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Luluk Fauziah
Program Studi Manajemen Dan Administrasi Logistik (MAL) Sekolah Vokasi Universitas Diponegoro Semarang
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Journal : Journal of International Multidisciplinary Research

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How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy? Lisdiantini, Netty; Mulyadi, Edi; Mashudi; Fauziah, Luluk Fauziah; Brumadyadisty, Garry
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr718

Abstract

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Co-Authors A.A. Istri Mirah Dharmadewi Adang Sutisna Adjani, Allaydha Syafa Alaya Fadllu Hadi Mukhammad An Nisa, Hubibah Nur anafil windriya Anafil Windriya Anafil Windriya Araujo, Tolentino de Azzahra, Syahnanda Alifa Brumadyadisty, Garry Cholidin Daweski, Satika Mahda Dora Kusumastuti Dul Muid Edi Mulyadi Eko Subaktiawan Ferry Duwi Kurniawan Ferry Duwi Kurniawan Gusmailina Gymnastiar, Iman Ahmad Hanif Surya Baskara Hayu Dwimawanti, Ida Hefri Yodiansyah Herlina, R. Lisye I Made Suraharta Ichsan Sudarsono, Faizaldi Ida Hayu Dwimawanti Ika Andani Ilmi Usrotin Choiriyah Iman Ahmad Gymnastiar Indaryati Irena Rahmawati Isna Fitria Agustina Johan Bhimo Sukoco Johan Bhimo Sukoco Junaidi, Wahyu Kania, Dinar Kartika Lusiana Lalu Muhamad Gilang Lely Ika Mariyati Lestari , Hesti Mashudi Mashudi , Mashudi Mashudi Mashudi Mashudi Mashudi Mashudi Mashudi Mashudi Mashudi Mashudi Masriadi Maulira Yunika Mege, Stacia Reviany Mochammad Aringga Prasetya Mohamad Hatta Karuniawan Mohamad Hatta Karuniawan Mulya, Nabila Zahra Nani Naomi, Arcelina Cindy Netty Lisdiantini Ni Luh Gede Widhi Adnyani Ni Luh Yulyana Dewi Nico Djajasinga Parandy, La Mema Poncotoyo, Wahyu Pradita, Ristania Lorensa Enggar Puspitsa, Sesaria Mardhiani Rachma Putranti, Indah Puspitaning Tyas Putri Anditasari, Putri R. Lisye Herlina Rahmawati, Irena Raihan Fadhillah Rizky A. Prasojo Rizky A. Prasojo Sanadjihitu Sangadji Sarinah Sarinah Sekar Novi Prihatin Sekar Novi Prihatin, Sekar Novi Shinta Marta Lorenza Sholihah, Sita Aniisah Sri Umiatun Andayani Stacia Reviany Mege Subagja, Agus Dedi Subaktiawan, Eko Sudarsono, Faizaldi Ichsan Suharyanto Suharyanto Suharyanto Sukoco, Johan Bhimo Sulistyarini, Galuh Dwi Sutisna, Adang Syamsiar, Syamsiar Tika Kapita Fachrista Totok Wahyu Abadi Tri Yuniningsih Vina Septiana Eka Sari Windriya, Anafil Wulan Kinasih Yogi Syarif Hidayat Yohanes Bastian Vestralen Lameng Yollan Nofita Indriawati Yudi Setiawan Yuniningsih , Tri Yunita Farah Monica Yurofi’ah, Ilma Alfi Yusti Pujisari