Article Per Year (5 Year)
p-Index From 2021 - 2026
15.436
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ekuilnomi Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) Banco: Jurnal Manajemen dan Perbankan Syariah Journal of Management and Digital Business Journal of Social And Economics Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Advances in Management & Financial Reporting JER Hirarki : Jurnal Ilmiah Manajemen dan Bisnis PROMOTIF: Jurnal Pengabdian Kepada Masyarakat Benefit: Jurnal Manajemen dan Bisnis EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Rini Kuswati
Universitas Muhammadyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 138 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 138 Documents
Search

 10   11   12   13   14 
Pengaruh Universalism Terhadap Purchase Intention Produk Halal Melalui Mediasi Halal Brand Image : Studi Pada Halal Brand Make Over Nurul Hikmah; Rini Kuswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10354

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Universalism terhadap Purchase Intention produk halal melalui mediasi Halal Brand Image pada merek Make Over. Pendekatan kuantitatif dengan survei digunakan, menargetkan wanita muslim milenial dan generasi Z di Indonesia yang aktif secara digital, berusia lebih dari 17 tahun, dan memiliki pengalaman menggunakan produk. Sampel dipilih secara purposive, data dikumpulkan melalui kuesioner online skala Likert untuk mengukur sikap, persepsi, dan niat beli. Analisis dilakukan menggunakan PLS-SEM melalui software SMARTPLS untuk menilai validitas, reliabilitas, hubungan antar variabel, serta peran mediasi. Hasil menunjukkan bahwa Universalism berpengaruh positif dan signifikan terhadap Purchase Intention dan Halal Brand Image; semakin tinggi nilai Universalism konsumen (kepedulian kemanusiaan, etika, keberlanjutan), semakin positif persepsi citra merek dan niat beli. Halal Brand Image juga berpengaruh positif terhadap Purchase Intention dan memediasi pengaruh Universalism secara signifikan. Penelitian ini memberikan implikasi bagi perusahaan dalam memperkuat citra halal dan mendorong Electronic Word of Mouth (e-WoM) untuk meningkatkan niat beli konsumen.
Pengaruh Conspicuousness, Need For Uniqueness, Hedonism, Dan Value Consciousness Terhadap Minat Pembelian Luxury Brands Feisya Arfani Syahafidan; Rini Kuswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10572

Abstract

Perkembangan sektor luxury brands yang berkembang pesat secara global menjadikan Indonesia sebagai sasaran yang strategis dalam pemasaran global, seiring meningkatnya konsumen segmen kelas menengah atas. Fenomena ini menunjukkan bahwa minat konsumen Indonesia terhadap produk luxury brands tidak hanya didorong pertimbangan fungsional, tetapi juga dipengaruhi faktor-faktor psikologis. Penelitian ini bertujuan untuk menganalisis serta menguji dari empat variabel yaitu conspicuousness, need for uniqueness, hedonism, dan value consciousness terhadap minat pembelian produk luxury brands. Metodologi mengaplikasikan pendekatan kuantitatif dengan data primer melalui kuesioner berskala likert yang dibagikan kepada 240 responden. Kriteria responden meliputi masyarakat Indonesia berusia minimal 18 tahun yang memiliki pengalaman membeli atau setidaknya menunjukkan ketertarikan terhadap produk luxury brands. Analisis data dilaksanakan melalui teknik Partial Least Square Structural Equation Modeling (PLS-SEM) memanfaatkan SmartPLS 4.0. Temuan menginformasikan variabel need for uniqueness memberikan pengaruh positif signifikan terbesar dibandingkan variabel lain, diikuti dengan variabel hedonism dan value consciousness juga menunjukkan dampak positif signifikan. Sementara variabel conspicuousness berpengaruh positif, namun pengaruhnya tidak terbukti signifikan. Berlandaskan temuan tersebut, studi memberikan saran praktis kepada para pelaku industri luxury brands guna merancang strategi pemasaran yang menekankan aspek keunikan, eksklusivitas produk, misalnya dengan meluncurkan produk limited edition atau produk customized, serta mengintegrasikan pesan mengenai value consciousness ke strategi komunikasi pemasaran untuk mempertahankan keseimbangan harga dan kualitas yang didapat.
Pengaruh Green Advertising Terhadap Niat Pembelian yang Dimediasi Oleh Environmental Consciousness dan Green Attitude Muhammad Irfan Rivai Zaky Arham; Rini Kuswati
Center of Economic Students Journal Vol. 9 No. 3 (2026): Juli - September (2026)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/cesjv9i3.1807

Abstract

Tujuan penelitiian ini untuk menganalisis dampak green advertising pada niat pembelian produk ramah lingkungan yang dimediasi oleh environmental consciousness dan green attitude pada pengguna sepeda listrik di wilayah Soloraya. Penelitian ini menerapkan pendekatan kuantitatif eksplanatori dengan metode survei. Sampel berjumlah 200 pengguna sepeda listrik yang dipilih melalui purposive sampling berdasarkan kriteria pernah terpapar green advertising dalam enam bulan terakhir. Data dikumpulkan menggunakan kuesioner daring dan dianalisis dengan metode PLS-SEM menggunakan SmartPLS. Hasil penelitian ini ialah Green advertising, Environmental consciousness dan Green attitude berdampak positif dan signifikan pada purchase intention. Green advertising berdampak positif dan signifikan pada environmental consciousness. Green advertising berdampak positif dan signifikan pada green attitude. Environmental consciousness terbukti memediasi secara parsial dampak green advertising pada purchase intention. Green attitude terbukti memediasi secara parsial dampak green advertising pada purchase intention.
Adoption of Telehealth Services for Metabolic Syndrome: The Moderating Role of Health Consciousness in The UTAUT2 Model Rafi Rahardi; Nur Achmad; Rini Kuswati
Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Vol. 14 No. 2 (2026): Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Educatio
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jpk.V14.I2.2026.263-274

Abstract

Background: Metabolic syndrome (MetS) has become a major public health concern worldwide and is highly prevalent among office workers owing to their sedentary lifestyles and unhealthy behavioral patterns. Limited access to conventional healthcare services hinders preventive care and disease management in these regions. Telehealth has emerged as a promising solution, providing accessible, flexible, and cost-effective healthcare services. However, evidence regarding the factors influencing telehealth adoption among office workers at risk of MetS in developing countries is limited. Objective: This study aimed to examine the determinants of intention to use and actual use of telehealth services among Indonesian office workers at risk of MetS by extending the UTAUT2 model through the incorporation of health consciousness. Methods: A cross-sectional quantitative study was conducted involving 385 office workers identified as being at risk of developing MetS. Data were collected using an online questionnaire and analyzed using partial least squares structural equation modeling.  Results: The findings revealed that Performance expectancy, effort expectancy, social influence, facilitating conditions, and price value significantly influenced the intention to use telehealth in the baseline model. In the extended model, performance expectancy, effort expectancy, social influence, and facilitating conditions remained significant predictors, whereas the effect of price value became insignificant. Health consciousness significantly positively affected both the intention to use and actual use of telehealth services. Furthermore, health consciousness significantly moderated the relationship between social influence and intention to use, indicating that social encouragement becomes more influential among individuals with higher levels of health awareness. Conclusion: Health consciousness is critical for promoting telehealth adoption among office workers at risk of MetS. Integrating health awareness initiatives with supportive technological infrastructure and social influence strategies may enhance telehealth utilization and contribute to more effective workplace health management programs in the future.
Brand Experience and Brand Loyalty: The Mediating Role of Brand Love and Susceptibility to Normative Influence Muhammad Rizki Akbar Prakosa; Rini Kuswati
Advances in Management & Financial Reporting Vol. 3 No. 2 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i2.501

Abstract

Purpose: This research analyzes the effects of brand experience on brand loyalty for Le Minerale products, considering the mediating roles of brand love and susceptibility to normative influence. Six hypotheses are formulated to explore direct and indirect relationships among the variables. Research Method: A quantitative approach is employed, utilizing an online survey. The sample consists of 173 university students in Indonesia who have consumed Le Minerale. Purposive sampling is used. Data analysis is conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0. Seventeen indicators are used to measure Brand Experience, Brand Love, Brand Loyalty, and Susceptibility to Normative Influence. Results and Discussion: Brand Experience positively influences Brand Love, which affects both Brand Loyalty and Susceptibility to Normative Influence. Susceptibility to Normative Influence also directly impacts Brand Loyalty. Mediation analysis reveals that Brand Love mediates the effect of Brand Experience on Brand Loyalty, while Susceptibility to Normative Influence mediates the relationship between Brand Love and Brand Loyalty. Implications: The study highlights the significant role of emotional and social influences in Le Minerale’s marketing. Future research should consider broader populations and additional variables, such as brand trust and social media engagement, to gain a more comprehensive understanding of the topic.
Pendorong Perilaku Impulsive Buying Konsumen Busana Muslim Keke: Antara Discount Price, Electronic Word of Mouth dan Fear Of Missing Out Nafisa Rafi Azumah; Rini Kuswati
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2123

Abstract

Perkembangan industri busana muslim di Indonesia yang semakinpesat mendorong meningkatnya persaingan antar merek, sehinggamemengaruhi perilaku konsumen dalam pengambilan keputusanpembelian. Salah satu perilaku yang banyak muncul ialah impulsive buying, yaitu pembelian yang dilakukan secara spontan tanpaperencanaan sebelumnya. Studi ini bertujuan untuk menganalisispengaruh discount price dan electronic word of mouth (E-WOM) terhadap impulsive buying pada konsumen busana muslim merekKeke, serta menguji peran fear of missing out (FOMO) sebagaivariabel mediasi. Studi ini memakai pendekatan kuantitatif dengan teknik purposive sampling. Data diperoleh dari 210 responden yang ialah konsumen busana muslim Keke di Indonesia melalui penyebaran kuesioner. Metode analisis data yang dipakai ialahStructural Equation Modeling (SEM) berbasis Partial Least Square(PLS) dengan bantuan perangkat lunak SmartPLS 4.1. Hasil penelitian memperlihatkan bahwasanya discount price berpengaruhpositif dan signifikan terhadap impulsive buying. Selain itu, electronic word of mouth juga terbukti berpengaruh positif dan signifikan terhadap impulsive buying serta terhadap fear of missing out. Selanjutnya, fear of missing out berpengaruh positif dan signifikan terhadap impulsive buying dan terbukti memediasi secaraparsial pengaruh electronic word of mouth terhadap impulsive buying. Temuan ini mengindikasikan bahwasanya strategi promosiharga dan pengelolaan informasi digital yang efektif bisameningkatkan kecenderungan pembelian impulsif konsumen, terutama ketika didukung oleh rasa takut tertinggal tren. Studi inidiharapkan bisa menjadi referensi bagi pelaku bisnis dalam merancang strategi pemasaran yang lebih tepat di industri busana muslim.
Pengaruh Halal Marketing Dan Religiosity Terhadap Halal Cosmetics Purchase Intention Dengan Halal Attitude Cosmetics Sebagai Variabel Mediasi Mercylina Rifka Cisandra; Rini Kuswati
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2126

Abstract

Industri kosmetik halal menunjukkan tren pertumbuhan yang konsisten seiring meningkatnya kesadaran konsumen Muslim terhadap aspek kehalalan produk. Penelitian ini bertujuan untuk mengkaji pengaruh halal marketing dan religiosity terhadap halal cosmetics purchase intention dengan memasukkan halal attitude sebagai variabel mediasi. Metode penelitian dilakukan melalui survei terhadap 182 responden perempuan Muslim di Indonesia yang telah menggunakan atau memiliki minat terhadap kosmetik halal. Analisis data dilakukan mempergunakan pendekatan PLS-SEM melalui perangkat lunak SmartPLS 4. Hasil analisis mengindikasikan, halal marketing dan religiosity memengaruhi positif dan signifikan terhadap halal attitude. Selain itu, halal marketing, religiosity, dan halal attitude juga terbukti memengaruhi positif dan signifikan terhadap niat pembelian kosmetik halal. Namun, halal attitude tidak mampu memediasi pengaruh halal marketing maupun religiosity terhadap purchase intention, sehingga kedua variabel tersebut memengaruhi langsung tanpa melalui mekanisme pembentukan sikap terlebih dahulu. Temuan ini mengindikasikan bahwa niat pembelian konsumen terhadap kosmetik halal lebih dipengaruhi oleh efektivitas strategi pemasaran berbasis halal serta tingkat religiusitas individu, dengan peran halal attitude yang tetap memberikan kontribusi dalam memperkuat kecenderungan pembelian.
The Influence of Ewom on Mindful Consumption Behavior Mediated by Attitude, Religiosity, and Mindfulness Bunga Agustina Perdani; Rini Kuswati; Moechammad Nasir
Amkop Management Accounting Review Vol. 5 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2799

Abstract

The purpose of this study is to analyze the influence of Ewom on mindful consumption behavior mediated by Attitude, Religiosity, and Mindfulness. This research employs an explanatory quantitative approach. The population in this study consists of consumers who actively use digital media to search for information about products and receive information from electronic word of mouth (eWOM), particularly those with experience purchasing thrift products. The data in this study are primary. The sampling technique employed in this study is a non-probability sampling approach based on purposive sampling. Data analysis techniques utilize PLS-SEM Software, specifically SMARTPLS. PLS-SEM analysis consists of two parts: the outer model and the inner model. The outer model analysis includes validity testing, reliability testing, and multicollinearity testing. The inner model analysis includes model Goodness testing and hypothesis testing. The results of this study indicate that EWOM has a positive and significant influence on Mindful Consumption Behavior. EWOM has a positive and considerable impact on Attitude. EWOM has a positive and significant effect on Religiosity. EWOM has a positive and substantial influence on Mindfulness. Attitude has no considerable effect on Mindful Consumption Behavior. Religiosity has a positive and significant impact on Mindful Consumption Behavior. Mindfulness has a positive and significant effect on Mindful Consumption Behavior. Attitude does not mediate the relationship between EWOM and Mindful Consumption Behavior. Religiosity mediates the impact of EWOM on Mindful Consumption Behavior. Mindfulness mediates the relationship between EWOM and Mindful Consumption Behavior.
Co-Authors 'Ammar, Mohammad 'Atha Abdul Aziz Abi Yusuf Nur Asida Adinda Mutiara Putri Sakhina Adinda Mutiara Putri Sakhina Aditya Dwi Hardianti Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Ahmad Baihaqi Esaputra Aini, Lola Khurul Akbar, A Zaenudin Alfina Putri Pratama Alfina Septriana Pamungkas Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andra Vikto Santosa Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Audia Dewi Arifani Aulia Uswatun Khasanah Azzahra Anandita Prasetya Bunga Agustina Perdani Burhannudin Ichsan Choirunnisa, Bella A. Destri Andri, Sigit Dewa, Muhammad Rakha Kusuma Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Feisya Arfani Syahafidan Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Iliyyin, Al Haqqul Ala Ilyas Alfida' Abdillah Imronudin Imronudin Intan Laiti Qonita Irfan, Maulana Ali Iwan Setiawan Adji Jannah, Niswatul Jati Waskito Kholifah Syafrina Hasna Kholifah Syafrina Hasna Krisnawan, Gata Kurniawati, Novarina Kussudyarsana Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini Lucky Titi Wandansari Lukman Caesar Fauzan Eri Fail M. Ilham Timur Abdillah M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Mekar Sari Mercylina Rifka Cisandra Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Mugi Rahayu Pangestuti Muhammad Enrico Muhammad Irfan Rivai Zaky Arham Muhammad Rakha Kusuma Dewa Muhammad Rizki Akbar Prakosa Muhammad Sholahuddin Muhammad Wahyu Bima Kusumawardani Muhana, Anas Luthfi Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabiil Hilmi Makaarim Nabila Ayu Wijayanti Nabila Zalfa Faridah Nafisa Rafi Azumah Nanda Meisya Putri Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Nurul Hikmah Pamungkas, Alfina Septriana Pandu Prashanantyo Pangestu, Yulia Kinanti Permatasari, Qisthoni Pramesti , Diesyana Ajeng Putra , Bintang Kharisma Putri Rizqya Faza Putri Tanti Ayuningsih Qisthoni Permatasari Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rafi Rahardi Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Retno Sintawati Rino Vrasica Risma Rifatul Koirunisa Rizky?, Vatri Aulia Rizqi, Widhi Dwi Ridho Rosa Nur Maulia Saputra Ruli Permana Sakhina, Adinda Mutiara Putri Sakti Wiryawan Santosa, Andra Vikto Sari, Ajeng Herliyana Sari, Mekar Shoxrux Ulugbekovich, Ibragimov Siti Fatimah Soepatin Soepatin Soepatini Sofa Fikri Haikal Haikal Sri Indra Kurnia Sri Murwanti Sri Padmantyo Sucia Majid Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Syahafidan, Feisya Arfani Syanda Cicit Daradinanti Syelbi Huriyah Baradja Teresa Dina Novitalia Tri Hartati, Wiwit Wahyu Tubagus Sendy Permana Vania Taradiva Aristawati Vrasica, Rino Wafiatun Mukharomah Wahyu Aji Prasetyo Wahyu Triyulianto Putro Widhi Dwi Ridho Rizqi Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wiyadi Wiyadi Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Yusuf Alam Romadhon Zakiyah, Safira Zana Zein Hardimanto Zulfa Irawati Zulfa Irawati, Zulfa