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All Journal Journal The Winners JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Ilmiah Pangabdhi Jurnal Dinamika Pengabdian (JDP) WIDYAKALA JOURNAL Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Economic and Education Journal (Ecoducation) EconBank : Journal Economics and Banking Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Abdimas Mandiri Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Instructional and Development Researches Gemilang: Jurnal Manajemen dan Akuntansi Priviet Social Sciences Journal Jurnal Akuntansi Manado (JAIM) Economic and Education Journal (Ecoducation) Ecoducation As-Syirkah: Islamic Economic & Financial Journal
I G. N. Oka Ariwangsa
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Meningkatkan Corporate Sustainable: Peran Green Entrepreneurship dan Financial Technology Sebagai Faktor Moderasi: Enhancing Corporate Sustainability: The Role of Green Entrepreneurship and Financial Technology as Moderating Factors Laksmi P, Kadek Wulandari; Widhya Sedana Putra P, Komang; Ariwangsa, IGN Oka
Economic and Education Journal (Ecoducation) Vol. 7 No. 1 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i1.1365

Abstract

Green Entrepreneurship berperan penting dalam mendorong Corporate Sustainable melalui inovasi ramah lingkungan dan efisiensi sumber daya. Namun, banyak perusahaan menghadapi kendala dalam mengadopsi strategi ini, terutama terkait keterbatasan akses finansial dan teknologi. Financial Technology (fintech) menawarkan solusi potensial dalam memperkuat praktik keberlanjutan melalui akses modal hijau dan efisiensi transaksi. Meskipun hubungan antara Green Entrepreneurship dan corporate sustainability telah banyak diteliti, masih terdapat gap dalam memahami peran fintech sebagai variabel moderasi dalam hubungan tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh Green Entrepreneurship terhadap corporate sustainability serta mengeksplorasi peran Financial Technology sebagai moderator. Menggunakan pendekatan kuantitatif, data dikumpulkan dari UMKM di Denpasar melalui kuesioner berskala Likert dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Green Entrepreneurship berpengaruh positif terhadap corporate sustainability, dan Financial Technology secara signifikan memperkuat hubungan tersebut. Temuan ini sejalan dengan Resource-Based View (RBV) dan Technology-Organization-Environment (TOE) framework. Keterbatasan penelitian ini meliputi cakupan terbatas pada UMKM di Denpasar, potensi bias dalam data kuesioner, serta penggunaan metode PLS-SEM. Penelitian mendatang disarankan untuk memperluas cakupan ke sektor lain, menggunakan metode campuran, serta mempertimbangkan variabel seperti regulasi dan kesiapan digital. Studi longitudinal juga diperlukan untuk memahami dampak jangka panjang integrasi Green Entrepreneurship dan fintech terhadap Corporate Sustainable.
Sosialisasi Pengimplementasian Ilmu Akuntansi Dalam Pengelolaan Keuangan Objek Wisata Air Terjun Goa Rajo Ariwangsa, I G. N Oka; Anisyawati, Ni Putu Dian
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 6, No 3 (2023): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v6i3.4898

Abstract

Kegiatan Kuliah Kerja Nyata ini dilakukan di salah satu desa yang terletak di Kecamatan Tembuku, Kabupaten Bangli, yaitu Desa Jehem. Desa Jehem merupakan sebuah desa yang dikenal dengan potensi kerajinan sanggah, Objek Wisata Air Terjun Goa Rajo, Industri Jamu, Anyaman Keben, dan Produksi Dupa. Upaya yang dapat dilakukan oleh pengelola dan pengurus objek wisata adalah mengimplementasikan ilmu akuntansi dalam pengelolaan keuangan objek wisata Air Terjun Goa Rajo. Namun optimalisasi pengelolaan keuangan masih kurang, dikarenakan kurangnya pemahaman terkait ilmu akuntansi khususnya pengelolaan keuangan. Maka dari itu, kegiatan pengabdian ini dikemas dalam pemberian memberikan sosialisasi dan edukasi terkait implementasi ilmu akuntansi dalam pengelolaan keuangan bagi objek wisata air terjun Goa Rajo. Tujuan dari dilaksanakannya kegiatan seminar ini diharapkan pihak pengelola dan pengurus objek wisata memiliki wawasan yang luas dan dapat meningkatkan minat pengelola dalam mengoptimalkan pengelolaan keuangan. Dengan pemahaman yang dimiliki oleh pihak pengurus dan pengelola diharapkan dapat memanfaatkan potensi yang ada sehingga meningkatkan perekonomian dan dapat mengembangkan Desa Jehem. Hasil dari kegiatan ini dimana setelah diadakannya kegiatan pihak pengelola dan pengurus dapat lebih memahami peranan pengelolaan keuangan. Hal ini terlihat dari antusiasme para peserta seminar dalam menyimak materi yang dibawakan.
OPTIMALISASI STRATEGI PEMASARAN MEDIA SOSIAL UNTUK MENINGKATKAN PENJUALAN DAN INTERAKSI PELANGGAN DI PT. KUMALA CEMERLANG ABADI GIANYAR P, Komang Widhya Sedana Putra; Swandewi, Anak Agung Mia; Lasmi, Ni Wayan; Ariwangsa, IGN Oka
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.33603

Abstract

Setiap aspek kehidupan manusia telah dipengaruhi oleh perkembangan internet, termasuk pemasaran. Pemasaran melalui media sosial adalah salah satu strategi yang memanfaatkan platform sosial media untuk mencapai tujuan pemasaran. Oleh karena itu, sangat penting memperhatikan media sosial sebagai media promosi yang efektif. Tujuan dari jurnal pengabdian ini adalah untuk mendapatkan pemahaman tentang bagaimana optimalisasi dan efektivitas penggunaan media sosial dapat meningkatkan prospek penjualan di PT. Kumala Cemerlang Abadi Gianyar. Penelitian ini dilakukan dengan metode kualitatif, menggunakan kajian teori dan referensi lainnya. Analisis dan evaluasi pembekalan dilakukan pada tahap akhir penelitian ini. Hasil dari pelatihan yang diberikan kepada karyawan PT. Kumala Cemerlang Abadi Gianyar menunjukkan peningkatan signifikan dalam pemahaman dan kemampuan mereka dalam mengoptimalkan penggunaan media sosial untuk pemasaran. Setelah pelatihan, terjadi peningkatan jumlah pengikut media sosial, engagement rate, dan prospek penjualan. Selain itu, perusahaan mampu mengalokasikan anggaran iklan dengan lebih efisien, serta menerima feedback positif dari pelanggan terkait konten yang lebih informatif dan menarik. Kesimpulannya, optimalisasi media sosial yang dilakukan berhasil meningkatkan ketertarikan customer dan efektivitas strategi digital perusahaan.
Brand Trust Sebagai Mediasi User-Generated Content dan Influencer Marketing Terhadap Brand Equity Six Letters Coffee Putu Viona Nita Putri; I Gusti Ngurah Oka Ariwangsa; Ida Bagus Raka Suardana; Ni Putu Nina Eka Lestari
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3408

Abstract

This study aims to analyze the brand trust in the relationship between user-generated content (UGC) and influencer marketing on brand equity at Six Letters Coffee, a local MSME located in Gianyar, Bali. The research is motivated by the limited digital engagement among MSMEs, particularly in optimizing authentic consumer content and influencer collaboration to strengthen brand value. Grounded in the Theory of Planned Behavior (TPB), this study examines how consumers’ attitudes and trust are shaped through digital interactions that influence brand perception. A quantitative approach was employed using purposive sampling, involving 160 respondents who actively engage with Six Letters Coffee’s social media content. Data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that UGC has a positive and significant effect on both brand trust and brand equity, while influencer marketing significantly affects brand equity but not brand trust. Moreover, brand trust exerts a significant mediating effect between UGC and brand equity, yet fails to mediate the relationship between influencer marketing and brand equity. These results emphasize that authentic consumer-generated content plays a more crucial role than influencer endorsement in fostering trust and strengthening brand equity. This research contributes to the development of digital marketing strategies for MSMEs, highlighting the importance of trust-based engagement in building sustainable brand value.
The impact of technological risk perception on consumer experience with digital curiosity as a moderating variable Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1035

Abstract

In the advanced digital age, consumers engage with new technological interfaces that provide value in the form of personalization, convenience, and efficiency while exposing them to possible threats such as data insecurity, privacy breaches, and system failures. These opposing threats highlight the importance of understanding how consumers perceive technology-related risks and how this perception impacts their psychological experiences. Although the technology acceptance model and user satisfaction have been extensively studied, little is known about the psychological variables—particularly the construct of digital curiosity—that buffer perceptions of risk associated with technology. This study aims to fill this void by analyzing the effect of technological risk perception on consumer experience and the role of digital curiosity in this relationship. A quantitative approach involved using a structured questionnaire distributed to active digital consumers on different online platforms. Data analysis was performed using SmartPLS 4.0. The measurement model attained satisfactory validity and reliability. It was established that perceived technological risk negatively impacts the consumer experience. This suggests that a higher perceived risk correlates with diminished satisfaction, trust, and emotional ease. Among other variables, digital curiosity positively impacted consumer experience and interacted in such a way as to lessen the negative influence of perceived technological risk. This suggests that curiosity may serve as a psychological buffer that allows consumers to emotionally reconcile with technological risks, enabling them to retain a positive experience in situations where technology imposes a high risk. These findings indicate the need for organizations to offer digital experiences that provide a level of assurance concerning security while simultaneously fostering curiosity. Allowing exploration and more interactive engagement may help users navigate and trust more complex technological systems. The model proposed in this study may provide the basis for future studies to include additional variables, such as technostress and digital self-efficacy, to capture a more comprehensive theoretical perspective.
Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian dengan Mediasi Kepercayaan Konsumen pada Naashop di Denpasar I Gusti Ayu Agung Prajas Anggraini; I Gusti Ngurah Oka Ariwangsa; Ni Nyoman Sri Wisudawati; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of product quality and store atmosphere on purchasing decisions with consumer trust as the mediator at Naashop Denpasar. The research method used is a quantitative approach with PLS-SEM analysis of 170 respondents. The results of the study indicate that product quality has a positive and significant effect on consumer trust and purchasing decisions. Store atmosphere also has a positive and significant effect on consumer trust and purchasing decisions, although the effect is not as large as product quality. Consumer trust is proven to have a positive and significant effect on purchasing decisions. In addition, consumer trust significantly mediates the relationship between product quality and purchasing decisions, but does not mediate the relationship between store atmosphere and purchasing decisions. These results confirm that product quality is the main factor that builds trust and increases purchasing decisions at Naashop Denpasar.
Peran Mediasi Sikap Risiko dalam Hubungan Ketidakpastian Ekonomi dan Kesejahteraan Keuangan: The Mediating Role of Risk Attitude in the Relationship between Economic Uncertainty and Financial Well-being Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Economic and Education Journal (Ecoducation) Vol. 7 No. 3 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i3.2091

Abstract

Penelitian ini mengkaji hubungan antara ketidakpastian ekonomi, sikap risiko, dan kesejahteraan keuangan dengan fokus pada peran mediasi sikap risiko. Menggunakan pendekatan kuantitatif, data dikumpulkan dari responden di Bali melewati kuesioner terstruktur dan dianalisis dengan Structural Equation Modeling (SEM). Hasil penelitian mengindikasikan bahwa ketidakpastian ekonomi berpengaruh negatif signifikan terhadap kesejahteraan keuangan dan berpengaruh positif signifikan terhadap sikap risiko. Selain itu, sikap risiko berpengaruh positif signifikan terhadap kesejahteraan keuangan serta memediasi secara parsial hubungan antara ketidakpastian ekonomi dan kesejahteraan keuangan. Temuan ini mengindikasikan bahwa kesejahteraan keuangan tidak hanya dipengaruhi oleh kondisi ekonomi makro, tetapi juga oleh faktor psikologis, khususnya sikap terhadap risiko. Secara praktis, hasil ini menyarankan agar pembuat kebijakan dan lembaga keuangan mengembangkan program literasi keuangan terpadu yang mencakup pembentukan sikap risiko adaptif guna meningkatkan ketahanan individu di tengah kondisi ekonomi yang tidak pasti. Penelitian ini berkontribusi pada literatur keuangan perilaku dengan menyoroti pentingnya mekanisme psikologis dalam hubungan antara kondisi ekonomi dan hasil keuangan individu.
Technology-Based Learning and Financial Literacy in Strengthening Students’ Credit Risk Assessment Skills Ariwangsa, IGN Oka; Putra P, Komang Widhya Sedana; Laksmi P, Kadek Wulandari
Journal of Instructional and Development Researches Vol. 5 No. 6 (2025): December
Publisher : Yayasan Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jider.v5i6.644

Abstract

This study aims to examine how a technology-enhanced learning study model improves students’ credit risk assessment skills and to determine whether financial literacy strengthens this effect. It addresses a gap in the literature, particularly within developing economies, where limited evidence exists on the combined role of digital learning cycles and financial literacy in shaping analytical competence. A quantitative explanatory approach was employed to test the relationships among the study variables and assess the moderating role of financial literacy. Data were gathered through a structured online questionnaire administered to 200 business and finance students in Bali. The instrument consisted of 15 validated indicators measuring technology-enhanced learning study practices, financial literacy, and credit risk assessment ability. Respondents were selected using purposive sampling, focusing on students who had completed core finance-related coursework. The dataset was analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate both direct and moderating effects. Reliability, validity, and model fit were assessed before hypothesis testing. The findings show that technology-enhanced learning study exerts a significant positive influence on students’ credit risk assessment ability. Furthermore, financial literacy was found to moderate this relationship, indicating that students with stronger financial literacy benefit more from iterative digital learning processes. These results support the integration of reflective technology-based learning with financial literacy development to better prepare students for analytical decision-making in financial professions.
peran brand awareness sebagai mediasi pemasaran digital dan customer review terhadap keputusan pembelian di nesh navya Ni Kadek Denda Clarisa Faradita; I Gusti Ngurah Oka Ariwangsa; Nilna Muna; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to empirically test and analyze the strategic role of Brand Awareness as a mediating variable in influencing the relationship between Digital Marketing and Customer Reviews on Purchasing Decisions among Nesh Navya consumers. This study uses a quantitative approach with a survey method, where data is collected from respondents through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through SmartPLS software. The results show that Digital Marketing and Customer Reviews have a significant positive influence on the formation of Brand Awareness, and Brand Awareness is also proven to be significant in driving Purchasing Decisions. Crucial findings confirm that Brand Awareness plays an effective partial mediation role; the combined effect of Digital Marketing and Customer Reviews on Purchasing Decisions becomes substantially stronger through the strengthening of Brand Awareness. Therefore, it is concluded that Brand Awareness at Nesh Navya is not only the result of marketing activities, but is a critical bridge that integrates digital initiatives and the credibility of consumer reviews into real transaction decisions, so the company is advised to continue prioritizing investment in strategies that strengthen brand visibility and awareness on an ongoing basis.
Co-Authors Anisyawati, Ni Putu Dian Apriliani, Ni Putu Mia Desak Made Sukarnasih Dewa Ayu Rina Dewi Paramitha I Gede Yoga Bayu Priatama I Gusti Ayu Agung Prajas Anggraini I Gusti Ayu Dhani Handita I Made Yoga Dwipayana Putra I Putu Nadha Ambara Putra Ida Bagus Raka Suardana Indriyati Indriyati Kadek Krisna Saputra Komang Setiawan Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Ni Kadek Anggiyely Sritania Ni Kadek Denda Clarisa Faradita Ni Made Lira Amerti Putri Darsana Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Wayan Lasmi Nilna Muna Pandea Bagus Adnyanaesa Pika, Putu Ayu Titha Paramita Putra, Komang Satria Wibawa Putu Eka Rumadana Putu Indra Permana Putu Viona Nita Putri Swandewi, Anak Agung Mia Trisna, Ni Nyoman Putri Bulan