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Peran Komunikasi Pemasaran Untuk Meningkatkan Loyalitas Pelanggan Di Red Studio Kadek Wulandari Laksmi P; Lely Anggreyni Jawak; I G. N. Oka Ariwangsa; Komang Satria Wibawa Putra
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/f4shdq14

Abstract

In today's digital era, everything is digitalized in all aspects. The company can achieve success not only determined by the quality of products, services and services offered but also determined by the company's ability to ensure customer loyalty to remain loyal to use the services and products marketed. This service aims to understand how the role of marketing communication in increasing customer loyalty at Red Studio. The methods used in this service are, 1. observation 2. active participation 3. guidance and mentorinf 4. practical projects. The results obtained show that by implementing a more effective marketing strategy in the future, the company can strengthen long-term relationships with consumers.
EMPOWERING INVESTMENT DECISIONS THROUGH FINANCIAL LITERACY AND GOVERNMENT REGULATIONS ON MSMES Ariwangsa, IGN Oka; Putra, Komang Widhya Sedana; Laksmi , Kadek Wulandari
ANALISIS Vol. 15 No. 01 (2025): ANALISIS VOLUME 15 NO. 01 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i01.5226

Abstract

The two major factors that influence investment decisions are an individual's financial literacy and the regulatory framework in existence. In the wake of fast-growing investments, especially among MSMEs in Denpasar, it is important to understand how financial literacy and government regulations influence investment decisions. The aim of the paper is to analyze the influence of financial literacy on investment decisions, and the contribution of government policies to this influence. The design used in this study is a quantitative approach with questionnaires given out to 200 respondents that perform investment activities within Denpasar. In analyzing data, PLS-SEM is used to test the hypotheses stated in this research paper. The result from the study revealed that financial literacy has a significantly positive influence on the investment decision. Furthermore, government regulations have a moderating role but with a relatively smaller effect, which means that effective regulation can strengthen the positive influence of financial literacy on investment decisions.
Digital Adaptation Strategies for Enhancing MSME Resilience Against Extreme Weather in Urban Contexts Ariwangsa, IGN Oka; Putra P, Komang Widhya Sedana
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 1 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i1.1149

Abstract

More frequent extreme weather conditions disrupt urban ecosystems and the sustainability of MSMEs, crucial contributors to the local economy. This paper seeks to explore extreme weather conditions' impacts on MSMEs in Denpasar, Indonesia, and the mitigation role of digital technologies using IoT and GIS for environmental risk mitigation. This study employs a quantitative approach by using PLS-SEM in order to analyze the interactions between extreme weather, digital adaptation strategies, and the sustainability of MSMEs. It was found that extreme weather negatively impacts the operation and financial stability of MSMEs, while digital adaptation strategies have significantly improved their resilience and sustainability. The originality of this study lies in integrating resilience theory and technological determinism to address the challenges of urban MSMEs. Recommendations on how to strategically facilitate digital transformation to enhance operational efficiency for sustainable urban development are provided
Strategi Keberlanjutan Perusahaan: Mengukur Implikasi Kinerja Keuangan dengan Dukungan Inovasi Produk Ariwangsa, IGN Oka; Sedana Putra, Komang Widhya; Laksmi, Kadek Wulandari; Sukarnasih, Desak Made
Economic and Education Journal (Ecoducation) Vol. 6 No. 3 (2024): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v6i3.389

Abstract

Riset ini bersasaran untuk menelaah implikasi kinerja keuangan terhadap keberlanjutan usaha dengan inovasi produk sebagai variabel moderasi. Latar belakang dari riset ini adalah pentingnya keberlanjutan usaha di era persaingan bisnis yang ketat, di mana kinerja keuangan yang kuat dan inovasi produk menjadi faktor kunci dalam mempertahankan kelangsungan bisnis. UKM, khususnya di Bali, memiliki peran penting dalam perekonomian lokal, sehingga memahami bagaimana kinerja keuangan dan inovasi produk sanggup mendukung keberlanjutan usaha adalah hal yang penting. Metodologi riset yang diterapkan dalam riset ini adalah metode kuantitatif, dimana instrumen kuncinya berupa kuesioner yang disebarkan kepada 100 UKM di Bali yang ditetapkan menggunakan cara purposive sampling. Data yang dikumpulkan diteliti dengan metode Partial Least Squares untuk menguji hubungan antara kinerja keuangan, inovasi produk, dan keberlanjutan bisnis. Kuesioner tersebut dikalkulasi menggunakan skala Likert untuk mengevaluasi persepsi responden terkait variabel riset. Hasil studi memperlihatkan bahwa kinerja keuangan secara meyakinkan dan positif memengaruhi keberlanjutan usaha, sedangkan inovasi produk mampu memoderasi hubungan tersebut. Inovasi produk memperkuat implikasi kinerja keuangan terhadap keberlanjutan, menyiratkan bahwa perusahaan yang melakukan inovasi produk secara efektif mampu memanfaatkan kinerja keuangannya untuk mencapai keberlanjutan usaha yang lebih baik. Riset ini berkontribusi dalam memberi panduan strategis bagi perusahaan dalam memadukan kinerja keuangan dan inovasi produk untuk mendukung keberlanjutan usaha secara berkelanjutan.
Peningkatan Kesadaran Pengelolaan Sampah melalui Edukasi 3R: Program KKN Tematik di SDN 6 Padangsambian Klod I Kadek Dwi Fajar Swastika; Komang Widhya Sedana Putra P; IGN Oka Ariwangsa; Kadek Wulandari Laksmi P
Kolaborasi: Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): Kolaborasi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Inspirasi El Burhani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56359/kolaborasi.v5i1.474

Abstract

Introduction: The severity of waste management problems on Indonesia especially on waste in Denpasar City, Bali requires immediate attention. This KKN thematic program targeted to increase the knowledge and active involvement of primary school students in waste management using the 3R (Reduce, Reuse, Recycle) approach at SDN 6 Padangsambian Klod. Objective: With this service, we seek to address the issues arising from the school’s lack of awareness of waste management and the low number of waste disposal facilities by implementing educational and practical waste management systems at the school. Method: This public service was carried out by conducting initial observation and interactivity socialization, including the use of educational animated videos, distribution of poster brochures, mono colored paper to facilitate sorting of waste, and bins for each category. Result: The results demonstrated a marked increase in students’ comprehension of the 3R concept, waste types, and waste segregation. Because of the initiatives, students also decreased their usage of single-use items which display positive change in behavior even with time and resource constraints. Conclusion: The goals were successfully finished with the collaboration of KKN students, teachers, and students. Early 3R education is has proven to be effective for nurturing environment-conscious responsible young citizens.
Sosialisasi Penggunaan Kantong Belanja Ramah Lingkungan sebagai Upaya Pengurangan Sampah Plastik bagi Pelaku UMKM Komang Widhya Sedana Putra P; Martina Angelica Oktaviani Damai; Kadek Wulandari Laksmi P; IGN Oka Ariwangsa
Kolaborasi: Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): Kolaborasi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Inspirasi El Burhani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56359/kolaborasi.v5i1.475

Abstract

Introduction: The negative impact of single-use plastic bags is alarming, especially concerning Micro, Small, and Medium Enterprises (MSMEs). Bags that are made from plastic waste are non-biodegradable and harmful to the environment as well as to ecosystems. Hence, it is critical to educate MSME business owners on the need to replace plastic with eco-friendly shopping bags. Objective: The goal of this program is to teach MSME entrepreneurs the negative impacts of plastic waste and provide them with the option of more sustainable reusable bags. Method: The program was implemented using a door-to-door method of socialization targeting MSME business owners in Desa Padangsambian Klod. It consisted of direct contact with business owners to inform them about the environmental impacts of waste created from single use plastics and the advantages of using reusable shopping bags. Eco-friendly shopping bags were distributed along with brochures to encourage the rest of the community to adopt them in their businesses. Result: This initiative helped MSME entrepreneurs understand the issues surrounding plastic waste as well as their eco-friendly alternatives. The participants expressed interest and willingness to incorporate these reusable bags into their everyday business activities. Conclusion: The outcome of this case indicates that the door-to-door method can be used to increase awareness of MSME entrepreneurs on the need to reduce plastic waste. With adequate follow up steps this program can act as a starting point in nurturing a business culture that is environmentally proactive.
Inovasi Promosi Desa Melalui Vidio Dokumenter: Meningkatkan Kesadaran Pengelolaan Sampah di Padangsambian Klod Komang Widhya Sedana Putra P; Mahadhika Feryo Gotama; Kadek Wulandari Laksmi P; IGN Oka Ariwangsa
Kolaborasi: Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): Kolaborasi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Inspirasi El Burhani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56359/kolaborasi.v5i1.479

Abstract

Introduction: Waste management remains a critical issue in Indonesia, with waste generation reaching 26.1 million tons in 2024. Low public awareness exacerbates this problem, as 72% of Indonesians still lack concern for proper waste disposal. Community-based waste management, such as waste banks, has emerged as an effective solution to encourage waste sorting and recycling. Objective: This community service program aims to increase public awareness and participation in sustainable waste management through an educational documentary video. The documentary highlights the waste bank initiative in Padangsambian Klod Village, demonstrating its economic and environmental benefits. Method: A qualitative descriptive approach with a participatory method was employed. Data collection involved direct observation, in-depth interviews with key stakeholders, and documentation through video recording. The video was then edited and disseminated via social media to reach a broader audience. Result: The documentary successfully raised public awareness about proper waste management, as evidenced by increased participation in the village’s waste bank program. The video effectively conveyed educational messages, leading to higher waste sorting rates and greater engagement from the community. Social media dissemination expanded the program's reach, attracting attention from local authorities and other communities. Conclusion: The use of documentary videos as an educational tool proved effective in promoting sustainable waste management. This approach can be replicated in other communities to enhance public awareness and participation. Continuous evaluation and collaboration with stakeholders are recommended to ensure long-term impact.
Meningkatkan Corporate Sustainable: Peran Green Entrepreneurship dan Financial Technology Sebagai Faktor Moderasi: Enhancing Corporate Sustainability: The Role of Green Entrepreneurship and Financial Technology as Moderating Factors Laksmi P, Kadek Wulandari; Widhya Sedana Putra P, Komang; Ariwangsa, IGN Oka
Economic and Education Journal (Ecoducation) Vol. 7 No. 1 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i1.1365

Abstract

Green Entrepreneurship berperan penting dalam mendorong Corporate Sustainable melalui inovasi ramah lingkungan dan efisiensi sumber daya. Namun, banyak perusahaan menghadapi kendala dalam mengadopsi strategi ini, terutama terkait keterbatasan akses finansial dan teknologi. Financial Technology (fintech) menawarkan solusi potensial dalam memperkuat praktik keberlanjutan melalui akses modal hijau dan efisiensi transaksi. Meskipun hubungan antara Green Entrepreneurship dan corporate sustainability telah banyak diteliti, masih terdapat gap dalam memahami peran fintech sebagai variabel moderasi dalam hubungan tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh Green Entrepreneurship terhadap corporate sustainability serta mengeksplorasi peran Financial Technology sebagai moderator. Menggunakan pendekatan kuantitatif, data dikumpulkan dari UMKM di Denpasar melalui kuesioner berskala Likert dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Green Entrepreneurship berpengaruh positif terhadap corporate sustainability, dan Financial Technology secara signifikan memperkuat hubungan tersebut. Temuan ini sejalan dengan Resource-Based View (RBV) dan Technology-Organization-Environment (TOE) framework. Keterbatasan penelitian ini meliputi cakupan terbatas pada UMKM di Denpasar, potensi bias dalam data kuesioner, serta penggunaan metode PLS-SEM. Penelitian mendatang disarankan untuk memperluas cakupan ke sektor lain, menggunakan metode campuran, serta mempertimbangkan variabel seperti regulasi dan kesiapan digital. Studi longitudinal juga diperlukan untuk memahami dampak jangka panjang integrasi Green Entrepreneurship dan fintech terhadap Corporate Sustainable.
Chse Based Information Technology Implementation Through We Love Bali Application P, Kadek Wulandari Laksmi; Permana, Putu Indra; Ariwangsa, I G. N. Oka; Lasmi, Ni Wayan
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3224

Abstract

The We Love Bali program is a program created by the Ministry of Tourism and Creative Economy with the aim of inviting travel business actors in the Province of Bali to grow and develop in the midst of adapting to new habits while still paying attention to health protocols. This activity is supported by programs that can make tourists interested in the state of tourist destinations in Bali. It is hoped that this program will be something that can make tourism and the Bali economy recover which in the future can make people return to normal activities in the midst of the Covid 19 pandemic. What we use to measure the level of implementation of this program is by means of literature studies which we strengthen with qualitative methods ( interview). By referring to the qualitative descriptive results which emphasize interviews with tourism actors and are supported by data from tourists visiting Bali. These results indicate that the We Love Bali program is able to restore the economic situation of the Balinese people to a better state. And also the We Love Bali program is one of the programs implemented to help tourism and creative economy businesses including hotels, travel businesses, transport businesses, tour guides, restaurants, tourist destinations, MSMEs, and others
UPAYA MENCIPTAKAN LINGKUNGAN SEHAT MELALUI SOSIALISASI BARANG RAMAH LINGKUNGAN DI SD NEGRI 12 SESETAN Setligt, Eileen Vridynia; Laksmi P, Kadek Wulandari; Ariwangsa, I G.N. Oka
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6124

Abstract

Sampah merupakan bahan yang terbuang atau dibuang dari proses alam maupun kegiatan manusia yang belum memiliki nilai ekonomi. Dan permasalahan sampah semakin kompleks seiring dengan meningkatnya jumlah populasi dan pola konsumsi masyarakat, termasuk di lingkungan sekolah. Sampah yang tidak terkelola dengan baik dapat berdampak negatif terhadap lingkungan, sehingga diperlukan upaya edukasi sejak dini untuk meningkatkan kesadaran masyarakat, terutama murid sekolah dasar. Kegiatan KKN ini bertujuan untuk memberikan pemahaman kepada murid SD Negeri 12 Sesetan mengenai pentingnya memilah sampah dan menggunakan barang ramah lingkungan sebagai langkah awal dalam menjaga kelestarian lingkungan. Metode yang digunakan dalam kegiatan ini berupa sosialisasi melalui presentasi tentang sampah dan barang ramah lingkungan, serta permainan interaktif untuk meningkatkan pemahaman siswa. Hasil yang diharapkan dari kegiatan ini yaitu meningkatnya kesadaran siswa mengenai pentingnya memilah sampah dan meningkatnya keinginan dalam membeli dan menggunakan barang ramah lingkungan.
Co-Authors Adie Wahyudi Oktavia Gama Anak Agung Istri Agung Maheswari Anggawati, Ade Aryasa Anisyawati, Ni Putu Dian Apriliani, Ni Putu Mia Ardiana Reswari, Ni Putu Puja Aryana, Ni Nengah Windi Aristya Ardeswari Bhargawa, Dewi Andjani Angellina Budiatha, I Made Augie Putra Darma, I Made Riski Aditya Davi, Nadine Kalina Desak Made Sukarnasih Dewa Ayu Rina Dewi Paramitha Dewi, Kadek Kartika Dewi, Putu Purnama Ernawati, Ni Luh Gde Bagus Surya Jayanatha Gusi Putu Lestara Permana Gusti Ayu Diana Sari I Gede Jaya Putra I Gede Yoga Bayu Priatama I Gusti Ayu Agung Prajas Anggraini I Gusti Ayu Dhani Handita I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Darma Paramartha I Kadek Dwi Fajar Swastika I Ketut Wahyu Lesmana I Komang Didi Kariana I Made Aditya Putra Wiguna I Made Yoga Dwipayana Putra I Nengah Wirsa, I Gusti Ayu Tirtayani I Putu Dharmawan Pradhana I Putu Nadha Ambara Putra Ida Bagus Raka Suardana Ida Nyoman Basmantra Indriyati Indriyati Intan Adhisti, Sagung Istri Kadek Devi Kalfika Anggria Wardani Kadek Devi Kalvika Anggria Wardani Kadek Dwi Rumadhita Kadek Krisna Saputra Kariyani, Ni Wayan Sri Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati Komang Setiawan Komang Sri Widiantari Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Lanang Raditiya Perbawa, I Gede Putu Lely Anggreyni Jawak Made Ratih Nurmalasari Mahadhika Feryo Gotama Maharani, Ni Komang Natasya Martina Angelica Oktaviani Damai Martini, I. A. Oka Ni Kadek Anggiyely Sritania Ni Kadek Ayu Aprillia Dian Paramita Ni Kadek Denda Clarisa Faradita Ni Made Lira Amerti Putri Darsana Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Wayan Lasmi Nilna Muna Niron, Vernanda Christine Novilia Nalini, Ni Putu Pandea Bagus Adnyanaesa Parasari, Nyoman Sri Manik Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purnama, Ni Wayan Dinda Putra, Komang Satria Wibawa Putri, Ni Putu Ayu Sriniken Dhamayanti Putu Eka Rumadana Putu Indra Permana Putu Irma Yunita Putu Pande R. Aprilyani Dewi Putu Ratna Juwita Sari Putu Viona Nita Putri Rumadana, Putu Eka Satya Dwiguna, I Made Septianee, Putu Ditha Setligt, Eileen Vridynia Sewakottama, Nyoman Gede Rastra Sianipar, Arsia Dondania Suci Artini, Ni Kadek Suwardyanba, Gede Irfan Swandewi, Anak Agung Mia Trisna, Ni Nyoman Putri Bulan Weda, Putu Arya Krisna