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All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan JBTI : Jurnal Bisnis : Teori dan Implementasi Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ekuilnomi Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika Abdi Psikonomi International Journal of Management Science and Information Technology (IJMSIT) Banco: Jurnal Manajemen dan Perbankan Syariah Journal of Management and Digital Business Journal of Social And Economics Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Advances in Management & Financial Reporting JER Hirarki : Jurnal Ilmiah Manajemen dan Bisnis PROMOTIF: Jurnal Pengabdian Kepada Masyarakat journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Rini Kuswati
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Impact of Personality Traits on Gen Z’s Intentions to Buy Eco-Friendly Products in Surakarta Ilyas Alfida' Abdillah; Rini Kuswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6522

Abstract

This study explores the factors influencing the purchase intention of environmentally friendly products among Generation Z in Surakarta, Indonesia. Utilizing the Theory of Planned Behavior framework, the research examines the roles of environmental attitudes, environmental awareness, trust, and green self-identity in shaping purchase intentions. Data were collected from 384 respondents via an online survey and analyzed using SmartPLS. The findings reveal that positive attitudes, awareness, and trust in environmentally friendly products significantly affect purchase intentions. However, green self-identity does not exhibit a significant impact. These results underscore the importance of educational campaigns that foster positive attitudes and consumer trust in sustainability claims. The study contributes to consumer behavior literature and provides strategic insights for businesses to address the growing environmentally conscious market. Future research is recommended to incorporate additional variables, expand geographic coverage, and employ qualitative approaches to gain a deeper understanding of purchase behavior dynamics.
Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact? Larasati Larasati; Wiyadi Wiyadi; Rini Kuswati; Edy Purwo Saputro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6571

Abstract

This study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation. All FEB UMS students comprised the population of this study. This study focused on 170 respondents through a questionnaire survey, thus collecting primary data. This study used structural equation modeling in data analysis testing. The results show that social media marketing influences purchase intention. In addition, purchase intention is heavily influenced by brand awareness. Influencer credibility is influenced by social media marketing. Influencer credibility benefits greatly from brand awareness. Purchase intention is influenced by influencer credibility. Influencer credibility does not influence social media marketing on purchase intention. Influencer credibility helps moderate the influence of brand awareness on purchase intention.
Digital Marketing and Consumer Experience in Building Brand Equity to Improve Consumer Repurchase Intention in Cold ’N Brew Dimas Adi Nugroho; Ihwan Susila; Rini Kuswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7380

Abstract

This examine aims to analyze the influence of digital marketing and consumer experience in building brand equity to increase repurchase intention at Cold'n Brew coffee shop. The research approach used is quantitative, with the study population including consumers at Cold'n Brew coffee shop, with a sample size of 211 respondents. The research employs a non-probability sampling approach, specifically utilizing purposive sampling to identify respondents deemed most relevant to the study’s objectives. Data were gathered through a structured questionnaire designed based on the Likert scale to measure participant responses with consistency and reliability. Analytical procedures were executed using Partial Least Squares (PLS) methodology via the SMARTPLS software version 3.2. The evaluation of the structural model was conducted in two distinct phases: assessment of the measurement (outer) model and the structural (inner) model. Empirical findings demonstrate that both digital marketing strategies and consumer experience exert a statistically significant and positive influence on brand equity as well as on consumers’ intention to repurchase. Moreover, brand equity itself has a significant and positive effect on repurchase intention. Notably, brand equity serves a mediating role, significantly bridging the impact of digital marketing and consumer experience on repurchase intention. This research makes a valuable contribution to the academic discourse by deepening the understanding of how digital marketing and consumer experience collectively shape brand equity and drive repurchase behavior. These findings can also be a practical reference for business actors, especially coffee shops, in designing more effective marketing strategies that are oriented towards customer loyalty.
Antecedents of Electric Vehicle Adoption Intention in Indonesia: Insights into Willingness to Pay, Environmental Awareness, and Environmental Cognitions Syelbi Huriyah Baradja; Rini Kuswati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8993

Abstract

The purpose of this study is to analyze the insights into willingness to pay and environmental factors of attitude-intention on electric vehicle adoption in Indonesia. This research used a quantitative research method in the form of a survey using a purposive sampling technique applied to 220 respondents who planned to use electric vehicles. We used Multivariate Data Analysis, as the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, to analyse the data through SmartPLS Version 4.0. The findings showed that: willingness to pay positively and significantly affects the intention to adopt electric cars; environmental awareness positively but insignificantly affects the intention to adopt electric cars. Environmental cognition negatively influences intention to adopt electric vehicles.In addition, willingness to pay has a significant positive effect on perceived value, while environmental awareness has a negative and insignificant effect, and environmental cognition produces the same results. This study shows that perceived value has a significant positive effect on the intention to adopt electric vehicles and mediates the relationship between willingness to pay and environmental cognition in the intention to adopt. Overall, the data confirms that willingness to pay and environmental awareness reinforced by "perceived value" are significant factors in increasing the intention of Indonesian people to use electric cars.
Improving Brand Loyalty Through Celebrity Influencer’s Credibility, Attractiveness, Online Customer Reviews and Brand Satisfaction as Mediating Anggitasari, Oktavia Diyah; Kuswati, Rini
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1585

Abstract

This study investigates the impact of internet consumer evaluations, celebrity influencers' reputation, and their beauty on brand loyalty, mediated by brand satisfaction. Using a quantitative method with PLS-SEM analysis, 150 Wardah consumers who follow Raline Shah on social media participated in this research. The results reveal that all three variables significantly affect brand satisfaction, which in turn strongly influences brand loyalty. Additionally, the link between loyalty, online reviews, and influencer traits is mediated by brand satisfaction. The findings highlight the importance of credible and attractive endorsers, as well as positive customer reviews, in building lasting brand relationships in the beauty industry.
Peran Self-Brand Connection, Customer Brand Engagement, dan Electronic Word of Mouth terhadap Brand Co-Creation Muhana, Anas Luthfi; Kuswati, Rini
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 3 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/89a1pz97

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh faktor-faktor seperti self-brand connection, customer brand engagement, dan electronic word of mouth terhadap proses brand co-creation pada produk iPhone di Indonesia. Metode kuantitatif digunakan dengan melibatkan 150 mahasiswa sebagai responden, yang diukur melalui kuesioner berbasis skala Likert dan dianalisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh positif dan signifikan terhadap brand co-creation, menegaskan pentingnya faktor-faktor tersebut dalam strategi pemasaran untuk meningkatkan pengalaman dan loyalitas pelanggan di pasar yang kompetitif. Temuan ini mendukung pemahaman tentang perilaku konsumen dalam penciptaan nilai bersama merek dan memberikan wawasan praktis bagi pengelola merek dalam mengoptimalkan keterlibatan pelanggan melalui pendekatan digital dan budaya.
PERAN SIKAP DALAM MEMEDIASI PENGARUH INNOVATIVENES, MATERIALISME DAN FINANCIAL PRESSURE TERHADAP NIAT BELI PRODUK PRE LOVE Dewa, Muhammad Rakha Kusuma; Kuswati, Rini
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2051

Abstract

This study aims to examine the influence of psychological and social factors on the purchase intention of secondhand clothing among Generation Z. Using a quantitative approach, data were collected from 203 Generation Z respondents who had purchased secondhand clothing through a structured questionnaire based on Likert scale. The sample was selected using purposive sampling to ensure respondents met specific criteria regarding secondhand product purchase experience. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via Smart PLS 3.2 to test the validity, reliability, and relationships between variables, both direct and mediated effects. The results indicate that factors such as fashion innovativeness, materialism, financial pressure, and attitudes toward trends and cleanliness significantly influence the purchase intention of secondhand clothing, mediated by attitudes toward trendy styles. These findings provide important insights into Generation Z consumer behavior and offer practical implications for secondhand clothing businesses in designing targeted marketing strategies
Dampak Video Pendek Terhadap Niat Beli Konsumen – Kasus Kopi Kenangan Di Surakarta Santosa, Andra Vikto; Kuswati, Rini
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.10113

Abstract

Tujuan dari penelitian ini adalah untuk melakukan analisis pengaruh video pendek terhadap niat beli konsumen Kopi Kenangan di Surakarta. Metode kuantitatif dengan pendekatan positivisme digunakan, dengan menggunakan teknik purposive sampling, penelitian ini menjaring 144 responden untuk mengisi kuesioner terstruktur sebagai sumber data primer. berusia 17–40 tahun, aktif menonton video pendek di TikTok, Instagram Reels, atau YouTube Shorts, dan pernah membeli atau mempertimbangkan membeli produk Kopi Kenangan. Variabel penelitian meliputi Konten Fungsional, Konten Menghibur, Konten Emosional, Nilai yang Dirasakan, dan Niat Beli. Penelitian ini menerapkan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) guna mengevaluasi hubungan kausalitas serta pengaruh mediasi antarvariabel. Temuan penelitian ini mengindikasikan bahwa video pendek berpengaruh positif dan signifikan terhadap niat beli melalui konten fungsional dan menghibur, sedangkan konten emosional tidak berpengaruh signifikan. Keberadaan konten yang bersifat fungsional dan menghibur mampu meningkatkan persepsi nilai konsumen, yang secara simultan memberikan dampak positif terhadap penguatan niat beli. Secara praktis, penelitian ini memberikan kontribusi strategis bag Kopi Kenangan untuk memperkuat konten fungsional, mengutamakan konten menghibur, serta melakukan evaluasi berkala agar strategi pemasaran video pendek tetap efektif.
Peran Sikap Dalam Memediasi Green Packaging dan Eco Labeling Pada Purchase Intention Produk Hijau Sari, Mekar; Kuswati, Rini
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10193

Abstract

Studi ini menelisik pengaruh green packaging dan eco labeling terhadap purchase intention konsumen produk perawatan kulit Avoskin dengan attitude terhadap green product sebagai mediator. Penelitian ini mengadopsi paradigma positivistik melalui pendekatan kuantitatif dengan metode survei. Responden dipilih secara purposif, yaitu individu berusia minimal 17 tahun yang pernah membeli atau menggunakan produk Avoskin. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS. Temuan penelitian mengindikasikan bahwa green packaging dan eco labeling menstimulasi niat beli konsumen secara langsung maupun tidak langsung serta membentuk sikap positif terhadap produk hijau. Lebih lanjut, sikap konsumen terbukti secara signifikan memediasi hubungan antara green packaging dan eco labeling terhadap purchase intention, sehingga menegaskan peran strategis attitude dalam memperkuat niat beli. Hasil penelitian ini menekankan urgensi perancangan strategi pemasaran berkelanjutan yang menitikberatkan pada pembentukan persepsi hijau konsumen untuk mendorong akuisisi produk ramah lingkungan.
Pengaruh E-WOM Dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada Produk Hijau Yang Dimediasi Oleh Kepercayaan Merek Muhammad Wahyu Bima Kusumawardani; Rini Kuswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9700

Abstract

Penelitian ini berfokus pada penelaahan bagaimana komunikasi elektronik dari mulut ke mulut (Electronic Word of Mouth/E-WOM) serta mutu produk mampu membentuk tingkat kepuasan pelanggan dalam konteks produk ramah lingkungan, dengan kepercayaan terhadap merek ditempatkan sebagai variabel perantara. Pendekatan kuantitatif diterapkan dengan melibatkan 100 partisipan yang ditentukan melalui teknik purposive sampling. Sebanyak 20 indikator diukur menggunakan skala Likert lima poin. Pengolahan data dilakukan melalui SmartPLS untuk menilai performa model struktural, termasuk pengujian validitas dan reliabilitas konstruk, deteksi multikolinearitas dan heteroskedastisitas, penghitungan koefisien determinasi (R2) serta pengujian F, t, Goodness of Fit, dan ukuran efek (f2). Temuan penelitian mengungkap bahwa E-WOM tidak hanya mendorong peningkatan kepuasan pelanggan tetapi juga memperkuat kepercayaan terhadap merek. Selain itu, kualitas produk terbukti memberikan kontribusi signifikan dalam membentuk kepuasan pelanggan. Kepercayaan merek juga berfungsi sebagai mediator yang efektif pada hubungan antara E-WOM dan kepuasan pelanggan. Secara praktis, hasil ini menegaskan pentingnya penguatan kualitas produk dan optimalisasi E-WOM sebagai strategi promosi digital. Dari sisi akademik, penelitian ini memperkaya literatur mengenai dinamika pemasaran pada produk berorientasi lingkungan.
Co-Authors 'Ammar, Mohammad 'Atha Abdul Aziz Abi Yusuf Nur Asida Adinda Mutiara Putri Sakhina Adinda Mutiara Putri Sakhina Aditya Dwi Hardianti Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Ahmad Baihaqi Esaputra Aini, Lola Khurul Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alfina Putri Pratama Alfina Septriana Pamungkas Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andra Vikto Santosa Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Audia Dewi Arifani Aulia Uswatun Khasanah Azzahra Anandita Prasetya Bunga Agustina Perdani Burhannudin Ichsan Choirunnisa, Bella A. Destri Andri, Sigit Dewa, Muhammad Rakha Kusuma Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Feisya Arfani Syahafidan Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Iliyyin, Al Haqqul Ala Ilyas Alfida' Abdillah Imronudin Imronudin Intan Laiti Qonita Irfan, Maulana Ali Iwan Setiawan Adji Jannah, Niswatul Jati Waskito Kholifah Syafrina Hasna Kholifah Syafrina Hasna Krisnawan, Gata Kurniawati, Novarina Kussudyarsana Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini Lucky Titi Wandansari Lukman Caesar Fauzan Eri Fail M. Ilham Timur Abdillah M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Mekar Sari Mercylina Rifka Cisandra Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Mugi Rahayu Pangestuti Muhammad Enrico Muhammad Irfan Rivai Zaky Arham Muhammad Rakha Kusuma Dewa Muhammad Sholahuddin Muhammad Wahyu Bima Kusumawardani Muhana, Anas Luthfi Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabiil Hilmi Makaarim Nabila Ayu Wijayanti Nabila Zalfa Faridah Nafisa Rafi Azumah Nanda Meisya Putri Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Nurul Hikmah Pamungkas, Alfina Septriana Pandu Prashanantyo Pangestu, Yulia Kinanti Permatasari, Qisthoni Pramesti , Diesyana Ajeng Putra , Bintang Kharisma Putri Rizqya Faza Putri Tanti Ayuningsih Qisthoni Permatasari Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Retno Sintawati Rino Vrasica Risma Rifatul Koirunisa Rizky?, Vatri Aulia Rizqi, Widhi Dwi Ridho Rosa Nur Maulia Saputra Ruli Permana Sakhina, Adinda Mutiara Putri Sakti Wiryawan Santosa, Andra Vikto Sari, Ajeng Herliyana Sari, Mekar Shoxrux Ulugbekovich, Ibragimov Siti Fatimah Soepatin Soepatin Soepatini Sofa Fikri Haikal Haikal Sri Indra Kurnia Sri Murwanti Sri Padmantyo Sucia Majid Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Syahafidan, Feisya Arfani Syanda Cicit Daradinanti Syelbi Huriyah Baradja Teresa Dina Novitalia Tri Hartati, Wiwit Wahyu Tubagus Sendy Permana Vania Taradiva Aristawati Vrasica, Rino Wafiatun Mukharomah Wahyu Aji Prasetyo Wahyu Triyulianto Putro Widhi Dwi Ridho Rizqi Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wiyadi Wiyadi Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Yusuf Alam Romadhon Zakiyah, Safira Zana Zein Hardimanto Zulfa Irawati Zulfa Irawati, Zulfa