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All Journal Sosiohumaniora JKMS : Jurnal Ilmu Komunikasi Jurnal Komunikasi Jurnal Penelitian Komunikasi Jurnal Penelitian Komunikasi dan Opini Publik Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal The Messenger ProTVF Communicatus: Jurnal Ilmu Komunikasi Jurnal Manajemen Pelayanan Publik Jurnal Pengabdian UntukMu NegeRI JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies Jurnal Representamen Prosiding Magister Ilmu Komunikasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial COMMED: Jurnal Komunikasi dan Media PRoMEDIA JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Manajemen Komunikasi Avant Garde Altasia : Jurnal Pariwisata Indonesia Amalee: Indonesian Journal of Community Research & Engagement Jurnal Kajian Ilmiah Jurnal Pewarta Indonesia Gunahumas Jurnal Ilmiah Wahana Pendidikan Interdisciplinary Social Studies Caraka : Indonesia Journal of Communication Jurnal Signal Petanda : Jurnal Ilmu Komunikasi dan Humaniora SWARNA Marcommers : Jurnal Marketing Communication and Advertising Mediator: Jurnal Komunikasi Jurnal Netnografi Komunikasi Journal of Business Management and Economic Development Inovasi Jurnal Pengabdian Masyarakat (IJPM) Journal of International Multidisciplinary Research Journal Of Digital Communication Science SWARNA: Jurnal Pengabdian Kepada Masyarakat AGUNA: Jurnal Ilmu Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Susie Perbawasari
Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Public Relation Strategy Analysis in Maintaining Image of PT Pos Indonesia (Persero) Putra, Johni Eka; Sufa, Siska Armawati; Perbawasari, Susie; Brumadyadisty, Garry; Shany, Wildan Krisnarwanto Waranu
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.749

Abstract

This scientific article delves deeply into the analysis of Public Relations (PR) strategies employed by PT Pos Indonesia (Persero), with a critical focus on strengthening corporate image. In the dynamic business landscape, a positive image is crucial for organizational success. The research adopts a comprehensive approach with descriptive qualitative analysis to evaluate the effectiveness of PT Pos Indonesia (Persero) PR initiatives. The study highlights the alignment of PR strategies with organizational goals, assessing their impact on shaping public opinion, and strengthening relationships with stakeholders. Exploration of the integration of traditional and digital communication channels is conducted to assess PT Pos Indonesia (Persero) adaptability in the evolving media landscape. Furthermore, the research tests crisis communication protocols to evaluate the organization's readiness in facing reputational risks. Drawing on theoretical frameworks and industry best practices, this article aims to provide insights into the strategic nuances of maintaining a positive corporate image. It offers practical recommendations for PT Pos Indonesia (Persero) and similar organizations. This research not only contributes to the scholarly understanding of PR strategies in the corporate realm but also serves as a valuable resource for practitioners and decision-makers striving to refine their communication tactics for sustained positive public perception.
Maximizing brand image building as a semi-pub café through emotional branding Izzah, Nurul; Sumartias, Suwandi; Perbawasari, Susie
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.49682

Abstract

This research discusses a café in Makassar City called Pyur for You Café, which decided to rebrand when it was threatened with permanent closure due to the Covid-19 pandemic in 2021. The café previously had a work-friendly concept and was then rebranded as a semi-pub café, which implemented emotional branding. This study aims to analyze the Pyur For You café, discuss the background of the Pyur For You café in choosing to apply emotional branding to a new café concept, discuss the process of creating its identity, and analyze how the Pyur For You café applies the emotional aspect of branding to a new concept. So that consumers are attached to the café and prefer the Pyur For You Café over other competitors. This research is a qualitative case study with informants from the café, namely, the owner and staff, who understand the application of emotional branding. The author also randomly selected five consumers who met in the Pyur For You café area to conduct in-depth interviews. The results of the interviews regarding rebranding were analyzed through the four basic pillars of emotional branding, according to Marc Gobe. The findings show that the Pyur For You café has implemented the basic concept of emotional branding, which is communicated through relationships with consumers, the interior design of the café, events held, and food served. However, its application can still be maximized.
Sosialisasi Pemanfaatan Mitos dalam Komunikasi Kesehatan kepada Masyarakat Desa Selasari Pangandaran Perbawasari, Susie; Sjoraida, Diah Fatma; Anisa, Renata; Masrina, Dwi
Amalee: Indonesian Journal of Community Research and Engagement Vol 3 No 1 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i1.1065

Abstract

The socialization activity on the use of myths in health communication through community service programs in Selasari Village, Parigi District, Pangandaran Regency was carried out to give understanding to the Selasari Village community that not all health myths provide health benefits. The method used is a hybrid lecture method that utilizes the Zoom platform application. Two teams organize activities, namely the online team and the offline team. In this activity, two central themes were presented. The first is health myths and facts. Besides that, Covid-19 myths and facts are discussed. The second theme is the benefits and dangers of health myths. The author conducted a pre-test and post-test to the activity participants to measure the level of participants' knowledge of the material presented by the two resource persons. The results of this community service activity showed an increase in participants' knowledge about health myths. Kegiatan sosialisasi pemanfaatan mitos dalam komunikasi kesehatan melalui program pengabdian masyarakat di Desa Selasari Kecamatan Parigi Kabupaten Pangandaran dilakukan sebagai upaya memberikan pemahaman kepada masyarakat Desa Selasari bahwa tidak semua mitos kesehatan memberikan manfaat bagi kesehatan. Metode yang digunakan adalah metode ceramah hybrid yang memanfaatkan aplikasi Zoom. Terdapat dua tim yang mengatur jalannya kegiatan, yaitu tim daring dan tim luring. Di dalam kegiatan ini dipaparkan dua tema penting. Yang pertama adalah mitos dan fakta umum kesehatan, selain itu dibahas pula mitos dan fakta Covid-19. Tema yang kedua adalah manfaat dan bahaya mitos kesehatan. Penulis melakukan pre-test dan post-test kepada peserta kegiatan untuk mengukur tingkat pengetahuan peserta terhadap materi yang disampaikan oleh dua narasumber. Hasil dari kegiatan pengabdian pada masyarakat ini menunjukkan bahwa terjadi peningkatan pengetahuan peserta mengenai mitos-mitos kesehatan.
Communication and cultural inheritance through a traditional school in Dangiang Village, Garut Perbawasari, Susie; Sjoraida, Diah Fatma; Anisa, Renata; Subekti, Priyo; Bakti, Iriana
Jurnal Kajian Komunikasi Vol 11, No 1 (2023): June 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i1.45121

Abstract

Background: Traditional medicine using herbal plants is one of the cultural assets of Indonesians. Belief in the efficacy of herbal plants as a definite treatment has been recognized for generations, especially among indigenous peoples. Purpose: This research aims to determine the role of a traditional school in bequeathing the culture of herbal medicine through health communication. Methods: This study employed a qualitative method. The data were collected using participatory observation, in-depth interviews, and guided group discussions. Results: The research results reveal six health communication methods to bequeath the culture of the use of herbal plants for health: 1) lecturing, 2) demonstrating, 3) hands-on practicing with assignments, 4) sharing, 5) role modeling, and 6) storytelling. The medical techniques of the indigenous people of Dangiang are categorized into three: 1) using the mind (medicine as communication media), 2) using herbal plants, and 3) using chemical drugs. The Dangiang community imposes special treatment to maintain public health, especially water use and waste disposal. Conclusion: Dangiang Traditional Village community is trying to preserve the traditional culture inherited from their ancestors, especially by using medicinal plants for health. Implications: This traditional school is expected to bring two final results: a) to bequeath traditional medicine culture, b) to preserve and maintain the local culture, and c) to inform the young generation about local customs and culture. 
Analyzing the Implementation of Public Relations Ethics at PT KAI and Its Implications on Competitive Advantage Lisdiantini, Netty; Zubair, Feliza; Perbawasari, Susie; Baruno, Agustiawan Djoko; Radjamin, Irzameingindra Putri
Journal of International Multidisciplinary Research Vol. 3 No. 1 (2025): Januari 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1150

Abstract

This study examines the role of public relations (PR) ethics in enhancing PT Kereta Api Indonesia's (PT KAI) competitive advantage in the railway industry. Ethical practices in PR are vital for fostering stakeholder trust, improving customer satisfaction, and enhancing employee engagement, all of which contribute to sustainable growth and market leadership. Adopting a qualitative research design and a case study approach, the research investigates how ethical principles such as transparency, integrity, equity, respect, and responsiveness are applied within PT KAI’s operational and strategic frameworks. Data collection involved document and thematic analyses, emphasizing ethical practices’ impact on stakeholder relationships and competitive outcomes. The findings highlight that PT KAI’s ethical initiatives strengthen its reputation, promote customer loyalty, and support a positive workplace environment. Despite these successes, challenges remain, including the absence of formalized ethical guidelines and the need for ethical leadership. The study concludes that integrating PR ethics into organizational culture enhances competitive advantage and ensures long-term sustainability in a dynamic market.
KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT ASAHIMAS CHEMICAL ANYER DALAM PROGRAM “ASAHIMAS (AIR SARANA HIDUP MASYARAKAT #4)” Aulia, Kharisma; Rahmat, Agus; Perbawasari, Susie
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 4 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i4.2024.1567-1575

Abstract

Corporate Social Responsibility (CSR) atau Tanggung Jawab Sosial Perusahaan merupakan konsep atau tindakan yang dilaksanakan perusahaan sebagai rasa tanggung jawab perusahaan terhadap sosial ataupun lingkungan sekitar tempat perusahaan tersebut berada. Dimana secara umum perusahaan merealisasikan CSR berbentuk program kegiatan yang bisa meningktakan kesejahteraan masyarakat sekitar, menjaga lingkunganm pemberian beasiswa, dan pemeliharaan dan pembangunan fasilitas umum, dan sumbangan untuk pembangunan desa atau fasilitas desa. Namun, untuk memaksimalkan pelaksanaan program Corporate Social Responsibility (CSR), diperlukan peran Humas sebagai fungsi manajemen yang secara khusus mendukung terbentuknya komunikasi yang saling pengertian khususnya dengan publik perusahaan. Tujuan penulisan ini untuk mengetahui tujuan dan strategi komunikasi yang dilakukan oleh Unit CSR Departemen General Affair PT Asahimas Chemical dalam program ASAHIMAS (Air Sarana Hidup Masyarakat) #4 menggunakan 4 langkah strategi komunikasi Anwar Arifin (mengenal khalayak, menentukan tujuan, menyusun pesan serta menetapkan metode dan memilih media yang digunakan). Metode penulisan yang digunakan pada penelitian ini yaitu deskriptif dengan teknik observasi, wawancara, dan studi pustaka. Berdasarkan penelitian yang telah dilaksanakan, bisa disimpulkan bahwa unit CSR PT Asahimas Chemical beranggapan bahwa hadirnya perusahaan ditengah masyarakat, menjadikan perusahaan untuk membuka mata terhadap dampak yang mereka rasakan. Pendekatan dan strategi komunikasi yang mereka lakukan pun dinilai cukup efektif dalam membangun komunikasi dan hubungan baik dengan komunitas atau masyarakat sekitar perusahaan.
Bandung City Communication and Information Service's Media Relations Strategy in Managing Publications in the Mass Media Awal, Brilliant; Perbawasari, Susie; Lusiana, Elnovani
Communicatus: Jurnal Ilmu komunikasi Vol 8, No 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.37352

Abstract

The arrest of Bandung Mayor Yana Mulyana by the Corruption Eradication Commission (KPK) has sparked widespread media attention, which has been intensively reporting on the case. In response to this situation, the Bandung City Communication and Information Agency (Diskominfo) has strengthened its relationship with the mass media to maintain the image of the city government. This study analyzes the Diskominfo media relations strategy in managing publications amidst the crisis. A descriptive qualitative approach was used with data analysis techniques based on the Miles and Huberman model, including data reduction, data presentation, and conclusion. The findings show that Diskominfo utilizes various strategies to reduce negative images, such as press releases, press conferences, and cooperation with the media. The relationship between Diskominfo and the mass media is interpreted as mutually beneficial cooperation; the media obtains easier access to information, while Diskominfo can convey positive narratives to the public. However, this relationship raises concerns from the public regarding the potential for reducing media independence. In conclusion, Diskominfo's media relations strategy effectively manages the crisis, although a balance is needed to maintain transparency and independence of the news.
Strategies for Herbal Knowledge Inheritance Through Non-Formal Education in Traditional Villages Perbawasari, Susie; Subekti, Priyo; Setyanto, Yugih
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.29048

Abstract

In the current context of globalization, the process of passing on traditional knowledge, particularly in relation to medicinal plant applications, faces significant hurdles. Kampung Adat Dangiang, facing this challenge, has initiated the establishment of Sekolah Adat as a non-formal education initiative aimed at the conservation and transmission of cultural and traditional knowledge to the next generation. This research investigates Sekolah Adat in Kampung Dangiang as an institution that plays an important role in knowledge preservation, where traditional healing principles and ritualistic practices are passed on across generations. Qualitative methodology, specifically case studies, was adopted in this research, providing a more narrative and exploratory approach to data collection. Through direct interaction, observation of daily rituals, and literature review, the research gathered information enriched by snowball sampling techniques from informants. The results reveal Sekolah Adat as an entity steeped in traditional values, functioning not only as an educational institution but as a living repository of medicinal plant knowledge and ritual practices. The Sekolah Adat introduces a unique pedagogical approach, combining lectures, demonstrations and practical applications, which overall enriches the spiritual existence of learners. The program creates a synergy between traditional herbal wisdom, modern chemical principles, and deep inner healing techniques. Although this integration of tradition and modernity poses challenges, especially in the aspect of scientific validation of ancestral practices, a strong commitment to the efficacy of traditional medicine, supported by generations of knowledge and anecdotes, continues to overcome such obstacles. In conclusion, Sekolah Adat Dangiang stands as a testament to the resilience of traditions that are able to adapt elegantly amidst the changing modern world. It signifies the importance of local wisdom in keeping cultural heritage alive and relevant amidst fast-changing global dynamics.
Foster Cultural Synergy and Innovation, Communicate to Revive Coastal Economy Sustainably Post-Pandemic Subekti, Priyo; Komariah, Kokom; Perbawasari, Susie
Jurnal Kajian Ilmiah Vol. 25 No. 1 (2025): January 2025
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/31p73h07

Abstract

The objective of this study is to examine strategies of adaptation and innovation among MSME actors at Pangandaran Beach, with an emphasis on utilizing local cultural values to aid economic and tourism recovery post-COVID-19. The research identifies the key challenges faced by MSMEs in adapting to new norms, including issues with capital, technological adaptation, human resources development, and policy changes. Employing a qualitative case study methodology, the study gathers in-depth insights from 12 MSME actors through interviews to understand the challenges and opportunities faced during the pandemic. The major findings indicate that MSMEs at Pangandaran Beach have encountered significant challenges but also possess opportunities for growth and resilience. Innovations, collaborative ventures, governmental support, and business networking are identified as crucial factors that can bolster MSME competitiveness and enable them to overcome post-pandemic setbacks. In conclusion, the study suggests that a holistic strategy involving all stakeholders is essential for MSMEs to not only recuperate from the impacts of the pandemic but also to emerge as integral components of a sustainable tourism ecosystem, contributing to the broader economic recovery.
Folklore, Branding, and Social Media: A Multifaceted Communication Approach to Marketing in Indonesia Tedjakumala, Ingrid; Damayani, Ninis Agustini; Mulyana, Deddy; Perbawasari, Susie
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.31787

Abstract

This research examines in depth the complex relationship between folklore, branding and social media in Indonesia.  Folklore, as an integral part of cultural heritage, has great potential in marketing communications, but this potential has not been fully explored in a modern context. This research will examine how folklore narratives, which are full of cultural values, local wisdom and the history of Indonesian society, can be adapted and integrated into digital marketing content. With the aim of creating brand stories that are not only informative, but also touch consumers' emotions, building a deeper sense of closeness and attachment.  This research explores various storytelling formats—from visual content on social media to video campaigns—and how each format can reach different audiences. The case study used is Bangflo Coffee, a local coffee brand, which uses their Instagram account to reach technology-savvy millennials. By using storytelling as their Communication strategy, they use culture to build community, shared values, and brand loyalty. This research not only highlights the importance of emotional connections in navigating Indonesia's highly diverse and dynamic market, but also provides marketers with valuable insights into how to leverage the richness of folklore to create resonant and effective marketing campaigns.  The findings of this research contribute to a deeper understanding of the role of folklore in branding in the digital era, especially in Indonesia.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Aat Ruchiat Nugraha Aditya Krist Anadiwira Agus Rahmat agus rahmat Aini, Rizky Nur Alvin Ernesto Widjaya Arisona, Kerin Dea Aristya, Zahra Ashila Nafisaputri Aulia, Kharisma Auliana Gusfiani Awal, Brilliant Ayu Indra Wardhani Ayumi, Shereina Sarah Baruno, Agustiawan Djoko Brumadyadisty, Garry Centurion Priyatna Chindy Ayu Anggraini Chintia Melva Cahaya L. Tobing Cindy Lidya Damayanti, Ninis Agustini Deddy Mulyana Diah Fatma Sjoraida Dian Wardiana Dian Wardiana Sjuchro Dian Wardiana Sjuhro Dwi Masrina Elnovani Lusiana Elvinaro Ardianto Evi Novianti Evi Novianti Fajar Syuderajat Fatan Audi Havip Febrianti, Tantri Feliza Zubair Feliza Zubair Fujiyanti, Syalma Funny Mustikasari Elita FX. Ari Agung Prastowo Geuit Septiani Hanny Hafiar Hartopo Eko Putro Hecka Athaya Shabrina Heru Ryanto Budiana Iqbal Zuhri Fadillah Iriana Bakti IZZAH, NURUL Jasmine Putri Syadhana Kokom Komariah Lukiati Komala Erdinaya Lusi Romaddyniah Sujana, Lusi Romaddyniah Maghfira Prima Grafitia Mayasari, Dhira Nadya Annahl Vasha Najmi, Arnesa Aynun Nanda Mutiara Ulfah Netty Lisdiantini Nia Surya Amiati Ninis Agustini Damayani Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nuryah Asri Sjarifah, Nuryah Asri Priyo Subekti Priyo Subekti Putra, Johni Eka Raden A. Abdul Rasyiid Radjamin, Irzameingindra Putri Rahul Chauhan Renata Anisa Rheny Rheny Rizky Pratama Hajati Rulinawaty Rulinawaty Safira, Adelia Nabiila Sahira, Winda Syifa Samsurijzal Hasan Sarah Isabella Silaban Setyanto, Yugih Shany, Wildan Krisnarwanto Waranu Silviana Agustin Sinuraya, Sofia Siska Armawati Sufa Sufa, Siska Armawati Sultrayansa Sultrayansa Supriyatna, Asep Susanne Dida Suwandi Sumartias Syafia Afafi Syalina Syalina Syauqy Lukman Taufik, Edi Rahmat Tedjakumala, Ingrid Trie Damayanti Wada, Ibrahim Wawat Setiawati Wina Erwina Yanti Setianti Yemima, Hana Yuliyanti Sholihat Yustikasari, Yustikasari