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All Journal Journal The Winners Journal of Business & Banking JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Ilmiah Pangabdhi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Dinamika Pengabdian (JDP) WIDYAKALA JOURNAL Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan YUME : Journal of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Business Management Analysis Journal (BMAJ) Economic and Education Journal (Ecoducation) EconBank : Journal Economics and Banking Jurnal Ilmiah Akuntansi dan Bisnis eCo-Buss Jurnal Abdimas Mandiri Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Revenue : Jurnal Ilmiah Akuntansi JPM: JURNAL PENGABDIAN MASYARAKAT UPI YPTK Journal of Business and Economics Journal of Instructional and Development Researches Jurnal Bina Bangsa Ekonomika AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Kolaborasi Jurnal Pengabdian Masyarakat Economic Reviews Journal JWM (JURNAL WAWASAN MANAJEMEN) Gemilang: Jurnal Manajemen dan Akuntansi MIMBAR INTEGRITAS Priviet Social Sciences Journal Jurnal Akuntansi Manado (JAIM) Journal of Innovative and Creativity Economic and Education Journal (Ecoducation) Ecoducation As-Syirkah: Islamic Economic & Financial Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
I G. N. Oka Ariwangsa
Universitas Pendidikan Nasional
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Brand Trust Sebagai Mediasi User-Generated Content dan Influencer Marketing Terhadap Brand Equity Six Letters Coffee Putu Viona Nita Putri; I Gusti Ngurah Oka Ariwangsa; Ida Bagus Raka Suardana; Ni Putu Nina Eka Lestari
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3408

Abstract

This study aims to analyze the brand trust in the relationship between user-generated content (UGC) and influencer marketing on brand equity at Six Letters Coffee, a local MSME located in Gianyar, Bali. The research is motivated by the limited digital engagement among MSMEs, particularly in optimizing authentic consumer content and influencer collaboration to strengthen brand value. Grounded in the Theory of Planned Behavior (TPB), this study examines how consumers’ attitudes and trust are shaped through digital interactions that influence brand perception. A quantitative approach was employed using purposive sampling, involving 160 respondents who actively engage with Six Letters Coffee’s social media content. Data were analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that UGC has a positive and significant effect on both brand trust and brand equity, while influencer marketing significantly affects brand equity but not brand trust. Moreover, brand trust exerts a significant mediating effect between UGC and brand equity, yet fails to mediate the relationship between influencer marketing and brand equity. These results emphasize that authentic consumer-generated content plays a more crucial role than influencer endorsement in fostering trust and strengthening brand equity. This research contributes to the development of digital marketing strategies for MSMEs, highlighting the importance of trust-based engagement in building sustainable brand value.
Komunikasi Sebagai Moderasi Pengaruh Lingkungan Kerja dan Budaya Organisasi Terhadap Kinerja Karyawan PT BPR Parasari Urati Satya Dwiguna, I Made; Oka Ariwangsa, I Gusti Ngurah
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.962

Abstract

This study aims to determine the influence of the work environment and organizational culture on employee performance, as well as to determine the moderating role of communication in the relationship between the work environment and organizational culture on employee performance. The sample in this study was 42 people. The data analysis technique used PLS 4. The results showed that the work environment has a positive and significant effect on employee performance, organizational culture has a positive and significant effect on employee performance, communication has a positive and significant effect in moderating the relationship between the work environment and employee performance, and communication has a positive and significant effect in moderating the relationship between social media promotion and employee performance. The researcher's recommendations include: PT BPR Parasari Urati should regularly provide employee training to improve their ability to complete tasks according to the specified target number, regularly maintain the air conditioning unit (AC) to ensure it consistently cools the room, foster strong relationships between employees, and consistently provide clear and detailed information to employees.
The impact of technological risk perception on consumer experience with digital curiosity as a moderating variable Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1035

Abstract

In the advanced digital age, consumers engage with new technological interfaces that provide value in the form of personalization, convenience, and efficiency while exposing them to possible threats such as data insecurity, privacy breaches, and system failures. These opposing threats highlight the importance of understanding how consumers perceive technology-related risks and how this perception impacts their psychological experiences. Although the technology acceptance model and user satisfaction have been extensively studied, little is known about the psychological variables—particularly the construct of digital curiosity—that buffer perceptions of risk associated with technology. This study aims to fill this void by analyzing the effect of technological risk perception on consumer experience and the role of digital curiosity in this relationship. A quantitative approach involved using a structured questionnaire distributed to active digital consumers on different online platforms. Data analysis was performed using SmartPLS 4.0. The measurement model attained satisfactory validity and reliability. It was established that perceived technological risk negatively impacts the consumer experience. This suggests that a higher perceived risk correlates with diminished satisfaction, trust, and emotional ease. Among other variables, digital curiosity positively impacted consumer experience and interacted in such a way as to lessen the negative influence of perceived technological risk. This suggests that curiosity may serve as a psychological buffer that allows consumers to emotionally reconcile with technological risks, enabling them to retain a positive experience in situations where technology imposes a high risk. These findings indicate the need for organizations to offer digital experiences that provide a level of assurance concerning security while simultaneously fostering curiosity. Allowing exploration and more interactive engagement may help users navigate and trust more complex technological systems. The model proposed in this study may provide the basis for future studies to include additional variables, such as technostress and digital self-efficacy, to capture a more comprehensive theoretical perspective.
Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian dengan Mediasi Kepercayaan Konsumen pada Naashop di Denpasar I Gusti Ayu Agung Prajas Anggraini; I Gusti Ngurah Oka Ariwangsa; Ni Nyoman Sri Wisudawati; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the influence of product quality and store atmosphere on purchasing decisions with consumer trust as the mediator at Naashop Denpasar. The research method used is a quantitative approach with PLS-SEM analysis of 170 respondents. The results of the study indicate that product quality has a positive and significant effect on consumer trust and purchasing decisions. Store atmosphere also has a positive and significant effect on consumer trust and purchasing decisions, although the effect is not as large as product quality. Consumer trust is proven to have a positive and significant effect on purchasing decisions. In addition, consumer trust significantly mediates the relationship between product quality and purchasing decisions, but does not mediate the relationship between store atmosphere and purchasing decisions. These results confirm that product quality is the main factor that builds trust and increases purchasing decisions at Naashop Denpasar.
Pengelolaan Keuangan Gen Z yang Dipengaruhi Inkusi Keuangan, Dompet Digital dan Literasi Keuangan sebagai Moderasi Weda, Putu Arya Krisna; Ariwangsa, I Gusti Ngurah Oka; Tirtayani, I Gusti Ayu; Dewi, Putu Purnama
INOVASI Vol. 12 No. 2 (2025): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v12i2.p407-419.54307

Abstract

Perkembangan keuangan digital yang pesat telah mengubah cara individu mengelola keuangannya, terutama di kalangan Generasi Z yang adaptif terhadap teknologi namun kerap menghadapi tantangan dalam menjaga disiplin finansial. Kemudahan akses terhadap layanan keuangan digital seperti dompet digital memang memberikan efisiensi, tetapi juga dapat memicu perilaku konsumtif apabila tidak diimbangi literasi keuangan yang memadai. Penelitian ini bertujuan menganalisis pengaruh inklusi keuangan dan penggunaan dompet digital terhadap pengelolaan keuangan Generasi Z di Kota Denpasar, dengan literasi keuangan sebagai variabel pemoderasi. Metode penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada 105 responden pengguna aktif dompet digital, dan dianalisis dengan teknik Partial Least Squares (PLS-SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa inklusi keuangan dan penggunaan dompet digital berpengaruh positif serta signifikan terhadap pengelolaan keuangan. Selain itu, literasi keuangan memperkuat hubungan tersebut, yang berarti semakin tinggi literasi keuangan, semakin bijak Gen Z dalam memanfaatkan layanan keuangan digital. Temuan ini menegaskan pentingnya peningkatan edukasi keuangan untuk membentuk perilaku finansial digital yang bertanggung jawab di kalangan generasi muda.
Peran Mediasi Sikap Risiko dalam Hubungan Ketidakpastian Ekonomi dan Kesejahteraan Keuangan: The Mediating Role of Risk Attitude in the Relationship between Economic Uncertainty and Financial Well-being Laksmi P, Kadek Wulandari; Putra P, Komang Widhya Sedana; Ariwangsa, IGN Oka
Economic and Education Journal (Ecoducation) Vol. 7 No. 3 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i3.2091

Abstract

Penelitian ini mengkaji hubungan antara ketidakpastian ekonomi, sikap risiko, dan kesejahteraan keuangan dengan fokus pada peran mediasi sikap risiko. Menggunakan pendekatan kuantitatif, data dikumpulkan dari responden di Bali melewati kuesioner terstruktur dan dianalisis dengan Structural Equation Modeling (SEM). Hasil penelitian mengindikasikan bahwa ketidakpastian ekonomi berpengaruh negatif signifikan terhadap kesejahteraan keuangan dan berpengaruh positif signifikan terhadap sikap risiko. Selain itu, sikap risiko berpengaruh positif signifikan terhadap kesejahteraan keuangan serta memediasi secara parsial hubungan antara ketidakpastian ekonomi dan kesejahteraan keuangan. Temuan ini mengindikasikan bahwa kesejahteraan keuangan tidak hanya dipengaruhi oleh kondisi ekonomi makro, tetapi juga oleh faktor psikologis, khususnya sikap terhadap risiko. Secara praktis, hasil ini menyarankan agar pembuat kebijakan dan lembaga keuangan mengembangkan program literasi keuangan terpadu yang mencakup pembentukan sikap risiko adaptif guna meningkatkan ketahanan individu di tengah kondisi ekonomi yang tidak pasti. Penelitian ini berkontribusi pada literatur keuangan perilaku dengan menyoroti pentingnya mekanisme psikologis dalam hubungan antara kondisi ekonomi dan hasil keuangan individu.
Technology-Based Learning and Financial Literacy in Strengthening Students’ Credit Risk Assessment Skills Ariwangsa, IGN Oka; Putra P, Komang Widhya Sedana; Laksmi P, Kadek Wulandari
Journal of Instructional and Development Researches Vol. 5 No. 6 (2025): December
Publisher : Yayasan Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jider.v5i6.644

Abstract

This study aims to examine how a technology-enhanced learning study model improves students’ credit risk assessment skills and to determine whether financial literacy strengthens this effect. It addresses a gap in the literature, particularly within developing economies, where limited evidence exists on the combined role of digital learning cycles and financial literacy in shaping analytical competence. A quantitative explanatory approach was employed to test the relationships among the study variables and assess the moderating role of financial literacy. Data were gathered through a structured online questionnaire administered to 200 business and finance students in Bali. The instrument consisted of 15 validated indicators measuring technology-enhanced learning study practices, financial literacy, and credit risk assessment ability. Respondents were selected using purposive sampling, focusing on students who had completed core finance-related coursework. The dataset was analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate both direct and moderating effects. Reliability, validity, and model fit were assessed before hypothesis testing. The findings show that technology-enhanced learning study exerts a significant positive influence on students’ credit risk assessment ability. Furthermore, financial literacy was found to moderate this relationship, indicating that students with stronger financial literacy benefit more from iterative digital learning processes. These results support the integration of reflective technology-based learning with financial literacy development to better prepare students for analytical decision-making in financial professions.
peran brand awareness sebagai mediasi pemasaran digital dan customer review terhadap keputusan pembelian di nesh navya Ni Kadek Denda Clarisa Faradita; I Gusti Ngurah Oka Ariwangsa; Nilna Muna; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to empirically test and analyze the strategic role of Brand Awareness as a mediating variable in influencing the relationship between Digital Marketing and Customer Reviews on Purchasing Decisions among Nesh Navya consumers. This study uses a quantitative approach with a survey method, where data is collected from respondents through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through SmartPLS software. The results show that Digital Marketing and Customer Reviews have a significant positive influence on the formation of Brand Awareness, and Brand Awareness is also proven to be significant in driving Purchasing Decisions. Crucial findings confirm that Brand Awareness plays an effective partial mediation role; the combined effect of Digital Marketing and Customer Reviews on Purchasing Decisions becomes substantially stronger through the strengthening of Brand Awareness. Therefore, it is concluded that Brand Awareness at Nesh Navya is not only the result of marketing activities, but is a critical bridge that integrates digital initiatives and the credibility of consumer reviews into real transaction decisions, so the company is advised to continue prioritizing investment in strategies that strengthen brand visibility and awareness on an ongoing basis.
Green Marketing terhadap Keputusan Pembelian pada Moto Kopi di Denpasar dengan Brand Image sebagai Variable Mediasi Budiatha, I Made Augie Putra; Ariwangsa, I Gusti Ngurah Oka; Martini, I. A. Oka; Putra, Komang Widhya Sedana
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1783

Abstract

The rapid expansion of Indonesia’s coffee shop industry has been accompanied by growing consumer concern for sustainability. However, previous studies on green marketing show inconsistent results, particularly regarding its direct effect on purchasing decisions and the mediating role of brand image. This study aims to examine how green marketing influences purchasing decisions at Moto Kopi Denpasar and to assess whether brand image strengthens this relationship. A quantitative approach was employed using a structured questionnaire distributed to 130 consumers selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect effects. The results show that green marketing has a significant positive impact on purchasing decisions and also enhances brand image. Furthermore, brand image significantly affects purchasing decisions and partially mediates the relationship between green marketing and purchasing behavior. These findings indicate that sustainability-oriented marketing practices not only shape consumer perceptions but also reinforce their decision-making process. The study highlights the importance of building a credible environmentally responsible image to strengthen consumer responses in a competitive coffee shop market.
SOSIALISASI PENGELOLAAN SAMPAH RUMAH TANGGA BERDASARKAN 3R (REDUCE, REUSE DAN RECYCLE) DI LINGKUNGAN DESA PENEBEL Anggawati, Ade Aryasa; Permana, Gusi Putu Lestara; Ariwangsa, I Gusti Ngurah Oka
Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Vol 5, No 2 (2022): Jurnal Pengabdian Masyarakat (JPM-IKP)
Publisher : FKIP Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jmp-ikp.v5i2.1418

Abstract

Peran aktif dari warga dalam melakukan pengelolaan sampah rumah tangga berdasarkan 3R sangat penting terutama dalam mengurangi jumlah timbunan sampah. Permasalahan sampah di lingkungan Desa Penebel dapat dikatakan warga belum mampu melakukan pengelolaan sampah dengan benar. Apabila terus dibiarkan maka dapat menimbulkan pencemaran lingkungan dan mengganggu kesehatan warga. Maka dari itu dilakukannya kegiatan ini agar warga dapat memahami pentingnya pengolahan sampah rumah tangga berdasarkan 3R. Dalam kegiatan ini dilakukan sosialisasi untuk meningkatakan kesadaran masyarakat dalam melakukan pengelolaan sampah rumah tangga berdasarkan 3R secara mandiri dan bisa terlaksana dengan baik. Pengelolaan sampah berdasarkan 3R akan dirasa efektif dalam pengelolaan sampah karena melibatkan warga secara aktif. Dari hasil pengabdian masyarakat setelah dilakukan sosoalisasi masyarakan lingkungan Desa Penebel mulai melakukan pengelolaan sampah rumah tangga berdasarkan 3R secara mandiri Dengan adanya perubahan ini warga dapat memperbaikan sistem pengelolaan sampah rumah tangga dapat dilakukan secara mandiri, dan mampu mengurangi tumpukan sampah yang dapat menyebabkan penyakit,dan lingkungan sekitar tempat tinggal menjadi lebih bersih, nyaman dan sehat.
Co-Authors Adie Wahyudi Oktavia Gama Anak Agung Istri Agung Maheswari Anggawati, Ade Aryasa Anisyawati, Ni Putu Dian Apriliani, Ni Putu Mia Ardiana Reswari, Ni Putu Puja Aryana, Ni Nengah Windi Aristya Ardeswari Bhargawa, Dewi Andjani Angellina Budiatha, I Made Augie Putra Darma, I Made Riski Aditya Davi, Nadine Kalina Desak Made Sukarnasih Dewa Ayu Rina Dewi Paramitha Dewi, Kadek Kartika Dewi, Putu Purnama Ernawati, Ni Luh Gde Bagus Surya Jayanatha Gusi Putu Lestara Permana Gusti Ayu Diana Sari I Gede Jaya Putra I Gede Yoga Bayu Priatama I Gusti Ayu Agung Prajas Anggraini I Gusti Ayu Dhani Handita I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Darma Paramartha I Kadek Dwi Fajar Swastika I Ketut Wahyu Lesmana I Komang Didi Kariana I Made Aditya Putra Wiguna I Made Yoga Dwipayana Putra I Nengah Wirsa, I Gusti Ayu Tirtayani I Putu Dharmawan Pradhana I Putu Nadha Ambara Putra Ida Bagus Raka Suardana Ida Nyoman Basmantra Indriyati Indriyati Intan Adhisti, Sagung Istri Kadek Devi Kalfika Anggria Wardani Kadek Devi Kalvika Anggria Wardani Kadek Dwi Rumadhita Kadek Krisna Saputra Kariyani, Ni Wayan Sri Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati Komang Setiawan Komang Sri Widiantari Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Lanang Raditiya Perbawa, I Gede Putu Lely Anggreyni Jawak Made Ratih Nurmalasari Mahadhika Feryo Gotama Maharani, Ni Komang Natasya Martina Angelica Oktaviani Damai Martini, I. A. Oka Ni Kadek Anggiyely Sritania Ni Kadek Ayu Aprillia Dian Paramita Ni Kadek Denda Clarisa Faradita Ni Made Lira Amerti Putri Darsana Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Wayan Lasmi Nilna Muna Niron, Vernanda Christine Novilia Nalini, Ni Putu Pandea Bagus Adnyanaesa Parasari, Nyoman Sri Manik Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purnama, Ni Wayan Dinda Putra, Komang Satria Wibawa Putri, Ni Putu Ayu Sriniken Dhamayanti Putu Eka Rumadana Putu Indra Permana Putu Irma Yunita Putu Pande R. Aprilyani Dewi Putu Ratna Juwita Sari Putu Viona Nita Putri Rumadana, Putu Eka Satya Dwiguna, I Made Septianee, Putu Ditha Setligt, Eileen Vridynia Sewakottama, Nyoman Gede Rastra Sianipar, Arsia Dondania Suci Artini, Ni Kadek Suwardyanba, Gede Irfan Swandewi, Anak Agung Mia Trisna, Ni Nyoman Putri Bulan Weda, Putu Arya Krisna