukti signifikan. Berlandaskan temuan tersebut, studi memberikan saran praktis kepada para pelaku industri luxury brands guna merancang strategi pemasaran yang menekankan aspek keunikan, eksklusivitas produk, misalnya dengan meluncurkan produk limited edition atau produk customized, serta mengintegrasikan pesan mengenai value consciousness ke strategi komunikasi pemasaran untuk mempertahankan keseimbangan harga dan kualitas yang didapat.
Pengaruh Green Advertising Terhadap Niat Pembelian yang Dimediasi Oleh Environmental Consciousness dan Green Attitude Muhammad Irfan Rivai Zaky Arham; Rini Kuswati
Center of Economic Students Journal Vol. 9 No. 3 (2026): Juli - September (2026)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/cesjv9i3.1807

Abstract

Tujuan penelitiian ini untuk menganalisis dampak green advertising pada niat pembelian produk ramah lingkungan yang dimediasi oleh environmental consciousness dan green attitude pada pengguna sepeda listrik di wilayah Soloraya. Penelitian ini menerapkan pendekatan kuantitatif eksplanatori dengan metode survei. Sampel berjumlah 200 pengguna sepeda listrik yang dipilih melalui purposive sampling berdasarkan kriteria pernah terpapar green advertising dalam enam bulan terakhir. Data dikumpulkan menggunakan kuesioner daring dan dianalisis dengan metode PLS-SEM menggunakan SmartPLS. Hasil penelitian ini ialah Green advertising, Environmental consciousness dan Green attitude berdampak positif dan signifikan pada purchase intention. Green advertising berdampak positif dan signifikan pada environmental consciousness. Green advertising berdampak positif dan signifikan pada green attitude. Environmental consciousness terbukti memediasi secara parsial dampak green advertising pada purchase intention. Green attitude terbukti memediasi secara parsial dampak green advertising pada purchase intention.
Co-Authors 'Ammar, Mohammad 'Atha Abdul Aziz Abi Yusuf Nur Asida Adinda Mutiara Putri Sakhina Adinda Mutiara Putri Sakhina Aditya Dwi Hardianti Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Ahmad Baihaqi Esaputra Aini, Lola Khurul Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alfina Putri Pratama Alfina Septriana Pamungkas Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andra Vikto Santosa Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Audia Dewi Arifani Aulia Uswatun Khasanah Azzahra Anandita Prasetya Bunga Agustina Perdani Burhannudin Ichsan Choirunnisa, Bella A. Destri Andri, Sigit Dewa, Muhammad Rakha Kusuma Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Feisya Arfani Syahafidan Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Iliyyin, Al Haqqul Ala Ilyas Alfida' Abdillah Imronudin Imronudin Intan Laiti Qonita Irfan, Maulana Ali Iwan Setiawan Adji Jannah, Niswatul Jati Waskito Kholifah Syafrina Hasna Kholifah Syafrina Hasna Krisnawan, Gata Kurniawati, Novarina Kussudyarsana Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini Lucky Titi Wandansari Lukman Caesar Fauzan Eri Fail M. Ilham Timur Abdillah M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Mekar Sari Mercylina Rifka Cisandra Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Mugi Rahayu Pangestuti Muhammad Enrico Muhammad Irfan Rivai Zaky Arham Muhammad Rakha Kusuma Dewa Muhammad Sholahuddin Muhammad Wahyu Bima Kusumawardani Muhana, Anas Luthfi Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabiil Hilmi Makaarim Nabila Ayu Wijayanti Nabila Zalfa Faridah Nafisa Rafi Azumah Nanda Meisya Putri Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Nurul Hikmah Pamungkas, Alfina Septriana Pandu Prashanantyo Pangestu, Yulia Kinanti Permatasari, Qisthoni Pramesti , Diesyana Ajeng Putra , Bintang Kharisma Putri Rizqya Faza Putri Tanti Ayuningsih Qisthoni Permatasari Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Retno Sintawati Rino Vrasica Risma Rifatul Koirunisa Rizky?, Vatri Aulia Rizqi, Widhi Dwi Ridho Rosa Nur Maulia Saputra Ruli Permana Sakhina, Adinda Mutiara Putri Sakti Wiryawan Santosa, Andra Vikto Sari, Ajeng Herliyana Sari, Mekar Shoxrux Ulugbekovich, Ibragimov Siti Fatimah Soepatin Soepatin Soepatini Sofa Fikri Haikal Haikal Sri Indra Kurnia Sri Murwanti Sri Padmantyo Sucia Majid Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Syahafidan, Feisya Arfani Syanda Cicit Daradinanti Syelbi Huriyah Baradja Teresa Dina Novitalia Tri Hartati, Wiwit Wahyu Tubagus Sendy Permana Vania Taradiva Aristawati Vrasica, Rino Wafiatun Mukharomah Wahyu Aji Prasetyo Wahyu Triyulianto Putro Widhi Dwi Ridho Rizqi Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wiyadi Wiyadi Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Yusuf Alam Romadhon Zakiyah, Safira Zana Zein Hardimanto Zulfa Irawati Zulfa Irawati, Zulfa