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All Journal Journal The Winners Journal of Business & Banking JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Ilmiah Pangabdhi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Dinamika Pengabdian (JDP) WIDYAKALA JOURNAL Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan YUME : Journal of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Business Management Analysis Journal (BMAJ) Economic and Education Journal (Ecoducation) EconBank : Journal Economics and Banking Jurnal Ilmiah Akuntansi dan Bisnis eCo-Buss Jurnal Abdimas Mandiri Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Revenue : Jurnal Ilmiah Akuntansi JPM: JURNAL PENGABDIAN MASYARAKAT UPI YPTK Journal of Business and Economics Journal of Instructional and Development Researches Jurnal Bina Bangsa Ekonomika AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Kolaborasi Jurnal Pengabdian Masyarakat Economic Reviews Journal JWM (JURNAL WAWASAN MANAJEMEN) Gemilang: Jurnal Manajemen dan Akuntansi MIMBAR INTEGRITAS Priviet Social Sciences Journal Jurnal Akuntansi Manado (JAIM) Journal of Innovative and Creativity Economic and Education Journal (Ecoducation) Ecoducation As-Syirkah: Islamic Economic & Financial Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
I G. N. Oka Ariwangsa
Universitas Pendidikan Nasional
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Penggunaan Media Sosial Instagram Untuk Meningkatkan Penjualan Produk Pada Bali Best Adventure I Putu Nadha Ambara Putra; Kadek Wulandari Laksmi P; I G.N. Oka Ariwangsa; Komang Widhya Sedana Putra P
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 4 (2024): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v6i4.986

Abstract

Pulau Bali, dikenal sebagai "Pulau Dewata," merupakan salah satu destinasi wisata terpopuler di Indonesia dengan berbagai objek wisata alam, budaya, dan buatan. Dengan meningkatnya jumlah wisatawan, sektor pariwisata menjadi pilar utama ekonomi Bali. Namun, biro perjalanan seperti Bali Best Adventure menghadapi tantangan dalam memanfaatkan Instagram sebagai media promosi. Praktik Kerja Lapangan (PKL) ini bertujuan untuk mengoptimalkan penggunaan Instagram untuk meningkatkan penjualan produk Bali Best Adventure. Metode yang digunakan meliputi koordinasi pembuatan konten dengan staf marketing, editing konten, dan penjadwalan upload. Konten yang diproduksi terdiri dari satu foto untuk feed dan empat foto untuk Instagram Stories, dengan fokus pada kualitas visual, penggunaan logo, serta caption dan hashtag yang menarik. Dalam empat hari, jumlah pengikut meningkat dari 386 menjadi 403, dan jumlah like pada postingan terakhir naik dari 3-5 menjadi 14. Temuan ini menunjukkan bahwa strategi pemasaran yang lebih aktif di Instagram dapat meningkatkan engagement dan penjualan.
The Role of AI, IoT, and E-Marketing in Enhancing the Sustainability and Competitiveness of MSMES Sedana Putra, Komang Widhya; Laksmi, Kadek Wulandari; Ariwangsa, IGN Oka
Journal The Winners Vol. 25 No. 2 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i2.12395

Abstract

The research examined how the integration of Artificial Intelligence (AI), the Internet of Things (IoT), and e-marketing can enhance the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). It addresses the gap in existing literature regarding the synergistic effects of these technologies in overcoming resource constraints often faced by MSMEs during digital transformation. While previous research has focused on the individual benefits of AI or IoT, limited attention has been given to their combined impact on e-marketing and its influence on MSME sustainability. The research applied a quantitative approach to survey 200 MSMEs in Denpasar City through a Likert-scale questionnaire and analyzed with PLS-SEM version 4.0. The findings reveal that AI improves access to e-marketing channels and operational efficiency, while IoT enhances data analytics and automates business processes. Their integrated adoption significantly boosts digital marketing performance, positively affecting MSME sustainability. The challenges identified include the high costs and expertise required for effective implementation. Nonetheless, with appropriate investment and technical support, AI, IoT, and e-marketing synergy can make MSMEs more sustainable. From a managerial perspective, the long-term integration of these technologies into business strategies is critical for sustaining growth in the digital era.
PENGARUH LIKUIDITAS DAN RISIKO KREDIT TERHADAP KINERJA KEUANGAN PERBANKAN : STUDI KASUS PADA SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Purnama, Ni Wayan Dinda; Dewi, Putu Pande R. Aprilyani; Ariwangsa, I Gusti Ngurah Oka; Widiantari, Komang Sri
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 5 No. 2 (2025): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v5i2.699

Abstract

The COVID-19 pandemic has had a significant impact on various economic sectors, including the banking industry. In the aftermath of the pandemic, Indonesia's banking segment experienced changes in its financial performance, as reflected in indicators such as liquidity, profitability, and credit risk. These changes were influenced by economic policies implemented by the government during the pandemic, such as credit restructuring and reductions in benchmark interest rates. According to data from the Financial Services Authority (Otoritas Jasa Keuangan, OJK) at the end of 2021, the non-performing loan (NPL) ratio in Indonesian banks increased to 5.24%, compared to 2.49% before the pandemic, as a result of elevated credit risks due to customers' inability to meet their obligations. While the post-pandemic financial performance of the banking sector has shown signs of recovery, challenges such as rising credit risk and liquidity fluctuations remain, making liquidity improvement and profitability enhancement key focuses for ensuring future stability and positive performance in Indonesia's banking sector. This study aims to analyze and understand how liquidity and credit risk affect financial performance. Annual financial reports serve as secondary data for this study, with a sample of 97 banking companies’ data from 2021 to 2023. Data analysis employs multiple linear regression techniques. The findings reveal that liquidity has a positive and significant effect on financial performance. Furthermore, credit risk also demonstrates a positive and significant correlation with financial performance. Simultaneously, liquidity and credit risk significantly influence financial performance
PENGARUH SALES PROMOTION, CUSTOMER EXPERIENCE, DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION Sewakottama, Nyoman Gede Rastra; Prawitasari, Putu Putri; Tirtayani, I Gusti Ayu; Ariwangsa, I Gusti Ngurah Oka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.752

Abstract

The purpose of this study is to reveal the influence  of sales promotion, customer experience, and brand image partially and simultaneously on repurchase intention. The sample of this study amounted to 100 Gen Z consumers who visited Starbucks branches in Ubud. Data analysis techniques include validity test, reliability test, classical assumption test, multiple regression analysis, determination coefficient test, F test, and t test. The results of the study show that sales promotion, customer experience, and brand image have a significant effect on repurchase intention, sales promotion has a positive and significant effect on repurchase intention,  customer experience has a positive and significant effect on repurchase intention, Brand image has a positive and significant effect on repurchase intention. This has a significant positive influence on repurchase interest. The magnitude of the influence of independent variables on repurchase interest was 59.5%. The suggestions that researchers can give are as follows: It is recommended that Starbucks Ubud stores proactively provide information whenever there is a promotion of a product package at a lower price to consumers, so that more consumers need to buy, assess your employees' communication skills, and provide training to your employees. Always provide products that suit the consumer's lifestyle, promote well, provide a good experience to consumers, and build a good image in the eyes of consumers
PENGARUH CUSTOMER EXPERIENCE DAN STORE ATMOSPHERE TERHADAP LOYALITAS PELANGGAN DI CV. ARY’S MIKRO SINGAPADU BALI Suwardyanba, Gede Irfan; Prawitasari, Putu Putri; Ngurah Oka Ariwangsa, I Gusti; Tirtayani, I Gusti Ayu
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.821

Abstract

The purpose of this study is to test how CV customer service is. Ary's Mikro Singapadu Bali and the atmosphere of the store affect customer loyalty. One hundred participants, all of whom are active in CV. Ary's Micro, participated in this quantitative study that used a purposeful sample strategy. The data were analyzed using multiple linear regression after being collected using a Likert-based questionnaire. To determine how much the two independent factors affect customer loyalty at the same time, we used the F test; To separate the effects, we use the T test. A regression coefficient of 0.439 and a significance level of 0.001 (less than 0.05) indicate that Customer Experience significantly and positively affects Customer Loyalty. The regression coefficient of 0.227 and the significance level of 0.001 (less than 0.05) indicate that the atmosphere of the store positively and significantly affects customer loyalty. The two factors have a substantial impact on consumer loyalty when taken together, according to the F test, which shows a significance level of 0.001. These results highlight the importance of making customers feel comfortable and have good interactions to increase customer loyalty. By promoting retail strategies based on innovation in consumer contact and retail environmental management, the study helps achieve Sustainable Development Goal (SDG) 8, which focuses on Decent Work and Economic Growth. The findings of this study have important practical implications, such as the recommendation that CVs. Ary's Micro is constantly working to improve the Store Atmosphere and Customer Experience to increase customer loyalty.  
The FINANCIAL LEVERAGE, CORPORATE SOCIAL RESPONSIBILITY TO, AND TAX AVOIDANCE IN BANKING COMPANIES LISTED ON THE IDX Laksmi P, Kadek Wulandari; Ariwangsa, I G. N Oka; Trisna, Ni Nyoman Putri Bulan
EconBank: Journal of Economics and Banking Vol 5 No 1 (2023): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v5i1.280

Abstract

Penelitian ini tentang pengaruh leverage keuangan dan corporate social responsibility terhadap tax avoidance. Tujuan penelitian yaitu menguji dan menganalisis pengaruh variabel independen leverage keuangan dan corporate social responsibility terhadap variabel dependen tax avoidance. Seluruh perusahaan perbankan yang tercatat di BEI periode 2019 – 2021 adalah populasi penelitian ini. Sampel yang dipilih dalam penelitian ini yaitu metode purposive sampling, sehingga perusahaan perbankan yang termasuk dalam kriteria sampel sebanyak 31 perusahaan dari 46 populasi perusahaan perbankan yang tercatat di BEI. Teknik pengumpulan data pada penlitian ini yaitu data sekunder. Model regresi linear berganda dipergunakan sebagai analisis data. Penelitian didapatkan hasil, yaitu: (1) leverage keuangan berpengaruh positif signifikan terhadap tax avoidance, (2) corporate social responsibility berpangaruh positif signifikan terhadap tax avoidance.
Pengaruh E-Wom, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Ariwangsa, I G.N. Oka; Lasmi, Ni Wayan; Darma, I Made Riski Aditya
EconBank: Journal of Economics and Banking Vol 5 No 2 (2023): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v5i2.317

Abstract

This study aims to determine the effect of electronic word of mouth, price perceptions, product quality partially and simultaneously on purchasing decisions. The sample in this study were 110 people. Data anal ysis techniques using validity test, reliability test, classic assumption test, multiple linear regression analysis, coefficient of deattermination test, F test and t test. From the research results, it was found that electronic word of mouth had a signifi cant positive effect on purchasing decisions, price perceptions had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions and electronic word of mouth, perceived price and product quality had a significant effect on purchasing decisions. The magnitude of the influence of independent variables simultaneously on purchasing decisions is 63.5%, based on the measurement of the coefficient of determination .
Pengaruh Likuiditas, Leverage, Profitabilitas dan Capital Intensity Terhadap Agresivitas Pajak Laksmi P, Kadek Wulandari; Ariwangsa, I G.N. Oka; Putri, Ni Putu Ayu Sriniken Dhamayanti; Putra P, Komang Widhya Sedana
EconBank: Journal of Economics and Banking Vol 6 No 2 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i2.421

Abstract

Tax aggression is an action taken to ensure that income subject to tax is either calculated correctly or illegal tax avoidance, often known as tax fraud. The purpose of this study is to estimate the impact of liquidity, leverage, profitability, and capital intensity on tax aggression in food and beverage sub-sector manufacturing companies listed on the IDX throughout 2021-2022. Sampling was carried out by purposive sampling so that 26 food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange were obtained that met several requirements. The results showed that liquidity and leverage have a negative effect on tax aggressiveness. Meanwhile, profitability and capital intensity have a positive and significant effect on tax aggressiveness
Penerapan Manajemen Modern dalam Optimalisasi Pelayanan di Kantor Notaris komang widhya sedana putra p; I Komang Didi Kariana; Ni Wayan Lasmi; Kadek Wulandari Laksmi P; IGN Oka Ariwangsa
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2147

Abstract

This Community Service Program (PKM) was conducted at Kantor Notaris-PPAT I Putu Setiawan, S.H., M.Kn in Gianyar Regency with the primary goal of enhancing operational efficiency and service quality. The main issues identified included slow and inefficient manual document management and unstructured time management, which negatively impacted administrative processes and client satisfaction. To address these issues, the program implemented two main solutions: digitalizing documents using a technology-based document management system and applying an integrated time management system. Additionally, the program included intensive staff training to ensure effective adaptation to new technologies and managerial methods. Preliminary results indicate a significant improvement in service speed and accuracy, as well as a reduction in administrative errors. The new document management system allows for faster and more structured access, while the time management system aids in prioritizing tasks and managing schedules more effectively. Consequently, the program has successfully enhanced staff productivity and client satisfaction, providing a solid foundation for further development in managerial practices at the notary office.
Upaya Meningkatkan Partisipasi Pemilih Pemula Pemilu 2024 Melalui Sosialisasi Surat Suara di SMA PGRI 2 Denpasar Davi, Nadine Kalina; Wibawa Putra, Komang Satria; Ariwangsa, I Gusti Ngurah Oka; Gama, Adie Wahyudi Oktavia; Permana, Gusi Putu Lestara
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/7e275t50

Abstract

The 2024 elections to elect the President and Vice President, Members of the DPR RI, Members of the DPD RI, Members of the Provincial DPRD, and Members of the Regency/City DPRD will be held simultaneously throughout Indonesia on February 14th, 2024. According to data from the General Election Commission (KPU), the Millennial and Z generations dominate the vote in this election with 114 million voters or approximately with a total of 56% of all voters, so it can be ensured that for the success of the election, the participation of these two generations is very important. The service method was carried out by providing election outreach to 100 students at SMA PGRI 2 Denpasar on Tuesday, January 30 2024 at 10.30 - 11.00 WITA with the stages of providing material and a question and answer session. The results obtained were that many students already knew that the 2024 elections would take place and the location of each voting place. However, most students do not know details such as the types of ballot papers and the administrative procedures for transferring votes. After the socialization activities were completed, the students understood the message that their voting rights were important and that they should not abstain.
Co-Authors Adie Wahyudi Oktavia Gama Anak Agung Istri Agung Maheswari Anggawati, Ade Aryasa Anisyawati, Ni Putu Dian Apriliani, Ni Putu Mia Ardiana Reswari, Ni Putu Puja Aryana, Ni Nengah Windi Aristya Ardeswari Bhargawa, Dewi Andjani Angellina Budiatha, I Made Augie Putra Darma, I Made Riski Aditya Davi, Nadine Kalina Desak Made Sukarnasih Dewa Ayu Rina Dewi Paramitha Dewi, Kadek Kartika Dewi, Putu Purnama Ernawati, Ni Luh Gde Bagus Surya Jayanatha Gusi Putu Lestara Permana Gusti Ayu Diana Sari I Gede Jaya Putra I Gede Yoga Bayu Priatama I Gusti Ayu Agung Prajas Anggraini I Gusti Ayu Dhani Handita I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Darma Paramartha I Kadek Dwi Fajar Swastika I Ketut Wahyu Lesmana I Komang Didi Kariana I Made Aditya Putra Wiguna I Made Yoga Dwipayana Putra I Nengah Wirsa, I Gusti Ayu Tirtayani I Putu Dharmawan Pradhana I Putu Nadha Ambara Putra Ida Bagus Raka Suardana Ida Nyoman Basmantra Indriyati Indriyati Intan Adhisti, Sagung Istri Kadek Devi Kalfika Anggria Wardani Kadek Devi Kalvika Anggria Wardani Kadek Dwi Rumadhita Kadek Krisna Saputra Kariyani, Ni Wayan Sri Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati Komang Setiawan Komang Sri Widiantari Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Lanang Raditiya Perbawa, I Gede Putu Lely Anggreyni Jawak Made Ratih Nurmalasari Mahadhika Feryo Gotama Maharani, Ni Komang Natasya Martina Angelica Oktaviani Damai Martini, I. A. Oka Ni Kadek Anggiyely Sritania Ni Kadek Ayu Aprillia Dian Paramita Ni Kadek Denda Clarisa Faradita Ni Made Lira Amerti Putri Darsana Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Wayan Lasmi Nilna Muna Niron, Vernanda Christine Novilia Nalini, Ni Putu Pandea Bagus Adnyanaesa Parasari, Nyoman Sri Manik Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purnama, Ni Wayan Dinda Putra, Komang Satria Wibawa Putri, Ni Putu Ayu Sriniken Dhamayanti Putu Eka Rumadana Putu Indra Permana Putu Irma Yunita Putu Pande R. Aprilyani Dewi Putu Ratna Juwita Sari Putu Viona Nita Putri Rumadana, Putu Eka Satya Dwiguna, I Made Septianee, Putu Ditha Setligt, Eileen Vridynia Sewakottama, Nyoman Gede Rastra Sianipar, Arsia Dondania Suci Artini, Ni Kadek Suwardyanba, Gede Irfan Swandewi, Anak Agung Mia Trisna, Ni Nyoman Putri Bulan Weda, Putu Arya Krisna