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All Journal Techno.Com: Jurnal Teknologi Informasi El Dinar Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Unnes Journal of Public Health Gema Kampus IISIP YAPIS Biak Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks E-JRM PEDAMAS (Pengabdian Kepada Masyarakat) Sharef: Journal of Sharia Economics and Finance Journal of Islamic economics Perspectives (JIEP) Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Jurnal Perikanan Optimum: Jurnal Ekonomi dan Pembangunan
Mohammad Rizal, Mohammad
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Product Quality , Brand Image Dan Product Variant Terhadap Kepuasan Pelanggan Mixue (Studi Kasus Pada Warga Kota Malang) Muzakkiy, Achmad; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the influence of product quality, brand image, and product variants on Mixue customer satisfaction. The number of samples in this study was 80 respondents determined using the Malhotra formula with the characteristics that respondents are in Malang City and have purchased Mixue Ice Cream & Tea products. This type of research uses explanatory research and data analysis used is multiple linear regression analysis. The results of this study state that product quality, brand image, and product variants have a significant effect on Mixue customer satisfaction in Malang City partially and simultaneously. Keywords: Product Quality, Brand Image, Product Variant, Kepuasan Pelangan 
Pengaruh Kualitas Sistem Informasi Dan Kemudahan Akses Terhadap Loyalitas Pengguna Dengan Kepuasan Sebagai Variabel Mediasi Pada Platform Weverse (Studi Pada Komunitas Digital Fans K-Pop) Syalzidah, Miftahul; Basalamah, Muhammad Ridwan; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Accessibility on Weverse users' continuous commitment, with satisfaction serving as a mediating variable. Using the Theory of Reasoned Action as the conceptual foundation, this study employed a quantitative approach with an explanatory design, involving 105 active Weverse users from the Malang City region, selected through purposive sampling. Data were collected using electronic questionnaires with Likert scales and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0 software. The measurement model evaluation verified that all indicators met the convergent validity criteria, with factor loadings between 0.785 and 0.908, and Average Variance Extracted values above the 0.50 threshold, along with strong internal consistency reliability as indicated by Composite Reliability and Cronbach's Alpha exceeding 0.70. The empirical results show that platform accessibility has a significant impact on user satisfaction (T-statistic = 3.652; P-value = 0.000) and commitment (T-statistic = 3.578; P-value = 0.000). Contrary to the initial hypothesis, system infrastructure quality did not show a significant influence on satisfaction (P-value = 0.077) or loyalty (P-value = 0.449). Furthermore, satisfaction did not mediate the relationship between these predictors and loyalty. The coefficient of determination reveals that the independent variables explain 20.4% of the variance in satisfaction and 23.8% in user loyalty. Overall, these findings emphasize that operational flexibility and user-friendly features of the platform are primary drivers of loyalty in K-Pop fan digital communities, while concerns about data security and system reliability remain significant barriers in building user loyalty. Keywords: Ease Of Access, User Satisfaction, User Loyalty
Co-Authors Abdullah Syakur Novianto Afiandi, Dian Agung Wicaksono Aini, Syarifa Aisyah, Diana Sari Alan, Tri Setyo Budi Alfian Budi Primanto Ali, Nurain Alistin, Dita Putri Amanda, Dita Amanda, Nina Septira Putri Andi Normaladewi Anggraini, Juliana Apsarini, Nabila Wahyu Arifin, Mochammad Zainul Arini Fitria Mustapita Arsyianto, Muhammad Tody Azez, Muchamad Abdul Azizah, Yasmin Nur Baruda, Nu’man Hakiki Basalamah, Muhammad Ridwan Bastomi, Mohamad Bayu Wicaksono Cahya Wulandari Christy Atika Sari Damayanti, Erika De Rosal Ignatius Moses Setiadi Denavia, Putri Dita Roosemella Paramadina Ediningsih, Firda Eko Hari Rachmawanto Ermawati Ermawati Fahrurrozi Rahman Florentina Esti Nilawati Gofur, Iqbal Abdul Hadi Sunaryo Hermawan, Gugus Hutama, Genta Arya Indana, Syiva Indriani, Ferlia Indriyati, Rika Irwan Irwan Ita Athia Itsnaini, Ahmad Ilyas Junaidi Junaidi Kamtari, Gita Ade Kartika Sari, Arista Fauzi Khalikussabir, Khalikussabir Khasmir, Khasmir KHOIRUL ANAM Khuluq, Habib Husnul Kurniatin, Titin Laila, Azza Nur Lestari, Vita Dwi M. Agus Salim Al Fathoni Maharani, Puteri Aurelia Mahardani, Ahmad Subhan Maharisna, Robby Yudha Mahfud, Ah Syaifudi Maimun, Muhammad Masrohatin, Siti Maula, Moh Hafi Nasil Maulidi, Ahmad Wasil Muhajir Muhajir, Muhajir Muhammad Ridwan Munawaroh, Mufrida Muzakkiy, Achmad Nabila, Alsya Nafisah, Wardatun Najih, M. Ulul Ikhwanin Najjah, Famirza Syifaun Nisa, Firda Hanikati Novianto, Abdullah Syakur Novianto Novitasari, Khofifah Indria Nur Halifah, Nur Nur Hasanah Nurcahyono, Septian Dwi Pramana, Adham Putra Pratama, Yongki Putra, Satrio Airlangga Raden Mohamad Herdian Bhakti Rahmatillah, Siti Ratna Tri Hardaningtyas, Ratna Tri Rizqi, Moch Ilham Khoirur Rohmah, Mimmatur ROHMAH, NUZULUR Satria Putra Utama Soleha, Faridatus Stiani, Sofi Nurmay Sujana, Ilham Alif Sukayasa Sulton Sholehuddin, Sulton Sumaryam, Sumaryam Sutriman, Indah Ayu Syafiudin, Achmad Imam Syalzidah, Miftahul Taslim, M. Triyoga, Efriza Fahmi Usiaman, Aldi Waasiah, Rifatul Wahfiudin, Fajar Wahyuniar Asri, Nafadzila Wahyuningtyas, Nanik Wati, Hanis Putri Kurnia Wati, Ice Trisna Widarko, Agus Yusransyah, Yusransyah Zain, Dhanang Taufik Zidane, Muhamad Yazid