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Journal : E-JRM

Pengaruh Lokasi, Harga Dan Promosi Terhadap Keputusan Pembelian Kavling Puri Amartya Pandaan Rizqi, Moch Ilham Khoirur; Rizal, Mohammad; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of location, price, and promotion on the decision to purchase plots in Puri Amartya Pandaan. The population in this study is all customers of Puri Amartya Pandaan plots. The sample in this study was a saturated sample with a sample of 66 respondents. The research method in this study uses quantitative research. Based on testing using simultaneous Test F analysis, the results showed a significant influence between variable X (Location, Price, and Promotion) simultaneously on variable Y (Purchase Decision) on customers of Puri Amartya Pandaan plot. Partial Test Analysis shows that location, price, and promotion variables each have a positive and significant effect on the decision to purchase plots in Puri Amartya Pandaan. Keywords: Location, Price, Promotion, Purchase Decision
Pengaruh Product Quality, Location Dan Price Terhadap Keputusan Pembelian (Studi Kasus Pada Customer Resident Jaya Farm) Zidane, Muhamad Yazid; Widarko, Agus; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study is to determine the effect of product quality, location and price on purchasing decisions, a case study on customer Resident Jaya Farm. The population in this study are customers who have made transactions or purchases at the Resident Jaya Farm. The sampling method is non-probability sampling with an accidental sampling technique. Data collection method by providing questionnaires filled out by 75 respondents. The results showed that simultaneously product quality, location and price had a significant effect on purchasing decisions in case studies on customer Resident Jaya Farm. Variable of product quality does not effect on purchasing decisions, variable of location shows a significant effect on purchasing decisions and variable of price shows a significant effect on purchasing decisions in case studies on customer Resident Jaya Farm. Keywords : Product Quality, Location, Price, Purchasing Decisions, and Resident Jaya Farm Customer.
Analisis Governance Support Dan Kompetensi SDM Terhadap Kualitas Pelayanan Dalam Keberlanjutan Usaha Cafe Sawah Pratama, Yongki; Rizal, Mohammad; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to investigate the impact of Governance support  and human resource (HR) competence on service quality in sustaining the business of Cafe Sawah. A descriptive quantitative approach was employed to present the data gathered from questionnaires given to 60 participants, using a saturated sampling method that included all employees at Cafe Sawah. The data were analyzed through multiple regression analysis, showing that both Governance support  and HR competence significantly influence service quality at Cafe Sawah when considered together. However, individually, Governance support  showed a positive but not significant effect, while HR competence had a positive and significant effect on service quality. The study suggests that Cafe Sawah’s management should focus on improving employee training programs to promote active participation and gather feedback on the governance system. Keywords: Cafe Sawah, Government Support, HR Competency, Service Quality
Pengaruh Harga, Kualitas Produk, Dan Budaya Terhadap Keputusan Pembelian Produk Mie Instan Gofur, Iqbal Abdul; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of price, product quality and culture on purchasing decisions for instant noodle products (Case Study of Santri at the Ainul Yaqin Islamic Boarding School). This research method uses a quantitative method using non-probability sampling techniques and the data source used is primary data by collecting data using a Likert scale questionnaire from students at the Ainul Yaqin Islamic Boarding School who are consumers at the Entrepreneurship Islamic Boarding School. The sample calculation in this study used the Malhotra formula which produced 70 respondents. The data analysis used is descriptive analysis, instrument testing, classical assumptions, multiple linear regression analysis. The results of this research show that price, product quality and culture simultaneously influence the decision to purchase instant noodle products at the Ainul Yaqin Islamic Boarding School. Partially, price has a significant positive effect on purchasing decisions, but product quality and culture do not have a significant effect on purchasing decisions for instant noodle products at the Ainul Yaqin Islamic Boarding School. Keywords: Price, Product Quality, and Culture
Pengaruh Gaya Kepemimpinan, Komunikasi, Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan PT. PLTD Persero Sapudi Madura Maimun, Muhammad; Rizal, Mohammad; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted at PT. PLTD Persero Sapudi Madura. This study aims to determine the effect of leadership style, communication, motivation and work discipline on employee performance. The type of research used is quantitative research. Primary data sources were obtained from questionnaire data measured using a Likert scale. The population in this study were employees of PT. PLTD Persero Sapudi Madura totaling 50 employees, then the number of samples was taken using the saturated sampling method. The results of this study indicate that 1) Leadership style, communication, motivation and work discipline simultaneously affect the performance of employees of PT. PLTD Persero Sapudi Madura. 2) Leadership style has a positive and significant effect on the performance of employees of PT. PLTD Persero Sapudi Madura. 3) Communication has a positive and significant effect on the performance of employees of PT. PLTD Persero Sapudi Madura. 4) Motivation does not have a significant effect on the performance of employees of PT. PLTD Persero Sapudi Madura. 5) Work discipline has a positive and significant effect on the performance of employees of PT. PLTD Persero Sapudi Madura. Keywords: Leadership Style, Communication, Motivation, Work Discipline, Employee Performance
Pengaruh Lingkungan Kerja, Stres Kerja Dan Motivasi Terhadap Produktivitas Karyawan (Studi pada PT Karyamega Putra Mandiri) Afiandi, Dian; Rizal, Mohammad; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to analyze the influence of the work environment, job stress, and motivation on employee productivity in Verpak SKT division at PT Karyamega Putra Mandiri. A quantitative approach was employed, using non-probability sampling to select 72 employees as respondents. Data were analyzed using multiple linear regression analysis with the assistance of SPSS 25 software. The hypothesis test was performed the F-test to evaluate simultaneous effects and partial effects use t-test. The study findings reveal that simultaneously, the work environment, job stress, and motivation have a significant influence on employee productivity. Partially, each variable work environment, job stress, and motivation also significantly affects employee productivity. These findings emphasize the importance of creating a conducive work environment, effectively managing job stress, and providing appropriate motivation to enhance employee productivity. Keywords: Work Environment, Job Stress, Motivation, Employee Productivity
Pengaruh Customer Experience, Personalization, Customer Engagement Dan Online Customer Review Terhadap Loyalitas Pelanggan Kosmetik Wardah (Studi Kasus Pengguna Tiktok di Kota Malang) Wulandari, Cahya; Rizal, Mohammad; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study seeks to examine the effect of Customer Experience, Personalization, Customer Engagement, and Online Customer Review on customer loyalty of Wardah cosmetics in Malang City. The study method use quantitative approach purposive sampling, resulting in 100 respondents who are TikTok users. The data collected were analyzed through linear regression, and hypothesis test performed through F and t test. The findings indicate that, simultaneously, Customer Experience, Personalization, Customer Engagement, and Online Customer Review significantly influence customer loyalty. Partially, each of these independent variables also has a significant impact on customer loyalty to Wardah cosmetics. These results suggest that a positive customer experience, personalized services, strong customer engagement, and favorable online customer reviews can enhance customer loyalty.. Keywords: Customer Experience, Personalization, Customer Engagement, Online Customer Review, Customer Loyalty.
Pengaruh Green Product Knowledge, Lifestyle, Hedonic Shopping Motivation, Environmental Awareness Terhadap Brand Loyalty (Studi Kasus pada Pengguna The Body Shop di Kota Malang) Amanda, Dita; Rizal, Mohammad; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine whether the influence of green product knowledge, lifestyle, hedonic shopping motivation and environmental awareness on brand loyalty in users of The Body Shop in Malang City. This type of research is explanatory research using a quantitative approach. The population in this study were users of The Body Shop in Malang City who had purchased The Body Shop products. The sample used was 95 respondents. The data collection technique used a questionnaire. Data analysis using validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, F test (simultaneous), t test (partial), and the coefficient of determination (adjusted R2), through SPSS 25 tools. The results showed that the green product knowledge variable partially influenced brand loyalty. Lifestyle variables partially affect brand loyalty. Hedonic shopping motivation variable partially affects brand loyalty. The enviromental awareness variable partially affects brand loyalty. Green product knowledge, lifestyle, hedonic shopping motivation and enviromental awareness variables simultaneously affect brand loyalty.  Keywords: Green Product Knowledge, Lifestyle, Hedonic Shopping Motivation, Environmental Awareness, Brand Loyalty
Pengaruh Harga, Promosi, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada E – Commerce Tiktok Shop (Studi Pada Mahasiswa Universitas Islam Malang) Sujana, Ilham Alif; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and explain the influence of price promotion and product quality on purchasing decisions. This study uses a quantitative approach which uses the maholtra formula to detemine the sample because the population is still not known for sure, seeing from the results of the maholtra dormula calculation the sample size is 80.This study uses a testing tool called spss. the test results on spss show that the t-test of the price promotion and product quality variables shows a value smaller than 0.05 so that it can be concluded that the price promotion and product quality variables have an effect on purchasing decisions and vice versa the f test also shows the same results of the price, promotion and product quality variables simultaneously affect purchasing decisions. Keywords : Price, Promotion, Product Quality, Purchasing Decisions.
Pengaruh Spiritual Marketing, Sharia Compliance, Customer Experience Dan Digitalisasi Banking Terhadap Loyalitas Nasabah Bank Syariah Indonesia Hasanah, Nur; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of the Islamic banking industry in Indonesia presents challenges and opportunities for Islamic banks, including Bank Syariah Indonesia (BSI), in increasing customer loyalty. In this context, spiritual marketing, sharia compliance, customer experience, and banking digitalization are the main factors that can influence customer loyalty. This study aims to analyze the influence of these four variables on BSI customer loyalty. A quantitative approach was used with purposive sampling and accidental sampling techniques. The number of samples was determined using the Slovin formula, resulting in 100 respondents. Data was collected through distributing questionnaires to BSI customers and analyzed using SPSS. The analysis methods applied include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis, F test, t test, and coefficient of determination (R²) test. The results showed that spiritual marketing, sharia compliance, customer experience, and banking digitalization significantly affect customer loyalty. These findings confirm that a spiritual value-based marketing approach, compliance with sharia principles, good customer experience, and optimization of banking digitalization play an important role in increasing BSI customer loyalty.This research provides valuable insights for BSI management in designing more effective marketing and service strategies. By improving the quality of spiritual marketing, strengthening compliance with sharia principles, optimizing customer experience, and utilizing digital technology, it is hoped that customer loyalty can continue to be improved. In addition, this study recommends further studies to explore additional factors that can influence customer loyalty, such as service quality and product innovation in Islamic banking Keywords : Spiritual Marketing, Sharia Compliance, Customer Experience, Banking Digitalization, Customer Loyalty, Bank Syariah Indonesia (BSI).
Co-Authors Abdullah Syakur Novianto Afiandi, Dian Agung Wicaksono Aini, Syarifa Aisyah, Diana Sari Alan, Tri Setyo Budi Alfian Budi Primanto Ali, Nurain Alistin, Dita Putri Amanda, Dita Amanda, Nina Septira Putri Andi Normaladewi Apsarini, Nabila Wahyu Arifin, Mochammad Zainul Arini Fitria Mustapita Arsyianto, Muhammad Tody Azez, Muchamad Abdul Azizah, Yasmin Nur Baruda, Nu’man Hakiki Bastomi, Mohamad Bayu Wicaksono Cahya Wulandari Christy Atika Sari Damayanti, Erika De Rosal Ignatius Moses Setiadi Denavia, Putri Dita Roosemella Paramadina Ediningsih, Firda Eko Hari Rachmawanto Ermawati Ermawati Fahrurrozi Rahman Florentina Esti Nilawati Gofur, Iqbal Abdul Hadi Sunaryo Hermawan, Gugus Hutama, Genta Arya Indriani, Ferlia Indriyati, Rika Irwan Irwan Ita Athia Itsnaini, Ahmad Ilyas Junaidi Junaidi Kamtari, Gita Ade Kartika Sari, Arista Fauzi Khalikussabir, Khalikussabir Khasmir, Khasmir KHOIRUL ANAM Khuluq, Habib Husnul Kurniatin, Titin Laila, Azza Nur Lestari, Vita Dwi M. Agus Salim Al Fathoni Maharani, Puteri Aurelia Mahardani, Ahmad Subhan Maharisna, Robby Yudha Mahfud, Ah Syaifudi Maimun, Muhammad Masrohatin, Siti Maula, Moh Hafi Nasil Maulidi, Ahmad Wasil Muhajir Muhajir, Muhajir Muhammad Ridwan Munawaroh, Mufrida Nafisah, Wardatun Najih, M. Ulul Ikhwanin Najjah, Famirza Syifaun Nisa, Firda Hanikati Novianto, Abdullah Syakur Novianto Novitasari, Khofifah Indria Nur Halifah, Nur Nur Hasanah Nurcahyono, Septian Dwi Pramana, Adham Putra Pratama, Yongki Putra, Satrio Airlangga Raden Mohamad Herdian Bhakti Rahmatillah, Siti Ratna Tri Hardaningtyas, Ratna Tri Rizqi, Moch Ilham Khoirur Rohmah, Mimmatur ROHMAH, NUZULUR Satria Putra Utama Soleha, Faridatus Stiani, Sofi Nurmay Sujana, Ilham Alif Sukayasa Sulton Sholehuddin, Sulton Sumaryam, Sumaryam Sutriman, Indah Ayu Syafiudin, Achmad Imam Taslim, M. Triyoga, Efriza Fahmi Usiaman, Aldi Waasiah, Rifatul Wahfiudin, Fajar Wahyuniar Asri, Nafadzila Wahyuningtyas, Nanik Wati, Hanis Putri Kurnia Wati, Ice Trisna Widarko, Agus Yusransyah, Yusransyah Zain, Dhanang Taufik Zidane, Muhamad Yazid