Claim Missing Document
Check
Articles

Pengaruh Inovasi Produk, Pelayanan Anggota, dan Citra BMT terhadap Loyalitas Anggota : Studi pada BMT Tumang Boyolali Alfina Muntafiah; Listyowati Puji Rahayu; Donna Setiawati
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.7830

Abstract

The growth of the Islamic financial industry demands that Baitul Maal wat Tamwil (BMT) continually improve their competitive advantage. However, empirical phenomena show a gap where product uniformity and unoptimized services lead to member switching behavior. Therefore, this study aims to examine the effect of product innovation, member services, and corporate image on member loyalty at the BMT Tumang Boyolali branch. This research employs a quantitative method with an associative design. The population comprises over 10,000 active members, and using Slovin's formula with a 10% margin of error, a sample of 100 respondents was selected through purposive sampling. Primary data were collected via questionnaires and analyzed using multiple linear regression. The findings indicate that product innovation and BMT image partially have a positive and significant impact on member loyalty, highlighting the importance of adaptive financial products and institutional trust. Conversely, member services do not significantly affect loyalty. Simultaneously, product innovation, member services, and BMT image significantly influence member loyalty. The theoretical implication reinforces the Theory of Planned Behavior, while practically, BMTs must prioritize product digitalization and maintain their Sharia compliance reputation to foster long-term loyalty.
Pengaruh Service Quality, Variasi Menu, Dan Suasana Cafe Terhadap Minat Beli Ulang Pelanggan Pada Cafe Argo Loro Kopi Selo Boyolali Defa Fitriana; Donna Setiawati; Listyowati Puji Rahayu; Luki Sri Anggorowati
Multidisciplinary Journal of Education , Economic and Culture Vol. 4 No. 2 (2026): September 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/cedjrc20

Abstract

This study examines the effects of service quality, menu variety, and café atmosphere on customer repurchase intention, both partially and simultaneously, using the Theory of Planned Behavior. An explanatory quantitative approach was applied to 100 respondents selected through purposive sampling from a population of 44,262 customers. Data were collected using a four-point Likert-scale questionnaire and analyzed using multiple linear regression in SPSS at a 5% significance level. The results show that service quality had no significant effect on repurchase intention (t = 0.031; p = 0.976), while menu variety (t = 3.957; p < 0.001) and café atmosphere (t = 5.770; p < 0.001) had positive and significant effects, with café atmosphere being the dominant determinant. Simultaneously, the three variables significantly affected repurchase intention (F = 91.573; p < 0.001), explaining 73.3% of its variation (Adjusted R² = 0.733). These findings contribute empirically to the services marketing literature within the context of tourist-destination cafes and imply that managers should prioritize menu innovation and the maintenance of the cafe's atmosphere, while ensuring consistent service quality to support long-term satisfaction.
Pengaruh Kualitas Pelayanan, Fasilitas dan Harga terhadap Kepuasan Konsumen pada Biro Perjalanan Wisata PT. Garuda Nusantara Express Bunga Yuliana; Donna Setiawati; Luki Sri Anggorowati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12712

Abstract

This study was conducted to examine the extent to which service quality, facility completeness, and pricing impact customer satisfaction levels at the travel agency PT Garuda Nusantara Express, located in Boyolali. A quantitative survey method was employed to collect data from one hundred respondents who completed questionnaires. This sample size was determined using the Slovin formula based on a total population of 273 consumers. The analysis included validity and reliability testing, multiple linear regression, classical assumption testing, and hypothesis testing—specifically partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that all instruments used were valid and reliable. Furthermore, the regression model residuals were normally distributed and free from multicollinearity and heteroscedasticity. Service quality, facility completeness, and pricing each made a positive and significant contribution to consumer satisfaction levels, with pricing exerting the strongest influence. When analyzed simultaneously, these three elements also demonstrated a substantial impact and accounted for a significant portion of the variation in consumer satisfaction levels. Therefore, efforts to enhance service quality, provide adequate facilities, and implement fair, competitive pricing can improve consumer satisfaction at PT Garuda Nusantara Express.
Co-Authors Abdul Latif, Dicky Agus Junadi Agus Junaidi Ahmad Jamaludin Al Hakim, Rosiana Farkhah Aldino Afisandi Adnan Efendi ALEAN KISTIANI H.S Alean Kistiani Hegy Suryana Alfina Muntafiah Alfred Jansen Sutrisno Amelia Amelia Andi Saryoko Anggorowati, Luki Sri Anjarwati, Dwi AP, Yulianto Aprilia Kristanti Ari Pantjarani Ari Pantjarani Ari Wahyono Arief Rais Bahtiar Aris Setia Hermawan Asari Nadia Permatasari Athariq, Luqman Ayu Nur Azizah Bagas mustakim BENI PRABOWO Benyamin Jago Belalawe Bistok Hasiholan Simanjuntak Bunga Yuliana Calista Ika Febriana Damara Dinda Nirmalasari Zebua Defa Fitriana Dhimas Adhinar Afriansyah Dina Rotua Valentina Banjarnahor Dwi Kristiani Dwi Kristiani Dwi Kristiani, Dwi Elisa Mei Sintiasari Ema Handayani Erni Widarti Eudia Christina Wulandari Evendi, Joni FADILA, NUR Fajar Dwi Septian Fanny Hendro Fanny Hendro Aryo Putro Fariyono Fariyono Fariyono Fariyono Fariyono Fera Tri Wulandari Fera Tri Wulandari Fera Tri Wulandari Gustin Setyaningsih Hari Purwanto Hari Purwanto hartanto hartanto Haryani Indri Ikasari Khoirul Umam Khusna Ade Prasetyo Kornelia Ara Koli Kunasiroh Kunasiroh Kurniawan Arief Ichsanuddin Kustiyana Nuraini Kusuma, Audrey Putri Nabila LISDIANA, NUNING LISTYOWATI PUJI RAHAYU Listyowati Puji Rahayu Marni Milka Susana Theorupun Muhamad Dani Prasetya Muhammad Abdul Aziz Muhammad Abdul Aziz Muhammad Isroni Mukti, Indro Kartiko Ngaeni, Riyatun Niken Harjutri Nina Afiska Gabriella Salsabila Nisa, Hanifah Hanun Nuning Lisdiana Nurjanah, Agustina Midya Nurlaela, Lusiana OCTAVIA VICKY AYU PERMATASARI Pratiwi, Yunita Niqrisah Dwi Priskilah Febi Widya Ningrum Rahayu, Listyowati Puji Raka Angger Pamungkas Restu Winaldi Wibisono Ricky Imanuel Ndaumanu Rizki Wahyudi S.M Santi Winarsih Safitri, Unna Ria Saiful Bahri Saiful Bahri sigit muryanto Sigit Muryanto, Sigit SITI NURHANA Sri Mulyani Sugiarti Sugiarti Suprihati Suryana, Alean Kistiani Hegy Theorupun, Milka Susana Tjiptabudi, Fransiskus Mario Hartono Topan Setiawan Ulil Akbar Ulumuddin, Bahrul Waryanti, Nia Wicaksono, Enggar Alif Wisnu Sanjaya Wisnu Sanjaya Wisnu Sanjaya Yoga Aji Handoko Yulia Mayasari Yunita Niqrisah Dwi Pratiwi Yusuf Eko Rohmadi